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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

kaushik.net · published 12 August 2013

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2blogs citing
First cited
15 Aug 2013
Most recent
2 Oct 2014
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12
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In the post
Date
jhpacker
How Much is an Assisted Conversion Worth? Read at the source ↗
2 Oct 2014
brianclifton.com
Multi-Channel Attribution Modelling – don’t write off the default models Read at the source ↗
15 Aug 2013

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https://www.kaushik.net/avinash/multi-channel-attribution-definitions-models/"
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https://www.kaushik.net/avinash/excellent-analytics-tip-13-measure-macro-and-micro-conversions/"
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https://support.google.com/analytics/answer/2790010?hl=en"
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https://www.marketmotive.com/?utm_source=blogs&utm_medium=occamsrazor&utm_campaign=startuppromo"
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https://www.kaushik.net/avinash/standard-metrics-revisited-time-on-page-and-time-on-site/"
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https://support.google.com/analytics/answer/1033867?hl=en&ref_topic=1032998"
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https://support.google.com/analytics/answer/2803329?hl=en&ref_topic=2803317"
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https://www.kaushik.net/avinash/controlled-experiments-measuring-incrementality/"
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