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"01a0d553-600f-70d8-8d4c-852d9aac1267", "title": "The age of return on experience", "url": "https://www.appsflyer.com/blog/mobile-marketing/return-on-experience-age/", "published_at": "2021-05-26T06:23:00+00:00" }, { "id": "01a0d563-debd-72e7-97d9-59fe1235121f", "title": "If and when to show the ATT prompt: What you need to consider", "url": "https://www.appsflyer.com/blog/tips-strategy/if-when-show-att-prompt/", "published_at": "2021-05-24T12:25:00+00:00" }, { "id": "01a0d553-600f-70d8-8d4c-852d9afb6430", "title": "How Nigerian companies can grow on mobile", "url": "https://www.appsflyer.com/blog/mobile-marketing/nigerian-companies-grow-mobile-ua/", "published_at": "2021-05-19T11:21:00+00:00" }, { "id": "01a0d563-debd-72e7-97d9-59fe132d6c2a", "title": "Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value", "url": "https://www.appsflyer.com/blog/tips-strategy/skadnetworks-conversion-values-power/", "published_at": "2021-05-05T12:49:00+00:00" }, { "id": "01a0d564-010e-72e4-8b67-0dcc05471295", "title": "Making sense of Universal Links and App Links", "url": "https://www.appsflyer.com/blog/mobile-marketing/universal-links-app-links/", "published_at": "2021-05-05T08:56:00+00:00" }, { "id": "01a0d553-600f-70d8-8d4c-852d9b61bdd2", "title": "Setting sights on remarketing fraud", "url": "https://www.appsflyer.com/blog/mobile-fraud/remarketing-fraud/", "published_at": "2021-04-28T09:59:00+00:00" }, { "id": "01a0d564-010e-72e4-8b67-0dcc05a7d5ce", "title": "Multi-touch attribution: Success is a journey", "url": "https://www.appsflyer.com/blog/measurement-analytics/multi-touch-attribution/", "published_at": "2021-04-19T13:40:00+00:00" }, { "id": "01a0d564-010e-72e4-8b67-0dcc05ded57c", "title": "Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%", "url": "https://www.appsflyer.com/blog/trends-insights/att-opt-in-rates-higher/", "published_at": "2021-04-08T12:19:00+00:00" }, { "id": "01a0d564-010e-72e4-8b67-0dcc06c636a1", "title": "Smart Banners: What your web-to-app customer journey is missing", "url": "https://www.appsflyer.com/blog/mobile-marketing/smart-banners-customer-journey/", "published_at": "2021-04-05T08:44:00+00:00" }, { "id": "01a0d564-010e-72e4-8b67-0dcc0735379e", "title": "Aggregated Advanced Privacy, and the future of privacy-centric measurement", "url": "https://www.appsflyer.com/blog/ceo/aggregated-advanced-privacy/", "published_at": "2021-03-22T12:10:00+00:00" }, { "id": "01a0d564-010e-72e4-8b67-0dcc07b9839f", "title": "Mobile attribution in the age of privacy: Challenges and opportunities", "url": "https://www.appsflyer.com/blog/measurement-analytics/mobile-attribution-privacy-age/", "published_at": "2021-03-11T12:04:00+00:00" }, { "id": "01a0d553-600f-70d8-8d4c-852d9bbc70dc", "title": "Predictive marketing explained – why it matters", "url": "https://www.appsflyer.com/blog/measurement-analytics/predictive-marketing-explained/", "published_at": "2021-02-25T07:11:00+00:00" }, { "id": "01a0d564-010e-72e4-8b67-0dcc07d7d929", "title": "Unbiased, independent, and the future of the ecosystem & web", "url": "https://www.appsflyer.com/blog/ceo/unbiased-independent-ecosystem-future/", "published_at": "2021-02-24T12:56:00+00:00" }, { "id": "01a0d564-010e-72e4-8b67-0dcc085125b2", "title": "5 reasons web-to-app should be on your radar", "url": "https://www.appsflyer.com/blog/mobile-marketing/web-to-app-reasons/", "published_at": "2021-02-17T13:22:00+00:00" }, { "id": "01a0d564-010e-72e4-8b67-0dcc094dd8bf", "title": "Machine learning in a digital age: The future is now", "url": "https://www.appsflyer.com/blog/mobile-marketing/machine-learning-digital-marketing/", "published_at": "2021-02-16T08:41:00+00:00" }, { "id": "01a0d564-010e-72e4-8b67-0dcc09a6c6b8", "title": "Immediate fraud risks within iOS 14 and