corpus.blog
41554 blogs · [ { "id": "01a0bc20-5aa7-7120-b34a-cd1dacee5c6f", "title": "Google’s Statistics: Heads They Win, Tails You Lose.", "url": "https://www.kaushik.net/avinash/googles-statistics-significance-replication-risk/", "published_at": "2026-09-14T08:14:27+00:00" }, { "id": "01a08794-2f71-711e-83e3-017218e935fd", "title": "Pay Less, Grow More: Agencies in an Agentic AI-Era.", "url": "https://www.kaushik.net/avinash/pay-less-grow-more-agencies-in-an-agentic-ai-era/", "published_at": "2026-07-13T08:38:16+00:00" }, { "id": "01a08794-2f71-711e-83e3-01721984c224", "title": "AI Ready? Google Ads Maturity Model.", "url": "https://www.kaushik.net/avinash/ai-ready-google-ads-maturity-model/", "published_at": "2026-06-08T14:25:30+00:00" }, { "id": "01a08794-2f71-711e-83e3-017219ceb143", "title": "Smart KPIs: Accountability Over Outcomes Over Activity.", "url": "https://www.kaushik.net/avinash/smart-kpis-accountability-over-outcomes-over-activity/", "published_at": "2026-05-04T08:59:24+00:00" }, { "id": "01a08794-2f71-711e-83e3-01721acc5bd6", "title": "Sports Marketing Measurement Playbook.", "url": "https://www.kaushik.net/avinash/sports-marketing-measurement-playbook/", "published_at": "2026-03-23T08:13:31+00:00" }, { "id": "01a08794-2f71-711e-83e3-01721b19fbf2", "title": "Bye, Bye Human-Powered Marketing Analytics.", "url": "https://www.kaushik.net/avinash/bye-human-powered-marketing-analytics-hello-ai-powered-analytics/", "published_at": "2026-02-17T09:37:42+00:00" }, { "id": "01a08794-2f71-711e-83e3-01721b5d4a34", "title": "The Best Marketing ROI Formula: Incremental Net Profit ROI!", "url": "https://www.kaushik.net/avinash/measure-marketing-roi-incremental-net-profit-roi/", "published_at": "2026-01-20T09:41:42+00:00" }, { "id": "01a0bb47-6905-7010-b264-aa28873b279d", "title": "2 Seconds to Brand Impact: A Modern Video Ads Playbook", "url": "https://www.kaushik.net/avinash/a-modern-video-ads-playbook-brand-impact/", "published_at": "2026-01-10T09:23:28+00:00" }, { "id": "01a0bb47-6905-7010-b264-aa2887f81c1e", "title": "Loss Recovery Growth Model: Answer Engine Optimization (AEO)", "url": "https://www.kaushik.net/avinash/loss-recovery-growth-model-answer-engine-optimization-aeo/", "published_at": "2025-12-08T16:25:56+00:00" }, { "id": "01a0bb47-6905-7010-b264-aa28882cb74a", "title": "AEO: Answer Engine Analytics | Best Reports, KPIs, Metrics.", "url": "https://www.kaushik.net/avinash/aeo-answer-engine-analytics-reports-kpis-metrics/", "published_at": "2025-10-27T08:23:06+00:00" }, { "id": "01a0bb47-6905-7010-b264-aa2888542da1", "title": "AI Age Marketing: Bye SEO, Hello AEO!", "url": "https://www.kaushik.net/avinash/ai-age-marketing-bye-seo-hello-aeo/", "published_at": "2025-07-30T08:16:50+00:00" }, { "id": "01a0bb47-6905-7010-b264-aa28892bda7c", "title": "Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables.", "url": "https://www.kaushik.net/avinash/improve-data-analytics-kpis-diagnostic-metrics-influencing-variables/", "published_at": "2025-05-05T08:25:47+00:00" }, { "id": "01a0bb55-fed4-73cb-bf40-940d94043e57", "title": "Marketing Analytics: Methodologies Trump Metrics!", "url": "https://www.kaushik.net/avinash/marketing-analytics-methodologies-trump-metrics/", "published_at": "2024-11-26T09:26:54+00:00" }, { "id": "01a0bb55-fed4-73cb-bf40-940d946cbfec", "title": "Marketing: Win Before You Spend: Pre-Test Creative + Media Sufficiency.", "url": "https://www.kaushik.net/avinash/marketing-win-before-you-spend-pre-test-creative-media-sufficiency/", "published_at": "2024-10-21T08:13:54+00:00" }, { "id": "01a0bb55-fed4-73cb-bf40-940d951305a4", "title": "Data Visualization Tips & Tricks: What Not To Do!", "url": "https://www.kaushik.net/avinash/data-visualization-tips-tricks-what-not-to-do/", "published_at": "2024-09-15T20:55:52+00:00" }, { "id": "01a0bb55-fed4-73cb-bf40-940d95249fcf", "title": "Marketing Analytics Mistake #1: Efficiency Without Effectiveness!", "url": "https://www.kaushik.net/avinash/marketing-analytics-mistake-efficiency-without-effectiveness/", "published_at": "2024-08-20T16:28:17+00:00" }, { "id": "01a0bb55-fed4-73cb-bf40-940d960f13a9", "title": "High-Impact Marketing: Rock Creative Pre-Testing!", "url": "https://www.kaushik.net/avinash/marketing-creative-pre-testing/", "published_at": "2024-07-15T09:02:59+00:00" }, { "id": "01a0bb55-fed4-73cb-bf40-940d961371d8", "title": "Scapegoating