corpus.blog
56,966 blogs · [ { "id": "01a0d549-f33f-7120-822e-ccf8fdd4d144", "title": "[Report] State of app marketing in the Philippines – 2025 Edition", "url": "https://www.appsflyer.com/resources/reports/app-marketing-philippines-report/", "published_at": "2025-11-11T13:49:48+00:00" }, { "id": "01a0d54a-5277-7132-ac0d-68c3baaf5219", "title": "[Report] Top 5 app marketing data trends of 2024 and predictions for 2025", "url": "https://www.appsflyer.com/resources/reports/top-5-data-trends-report-2024/", "published_at": "2025-11-11T11:04:00+00:00" }, { "id": "01a0d54a-5277-7132-ac0d-68c3bb5997ec", "title": "[Report] State of app marketing in Asia – 2025 Edition", "url": "https://www.appsflyer.com/resources/reports/app-marketing-asia-2025-report-2/", "published_at": "2025-11-10T14:32:00+00:00" }, { "id": "01a0d54a-5277-7132-ac0d-68c3bbf50a00", "title": "India Festive Report 2025", "url": "https://www.appsflyer.com/resources/reports/india-festive-report-2025/", "published_at": "2025-11-10T14:01:00+00:00" }, { "id": "01a0d54a-5277-7132-ac0d-68c3bc844a3a", "title": "[Report] The State of App Marketing in Sub-Saharan Africa – Edition 2025", "url": "https://www.appsflyer.com/resources/reports/app-marketing-africa-report/", "published_at": "2025-11-10T12:34:49+00:00" }, { "id": "01a0d54a-5277-7132-ac0d-68c3bd0a7cf7", "title": "[Report] The State of App Marketing in Spanish LATAM – Edition 2025", "url": "https://www.appsflyer.com/resources/reports/state-app-marketing-latam-report/", "published_at": "2025-11-10T06:29:21+00:00" }, { "id": "01a0d54a-5277-7132-ac0d-68c3bdceeefb", "title": "[Report] The State of App Marketing Germany – 2024 Edition", "url": "https://www.appsflyer.com/resources/reports/app-marketing-germany-report/", "published_at": "2025-11-09T09:25:00+00:00" }, { "id": "01a0d54a-5277-7132-ac0d-68c3beb0aa71", "title": "[Report] App uninstall report – 2025 edition", "url": "https://www.appsflyer.com/resources/reports/app-uninstall-benchmarks-report/", "published_at": "2025-11-09T09:23:00+00:00" }, { "id": "01a0d54a-5277-7132-ac0d-68c3bfae9ef1", "title": "Solving retail media measurement – your ultimate guide to earning advertiser trust", "url": "https://www.appsflyer.com/blog/measurement-analytics/retail-media-measurement-guide/", "published_at": "2025-11-05T12:04:12+00:00" }, { "id": "01a0d54a-5277-7132-ac0d-68c3c04ee015", "title": "Getting started with user acquisition for apps: The complete guide", "url": "https://www.appsflyer.com/blog/measurement-analytics/app-user-acquisition/", "published_at": "2025-11-05T12:02:44+00:00" }, { "id": "01a0d54a-5277-7132-ac0d-68c3c0c69835", "title": "The European Finance app market is changing. Here’s what the data shows", "url": "https://www.appsflyer.com/blog/measurement-analytics/europe-finance-app-trends/", "published_at": "2025-10-23T10:20:21+00:00" }, { "id": "01a0d54d-91e5-72b9-bd84-1508d2086645", "title": "Measuring the unmeasurable: Attribution in the age of GenAI", "url": "https://www.appsflyer.com/blog/measurement-analytics/genai-attribution-strategy/", "published_at": "2025-10-22T10:05:07+00:00" }, { "id": "01a0d54d-91e5-72b9-bd84-1508d23be9bd", "title": "The State of App Marketing in Brazil 2025", "url": "https://www.appsflyer.com/resources/reports/state-app-marketing-brazil/", "published_at": "2025-10-16T17:20:00+00:00" }, { "id": "01a0d54d-91e5-72b9-bd84-1508d2e3eb59", "title": "Advertising