SKAdNetwork", "url": "https://www.appsflyer.com/blog/mobile-fraud/fraud-ios-14-skadnetwork/", "published_at": "2021-02-08T13:15:00+00:00" }, { "id": "01a0d553-600f-70d8-8d4c-852d9c426c84", "title": "Navigating FinTech in Africa: Driving app downloads in the age of social media", "url": "https://www.appsflyer.com/blog/mobile-marketing/fintech-africa-mobile-app-downloads/", "published_at": "2021-02-01T08:51:00+00:00" }, { "id": "01a0d553-600f-70d8-8d4c-852d9cdd312d", "title": "The marketer’s field guide to mobile ad fraud", "url": "https://www.appsflyer.com/blog/measurement-analytics/mobile-ad-fraud-for-marketers/", "published_at": "2021-01-31T12:06:00+00:00" }, { "id": "01a0d553-600f-70d8-8d4c-852d9d90c70d", "title": "Everything a developer needs to know about deep linking", "url": "https://www.appsflyer.com/blog/measurement-analytics/deep-linking-for-developers/", "published_at": "2021-01-28T15:41:00+00:00" }, { "id": "01a0d564-17d2-7116-83e1-c4f14b819f9e", "title": "iOS, the winds of 2020, and the growing significance of the web", "url": "https://www.appsflyer.com/blog/mobile-marketing/ios-covid-mobile-web-comeback/", "published_at": "2021-01-26T08:06:00+00:00" }, { "id": "01a0d553-600f-70d8-8d4c-852d9e87e1a0", "title": "Mobile attribution & marketing analytics for Finance app marketers – the complete guide", "url": "https://www.appsflyer.com/blog/uncategorized/finance-apps-mobile-attribution-analytics/", "published_at": "2021-01-25T08:59:29+00:00" }, { "id": "01a0d553-600f-70d8-8d4c-852d9ef22bbb", "title": "3 main challenges for apps entering China and how to overcome them", "url": "https://www.appsflyer.com/blog/tips-strategy/apps-entering-china-challenges/", "published_at": "2021-01-20T04:14:00+00:00" }, { "id": "01a0d564-17d2-7116-83e1-c4f14c3f71b0", "title": "Everything marketers need to know about incrementality testing", "url": "https://www.appsflyer.com/blog/tips-strategy/incrementality-testing-for-marketers/", "published_at": "2021-01-14T09:16:00+00:00" }, { "id": "01a0d564-17d2-7116-83e1-c4f14cbf9e45", "title": "2020: An exercise in mastering change", "url": "https://www.appsflyer.com/blog/ceo/mastering-change-2020/", "published_at": "2021-01-06T09:19:00+00:00" }, { "id": "01a0d564-17d2-7116-83e1-c4f14d97123f", "title": "5 ways to analyze app campaigns using marketing analytics", "url": "https://www.appsflyer.com/blog/measurement-analytics/app-campaigns-marketing-analytics/", "published_at": "2020-12-22T12:17:00+00:00" }, { "id": "01a0d564-17d2-7116-83e1-c4f14dfb99d3", "title": "New data shows 32% of non-organic installs are misattributed with SKAdNetwork", "url": "https://www.appsflyer.com/blog/trends-insights/skadnetwork-data-insights/", "published_at": "2020-12-21T07:53:00+00:00" }, { "id": "01a0d553-600f-70d8-8d4c-852d9f293057", "title": "5 tips for measuring your mobile ROI", "url": "https://www.appsflyer.com/blog/tips-strategy/mobile-roi-measurement-tips/", "published_at": "2020-12-02T07:32:00+00:00" }, { "id": "01a0d558-31d8-725a-b557-3b2a912dbf0c", "title": "The data has spoken: Why Black Friday 2020 will be one for the record books", "url": "https://www.appsflyer.com/blog/trends-insights/black-friday-prediction/", "published_at": "2020-11-23T08:46:00+00:00" }, { "id": "01a0d558-31d8-725a-b557-3b2a9142d813", "title": "Was 2020 a game-changer for mobile gaming?", "url": "https://www.appsflyer.com/blog/trends-insights/mobile-gaming-report/", "published_at": "2020-11-11T10:32:00+00:00" }, { "id": "01a0d564-17d2-7116-83e1-c4f14ec69cd4", "title": "6 tips to running high impact ads on TikTok", "url": "https://www.appsflyer.com/blog/tips-strategy/tiktok-advertising-tips/", "published_at": "2020-11-10T00:00:00+00:00" }, { "id": "01a0d564-17d2-7116-83e1-c4f14f8c0f04", "title": "The untold story about zeroed IDFAs on iOS 14 devices", "url": "https://www.appsflyer.com/blog/measurement-analytics/zeroed-idfa-ios-14/", "published_at": "2020-10-28T00:00:00+00:00" } ] posts Claim your blog