Analysts | Recognizing & Preventing A Bad Idea.", "url": "https://www.kaushik.net/avinash/scapegoating-analysts-recognizing-preventing-a-bad-idea/", "published_at": "2023-10-17T09:04:35+00:00" }, { "id": "01a0bb5b-7e71-7256-b07e-e02937e8a7dc", "title": "Strategic Marketing Analytics: CMO Dashboards That Rock!", "url": "https://www.kaushik.net/avinash/strategic-marketing-analytics-simple-cmo-dashboards/", "published_at": "2023-09-05T15:08:49+00:00" }, { "id": "01a0bb5b-7e71-7256-b07e-e0293833cbec", "title": "Transform Data’s Impact: Pick The Right Success KPI!", "url": "https://www.kaushik.net/avinash/transform-data-impact-pick-the-right-success-kpi/", "published_at": "2022-08-22T09:22:26+00:00" }, { "id": "01a0bb5b-7e71-7256-b07e-e02938db3479", "title": "Winning With Data: Say No To Insights, Yes To Out-of-sights!", "url": "https://www.kaushik.net/avinash/winning-with-data-say-no-to-insights-yes-to-out-of-sights/", "published_at": "2022-03-07T10:34:06+00:00" }, { "id": "01a0bb5b-7e71-7256-b07e-e02938e53294", "title": "Robust Experimentation and Testing | Reasons for Failure!", "url": "https://www.kaushik.net/avinash/robust-experimentation-and-testing-reasons-for-failure/", "published_at": "2022-02-07T09:46:02+00:00" }, { "id": "01a0bb5b-7e71-7256-b07e-e0293996a930", "title": "The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)", "url": "https://www.kaushik.net/avinash/the-most-important-business-kpis/", "published_at": "2022-01-04T10:15:30+00:00" }, { "id": "01a0bb5b-7e71-7256-b07e-e0293a304e35", "title": "Increase Analytics Influence: Leverage Predictive Metrics!", "url": "https://www.kaushik.net/avinash/increase-analytics-influence-leverage-predictive-metrics/", "published_at": "2021-08-09T09:09:05+00:00" }, { "id": "01a0bb63-82f8-700b-98fa-f545c3aa9fd9", "title": "Marketing Analytics: Attribution Is Not Incrementality", "url": "https://www.kaushik.net/avinash/marketing-analytics-attribution-is-not-incrementality/", "published_at": "2021-07-05T08:50:13+00:00" }, { "id": "01a0bb63-82f8-700b-98fa-f545c498060e", "title": "The Power of Exponential Growth | Data Viz to Simplify Complexity", "url": "https://www.kaushik.net/avinash/power-of-exponential-growth-data-viz-to-simplify-complexity/", "published_at": "2021-06-01T08:01:40+00:00" }, { "id": "01a0bb63-82f8-700b-98fa-f545c5068fa5", "title": "Analytics On The Bleeding Edge: Transforming Data’s Influence", "url": "https://www.kaushik.net/avinash/analytics-on-the-bleeding-edge-data-strategic-influence/", "published_at": "2021-03-23T10:23:47+00:00" }, { "id": "01a0bb63-82f8-700b-98fa-f545c569a28a", "title": "How To: Be A Good Employee, Be A Great Boss | #winningcareers", "url": "https://www.kaushik.net/avinash/how-to-be-a-good-employee-be-a-great-boss-winning-careers/", "published_at": "2021-02-08T10:21:00+00:00" }, { "id": "01a0bb63-82f8-700b-98fa-f545c5d39dab", "title": "Simple Tricks To Up-level Your Analytics Reports.", "url": "https://www.kaushik.net/avinash/tricks-to-up-level-your-analytics-reports/", "published_at": "2021-01-04T09:23:01+00:00" }, { "id": "01a0bb63-82f8-700b-98fa-f545c66bcf1b", "title": "Smart Data Visualizations: Quality Assessment Algorithm", "url": "https://www.kaushik.net/avinash/smart-data-visualizations-quality-assessment-algorithm/", "published_at": "2020-10-14T09:34:43+00:00" }, { "id": "01a0bb69-923c-7259-aebe-8d41c7a3c4da", "title": "Responses to Negative Data: Four Senior Leadership Archetypes.", "url": "https://www.kaushik.net/avinash/leadership-archetypes-responses-to-negative-data/", "published_at": "2019-04-15T09:34:52+00:00" }, { "id": "01a0bb69-923c-7259-aebe-8d41c84c5e3a", "title": "Deliver Step Change Impact: Marketing & Analytics Obsessions", "url": "https://www.kaushik.net/avinash/top-ten-profitable-marketing-analytics-obsessions/", "published_at": "2019-01-07T10:18:53+00:00" }, { "id": "01a0bb69-923c-7259-aebe-8d41c8fbf2e2", "title": "The Impact Matrix | A Digital Analytics Strategy Framework", "url": "https://www.kaushik.net/avinash/impact-matrix-digital-analytics-framework/", "published_at": "2018-07-24T09:21:26+00:00" }, { "id": "01a0bb69-923c-7259-aebe-8d41c9f66ad2", "title": "Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!", "url": "https://www.kaushik.net/avinash/nudges-creating-urgency-higher-conversions-revenue/", "published_at": "2018-06-04T09:34:42+00:00" }, { "id": "01a0bb69-923c-7259-aebe-8d41ca2318ff", "title": "Breaking