Week NYC 2025: The New Age of Measurable Media", "url": "https://www.appsflyer.com/blog/measurement-analytics/measurable-media-advertising-week/", "published_at": "2025-10-16T11:30:22+00:00" }, { "id": "01a0d54d-91e5-72b9-bd84-1508d3ae69a0", "title": "When ChatGPT becomes the OS: A new era for apps, measurement & commerce", "url": "https://www.appsflyer.com/blog/measurement-analytics/chatgpt-os-app-commerce/", "published_at": "2025-10-15T11:33:15+00:00" }, { "id": "01a0d54d-91e5-72b9-bd84-1508d466bce7", "title": "State of App Marketing in Vietnam – 2025 Edition", "url": "https://www.appsflyer.com/resources/reports/app-marketing-vietnam/", "published_at": "2025-10-13T17:12:00+00:00" }, { "id": "01a0d54d-91e5-72b9-bd84-1508d50cbb9e", "title": "Winning mobile banking users – your ultimate guide to trust and growth in the age of privacy", "url": "https://www.appsflyer.com/blog/measurement-analytics/mobile-banking-growth/", "published_at": "2025-10-13T09:39:49+00:00" }, { "id": "01a0d54d-91e5-72b9-bd84-1508d5fac4b9", "title": "Turn streaming into measurable growth with AppsFlyer and Roku", "url": "https://www.appsflyer.com/blog/measurement-analytics/ctv-growth-appsflyer-roku/", "published_at": "2025-09-30T11:36:00+00:00" }, { "id": "01a0d54d-91e5-72b9-bd84-1508d6785210", "title": "Your AI is making marketing decisions on bad data – here’s how to tell", "url": "https://www.appsflyer.com/blog/measurement-analytics/ai-marketing-data-quality/", "published_at": "2025-09-29T11:41:00+00:00" }, { "id": "01a0d54d-91e5-72b9-bd84-1508d717e243", "title": "Safari iOS 26 user-agent freeze: what it means for attribution", "url": "https://www.appsflyer.com/blog/measurement-analytics/safari-ios26-user-agent/", "published_at": "2025-09-28T11:47:00+00:00" }, { "id": "01a0d54d-91e5-72b9-bd84-1508d7f88913", "title": "The Ultimate Creative Optimization Masterclass", "url": "https://www.appsflyer.com/blog/measurement-analytics/creative-optimization/", "published_at": "2025-09-21T11:51:00+00:00" }, { "id": "01a0d54f-c505-72f1-a957-5fe7d953593e", "title": "MyTheresa’s app: Luxury UX with a hidden growth gap", "url": "https://www.appsflyer.com/blog/measurement-analytics/mytheresa-luxury-app-strategy/", "published_at": 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for All Your Marketing Efforts", "url": "https://www.appsflyer.com/blog/measurement-analytics/single-source-truth-marketing/", "published_at": "2025-07-11T23:16:12+00:00" }, { "id": "01a0d54f-c505-72f1-a957-5fe7dd62c99f", "title": "Stepping into clarity: introducing complete iOS measurement on X Ads", "url": "https://www.appsflyer.com/blog/measurement-analytics/ios-measurement-x-ads/", "published_at": "2025-06-23T12:40:00+00:00" }, { "id": "01a0d550-eb36-7290-a74d-5015a18a024a", "title": "Closing the Loop: A Single Source of Truth for All Your Marketing Efforts", "url": "https://www.appsflyer.com/blog/measurement-analytics/single-source-truth-marketing-2/", "published_at": "2025-06-19T12:49:00+00:00" }, { "id": "01a0d550-eb36-7290-a74d-5015a18ba98f", "title": "State of app marketing in Asia – 2025 Edition", "url": "https://www.appsflyer.com/resources/reports/app-marketing-asia/", "published_at": "2025-06-16T16:56:00+00:00" }, { "id": "01a0d550-eb36-7290-a74d-5015a25f8c03", "title": "WWDC25 just supercharged AdAttributionKit — here’s what you need to