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AppsFlyer Engineering

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2022

How to piece the measurement puzzle together original ↗

25 Oct 2022

In-app feedback: Everything you need to know original ↗

19 Oct 2022

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap original ↗

19 Oct 2022

It’s time to play – What marketers need to know about playable ads in 2023 original ↗

18 Oct 2022

How to break your addiction to user level data – From user level centric to aggregate original ↗

13 Oct 2022

Welcome to the jungle – your ultimate guide for CTV Advertising original ↗

15 Sept 2022

Mobile advertising – everything you need to know (and forget) in 2023 and beyond original ↗

8 Sept 2022

Why you should care about your app title in 2023 original ↗

31 Aug 2022

It’s time to come clean – the complete data clean rooms guide original ↗

29 Aug 2022

All together now – Cohort analysis explained original ↗

4 Aug 2022

Get ready for the age of CTV domination: The complete guide to Connected TV original ↗

26 Jul 2022

Mobile measurement & marketing analytics for subscription apps – The complete guide original ↗

21 Jul 2022

How to attract talent to fuel a mobile-first enterprise original ↗

5 Jul 2022

Marketing ROI – How to measure your campaigns like a pro original ↗

30 Jun 2022

61.3% of enterprises are strongly mobile-first. This article is for the other 39%original ↗

27 Jun 2022

Finding your true north: Measuring your app marketing’s true ROI original ↗

21 Jun 2022

How to measure Google app campaigns in 2023: What you need to know original ↗

16 Jun 2022

Re-engagement in the era of privacy – the definitive guide original ↗

11 Jun 2022

Show me the money! Your definitive guide to app conversions original ↗

8 Jun 2022

Life is but a stream – The latest CTV trends and how they apply to you original ↗

7 Jun 2022

Mobile measurement & marketing analytics for gaming apps – The complete guide original ↗

1 Jun 2022

AppsFlyer’s iOS expert weighs in on Google’s Privacy Sandbox original ↗

23 May 2022

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022 original ↗

18 May 2022

The ever dynamic world of mCommerce – everything you need to know original ↗

4 May 2022

Going local to go global: How mobile app localization helps your app rule the world original ↗

2 May 2022

Everything you need to know about iOS 14+ fraud original ↗

28 Apr 2022

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider original ↗

25 Apr 2022

You don’t know what you don’t know – The true cost of data inaccuracies original ↗

20 Apr 2022

Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts original ↗

7 Apr 2022

Here’s why measuring your app’s CX should be a top priority original ↗

5 Apr 2022

App monetization guide: How to generate revenue from apps in 2022 original ↗

30 Mar 2022

The mobile-first design essentials for 2022 original ↗

7 Mar 2022

How innovation in Fintech is changing the way India invests original ↗

18 Feb 2022

Improving app performance (and why it’s so important)original ↗

8 Feb 2022

Reach matters: An introduction to reach-based incrementality measurement original ↗

25 Jan 2022

Everything you need to know about mobile app A/B testing original ↗

24 Jan 2022

Weeding out organic fraud original ↗

4 Jan 2022

2021

How to create a successful app landing page in 2023 original ↗

29 Dec 2021

SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps original ↗

27 Dec 2021

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)original ↗

16 Dec 2021

SKAdNetwork feature requests: Organic (unattributed) data original ↗

16 Dec 2021

Introducing The AppsFlyer Privacy Cloud: Maximizing customer experience and privacy through ecosystem collaboration original ↗

7 Dec 2021

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa original ↗

30 Nov 2021

8 companies improving in-person retail with mobile apps original ↗

4 Nov 2021

CTR, CTI, and IPM: Optimizing the path to install conversion original ↗

3 Nov 2021

Black Friday is just the beginning: level up your ad strategy for key dates original ↗

1 Nov 2021

App engagement and user retention: The definitive guide original ↗

27 Oct 2021

Welcome to the metrics – Everything you need to know about app marketing metrics original ↗