Silos: Passive Consumption + Active Engagement FTW!", "url": "https://www.kaushik.net/avinash/breaking-silos-passive-consumption-active-engagement-ftw/", "published_at": "2018-04-30T08:23:52+00:00" }, { "id": "01a0bb69-923c-7259-aebe-8d41ca603f13", "title": "Closing Data’s Last-Mile Gap: Visualizing For Impact!", "url": "https://www.kaushik.net/avinash/data-last-mile-gap-visualizing-for-impact/", "published_at": "2018-03-19T09:22:02+00:00" }, { "id": "01a0bb6d-aed8-7398-bbec-f71eaa1c7979", "title": "Five Strategies for Slaying the Data Puking Dragon.", "url": "https://www.kaushik.net/avinash/slaying-data-puking-dragon-effective-dashboards/", "published_at": "2018-02-06T10:34:04+00:00" }, { "id": "01a0bb6d-aed8-7398-bbec-f71eaafc2e8c", "title": "Unsexy Fundamentals Focus: User Experiences That Print Money", "url": "https://www.kaushik.net/avinash/unsexy-fundamentals-user-experiences-print-money/", "published_at": "2018-01-08T10:18:42+00:00" }, { "id": "01a0bb6d-aed8-7398-bbec-f71eabdab3b4", "title": "Smarter Career Choices #3: Solve for the Global Maxima!", "url": "https://www.kaushik.net/avinash/smarter-career-choices-solve-for-global-maxima/", "published_at": "2017-12-08T09:23:20+00:00" }, { "id": "01a0bb6d-aed8-7398-bbec-f71eac92bf6c", "title": "Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan", "url": "https://www.kaushik.net/avinash/digital-analytics-marketing-career-advice-ai-now-next-long-plan/", "published_at": "2017-10-12T13:48:59+00:00" }, { "id": "01a0bb6d-aed8-7398-bbec-f71eacdd068b", "title": "The Artificial Intelligence Opportunity: A Camel to Cars Moment", "url": "https://www.kaushik.net/avinash/artificial-intelligence-opportunity-camel-to-cars-moment/", "published_at": "2017-08-28T09:28:38+00:00" }, { "id": "01a0bb6d-aed8-7398-bbec-f71ead2f8d8b", "title": "Create High-Impact Data Visualizations: Nine Effective Strategies", "url": "https://www.kaushik.net/avinash/create-high-impact-effective-data-visualizations/", "published_at": "2017-07-13T09:22:46+00:00" }, { "id": "01a0bb71-7838-7347-9bb3-0e3992344ffe", "title": "Stop All Social Media Activity (Organic) | Solve For A Profitable Reality", "url": "https://www.kaushik.net/avinash/stop-organic-social-media-marketing-solve-for-profit/", "published_at": "2017-06-07T09:02:19+00:00" }, { "id": "01a0bb71-7838-7347-9bb3-0e39930bf250", "title": "The Very Best Digital Metrics For 15 Different Companies!", "url": "https://www.kaushik.net/avinash/best-web-metrics-digital-companies/", "published_at": "2017-05-02T09:05:13+00:00" }, { "id": "01a0bb71-7838-7347-9bb3-0e3993cf47ee", "title": "Artificial Intelligence: Implications On Marketing, Analytics, And You", "url": "https://www.kaushik.net/avinash/artificial-intelligence-machine-learning-implications-marketing-analytics/", "published_at": "2017-03-30T09:30:17+00:00" }, { "id": "01a0bb71-7838-7347-9bb3-0e39948f2440", "title": "Cookies To Humans: Implications Of Identity Systems On Incentives!", "url": "https://www.kaushik.net/avinash/cookies-to-humans-implications-identity-systems-incentives/", "published_at": "2017-02-28T10:34:18+00:00" }, { "id": "01a0bb71-7838-7347-9bb3-0e399575d082", "title": "It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies", "url": "https://www.kaushik.net/avinash/its-not-the-ink-its-the-think-6-effective-data-visualization-rules/", "published_at": "2017-02-01T07:53:34+00:00" }, { "id": "01a0bb71-7838-7347-9bb3-0e3995d94a7a", "title": "Five Key Elements For A Big Analytics Driven Business Impact", "url": "https://www.kaushik.net/avinash/elements-for-big-digital-analytics-driven-business-success/", "published_at": "2016-12-12T10:12:42+00:00" }, { "id": "01a0bb74-ea9d-724d-95d7-64561a34a4d3", "title": "Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps", "url": "https://www.kaushik.net/avinash/digital-attribution-ladder-of-awesomeness/", "published_at": "2016-10-24T09:04:59+00:00" }, { "id": "01a0bb74-ea9d-724d-95d7-64561a88a7fb", "title": "Smarter Survey Results and Impact: Abandon the Asker-Puker Model!", "url": "https://www.kaushik.net/avinash/survey-results-impact-abandon-asker-puker-model/", "published_at": "2016-09-13T09:29:56+00:00" }, { "id": "01a0bb74-ea9d-724d-95d7-64561a99658b", "title": "Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide", "url": "https://www.kaushik.net/avinash/real-world-smart-beginners-advanced-google-analytics-guide/", "published_at": "2016-08-09T08:23:33+00:00" }, { "id": "01a0bb74-ea9d-724d-95d7-64561adb4ecb", "title": "Suck