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"https://www.appsflyer.com/blog/tips-strategy/app-pricing-strategies/", "published_at": "2022-12-22T11:41:24+00:00" }, { "id": "01a0d562-79d0-7310-bcf5-837ae9cae14c", "title": "App promotion 101: Proven ways to promote your mobile app", "url": "https://www.appsflyer.com/blog/tips-strategy/app-promotion/", "published_at": "2022-12-22T11:31:42+00:00" }, { "id": "01a0d562-79d0-7310-bcf5-837ae9e1849c", "title": "Everything you need to know about mobile app analytics", "url": "https://www.appsflyer.com/blog/measurement-analytics/app-analytics/", "published_at": "2022-12-15T12:54:56+00:00" }, { "id": "01a0d562-79d0-7310-bcf5-837aea26e6cb", "title": "Simplifying SKAN 4.0: 5 features that will help you master the changes", "url": "https://www.appsflyer.com/blog/measurement-analytics/skan-4-changes-features/", "published_at": "2022-12-13T10:45:50+00:00" }, { "id": "01a0d562-79d0-7310-bcf5-837aea2f90b5", "title": "How to improve your app ratings and reviews to 89% conversions organically", "url": "https://www.appsflyer.com/blog/tips-strategy/app-ratings-reviews/", "published_at": "2022-12-13T10:44:45+00:00" }, { "id": "01a0d562-79d0-7310-bcf5-837aea5409d1", "title": "Boost your profitability with a single source of truth ", "url": "https://www.appsflyer.com/blog/measurement-analytics/ssot-maximize-profitability/", "published_at": "2022-12-12T15:02:33+00:00" }, { "id": "01a0d562-79d0-7310-bcf5-837aea933b8b", "title": "The one-stop growth strategies guide that will supercharge your app", "url": "https://www.appsflyer.com/blog/tips-strategy/app-growth/", "published_at": "2022-12-08T15:10:29+00:00" }, { "id": "01a0d562-79d0-7310-bcf5-837aeac84464", "title": "Apple App Store vs. Google Play Store: 7 differences in ASO", "url": "https://www.appsflyer.com/blog/trends-insights/apple-vs-google-aso/", "published_at": "2022-12-08T11:36:47+00:00" }, { "id": "01a0d562-b7d2-71d6-8a5b-cfad06c2bd7f", "title": "How can you truly trust your ROAS?", "url": "https://www.appsflyer.com/blog/measurement-analytics/roas-true-trust/", "published_at": "2022-12-08T07:00:00+00:00" }, { "id": "01a0d562-b7d2-71d6-8a5b-cfad06d2dfc6", "title": "Open letter to regulators – for a better and safer digital experience", "url": "https://www.appsflyer.com/blog/ceo/better-safer-digital-experience/", "published_at": "2022-12-07T12:12:47+00:00" }, { "id": "01a0d562-b7d2-71d6-8a5b-cfad072e459e", "title": "Use these 5 iOS 15 features to improve your ASO", "url": "https://www.appsflyer.com/blog/tips-strategy/ios-15-aso/", "published_at": "2022-12-06T14:08:03+00:00" }, { "id": "01a0d562-b7d2-71d6-8a5b-cfad07774246", "title": "Six essential skills every UA team lead needs", "url": "https://www.appsflyer.com/blog/tips-strategy/ua-team-lead-skills/", "published_at": "2022-12-06T08:45:07+00:00" }, { "id": "01a0d562-b7d2-71d6-8a5b-cfad07e4536f", "title": "Unlock app store success with the right ASO keywords", "url": "https://www.appsflyer.com/blog/tips-strategy/aso-keyword-research-optimization/", "published_at": "2022-12-05T11:56:20+00:00" }, { "id": "01a0d562-b7d2-71d6-8a5b-cfad08dbcae6", "title": "A growing focus on owned media paves the new digital sustainability direction", "url": "https://www.appsflyer.com/blog/tips-strategy/owned-media-digital-sustainability/", "published_at": "2022-12-05T07:00:00+00:00" }, { "id": "01a0d562-b7d2-71d6-8a5b-cfad0976ed9b", "title": "Marketing up close and personal – The app buyer persona guide", "url": "https://www.appsflyer.com/blog/tips-strategy/app-buyer-persona/", "published_at": "2022-11-30T12:31:10+00:00" }, { "id": "01a0d562-b7d2-71d6-8a5b-cfad09d73961", "title": "The no-BS guide to reporting marketing metrics to your boss", "url": "https://www.appsflyer.com/blog/tips-strategy/reporting-marketing-results/", "published_at": "2022-11-30T08:19:30+00:00" }, { "id": "01a0d562-b7d2-71d6-8a5b-cfad0a757d37", "title": "Beyond product specs: 5 crucial factors to consider when buying an MMP", "url": "https://www.appsflyer.com/blog/measurement-analytics/crucial-mmp-factors/", "published_at": "2022-11-30T07:00:00+00:00" }, { "id": "01a0d562-b7d2-71d6-8a5b-cfad0afdcc82", "title": "Why creative and top of funnel