27 Oct 2021

How lightweight hyper casual games became the heavyweights of mobile gaming original ↗

25 Oct 2021

Late start, strong finish: 3 in-store brands net big gains from updated mobile apps original ↗

21 Oct 2021

Follow the money: the power of in-game mobile advertising original ↗

14 Oct 2021

Mobile marketers and taxi drivers: More similar than you’d think original ↗

13 Oct 2021

Media buying on autopilot: the ultimate guide to programmatic advertising original ↗

12 Oct 2021

Consumer preferences say: Your business needs an app original ↗

11 Oct 2021

Spot the difference: ROI vs. ROAS original ↗

29 Sept 2021

Attribution in iOS 14+: From silos to a single source of truth original ↗

20 Sept 2021

Mind the gap – bridging the divide between high ATT opt-in and low IDFA collection rates original ↗

15 Sept 2021

The consumer mobile landscape in the Nordics original ↗

14 Sept 2021

7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level original ↗

9 Sept 2021

Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership original ↗

24 Aug 2021

App UX: The fundamentals you need to know in 2023 original ↗

11 Aug 2021

Inside SKAN: Data & learnings from Apple’s SKAdNetwork original ↗

5 Aug 2021

Marketing and product analytics: Why use a flashlight when you can turn on the lights?original ↗

4 Aug 2021

Why contextual targeting in mobile is making a comeback in the privacy age original ↗

18 Jul 2021

The anatomy of a mobile ad: Formats, copy, and colors original ↗

28 Jun 2021

Mobile measurement & marketing analytics for Shopping apps – The complete guide original ↗

25 Jun 2021

5 ways to increase ATT opt-in rates original ↗

17 Jun 2021

Apple’s iOS 14 App Clips: A definitive guide for developers by AppsFlyer original ↗

13 Jun 2021

Predictive marketing in the age of user privacy original ↗

3 Jun 2021

The age of return on experience original ↗

26 May 2021

If and when to show the ATT prompt: What you need to consider original ↗

24 May 2021

How Nigerian companies can grow on mobile original ↗

19 May 2021

Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value original ↗

5 May 2021

Making sense of Universal Links and App Links original ↗

5 May 2021

Setting sights on remarketing fraud original ↗

28 Apr 2021

Multi-touch attribution: Success is a journey original ↗

19 Apr 2021

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%original ↗

8 Apr 2021

Smart Banners: What your web-to-app customer journey is missing original ↗

5 Apr 2021

Aggregated Advanced Privacy, and the future of privacy-centric measurement original ↗

22 Mar 2021

Mobile attribution in the age of privacy: Challenges and opportunities original ↗

11 Mar 2021

Predictive marketing explained – why it matters original ↗

25 Feb 2021

Unbiased, independent, and the future of the ecosystem & web original ↗

24 Feb 2021

5 reasons web-to-app should be on your radar original ↗

17 Feb 2021

Machine learning in a digital age: The future is now original ↗

16 Feb 2021

Immediate fraud risks within iOS 14 and SKAdNetwork original ↗

8 Feb 2021

Navigating FinTech in Africa: Driving app downloads in the age of social media original ↗

1 Feb 2021

The marketer’s field guide to mobile ad fraud original ↗

31 Jan 2021

Everything a developer needs to know about deep linking original ↗

28 Jan 2021

iOS, the winds of 2020, and the growing significance of the web original ↗

26 Jan 2021

Mobile attribution & marketing analytics for Finance app marketers – the complete guide original ↗

25 Jan 2021

3 main challenges for apps entering China and how to overcome them original ↗

20 Jan 2021

Everything marketers need to know about incrementality testing original ↗

14 Jan 2021

2020: An exercise in mastering change original ↗

6 Jan 2021

2020

5 ways to analyze app campaigns using marketing analytics original ↗

22 Dec 2020

New data shows 32% of non-organic installs are misattributed with SKAdNetwork original ↗

21 Dec 2020

5 tips for measuring your mobile ROI original ↗

2 Dec 2020

The data has spoken: Why Black Friday 2020 will be one for the record books original ↗

23 Nov 2020

Was 2020 a game-changer for mobile gaming?original ↗

11 Nov 2020

6 tips to running high impact ads on TikTok original ↗

10 Nov 2020

The untold story about zeroed IDFAs on iOS 14 devices original ↗

28 Oct 2020