Less | A Plea For User-Centric Design: Powered By You!", "url": "https://www.kaushik.net/avinash/profitable-user-centric-design-powered-by-you/", "published_at": "2016-07-06T09:02:36+00:00" }, { "id": "01a0bb74-ea9d-724d-95d7-64561b345596", "title": "Four Stories: A Decade of Writing Occam’s Razor!", "url": "https://www.kaushik.net/avinash/four-stories-a-decade-of-writing-occams-razor/", "published_at": "2016-05-31T09:31:31+00:00" }, { "id": "01a0bb74-ea9d-724d-95d7-64561bc3713f", "title": "Ad Block Tracking With Google Analytics: Code, Metrics, Reports", "url": "https://www.kaushik.net/avinash/adblock-tracking-google-analytics-code-metrics-reports/", "published_at": "2016-05-05T09:05:51+00:00" }, { "id": "01a0bb78-1f1d-70d2-bce2-0671fbc839e9", "title": "A Great Analyst’s Best Friends: Skepticism & Wisdom!", "url": "https://www.kaushik.net/avinash/great-analyst-skills-skepticism-wisdom/", "published_at": "2016-04-04T09:32:01+00:00" }, { "id": "01a0bb78-1f1d-70d2-bce2-0671fc70a969", "title": "The Marketing < > Analytics Intersect: My Newsletter!", "url": "https://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter-avinash/", "published_at": "2016-03-07T09:44:11+00:00" }, { "id": "01a0bb78-1f1d-70d2-bce2-0671fd56a5fa", "title": "Rock Analytics More: Obsess About Goals And Goal Values!", "url": "https://www.kaushik.net/avinash/google-analytics-setting-goals-and-goal-values/", "published_at": "2016-02-10T13:10:18+00:00" }, { "id": "01a0bb78-1f1d-70d2-bce2-0671fde11b3b", "title": "Excellent Analytics Tip #27: Chase Smart Calculated Metrics!", "url": "https://www.kaushik.net/avinash/analytics_tips_smart_calculated_metrics/", "published_at": "2016-01-04T10:34:12+00:00" }, { "id": "01a0bb78-1f1d-70d2-bce2-0671fe30d082", "title": "How To Suck At Social Media: An Indispensable Guide For Businesses", "url": "https://www.kaushik.net/avinash/social-media-marketing-success-guide-businesses/", "published_at": "2015-11-02T11:10:44+00:00" }, { "id": "01a0bb78-1f1d-70d2-bce2-0671fe5158dc", "title": "Great Storytelling With Data: Visualize Simply And Focus Obsessively", "url": "https://www.kaushik.net/avinash/storytelling-with-data-simplify-focus-visualize-outcomes/", "published_at": "2015-09-21T09:13:25+00:00" }, { "id": "01a0bb7b-6dd4-708c-b51a-a089a2a46577", "title": "Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!", "url": "https://www.kaushik.net/avinash/speed-focus-insights-google-analytics-custom-reports/", "published_at": "2015-08-11T08:56:15+00:00" }, { "id": "01a0bb7b-6dd4-708c-b51a-a089a31484cb", "title": "See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!", "url": "https://www.kaushik.net/avinash/see-think-do-care-win-content-marketing-measurement/", "published_at": "2015-07-06T09:35:45+00:00" }, { "id": "01a0bb7b-6dd4-708c-b51a-a089a3876937", "title": "Digital Marketing & Analytics: Five Deadly Myths De-mythified!", "url": "https://www.kaushik.net/avinash/digital-marketing-analytics-deadly-myths-de-mythified/", "published_at": "2015-05-27T08:28:15+00:00" }, { "id": "01a0bb7b-6dd4-708c-b51a-a089a43a4ebd", "title": "Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!", "url": "https://www.kaushik.net/avinash/google-analytics-smarter-web-data-analysis/", "published_at": "2015-04-13T08:26:08+00:00" }, { "id": "01a0bb7b-6dd4-708c-b51a-a089a4ebb82a", "title": "The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips", "url": "https://www.kaushik.net/avinash/universal-analytics-implementation-tips-strategy-tactics/", "published_at": "2015-03-10T09:19:47+00:00" }, { "id": "01a0bb7b-6dd4-708c-b51a-a089a5ada48e", "title": "Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports", "url": "https://www.kaushik.net/avinash/competitive-intelligence-analysis-tools-metrics-reports-techniques/", "published_at": "2015-02-09T10:28:11+00:00" }, { "id": "01a0bb7f-6f29-7203-8f34-5affd61c4990", "title": "The Complete Digital Analytics Ecosystem: How To Win Big", "url": "https://www.kaushik.net/avinash/complete-digital-analytics-ecosystem-how-to-win-big/", "published_at": "2015-01-12T09:35:26+00:00" }, { "id": "01a0bb7f-6f29-7203-8f34-5affd66b0855", "title": "Data