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2024

Representation Matters: A Look Into the iSpot Universe SpineRead at ispot.tv (opens in a new tab)
25 Sept 2024
The Modern Solutions to the Biggest TV Measurement ChallengesRead at ispot.tv (opens in a new tab)
18 Sept 2024
How Activision Scores Outcomes With Modern Sports Media MeasurementRead at ispot.tv (opens in a new tab)
17 Sept 2024
What Brands Need to Know About the Viewer Impact of Political AdvertisingRead at ispot.tv (opens in a new tab)
12 Sept 2024
How College Football Viewing Could Realign For Conferences This FallRead at ispot.tv (opens in a new tab)
27 Aug 2024
Breaking Down Data Silos Across Platforms With SimpliSafe’s Jonathan ChinRead at ispot.tv (opens in a new tab)
26 Aug 2024
Department Stores Making the Streaming Ad Shift Ahead of the HolidaysRead at ispot.tv (opens in a new tab)
21 Aug 2024
Advancing TV Currency With Leslie Wood, iSpot Chief Research OfficerRead at ispot.tv (opens in a new tab)
14 Aug 2024
iSpot Earns JIC Certification Across All Currency CategoriesRead at ispot.tv (opens in a new tab)
13 Aug 2024
The Power of Audience-Centric Video Ad MeasurementRead at ispot.tv (opens in a new tab)
7 Aug 2024
iSpot Launches Cross-Platform Measurement Offering for TikTokRead at ispot.tv (opens in a new tab)
31 Jul 2024
Streaming Ad Shifts: Key H1 Trends for Insurance, QSR, and Automaker AdvertisersRead at ispot.tv (opens in a new tab)
24 Jul 2024
Future Today and iSpot Partner to Advance Measurement and Optimization of Ad-Supported StreamingRead at ispot.tv (opens in a new tab)
23 Jul 2024
Cannes Lions 2024: Marketers Call for UnificationRead at ispot.tv (opens in a new tab)
17 Jul 2024
Optimizing Cross-Platform Ad Campaigns Across Creative, Audience and OutcomesRead at ispot.tv (opens in a new tab)
11 Jul 2024
MobileFuse Taps iSpot to Bolster CTV Measurement CapabilitiesRead at ispot.tv (opens in a new tab)
9 Jul 2024
The Case for Precision in Sports Media MeasurementRead at ispot.tv (opens in a new tab)
27 Jun 2024
iSpot and LinkedIn Partner Up to Bring CTV Measurement to B2B MarketersRead at ispot.tv (opens in a new tab)
12 Jun 2024
Proven Strategies to Optimize Cross-Platform ROAS With DriveTime’s Head of MarketingRead at ispot.tv (opens in a new tab)
21 May 2024
The Formula Behind a Leading Beer Brand’s Latest Ad SuccessRead at ispot.tv (opens in a new tab)
9 May 2024
Streaming Into the Future: iSpot Helps Industry Capitalize on Consumer ShiftsRead at ispot.tv (opens in a new tab)
7 May 2024
Roku and iSpot Connect Industry’s Best Cross-Platform Measurement with Leading Streaming Platform Read at ispot.tv (opens in a new tab)
30 Apr 2024
iSpot’s Blueprint for Cross-Platform Ad Effectiveness with Sean Muller, CEO & FounderRead at ispot.tv (opens in a new tab)
29 Apr 2024
My Code Taps iSpot to be Third Party Measurement Provider of its Diverse Slate of CTV Apps and PropertiesRead at ispot.tv (opens in a new tab)
16 Apr 2024
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV DisruptRead at ispot.tv (opens in a new tab)
11 Apr 2024
Moonbug And iSpot Partner To Pioneer Measurement In The Family Entertainment SpaceRead at ispot.tv (opens in a new tab)
28 Mar 2024
iSpot’s Lindsey Woodland Recognized as a “Wonder Women of NYC”Read at ispot.tv (opens in a new tab)
27 Mar 2024
Artificial Intelligence, Real Impact: Viewer Insights from Under Armour’s Latest AdRead at ispot.tv (opens in a new tab)
26 Mar 2024
iSpot + Comcast’s AudienceXpress Announce New Data Collaborations Focused on InnovationRead at ispot.tv (opens in a new tab)
25 Mar 2024
iSpot Data Shows Oscars Ads Take Home Sunday Primetime WinRead at ispot.tv (opens in a new tab)
14 Mar 2024
Super Bowl LVIII Scores Average Second-by-Second Audience of 126.6 Million Viewers Across All Linear, Out-Of-Home and StreamingRead at ispot.tv (opens in a new tab)
12 Feb 2024
Hellmann’s Super Bowl Spot is the Cat’s “Meow”Read at ispot.tv (opens in a new tab)
7 Feb 2024
Party in the Back: Kawasaki Scores With Playful Super Bowl DebutRead at ispot.tv (opens in a new tab)
5 Feb 2024
Losing the Plot: Storytelling in Super Bowl Ads is in DeclineRead at ispot.tv (opens in a new tab)
31 Jan 2024
Winning Through Storytelling: The Power of Narratives in Super Bowl AdsRead at ispot.tv (opens in a new tab)
29 Jan 2024
The Keys to Successful Celebrity Use in Super Bowl AdsRead at ispot.tv (opens in a new tab)
26 Jan 2024
The Rising but Risky Use of Humor in Super Bowl AdsRead at ispot.tv (opens in a new tab)
19 Jan 2024
TV Gets Tested in Turbulent 2023Read at ispot.tv (opens in a new tab)
16 Jan 2024
Streaming Measurement Has Its Coming of Age MomentRead at ispot.tv (opens in a new tab)
9 Jan 2024
GOLO’s TV Advertising Success Story: Fastest Growing Brand in the Weight Loss IndustryRead at ispot.tv (opens in a new tab)
4 Jan 2024