measurement is key in the privacy age and how to do it right", "url": "https://www.appsflyer.com/blog/measurement-analytics/top-funnel-privacy-importance/", "published_at": "2022-11-29T08:59:24+00:00" }, { "id": "01a0d562-fffd-7241-b7a4-f77360683256", "title": "The great migration – Debunking the fear factor when looking to switch MMPs", "url": "https://www.appsflyer.com/blog/measurement-analytics/mmp-migration/", "published_at": "2022-11-28T12:48:09+00:00" }, { "id": "01a0d562-fffd-7241-b7a4-f77360af475b", "title": "Level up your iOS app promotion with Apple Search Ads", "url": "https://www.appsflyer.com/blog/tips-strategy/apple-search-ads/", "published_at": "2022-11-24T11:07:45+00:00" }, { "id": "01a0d562-fffd-7241-b7a4-f77360bb0b92", "title": "Launching your app: 11 steps to success", "url": "https://www.appsflyer.com/blog/tips-strategy/launch-app-success-steps/", "published_at": "2022-11-14T12:25:12+00:00" }, { "id": "01a0d552-62aa-7337-8361-cc9ab0326cde", "title": "How digital sustainability can help drive more value during the holiday season", "url": "https://www.appsflyer.com/blog/tips-strategy/holiday-season-digital-sustainability-part-2/", "published_at": "2022-11-14T08:08:00+00:00" }, { "id": "01a0d562-fffd-7241-b7a4-f77360cb6011", "title": "App store screenshots: Optimize your visual assets to attract users", "url": "https://www.appsflyer.com/blog/tips-strategy/app-store-screenshots/", "published_at": "2022-11-10T14:59:15+00:00" }, { "id": "01a0d562-fffd-7241-b7a4-f7736118d329", "title": "Turn app downloads into long-term value with app user segmentation", "url": "https://www.appsflyer.com/blog/tips-strategy/app-segmentation/", "published_at": "2022-11-10T14:57:56+00:00" }, { "id": "01a0d562-fffd-7241-b7a4-f773619728ee", "title": "ASO metrics and KPIs: Measuring your app’s success", "url": "https://www.appsflyer.com/blog/measurement-analytics/aso-metrics-kpis/", "published_at": "2022-11-10T11:46:16+00:00" }, { "id": "01a0d562-fffd-7241-b7a4-f773624a4381", "title": "It’s not you, it’s your MMP: How to know it’s time to switch", "url": "https://www.appsflyer.com/blog/mobile-marketing/switch-mmp-time/", "published_at": "2022-11-07T14:43:58+00:00" }, { "id": "01a0d562-fffd-7241-b7a4-f77362dfb9a5", "title": "Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold", "url": "https://www.appsflyer.com/blog/measurement-analytics/modeling-skadnetwork-conversion-values/", "published_at": "2022-11-07T12:14:00+00:00" }, { "id": "01a0d562-fffd-7241-b7a4-f77363cff0ff", "title": "Saying NO is focusing. Saying NEVER is a commitment", "url": "https://www.appsflyer.com/blog/ceo/focusing-and-committing/", "published_at": "2022-11-07T10:13:51+00:00" }, { "id": "01a0d562-fffd-7241-b7a4-f7736484ffdc", "title": "Go with the user flow: how to master UX in 2023", "url": "https://www.appsflyer.com/blog/tips-strategy/user-flow/", "published_at": "2022-11-07T07:39:01+00:00" }, { "id": "01a0d563-4fa0-71c8-9834-ce40f33b96e6", "title": "SSOT attribution uplift and eCPI drop per category revealed", "url": "https://www.appsflyer.com/blog/trends-insights/ssot-data-revealed/", "published_at": "2022-11-02T13:05:36+00:00" }, { "id": "01a0d563-4fa0-71c8-9834-ce40f4153315", "title": "Hunker down or double down? Recession-proof app marketing success strategies", "url": "https://www.appsflyer.com/blog/tips-strategy/app-marketing-recession-proof/", "published_at": "2022-11-01T07:00:00+00:00" }, { "id": "01a0d563-4fa0-71c8-9834-ce40f4ef2ade", "title": "App description: Your hidden asset to boost app discoverability and downloads", "url": "https://www.appsflyer.com/blog/tips-strategy/app-description/", "published_at": "2022-10-31T14:20:32+00:00" }, { "id": "01a0d552-62aa-7337-8361-cc9ab03ca080", "title": "Overcoming a challenging holiday season through digital sustainability", "url": "https://www.appsflyer.com/blog/tips-strategy/holiday-season-digital-sustainability/", "published_at": "2022-10-31T08:20:00+00:00" }, { "id": "01a0d563-4fa0-71c8-9834-ce40f58f7d02", "title": "SKAdNetwork 4.0 is out, let’s build your strategy", "url": "https://www.appsflyer.com/blog/trends-insights/skadnetwork-4-strategy/", "published_at": "2022-10-25T18:07:24+00:00" } ] posts Claim your blog