Visualization Inspiration: Analysis To Insights To Action, Faster!", "url": "https://www.kaushik.net/avinash/data-visualization-inspiration-analysis-insights-action-faster/", "published_at": "2014-11-18T10:17:43+00:00" }, { "id": "01a0bb7f-6f29-7203-8f34-5affd6bf267a", "title": "Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!", "url": "https://www.kaushik.net/avinash/benchmarking-digital-analytics-performance-metrics/", "published_at": "2014-10-14T14:03:41+00:00" }, { "id": "01a0bb7f-6f29-7203-8f34-5affd749ae9c", "title": "Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!", "url": "https://www.kaushik.net/avinash/mobile-site-app-analytics-reports-metrics-how-to/", "published_at": "2014-09-15T09:30:26+00:00" }, { "id": "01a0bb7f-6f29-7203-8f34-5affd788f1f9", "title": "Smart Dashboard Modules: Insightful Dimensions And Best Metrics", "url": "https://www.kaushik.net/avinash/smart-analytics-dashboard-modules-insightful-dimensions-best-metrics/", "published_at": "2014-08-11T09:03:29+00:00" }, { "id": "01a0bb7f-6f29-7203-8f34-5affd7cc2092", "title": "Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples", "url": "https://www.kaushik.net/avinash/digital-dashboards-strategic-tactical-best-practices-tips-examples/", "published_at": "2014-07-15T09:50:14+00:00" }, { "id": "01a0bb8c-d746-71a0-ad59-e657d42e70dd", "title": "Digital Design & User Experience Best Practices: Happiness + Profits!", "url": "https://www.kaushik.net/avinash/web-design-user-experience-best-practices/", "published_at": "2014-06-11T09:10:49+00:00" }, { "id": "01a0bb8c-d746-71a0-ad59-e657d511c09c", "title": "Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!", "url": "https://www.kaushik.net/avinash/excellent-analytics-tip-critical-digital-metrics/", "published_at": "2014-05-19T09:49:28+00:00" }, { "id": "01a0bb8c-d746-71a0-ad59-e657d589880d", "title": "Dear Avinash: Your Digital Marketing + Analytics Challenges Answered", "url": "https://www.kaushik.net/avinash/digital-marketing-analytics-challenges/", "published_at": "2014-04-21T09:42:52+00:00" }, { "id": "01a0bb8c-d746-71a0-ad59-e657d5d4ff57", "title": "Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies", "url": "https://www.kaushik.net/avinash/best-web-metrics-digital-marketing-own-rent-strategies/", "published_at": "2014-03-25T09:46:23+00:00" }, { "id": "01a0bb8c-d746-71a0-ad59-e657d5f80741", "title": "7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++", "url": "https://www.kaushik.net/avinash/data-presentation-tips-focus-think-simplify-visualize/", "published_at": "2014-02-25T10:11:55+00:00" }, { "id": "01a0bb8c-d746-71a0-ad59-e657d6b1df46", "title": "YouTube Marketing And Analytics: A Primer For Magnificent Success", "url": "https://www.kaushik.net/avinash/youtube-marketing-analytics-success-framework/", "published_at": "2014-02-03T10:27:11+00:00" }, { "id": "01a0bb90-1217-7117-b3bc-c4f79a3c0428", "title": "Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture", "url": "https://www.kaushik.net/avinash/create-analysis-ninjas-data-driven-cultures/", "published_at": "2014-01-07T10:44:23+00:00" }, { "id": "01a0bb90-1217-7117-b3bc-c4f79b0d4059", "title": "Digital Marketing And Analytics: Two Ladders For Magnificent Success", "url": "https://www.kaushik.net/avinash/digital-marketing-analytics-ladder-step-by-step-success/", "published_at": "2013-12-09T10:26:17+00:00" }, { "id": "01a0bb90-1217-7117-b3bc-c4f79bf8e194", "title": "This I Believe: A Manifesto for a Magnificent Career", "url": "https://www.kaushik.net/avinash/this-i-believe-magnificent-career-manifesto/", "published_at": "2013-11-11T10:58:33+00:00" }, { "id": "01a0bb90-1217-7117-b3bc-c4f79c5024d1", "title": "Search: Not Provided: What Remains, Keyword Data Options, the Future", "url": "https://www.kaushik.net/avinash/secure-search-not-provided-keyword-analysis-data-sources/", "published_at": "2013-10-21T09:44:38+00:00" }, { "id": "01a0bb90-1217-7117-b3bc-c4f79d119127", "title": "Six Visual Solutions To Complex Digital Marketing/Analytics