know", "url": "https://www.appsflyer.com/blog/mobile-marketing/adattributionkit-wwdc25/", "published_at": "2025-06-12T12:54:00+00:00" }, { "id": "01a0d550-eb36-7290-a74d-5015a32638b3", "title": "Unveiling the future: Inside AppsFlyer’s AI strategy", "url": "https://www.appsflyer.com/blog/mobile-marketing/ai-strategy/", "published_at": "2025-05-26T12:11:47+00:00" }, { "id": "01a0d550-eb36-7290-a74d-5015a3b282fd", "title": "Inside the data handshake powering the new wave of retail media", "url": "https://www.appsflyer.com/blog/mobile-marketing/unlock-retail-media-growth-with-smarter-data-collaboration/", "published_at": "2025-05-21T12:59:00+00:00" }, { "id": "01a0d550-eb36-7290-a74d-5015a4a96ea6", "title": "From data to decisions – Fast: Meet My Dashboards", "url": "https://www.appsflyer.com/blog/measurement-analytics/my-dashboards/", "published_at": "2025-05-19T13:01:00+00:00" }, { "id": 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What you need to know", "url": "https://www.appsflyer.com/blog/measurement-analytics/apple-search-ads-skan/", "published_at": "2025-04-07T19:30:19+00:00" }, { "id": "01a0d551-8bc6-70f5-a050-8451838fd05e", "title": "Winning big with influencers: A comprehensive guide for app marketers", "url": "https://www.appsflyer.com/blog/measurement-analytics/influencer-growth-guide/", "published_at": "2025-04-07T11:35:00+00:00" }, { "id": "01a0d551-8bc6-70f5-a050-8451846463df", "title": "The force of AI in ad fraud: fighting innovation with innovation", "url": "https://www.appsflyer.com/blog/mobile-fraud/ai-ad-fraud-innovation/", "published_at": "2025-03-18T13:28:39+00:00" }, { "id": "01a0d551-8bc6-70f5-a050-8451850d8df1", "title": "Redefining ATT opt-in measurement: Setting the standard for data accuracy", "url": "https://www.appsflyer.com/blog/measurement-analytics/att-opt-in-measurement/", "published_at": "2025-03-13T13:48:50+00:00" }, { "id": "01a0d551-8bc6-70f5-a050-84518598d9fc", "title": "Gross vs. net Revenue: the make-or-break factor in hybrid monetization", "url": "https://www.appsflyer.com/blog/measurement-analytics/revenue-measurement-hybrid-monetization/", "published_at": "2025-03-05T15:34:24+00:00" }, { "id": "01a0d551-8bc6-70f5-a050-8451861d6783", "title": "MAMA San Francisco: A bold start to 2025 for mobile marketers", "url": "https://www.appsflyer.com/blog/mobile-marketing/mama-san-francisco/", "published_at": "2025-03-03T11:28:06+00:00" }, { "id": "01a0d551-8bc6-70f5-a050-8451871af581", "title": "New performance data reveals owned media + deep linking reigns supreme", "url": "https://www.appsflyer.com/blog/trends-insights/owned-media-deep-linking/", "published_at": "2025-02-23T13:57:43+00:00" }, { "id": "01a0d551-8bc6-70f5-a050-84518801f9f4", "title": "Understanding ad metrics: A guide for digital marketers", "url": "https://www.appsflyer.com/blog/measurement-analytics/understanding-ad-metrics/", "published_at": "2025-02-20T11:07:36+00:00" }, { "id": "01a0d551-8bc6-70f5-a050-84518875e104", "title": "2025 App Marketer Survey", "url": "https://www.appsflyer.com/blog/measurement-analytics/2025-app-marketer-survey/", "published_at": "2025-02-17T12:07:00+00:00" }, { "id": "01a0d551-8bc6-70f5-a050-8451889a13e5", "title": "Touchdown! Fetch Super Bowl ad drives massive QR code engagement ", "url": "https://www.appsflyer.com/blog/mobile-marketing/fetch/", "published_at": "2025-02-12T11:35:38+00:00" }, { "id": "01a0d551-8bc6-70f5-a050-845189605d1c", "title": "DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone", "url": "https://www.appsflyer.com/blog/trends-insights/dcr-out-dcp-in/", "published_at": "2025-01-30T10:33:54+00:00" }, { "id": "01a0d551-dd71-733d-a969-913aa8d707fa", "title": "[Report] The State of Creative Optimization – 2025 Edition", "url": "https://www.appsflyer.com/resources/reports/creative-optimization-report-2025/", "published_at": "2025-01-28T08:04:00+00:00" }, { "id": "01a0d551-dd71-733d-a969-913aa91f1cbe", "title": "[Report] The State of App Marketing in Sub-Saharan Africa – 2024 Edition", "url": "https://www.appsflyer.com/resources/reports/africa-marketing-2024-report/", "published_at": "2025-01-27T07:51:00+00:00" }, { "id": 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"https://www.appsflyer.com/blog/mobile-marketing/black-friday-success-strategies/", "published_at": "2024-10-14T12:39:11+00:00" }, { "id": "01a0d552-125a-739a-a64a-f719b16c6d8d", "title": "Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer", "url": "https://www.appsflyer.com/blog/measurement-analytics/private-ios-attribution-meta/", "published_at": "2024-10-09T14:34:45+00:00" }, { "id": "01a0d55a-b323-7242-ac44-d88bca76d18b", "title": "Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports", "url": "https://www.appsflyer.com/blog/measurement-analytics/sandbox-noise-impact/", "published_at": "2024-10-08T07:48:31+00:00" }, { "id": "01a0d552-125a-739a-a64a-f719b1d7f1fd", "title": "The marketer’s guide to first-party data", "url": "https://www.appsflyer.com/blog/measurement-analytics/marketers-first-party-data/", "published_at": "2024-10-02T14:44:00+00:00" }, { "id": "01a0d55a-f9d0-7316-adca-68008fa1c5e5", "title": "Mobile game marketing: Essential strategies made simple", "url": "https://www.appsflyer.com/blog/tips-strategy/mobile-game-marketing/", "published_at": "2024-09-16T12:53:10+00:00" }, { "id": "01a0d55a-f9d0-7316-adca-68008fa420ed", "title": "Performance creative: Combining data and creativity", "url": "https://www.appsflyer.com/blog/measurement-analytics/performance-creative/", "published_at": "2024-09-16T07:14:30+00:00" }, { "id": "01a0d55a-f9d0-7316-adca-680090215442", "title": "Automate your ad personalization with dynamic product ads", "url": "https://www.appsflyer.com/blog/mobile-marketing/dynamic-product-ads/", "published_at": "2024-09-09T10:41:00+00:00" }, { "id": "01a0d55a-f9d0-7316-adca-68009024cb5e", "title": "SKAN vs. Sandbox: what advertisers need to know", "url": "https://www.appsflyer.com/blog/measurement-analytics/skan-vs-sandbox/", "published_at": "2024-08-07T08:40:27+00:00" }, { "id": "01a0d55a-f9d0-7316-adca-680090666843", "title": "How to overcome signal loss by building a new data reality", "url": "https://www.appsflyer.com/blog/measurement-analytics/overcome-signal-loss/", "published_at": "2024-07-23T11:34:46+00:00" }, { "id": "01a0d55a-f9d0-7316-adca-680090ed3999", "title": "Cross-channel marketing in 2024: Perfecting the channel mix formula", "url": "https://www.appsflyer.com/blog/measurement-analytics/cross-channel-marketing-mix/", "published_at": "2024-07-11T14:02:51+00:00" }, { "id": "01a0d55a-f9d0-7316-adca-680091b76cc4", "title": "Introducing new horizons in app marketing: beyond app