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2024

7 pitfalls to watch out for when measuring your in-app purchases original ↗

7 Feb 2024

Inside the Digital Markets Act and its implications for advertisers original ↗

6 Feb 2024

The impact of Apple’s EU DMA changes: which path is worth taking?original ↗

30 Jan 2024

How to find creative winners and use AI to maximize their value original ↗

15 Jan 2024

App Trends and C-Level Predictions for 2024 original ↗

13 Jan 2024

How LiveOps is changing the gaming landscape original ↗

10 Jan 2024

From views to value: Performance-centric connected TV original ↗

8 Jan 2024

7 Reasons mobile OEMs should be part of every marketer’s growth strategy original ↗

3 Jan 2024

Gaming analytics: Why the numbers matter original ↗

1 Jan 2024

2023

2023 – challenges, opportunities, achievements – and the road ahead original ↗

28 Dec 2023

Top 5 data trends of 2023 and what’s in store for 2024 original ↗

10 Dec 2023

Mastering creative analytics: where data meets design original ↗

6 Dec 2023

How to implement gamification and enhance your app’s user experience original ↗

28 Nov 2023

SSOT: A one-stop shop for bridging iOS data gaps original ↗

16 Nov 2023

Automate or stagnate: your mobile marketing automation guide original ↗

13 Nov 2023

The AI / data privacy paradox – announcing the Privacy Cloud Marketplace original ↗

26 Oct 2023

Unified ad engagement: The path to standardization.original ↗

20 Oct 2023

An open letter from Oren Kaniel original ↗

17 Oct 2023

Creative strategist: What is it and why you [may] need it original ↗

11 Oct 2023

The creative testing blueprint: Strategies for high-impact ad campaigns original ↗

10 Oct 2023

How to get your first 10,000 mobile app installs original ↗

4 Oct 2023

My ROAS is dropping! What should I do?original ↗

21 Sept 2023

Bridging the gap between online and offline retail original ↗

13 Sept 2023

Where to invest: the value of continuing to invest in paid media during a recession original ↗

13 Sept 2023

Driving loyalty and lifetime value (LTV) in challenging economic conditions original ↗

13 Sept 2023

Discipline before cuts: how to approach rough times methodically original ↗

29 Aug 2023

Why media mix models are the answer to unlocking measurement in a privacy-centric world original ↗

13 Aug 2023

Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth original ↗

10 Aug 2023

SKAN 4.0 anomalies explained: zeros, “none” conversion values and more original ↗

8 Aug 2023

Bring joy to your CFO: practical ways to shorten campaign payback periods original ↗

31 Jul 2023

Subscription-based apps: How to set yourself for success original ↗

17 Jul 2023

The roadmap to success on Android original ↗

12 Jul 2023

Show me the money! Why marketers should focus on payback periods and cash flow in 2023 original ↗

11 Jul 2023

After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025 original ↗

6 Jul 2023

Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’original ↗

22 Jun 2023

Level Up: Cracking the code to PC game marketing in 2023 original ↗

21 Jun 2023

Putting SKAN 4.0 to the test: Here’s what we found out original ↗

21 Jun 2023

How to map a successful app user journey in 8 easy steps original ↗

18 Jun 2023

How gaming companies can weather the economic downturn leveraging preload campaigns original ↗

15 Jun 2023

Firebase Dynamic Links deprecated: How to migrate and what to use instead original ↗

12 Jun 2023

Inside WWDC 2023: All the must-know details original ↗

7 Jun 2023

Why a new game classification in the app stores is in order original ↗

3 Jun 2023

Alternative traffic sources for fintech mobile apps you need to know about in 2023 original ↗

1 Jun 2023

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI original ↗

23 May 2023

How PC and console platforms open up new revenue streams for game developers original ↗