Challenges", "url": "https://www.kaushik.net/avinash/six-visual-digital-marketing-analytics-strategic-solutions/", "published_at": "2013-09-30T09:34:27+00:00" }, { "id": "01a0bb90-1217-7117-b3bc-c4f79d14dc84", "title": "Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!", "url": "https://www.kaushik.net/avinash/google-analytics-visitor-segmentation-users-sequences-cohorts/", "published_at": "2013-09-09T09:18:38+00:00" }, { "id": "01a0bb9c-cea8-70b7-a43e-621735a72167", "title": "Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models", "url": "https://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/", "published_at": "2013-08-12T09:26:05+00:00" }, { "id": "01a0bb9c-cea8-70b7-a43e-6217366bdcf6", "title": "See-Think-Do: A Content, Marketing, Measurement Business Framework", "url": "https://www.kaushik.net/avinash/see-think-do-content-marketing-measurement-business-framework/", "published_at": "2013-07-22T09:18:48+00:00" }, { "id": "01a0bb9c-cea8-70b7-a43e-6217374d3821", "title": "Two Amazing Bar Charts: % Content Consumption, % Share of Search", "url": "https://www.kaushik.net/avinash/amazing-bar-charts-content-consumption-share-of-search/", "published_at": "2013-07-01T10:00:16+00:00" }, { "id": "01a0bb9c-cea8-70b7-a43e-62173800720a", "title": "Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics", "url": "https://www.kaushik.net/avinash/analytics-tips-improve-search-social-compound-metrics/", "published_at": "2013-06-10T09:29:28+00:00" }, { "id": "01a0bb9c-cea8-70b7-a43e-62173887a61e", "title": "Excellent Analytics Tip #24: Obsess About Real Business Profitability", "url": "https://www.kaushik.net/avinash/analytics-tip-obsess-about-real-business-profitability/", "published_at": "2013-05-20T10:05:49+00:00" }, { "id": "01a0bb9c-cea8-70b7-a43e-621738f65ac9", "title": "Eight Silly Data Myths Marketing People Believe That Get Them Fired.", "url": "https://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/", "published_at": "2013-04-29T09:40:02+00:00" }, { "id": "01a0bba2-b5ff-724c-ae00-503473d43b67", "title": "The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act", "url": "https://www.kaushik.net/avinash/lean-analytics-cycle-metrics-hypothesis-experiment-act/", "published_at": "2013-04-08T09:17:00+00:00" }, { "id": "01a0bba2-b5ff-724c-ae00-503473f21bcc", "title": "Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!", "url": "https://www.kaushik.net/avinash/hits-sessions-metrics-dimensions-web-analytics/", "published_at": "2013-03-18T09:24:38+00:00" }, { "id": "01a0bba2-b5ff-724c-ae00-5034749b12ce", "title": "Excellent Analytics Tip #22: Calculate Return On Analytics Investment!", "url": "https://www.kaushik.net/avinash/calculate-return-on-analytics-investment/", "published_at": "2013-02-25T10:02:56+00:00" }, { "id": "01a0bba2-b5ff-724c-ae00-503475154cc0", "title": "7 Incredible Web Design, Branding, Digital Marketing Experiences", "url": "https://www.kaushik.net/avinash/web-design-branding-digital-marketing-experiences/", "published_at": "2013-01-28T10:22:22+00:00" }, { "id": "01a0bba2-b5ff-724c-ae00-503475d5c915", "title": "Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!", "url": "https://www.kaushik.net/avinash/google-analytics-tips-data-analysis-reports/", "published_at": "2013-01-02T10:13:40+00:00" }, { "id": "01a0bba2-b5ff-724c-ae00-50347690b062", "title": "Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.", "url": "https://www.kaushik.net/avinash/brand-digital-marketing-diagnostic-framework/", "published_at": "2012-12-03T10:13:01+00:00" }, { "id": "01a0bba8-267b-7337-b429-9c98529a925d", "title": "Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories", "url": "https://www.kaushik.net/avinash/analytics-tips-complex-data-simple-logical-stories/", "published_at": "2012-11-05T11:17:16+00:00" }, { "id": "01a0bba8-267b-7337-b429-9c985310b828", "title": "Global Multichannel Consumer Behaviour (Research/Purchase) Analysis", "url": "https://www.kaushik.net/avinash/consumer-behavior-research-purchase-analysis/", "published_at": "2012-10-15T09:34:54+00:00" }, { "id": "01a0bba8-267b-7337-b429-9c9853200e84", "title": "Facebook Advertising / Marketing: Best Metrics, ROI, Business Value", "url": "https://www.kaushik.net/avinash/facebook-advertising-marketing-best-metrics-roi-business-value/", "published_at": "2012-09-24T09:54:01+00:00" }, { "id": "01a0bba8-267b-7337-b429-9c98540ba421", "title": "Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting", "url": "https://www.kaushik.net/avinash/mobile-marketing-customer-data-acquisition-behavior-targeting/", "published_at": "2012-09-04T09:54:22+00:00" } ] posts Claim your blog
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kaushik.net