campaigns", "url": "https://www.appsflyer.com/blog/measurement-analytics/beyond-app-campaigns/", "published_at": "2024-07-02T05:24:38+00:00" }, { "id": "01a0d55a-f9d0-7316-adca-680092755bd1", "title": "Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution", "url": "https://www.appsflyer.com/blog/measurement-analytics/advanced-srn-measurement/", "published_at": "2024-07-01T11:02:19+00:00" }, { "id": "01a0d55a-f9d0-7316-adca-6800929a24d2", "title": "WWDC24 and AdAttributionKit: Keep calm and SKAN on ", "url": "https://www.appsflyer.com/blog/mobile-marketing/ad-attribution-kit-wwdc24/", "published_at": "2024-06-13T13:12:30+00:00" }, { "id": "01a0d55b-53fe-70c4-a14f-1514daf17e49", "title": "Unlocking ROI: The power of collaboration in creative optimization", "url": "https://www.appsflyer.com/blog/tips-strategy/collaboration-creative-optimization/", "published_at": "2024-06-11T11:57:58+00:00" }, { "id": "01a0d55b-53fe-70c4-a14f-1514daf6ab61", "title": "Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions", "url": "https://www.appsflyer.com/blog/tips-strategy/data-collaboration/", "published_at": "2024-06-10T12:18:24+00:00" }, { "id": "01a0d55b-53fe-70c4-a14f-1514db5cc910", "title": "What is creative fatigue and how do you combat it?", "url": "https://www.appsflyer.com/blog/tips-strategy/creative-fatigue/", "published_at": "2024-06-09T13:13:07+00:00" }, { "id": "01a0d55b-53fe-70c4-a14f-1514dc3cc6a5", "title": "A comprehensive guide to dynamic creative optimization in 2024", "url": "https://www.appsflyer.com/blog/tips-strategy/dynamic-creative-optimization/", "published_at": "2024-06-06T13:20:34+00:00" }, { "id": "01a0d55b-53fe-70c4-a14f-1514dcbf31f1", "title": "How to Use AI to Boost Your ASO", "url": "https://www.appsflyer.com/blog/tips-strategy/ai-boost-aso/", "published_at": "2024-05-08T16:38:47+00:00" }, { "id": "01a0d55b-53fe-70c4-a14f-1514dda208a1", "title": "How to win in Vegas: AppsFlyer’s 2024 MAU recap", "url": "https://www.appsflyer.com/blog/mobile-marketing/mau-recap/", "published_at": "2024-04-17T07:31:47+00:00" }, { "id": "01a0d55b-53fe-70c4-a14f-1514de540ba0", "title": "Your no-BS guide to successful ad creatives", "url": "https://www.appsflyer.com/blog/tips-strategy/ad-creatives/", "published_at": "2024-04-15T11:53:53+00:00" }, { "id": "01a0d55b-53fe-70c4-a14f-1514df0bcec6", "title": "Campaign optimization: How to supercharge for success", "url": "https://www.appsflyer.com/blog/tips-strategy/campaign-optimization/", "published_at": "2024-04-15T10:52:00+00:00" }, { "id": "01a0d55b-53fe-70c4-a14f-1514dfb13a6e", "title": "Go for the gold: How to ace your 2024 Olympics campaign", "url": "https://www.appsflyer.com/blog/tips-strategy/ace-olympics-campaigns/", "published_at": "2024-03-26T14:18:03+00:00" }, { "id": "01a0d552-125a-739a-a64a-f719b27ac3cc", "title": "How to deliver a winning creative strategy", "url": "https://www.appsflyer.com/blog/measurement-analytics/creative-strategy/", "published_at": "2024-03-05T06:21:00+00:00" }, { "id": "01a0d55b-53fe-70c4-a14f-1514e02eaefa", "title": "Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types", "url": "https://www.appsflyer.com/blog/measurement-analytics/enriched-engagement-types/", "published_at": "2024-03-04T12:44:54+00:00" }, { "id": "01a0d55b-8569-7356-b40b-4342cc3aefac", "title": "Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data", "url": "https://www.appsflyer.com/blog/trends-insights/unbiased-partner/", "published_at": "2024-03-01T09:09:52+00:00" }, { "id": "01a0d55b-8569-7356-b40b-4342cd0c5d4a", "title": "How