23 May 2023

What is the Protected Audience API and does it change remarketing?original ↗

17 May 2023

Small but valuable: how to leverage 27% of iOS users with an IDFA original ↗

25 Apr 2023

Mid-roll ads 101: Everything you need to know original ↗

11 Apr 2023

Why app personalization is crucial for mobile app marketing and how to get it right original ↗

29 Mar 2023

Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics for stopping fraudulent networks original ↗

26 Mar 2023

Easy as OTT: your complete guide to over-the-top advertising original ↗

22 Mar 2023

How predictive decision-making could save you up to $280k a month – data study original ↗

14 Mar 2023

SKAN 4.0: Industry perspectives original ↗

7 Mar 2023

CTV vs. OTT advertising: what you need to know original ↗

6 Mar 2023

Android Privacy Sandbox is coming: What should marketers do next?original ↗

5 Mar 2023

What are PETs and why are they data clean room power multipliers?original ↗

23 Feb 2023

How to get more for less: Nailing app remarketing during times of a recession original ↗

13 Feb 2023

FOMO-inducing facts that should sway your CMO to go all in on app marketing original ↗

31 Jan 2023

How to use ChatGPT to market your app [50+ prompts]original ↗

19 Jan 2023

How to design an app icon: 9 best practices for 2024 original ↗

19 Jan 2023

20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality original ↗

5 Jan 2023

Testing a multi-billion dollar black box original ↗

4 Jan 2023

Got an app? Now what? Here’s how to increase app downloads original ↗

3 Jan 2023

2022

The essential KPIs for apps and how to track them original ↗

29 Dec 2022

The beginners guide to custom product pages original ↗

27 Dec 2022

21 app marketing strategies to charge up user acquisition and retention original ↗

26 Dec 2022

The app price is right – Strategies for success original ↗

22 Dec 2022

App promotion 101: Proven ways to promote your mobile app original ↗

22 Dec 2022

Everything you need to know about mobile app analytics original ↗

15 Dec 2022

Simplifying SKAN 4.0: 5 features that will help you master the changes original ↗

13 Dec 2022

How to improve your app ratings and reviews to 89% conversions organically original ↗

13 Dec 2022

Boost your profitability with a single source of truth original ↗

12 Dec 2022

The one-stop growth strategies guide that will supercharge your app original ↗

8 Dec 2022

Apple App Store vs. Google Play Store: 7 differences in ASO original ↗

8 Dec 2022

How can you truly trust your ROAS?original ↗

8 Dec 2022

Open letter to regulators – for a better and safer digital experience original ↗

7 Dec 2022

Use these 5 iOS 15 features to improve your ASO original ↗

6 Dec 2022

Six essential skills every UA team lead needs original ↗

6 Dec 2022

Unlock app store success with the right ASO keywords original ↗

5 Dec 2022

A growing focus on owned media paves the new digital sustainability direction original ↗

5 Dec 2022

Marketing up close and personal – The app buyer persona guide original ↗

30 Nov 2022

The no-BS guide to reporting marketing metrics to your boss original ↗

30 Nov 2022

Beyond product specs: 5 crucial factors to consider when buying an MMP original ↗

30 Nov 2022

Why creative and top of funnel measurement is key in the privacy age and how to do it right original ↗

29 Nov 2022

The great migration – Debunking the fear factor when looking to switch MMPs original ↗

28 Nov 2022

Level up your iOS app promotion with Apple Search Ads original ↗

24 Nov 2022

Launching your app: 11 steps to success original ↗

14 Nov 2022

How digital sustainability can help drive more value during the holiday season original ↗

14 Nov 2022

App store screenshots: Optimize your visual assets to attract users original ↗

10 Nov 2022

Turn app downloads into long-term value with app user segmentation original ↗

10 Nov 2022

ASO metrics and KPIs: Measuring your app’s success original ↗

10 Nov 2022

It’s not you, it’s your MMP: How to know it’s time to switch original ↗

7 Nov 2022

Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold original ↗

7 Nov 2022

Saying NO is focusing. Saying NEVER is a commitment original ↗

7 Nov 2022

Go with the user flow: how to master UX in 2023 original ↗

7 Nov 2022

SSOT attribution uplift and eCPI drop per category revealed original ↗

2 Nov 2022

Hunker down or double down? Recession-proof app marketing success strategies original ↗

1 Nov 2022

App description: Your hidden asset to boost app discoverability and downloads original ↗

31 Oct 2022

Overcoming a challenging holiday season through digital sustainability original ↗

31 Oct 2022

SKAdNetwork 4.0 is out, let’s build your strategy original ↗

25 Oct 2022