2026

Google’s Statistics: Heads They Win, Tails You Lose.original ↗
14 Sept 2026
Pay Less, Grow More: Agencies in an Agentic AI-Era.original ↗
13 Jul 2026
AI Ready? Google Ads Maturity Model.original ↗
8 Jun 2026
Smart KPIs: Accountability Over Outcomes Over Activity.original ↗
4 May 2026
Sports Marketing Measurement Playbook.original ↗
23 Mar 2026
Bye, Bye Human-Powered Marketing Analytics.original ↗
17 Feb 2026
The Best Marketing ROI Formula: Incremental Net Profit ROI!original ↗
20 Jan 2026
2 Seconds to Brand Impact: A Modern Video Ads Playbookoriginal ↗
10 Jan 2026

2025

Loss Recovery Growth Model: Answer Engine Optimization (AEO)original ↗
8 Dec 2025
AEO: Answer Engine Analytics | Best Reports, KPIs, Metrics.original ↗
27 Oct 2025
AI Age Marketing: Bye SEO, Hello AEO!original ↗
30 Jul 2025
Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables.original ↗
5 May 2025

2024

Marketing Analytics: Methodologies Trump Metrics!original ↗
26 Nov 2024
Marketing: Win Before You Spend: Pre-Test Creative + Media Sufficiency.original ↗
21 Oct 2024
Data Visualization Tips & Tricks: What Not To Do!original ↗
15 Sept 2024
Marketing Analytics Mistake #1: Efficiency Without Effectiveness!original ↗
20 Aug 2024
High-Impact Marketing: Rock Creative Pre-Testing!original ↗
15 Jul 2024

2023

Scapegoating Analysts | Recognizing & Preventing A Bad Idea.original ↗
17 Oct 2023
Strategic Marketing Analytics: CMO Dashboards That Rock!original ↗
5 Sept 2023

2022

Transform Data’s Impact: Pick The Right Success KPI!original ↗
22 Aug 2022
Winning With Data: Say No To Insights, Yes To Out-of-sights!original ↗
7 Mar 2022
Robust Experimentation and Testing | Reasons for Failure!original ↗
7 Feb 2022
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)original ↗
4 Jan 2022

2021

Increase Analytics Influence: Leverage Predictive Metrics!original ↗
9 Aug 2021
Marketing Analytics: Attribution Is Not Incrementalityoriginal ↗
5 Jul 2021
The Power of Exponential Growth | Data Viz to Simplify Complexityoriginal ↗
1 Jun 2021
Analytics On The Bleeding Edge: Transforming Data’s Influenceoriginal ↗
23 Mar 2021
How To: Be A Good Employee, Be A Great Boss | #winningcareersoriginal ↗
8 Feb 2021
Simple Tricks To Up-level Your Analytics Reports.original ↗
4 Jan 2021

2020

Smart Data Visualizations: Quality Assessment Algorithmoriginal ↗
14 Oct 2020

2019

Responses to Negative Data: Four Senior Leadership Archetypes.original ↗
15 Apr 2019
Deliver Step Change Impact: Marketing & Analytics Obsessionsoriginal ↗
7 Jan 2019

2018

The Impact Matrix | A Digital Analytics Strategy Frameworkoriginal ↗
24 Jul 2018
Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!original ↗
4 Jun 2018
Breaking Silos: Passive Consumption + Active Engagement FTW!original ↗
30 Apr 2018
Closing Data’s Last-Mile Gap: Visualizing For Impact!original ↗
19 Mar 2018
Five Strategies for Slaying the Data Puking Dragon.original ↗
6 Feb 2018
Unsexy Fundamentals Focus: User Experiences That Print Moneyoriginal ↗
8 Jan 2018