insights aid commerce media growth", "url": "https://www.appsflyer.com/blog/measurement-analytics/insights-commerce-media-growth/", "published_at": "2024-02-29T14:00:46+00:00" }, { "id": "01a0d55b-8569-7356-b40b-4342cdb2cf0e", "title": "Let’s get rolling: The ultimate guide to pre-roll ads", "url": "https://www.appsflyer.com/blog/tips-strategy/pre-roll-ads/", "published_at": "2024-02-28T11:49:37+00:00" }, { "id": "01a0d55b-8569-7356-b40b-4342ce97b26f", "title": "How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings", "url": "https://www.appsflyer.com/blog/trends-insights/skan-data-learnings/", "published_at": "2024-02-15T05:50:52+00:00" }, { "id": "01a0d55b-8569-7356-b40b-4342cf52c2f4", "title": "Mastering mobile game monetization: Strategies for success", "url": "https://www.appsflyer.com/blog/tips-strategy/mobile-game-monetization/", "published_at": "2024-02-14T14:00:07+00:00" }, { "id": "01a0d55b-8569-7356-b40b-4342cfb7d968", "title": "Unlocking complete measurement on iOS: TikTok and AppsFlyer’s Advanced SRN integration", "url": "https://www.appsflyer.com/blog/measurement-analytics/complete-measurement-ios/", "published_at": "2024-02-14T13:28:23+00:00" }, { "id": "01a0d55b-8569-7356-b40b-4342d05f5623", "title": "Introducing AppsFlyer’s Google DMA-ready SDK", "url": "https://www.appsflyer.com/blog/measurement-analytics/google-dma-sdk/", "published_at": "2024-02-08T10:32:00+00:00" }, { "id": "01a0d55b-8569-7356-b40b-4342d0fccffd", "title": "Breaking down Google’s Digital Markets Act (DMA) enforcement", "url": "https://www.appsflyer.com/blog/measurement-analytics/breaking-down-googles-dma/", "published_at": "2024-02-07T15:48:33+00:00" } ] posts Claim your blog
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AppsFlyer Engineering

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2025

[Report] State of app marketing in the Philippines – 2025 Editionoriginal ↗
11 Nov 2025
[Report] Top 5 app marketing data trends of 2024 and predictions for 2025original ↗
11 Nov 2025
[Report] State of app marketing in Asia – 2025 Editionoriginal ↗
10 Nov 2025
India Festive Report 2025original ↗
10 Nov 2025
[Report] The State of App Marketing in Sub-Saharan Africa – Edition 2025original ↗
10 Nov 2025
[Report] The State of App Marketing in Spanish LATAM – Edition 2025original ↗
10 Nov 2025
[Report] The State of App Marketing Germany – 2024 Editionoriginal ↗
9 Nov 2025
[Report] App uninstall report – 2025 editionoriginal ↗
9 Nov 2025
Solving retail media measurement – your ultimate guide to earning advertiser trustoriginal ↗
5 Nov 2025
Getting started with user acquisition for apps: The complete guideoriginal ↗
5 Nov 2025
The European Finance app market is changing. Here’s what the data showsoriginal ↗
23 Oct 2025
Measuring the unmeasurable: Attribution in the age of GenAIoriginal ↗
22 Oct 2025
The State of App Marketing in Brazil 2025original ↗
16 Oct 2025
Advertising Week NYC 2025: The New Age of Measurable Mediaoriginal ↗
16 Oct 2025
When ChatGPT becomes the OS: A new era for apps, measurement & commerceoriginal ↗
15 Oct 2025
State of App Marketing in Vietnam – 2025 Editionoriginal ↗
13 Oct 2025
Winning mobile banking users – your ultimate guide to trust and growth in the age of privacyoriginal ↗
13 Oct 2025
Turn streaming into measurable growth with AppsFlyer and Rokuoriginal ↗
30 Sept 2025