2023

Which TV Ads Generated The Biggest Laughs in 2023?Read at ispot.tv (opens in a new tab)
21 Dec 2023
iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & InsightsRead at ispot.tv (opens in a new tab)
13 Dec 2023
Unwrapping Holiday TV Ad TipsRead at ispot.tv (opens in a new tab)
30 Nov 2023
NFL TV Ad Reach Goes the Extra YardRead at ispot.tv (opens in a new tab)
16 Nov 2023
Mastering the Art of Streaming Advertising with Modern Streaming MeasurementRead at ispot.tv (opens in a new tab)
7 Nov 2023
Rising Pharma Brands Pop Up During News ProgramsRead at ispot.tv (opens in a new tab)
2 Nov 2023
Beer Brands Bubble Up on TV in Q3Read at ispot.tv (opens in a new tab)
31 Oct 2023
Audiences Eat Up Laughs From QSR TV AdvertisersRead at ispot.tv (opens in a new tab)
26 Oct 2023
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad GrowthRead at ispot.tv (opens in a new tab)
24 Oct 2023
Streamers Bet on Football TV AudiencesRead at ispot.tv (opens in a new tab)
19 Oct 2023
iSpot Measurement Underscores Value of Independent StreamersRead at ispot.tv (opens in a new tab)
11 Oct 2023
iSpot and Paramount Strike Deal for Currency MeasurementRead at ispot.tv (opens in a new tab)
10 Oct 2023
iSpot Achieves First-Ever MRC Accreditation for National TV Ad Occurrence ReportingRead at ispot.tv (opens in a new tab)
26 Sept 2023
iSpot.tv Earns MRC Accreditation for National TV Ad Occurrence ReportingRead at ispot.tv (opens in a new tab)
26 Sept 2023
Streaming Converts 6x Higher for Insurance Brand AmicaRead at ispot.tv (opens in a new tab)
25 Sept 2023
JIC Progress Update: iSpot Gains Initial Currency CertificationRead at ispot.tv (opens in a new tab)
20 Sept 2023
iSpot Acquires Next Gen Measurement & Attribution Company 605Read at ispot.tv (opens in a new tab)
13 Sept 2023
Why iSpot Acquired 605Read at ispot.tv (opens in a new tab)
13 Sept 2023
TVision and iSpot Contextualize Co-Viewing by Personifying Big DataRead at ispot.tv (opens in a new tab)
8 Sept 2023
How Molson Coors Brews Business Results With Granular, Real-Time TV Data: an iSpot Success StoryRead at ispot.tv (opens in a new tab)
6 Sept 2023
Transparency in CTV Measurement with Mike Fisher, GroupMRead at ispot.tv (opens in a new tab)
29 Aug 2023
Video Ads That Won the Women’s World Cup 2023Read at ispot.tv (opens in a new tab)
16 Aug 2023
iSpot.tv and Camelot Strategic Marketing & Media Strike  First-of-its-Kind AgreementRead at ispot.tv (opens in a new tab)
10 Aug 2023
How New Cross-Platform Currency Empowers Advertisers With Kelly Abcarian, NBCUniversalRead at ispot.tv (opens in a new tab)
8 Aug 2023
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing ProgramRead at ispot.tv (opens in a new tab)
2 Aug 2023
iSpot Makes Key Strategic Hire – Taps Research Legend Leslie Wood As Chief Research OfficerRead at ispot.tv (opens in a new tab)
27 Jul 2023
1H 2023 TV Transparency Report: Impressions Increase Signals Audience ShiftsRead at ispot.tv (opens in a new tab)
17 Jul 2023
NBA 2022-23 TV Advertising: Hoops Score Again For BrandsRead at ispot.tv (opens in a new tab)
26 Jun 2023
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video AdsRead at ispot.tv (opens in a new tab)
13 Jun 2023
iSpot to Measure the Independent Streaming AllianceRead at ispot.tv (opens in a new tab)
12 Jun 2023
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game ShowsRead at ispot.tv (opens in a new tab)