2017

Smarter Career Choices #3: Solve for the Global Maxima!original ↗
8 Dec 2017
Digital Analytics + Marketing Career Advice: Your Now, Next, Long Planoriginal ↗
12 Oct 2017
The Artificial Intelligence Opportunity: A Camel to Cars Momentoriginal ↗
28 Aug 2017
Create High-Impact Data Visualizations: Nine Effective Strategiesoriginal ↗
13 Jul 2017
Stop All Social Media Activity (Organic) | Solve For A Profitable Realityoriginal ↗
7 Jun 2017
The Very Best Digital Metrics For 15 Different Companies!original ↗
2 May 2017
Artificial Intelligence: Implications On Marketing, Analytics, And Youoriginal ↗
30 Mar 2017
Cookies To Humans: Implications Of Identity Systems On Incentives!original ↗
28 Feb 2017
It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategiesoriginal ↗
1 Feb 2017

2016

Five Key Elements For A Big Analytics Driven Business Impactoriginal ↗
12 Dec 2016
Digital Attribution’s Ladder of Awesomeness: Nine Critical Stepsoriginal ↗
24 Oct 2016
Smarter Survey Results and Impact: Abandon the Asker-Puker Model!original ↗
13 Sept 2016
Be Real-World Smart: A Beginner’s Advanced Google Analytics Guideoriginal ↗
9 Aug 2016
Suck Less | A Plea For User-Centric Design: Powered By You!original ↗
6 Jul 2016
Four Stories: A Decade of Writing Occam’s Razor!original ↗
31 May 2016
Ad Block Tracking With Google Analytics: Code, Metrics, Reportsoriginal ↗
5 May 2016
A Great Analyst’s Best Friends: Skepticism & Wisdom!original ↗
4 Apr 2016
The Marketing < > Analytics Intersect: My Newsletter!original ↗
7 Mar 2016
Rock Analytics More: Obsess About Goals And Goal Values!original ↗
10 Feb 2016
Excellent Analytics Tip #27: Chase Smart Calculated Metrics!original ↗
4 Jan 2016

2015

How To Suck At Social Media: An Indispensable Guide For Businessesoriginal ↗
2 Nov 2015
Great Storytelling With Data: Visualize Simply And Focus Obsessivelyoriginal ↗
21 Sept 2015
Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!original ↗
11 Aug 2015
See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!original ↗
6 Jul 2015
Digital Marketing & Analytics: Five Deadly Myths De-mythified!original ↗
27 May 2015
Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!original ↗
13 Apr 2015
The Magic of Universal Analytics: Strategy, Tactics, Implementation Tipsoriginal ↗
10 Mar 2015
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reportsoriginal ↗
9 Feb 2015
The Complete Digital Analytics Ecosystem: How To Win Bigoriginal ↗
12 Jan 2015

2014

Data Visualization Inspiration: Analysis To Insights To Action, Faster!original ↗
18 Nov 2014
Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!original ↗
14 Oct 2014
Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!original ↗
15 Sept 2014
Smart Dashboard Modules: Insightful Dimensions And Best Metricsoriginal ↗
11 Aug 2014
Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examplesoriginal ↗
15 Jul 2014
Digital Design & User Experience Best Practices: Happiness + Profits!original ↗
11 Jun 2014
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!original ↗
19 May 2014
Dear Avinash: Your Digital Marketing + Analytics Challenges Answeredoriginal ↗
21 Apr 2014
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategiesoriginal ↗
25 Mar 2014
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++original ↗
25 Feb 2014
YouTube Marketing And Analytics: A Primer For Magnificent Successoriginal ↗
3 Feb 2014
Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Cultureoriginal ↗
7 Jan 2014

2013

Digital Marketing And Analytics: Two Ladders For Magnificent Successoriginal ↗
9 Dec 2013
This I Believe: A Manifesto for a Magnificent Careeroriginal ↗
11 Nov 2013
Search: Not Provided: What Remains, Keyword Data Options, the Futureoriginal ↗
21 Oct 2013
Six Visual Solutions To Complex Digital Marketing/Analytics Challengesoriginal ↗
30 Sept 2013
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!original ↗
9 Sept 2013
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Modelsoriginal ↗
12 Aug 2013
See-Think-Do: A Content, Marketing, Measurement Business Frameworkoriginal ↗
22 Jul 2013
Two Amazing Bar Charts: % Content Consumption, % Share of Searchoriginal ↗
1 Jul 2013
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metricsoriginal ↗
10 Jun 2013
Excellent Analytics Tip #24: Obsess About Real Business Profitabilityoriginal ↗
20 May 2013
Eight Silly Data Myths Marketing People Believe That Get Them Fired.original ↗
29 Apr 2013
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Actoriginal ↗
8 Apr 2013
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!original ↗
18 Mar 2013
Excellent Analytics Tip #22: Calculate Return On Analytics Investment!original ↗
25 Feb 2013
7 Incredible Web Design, Branding, Digital Marketing Experiencesoriginal ↗
28 Jan 2013
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!original ↗
2 Jan 2013

2012

Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.original ↗
3 Dec 2012
Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Storiesoriginal ↗
5 Nov 2012
Global Multichannel Consumer Behaviour (Research/Purchase) Analysisoriginal ↗
15 Oct 2012
Facebook Advertising / Marketing: Best Metrics, ROI, Business Valueoriginal ↗
24 Sept 2012
Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targetingoriginal ↗
4 Sept 2012
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