Your AI is making marketing decisions on bad data – here’s how to telloriginal ↗
29 Sept 2025
Safari iOS 26 user-agent freeze: what it means for attributionoriginal ↗
28 Sept 2025
The Ultimate Creative Optimization Masterclassoriginal ↗
21 Sept 2025
MyTheresa’s app: Luxury UX with a hidden growth gaporiginal ↗
11 Sept 2025
Beyond walled gardens: one view to maximize retail media performanceoriginal ↗
24 Aug 2025
Zalando’s AI-powered app: Fashion meets personalizationoriginal ↗
17 Aug 2025
Graviton: The tech sprint that grew a forestoriginal ↗
14 Aug 2025
How IKEA’s app nails omnichannel UX (and what brands can learn)original ↗
5 Aug 2025
Introducing AppsFlyer MCP: Marketing Intelligence for the AI Eraoriginal ↗
17 Jul 2025
The State of App Marketing in Sub-Saharan Africa – 2025 Editionoriginal ↗
16 Jul 2025
How Babbel runs 50+ influencers a month and keeps performance highoriginal ↗
15 Jul 2025
Closing the Loop: A Single Source of Truth for All Your Marketing Effortsoriginal ↗
11 Jul 2025
Stepping into clarity: introducing complete iOS measurement on X Adsoriginal ↗
23 Jun 2025
Closing the Loop: A Single Source of Truth for All Your Marketing Effortsoriginal ↗
19 Jun 2025
State of app marketing in Asia – 2025 Editionoriginal ↗
16 Jun 2025
WWDC25 just supercharged AdAttributionKit — here’s what you need to knoworiginal ↗
12 Jun 2025
Unveiling the future: Inside AppsFlyer’s AI strategyoriginal ↗
26 May 2025
Inside the data handshake powering the new wave of retail mediaoriginal ↗
21 May 2025
From data to decisions – Fast: Meet My Dashboardsoriginal ↗
19 May 2025
The state of app marketing in the Philippines – 2025 Editionoriginal ↗
16 May 2025
Unlock the value of web-to-apporiginal ↗
15 May 2025
Break up with Firebase before it breaks you: Practical migration guideoriginal ↗
7 May 2025
Apple Search Ads finally joins the SKAN party! What you need to knoworiginal ↗
7 Apr 2025
Winning big with influencers: A comprehensive guide for app marketersoriginal ↗
7 Apr 2025
The force of AI in ad fraud: fighting innovation with innovationoriginal ↗
18 Mar 2025
Redefining ATT opt-in measurement: Setting the standard for data accuracyoriginal ↗
13 Mar 2025
Gross vs. net Revenue: the make-or-break factor in hybrid monetizationoriginal ↗
5 Mar 2025
MAMA San Francisco: A bold start to 2025 for mobile marketersoriginal ↗
3 Mar 2025
New performance data reveals owned media + deep linking reigns supremeoriginal ↗
23 Feb 2025
Understanding ad metrics: A guide for digital marketersoriginal ↗
20 Feb 2025
2025 App Marketer Surveyoriginal ↗
17 Feb 2025
Touchdown! Fetch Super Bowl ad drives massive QR code engagement original ↗
12 Feb 2025
DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms aloneoriginal ↗
30 Jan 2025
[Report] The State of Creative Optimization – 2025 Editionoriginal ↗
28 Jan 2025
[Report] The State of App Marketing in Sub-Saharan Africa – 2024 Editionoriginal ↗
27 Jan 2025
6 reasons why it’s time to upgrade your MMPoriginal ↗
23 Jan 2025
Boosting your user acquisition strategy with preload campaignsoriginal ↗
14 Jan 2025
Why your boss should send you to MAMA San Francisco 2025original ↗
9 Jan 2025
What every marketer needs to know about streaming adsoriginal ↗
9 Jan 2025
[Report] The State of App Monetization – 2025 Editionoriginal ↗
1 Jan 2025

2024

Navigating the privacy frontier: Key insights from Google and AppsFlyeroriginal ↗
19 Dec 2024