5 Jun 2023
How Precise Out of Home Measurement Is Reshaping Modern TV CurrencyRead at ispot.tv (opens in a new tab)
31 May 2023
iSpot Now Measures YouTube and YouTube TV Against Broader TV MarketplaceRead at ispot.tv (opens in a new tab)
16 May 2023
Fubo + iSpot Announce Partnership, As iSpot Data Reveals 40% Average Incremental Ad Reach Beyond Linear TVRead at ispot.tv (opens in a new tab)
10 May 2023
iSpot.tv Awards the First of 2023 Ace Spotlight Awards for Outstanding Video AdsRead at ispot.tv (opens in a new tab)
3 May 2023
Tunity Wins Best Mobile App at Cynopsis Sports Media AwardsRead at ispot.tv (opens in a new tab)
27 Apr 2023
Q1 TV Ad Report: How Brands Adjusted TV Ad Approach To Start 2023Read at ispot.tv (opens in a new tab)
26 Apr 2023
2023 March Madness Advertising Was a Slam Dunk for TVRead at ispot.tv (opens in a new tab)
10 Apr 2023
TV Ad Measurement Infographic: Credit CardsRead at ispot.tv (opens in a new tab)
30 Mar 2023
March Madness Scores For TV AdvertisersRead at ispot.tv (opens in a new tab)
24 Mar 2023
Nearly 20 Million People (P2+) Tuned In to Watch the 95th Oscars on ABC, According to iSpotRead at ispot.tv (opens in a new tab)
15 Mar 2023
TV Ad Measurement Infographic: Casual DiningRead at ispot.tv (opens in a new tab)
14 Mar 2023
The CW Taps In iSpot As First Measurement Provider For The Pioneering LIV Golf LeagueRead at ispot.tv (opens in a new tab)
8 Mar 2023
TV Ad Measurement Infographic: Food Delivery ServicesRead at ispot.tv (opens in a new tab)
6 Mar 2023
Super Bowl LVII Scores Average Minute Audience of 118.2 Million ViewersRead at ispot.tv (opens in a new tab)
14 Feb 2023
Super Bowl Teaser Spotlight: A Different Kind of Roasted PeanutRead at ispot.tv (opens in a new tab)
9 Feb 2023
How Overcoming the CTV Incrementality Challenge Unlocks ROASRead at ispot.tv (opens in a new tab)
9 Feb 2023
Super Bowl Archives: Weirdly Effective AdsRead at ispot.tv (opens in a new tab)
7 Feb 2023
Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-FreeRead at ispot.tv (opens in a new tab)
1 Feb 2023
Super Bowl Archives: The Funniest Financial Industry AdsRead at ispot.tv (opens in a new tab)
31 Jan 2023
Super Bowl Archives: Top Celebrity AdsRead at ispot.tv (opens in a new tab)
26 Jan 2023
iSpot Named in Hottest Ad Tech Companies of 2022Read at ispot.tv (opens in a new tab)
23 Jan 2023
How New TV Network Collaboration Can Benefit AdvertisersRead at ispot.tv (opens in a new tab)
10 Jan 2023
2022 TV Advertising Recap: Key Findings From iSpot’s Year-End ReportRead at ispot.tv (opens in a new tab)
5 Jan 2023

2022

Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3Read at ispot.tv (opens in a new tab)
21 Dec 2022
iSpot Selected as Measurement Partner for TripleLiftRead at ispot.tv (opens in a new tab)
15 Dec 2022
Kevin Hart Keeps Viewers “Merry Like This” for Sam’s ClubRead at ispot.tv (opens in a new tab)
14 Dec 2022
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 2Read at ispot.tv (opens in a new tab)
5 Dec 2022
Cut TV Ad Costs, Not Impact: Maximizing ROAS During Economic UncertaintyRead at ispot.tv (opens in a new tab)
1 Dec 2022
Football Drives Retail TV Ad Impressions As Holiday Shopping Season Kicks OffRead at ispot.tv (opens in a new tab)
30 Nov 2022
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461 posts from ispot.tv are held, newest first (corpus.blog, measured 16 October 2026).