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"title": "Choosing your mobile media sources: How many are enough?", "url": "https://www.appsflyer.com/blog/tips-strategy/choosing-mobile-media-sources/", "published_at": "2019-09-12T11:27:00+00:00" }, { "id": "01a0d55a-6a02-707c-a58d-1cac89e9cd44", "title": "Why a closed source SDK is essential when fighting fraud", "url": "https://www.appsflyer.com/blog/mobile-fraud/closed-source-sdk-is-essential/", "published_at": "2019-08-27T09:19:00+00:00" }, { "id": "01a0d55a-6a02-707c-a58d-1cac8aa8bc8c", "title": "Ad fraud in Vietnam: Challenges and solutions", "url": "https://www.appsflyer.com/blog/mobile-fraud/ad-fraud-vietnam-challenges-solutions/", "published_at": "2019-07-28T10:38:00+00:00" }, { "id": "01a0d55a-6a02-707c-a58d-1cac8b58d1f6", "title": "How AppsFlyer is building a future that’s private by design", "url": "https://www.appsflyer.com/blog/mobile-marketing/privacy-by-design/", "published_at": "2019-06-12T08:18:00+00:00" }, { "id": "01a0d564-38c5-7066-a93a-0b75a4053605", "title": 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Don’t trust your marketing data and ROI", "url": "https://www.appsflyer.com/blog/ceo/numbers-do-lie-noah17/", "published_at": "2017-12-07T00:00:00+00:00" }, { "id": "01a0d55a-b323-7242-ac44-d88bc67704a6", "title": "7 tips to improve your app uninstall rate", "url": "https://www.appsflyer.com/blog/tips-strategy/improving-app-uninstall-rate/", "published_at": "2017-11-20T06:38:00+00:00" }, { "id": "01a0d55a-b323-7242-ac44-d88bc73a047f", "title": "How many media partners do app marketers actually use?", "url": "https://www.appsflyer.com/blog/mobile-marketing/media-partners-app-marketering/", "published_at": "2017-10-31T12:26:00+00:00" }, { "id": "01a0d55a-b323-7242-ac44-d88bc7b7a9c8", "title": "Measuring app campaigns on Facebook: Everything you need to know", "url": "https://www.appsflyer.com/blog/measurement-analytics/measuring-facebook-app-campaigns/", "published_at": "2017-08-23T06:38:00+00:00" }, { "id": "01a0d55a-b323-7242-ac44-d88bc7d5e84c", "title": "7 ASO tips to increase organic installs like a pro", "url": "https://www.appsflyer.com/blog/tips-strategy/aso-increase-organic-installs/", "published_at": "2017-08-15T04:18:00+00:00" }, { "id": "01a0d564-6878-7184-a777-2ec0f7d4602b", "title": "How market leaders can solve the fraud ‘prisoner’s dilemma’", "url": "https://www.appsflyer.com/blog/ceo/fighting-mobile-fraud/", "published_at": "2017-05-24T00:00:00+00:00" }, { "id": "01a0d564-6878-7184-a777-2ec0f80152b2", "title": "With great power comes great responsibility", "url": "https://www.appsflyer.com/blog/ceo/great-power-great-responsibility/", "published_at": "2017-05-23T00:00:00+00:00" }, { "id": "01a0d564-6878-7184-a777-2ec0f8d3836b", "title": "On fighting fraud, Google Search, and machine learning", "url": "https://www.appsflyer.com/blog/ceo/fighting-mobile-ad-fraud/", "published_at": "2017-05-18T00:00:00+00:00" }, { "id": "01a0d55a-b323-7242-ac44-d88bc8ccdb06", "title": "Rewarded advertising: The good, the bad, and the ugly", "url": "https://www.appsflyer.com/blog/mobile-marketing/rewarded-advertising-good-bad-ugly/", "published_at": "2017-05-16T06:26:00+00:00" }, { "id": "01a0d55a-b323-7242-ac44-d88bc962ef03", "title": "Can deep linking accurately attribute Facebook app installs?", "url": "https://www.appsflyer.com/blog/mobile-marketing/facebook-app-installs-attribution/", "published_at": "2017-01-25T05:49:00+00:00" }, { "id": "01a0d564-6878-7184-a777-2ec0f99ce808", "title": "AppsFlyer raises $56M to deliver measurement innovation", "url": "https://www.appsflyer.com/blog/ceo/appsflyer-series-c-funding/", "published_at": "2017-01-17T00:00:00+00:00" }, { "id": "01a0d55a-b323-7242-ac44-d88bc9c9ac77", "title": "View-through attribution: The good, the bad, and the ugly", "url": "https://www.appsflyer.com/blog/measurement-analytics/view-through-attribution/", "published_at": "2016-11-29T07:17:00+00:00" }, { "id": "01a0d564-6878-7184-a777-2ec0fa95aaf3", "title": "AppsFlyer has landed in London and Berlin", "url": "https://www.appsflyer.com/blog/ceo/appsflyer-in-london-and-berlin/", "published_at": "2016-02-18T21:00:00+00:00" }, { "id": "01a0d564-6878-7184-a777-2ec0fb1498ea", "title": "The bleeding edge: Spark, Parquet, and S3", "url": "https://www.appsflyer.com/blog/mobile-marketing/spark-parquet-s3/", "published_at": "2015-08-10T09:00:00+00:00" }, { "id": "01a0d564-6878-7184-a777-2ec0fb66def5", "title": "How we solved authentication and authorization", "url": "https://www.appsflyer.com/blog/mobile-marketing/solving-authentication-authorization/", "published_at": "2015-07-13T08:55:00+00:00" }, { "id": "01a0d564-6878-7184-a777-2ec0fb9ab9f1", "title": "What does it really mean to be an attribution authority?", "url": "https://www.appsflyer.com/blog/ceo/attribution-authority-importance/", "published_at": "2015-04-21T21:00:00+00:00" }, { "id": "01a0d564-6878-7184-a777-2ec0fc30e6c8", "title": "AppsFlyer raises an additional $20M in Series B funding", "url": "https://www.appsflyer.com/blog/ceo/appsflyer-series-b-funding/", "published_at": "2015-01-19T21:00:00+00:00" }, { "id": "01a0d55a-b323-7242-ac44-d88bca5ef069", "title": "Mobile attribution & marketing analytics for Finance app marketers – the complete guide", "url": "https://www.appsflyer.com/blog/measurement-analytics/finance-apps-mobile-attribution-analytics-2/", "published_at": null } ] posts Claim your blog
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