The marketer’s guide to buying an MMPoriginal ↗
16 Dec 2024
Navigating change with stability, independence, and resilienceoriginal ↗
5 Dec 2024
The state of ad creatives in app marketing: 2024 editionoriginal ↗
16 Nov 2024
Tackling the challenge of fragmented data in subscription app marketingoriginal ↗
4 Nov 2024
Navigating Firebase Dynamic Links alternatives: A Product Manager’s guideoriginal ↗
3 Nov 2024
Everything you need to know about mobile app analyticsoriginal ↗
29 Oct 2024
The Evolution of TV watching and advertising: Engaging viewers in a streaming-first worldoriginal ↗
22 Oct 2024
Everything you need to know to create high-converting app install campaignsoriginal ↗
15 Oct 2024
Everything you need to know about commerce mediaoriginal ↗
14 Oct 2024
Black Friday’s global rise: strategies for mobile app success in 2024original ↗
14 Oct 2024
Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyeroriginal ↗
9 Oct 2024
Cut through the noise: Learn about Sandbox noise and simulate its impact on your reportsoriginal ↗
8 Oct 2024
The marketer’s guide to first-party dataoriginal ↗
2 Oct 2024
Mobile game marketing: Essential strategies made simpleoriginal ↗
16 Sept 2024
Performance creative: Combining data and creativityoriginal ↗
16 Sept 2024
Automate your ad personalization with dynamic product adsoriginal ↗
9 Sept 2024
SKAN vs. Sandbox: what advertisers need to knoworiginal ↗
7 Aug 2024
How to overcome signal loss by building a new data realityoriginal ↗
23 Jul 2024
Cross-channel marketing in 2024: Perfecting the channel mix formulaoriginal ↗
11 Jul 2024
Introducing new horizons in app marketing: beyond app campaignsoriginal ↗
2 Jul 2024
Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solutionoriginal ↗
1 Jul 2024
WWDC24 and AdAttributionKit: Keep calm and SKAN on original ↗
13 Jun 2024
Unlocking ROI: The power of collaboration in creative optimizationoriginal ↗
11 Jun 2024
Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisionsoriginal ↗
10 Jun 2024
What is creative fatigue and how do you combat it?original ↗
9 Jun 2024
A comprehensive guide to dynamic creative optimization in 2024original ↗
6 Jun 2024
How to Use AI to Boost Your ASOoriginal ↗
8 May 2024
How to win in Vegas: AppsFlyer’s 2024 MAU recaporiginal ↗
17 Apr 2024
Your no-BS guide to successful ad creativesoriginal ↗
15 Apr 2024
Campaign optimization: How to supercharge for successoriginal ↗
15 Apr 2024
Go for the gold: How to ace your 2024 Olympics campaignoriginal ↗
26 Mar 2024
How to deliver a winning creative strategyoriginal ↗
5 Mar 2024
Beyond clicks and views: enhancing attribution logic with Enriched Engagement Typesoriginal ↗
4 Mar 2024
Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party dataoriginal ↗
1 Mar 2024
How insights aid commerce media growthoriginal ↗
29 Feb 2024
Let’s get rolling: The ultimate guide to pre-roll adsoriginal ↗
28 Feb 2024
How many SKAN 4 postbacks are needed to maximize data signals, and other key data learningsoriginal ↗
15 Feb 2024
Mastering mobile game monetization: Strategies for successoriginal ↗
14 Feb 2024
Unlocking complete measurement on iOS: TikTok and AppsFlyer’s Advanced SRN integrationoriginal ↗
14 Feb 2024
Introducing AppsFlyer’s Google DMA-ready SDKoriginal ↗
8 Feb 2024
Breaking down Google’s Digital Markets Act (DMA) enforcementoriginal ↗
7 Feb 2024
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