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FOMO-inducing facts that should sway your CMO to go all in on app marketing

AppsFlyer Engineering · published 31 January 2023

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https://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/

statista.com

https://www.appsflyer.com/resources/guides/app-marketing/

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https://www.appsflyer.com/blog/trends-insights/top-app-marketing-trends/

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https://www.appsflyer.com/glossary/app-tracking-transparency/

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https://www.appsflyer.com/glossary/in-app-purchase/

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https://www.appsflyer.com/resources/guides/in-app-advertising/

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https://www.statista.com/topics/5983/mobile-marketing-worldwide/

statista.com

https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/

statista.com

https://www.appsflyer.com/glossary/ltv/

appsflyer.com

https://www.appsflyer.com/glossary/roas/

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How to break your addiction to user level data – From user level centric to aggregate Read at the source ↗

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How to piece the measurement puzzle together Read at the source ↗

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https://www.appsflyer.com/resources/reports/app-retention-benchmarks/

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https://www.appsflyer.com/resources/reports/app-uninstall-benchmarks/

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https://www.appsflyer.com/glossary/in-app-notifications/

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https://www.appsflyer.com/glossary/push-notifications/

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https://www.invespcro.com/blog/customer-acquisition-retention/

invespcro.com

https://www.ireadpages.com/increase-customer-loyalty-and-revenue-through-better-mobile-app-experiences/

ireadpages.com

https://www.nielsen.com/us/en/insights/reports/2013/how-loyal-are-your-customers.html

nielsen.com