corpus.blog
41554 blogs · [ { "id": "01a08732-02cd-70d3-af28-7d72deda7678", "title": "Experimentation Governance: Managing SRM, False Positives, and Bias", "url": "https://atticusli.com/blog/posts/experimentation-governance-srm-false-positives-bias/", "published_at": "2026-04-19T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72df318dcd", "title": "Pre-Test and Post-Test Calculators: Statistical Guardrails and the Cost of Statistical Debt", "url": "https://atticusli.com/blog/posts/pre-test-post-test-calculators-statistical-guardrails/", "published_at": "2026-04-19T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e00aefb1", "title": "Designing a Scalable Experiment Tracking System: The Learning Compound Rate", "url": "https://atticusli.com/blog/posts/scalable-experiment-tracking-learning-compound-rate/", "published_at": "2026-04-19T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e0c44461", "title": "When to Upgrade From Spreadsheets to an Experimentation Platform: The Economics of Migration", "url": "https://atticusli.com/blog/posts/when-to-upgrade-from-spreadsheets/", "published_at": "2026-04-19T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e1803c95", "title": "A/B Testing: The Complete Guide for Practitioners", "url": "https://atticusli.com/blog/posts/ab-testing-complete-guide-practitioners/", "published_at": "2026-04-19T11:23:03+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e1d5e059", "title": "Experimentation ROI vs. Brand Marketing ROI: Compare the Evidence", "url": "https://atticusli.com/blog/posts/experimentation-roi-vs-brand-marketing-roi/", "published_at": "2026-04-11T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e22f434a", "title": "The Experimentation Win Rate Myth: Why Context Beats a Benchmark", "url": "https://atticusli.com/blog/posts/experimentation-win-rate-myth-why-15-percent-normal/", "published_at": "2026-04-11T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e2873301", "title": "The Politics of A/B Testing: How Results Get Spun and How to Stop It", "url": "https://atticusli.com/blog/posts/politics-of-ab-testing-how-results-get-spun/", "published_at": "2026-04-11T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e373f946", "title": "Post-Hoc Metric Shopping Is Killing Your Experimentation Program", "url": "https://atticusli.com/blog/posts/post-hoc-metric-shopping-killing-experimentation-program/", "published_at": "2026-04-11T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e3c4d2d1", "title": "The Real-World Constraints of A/B Testing That No Article Talks About", "url": "https://atticusli.com/blog/posts/real-world-constraints-ab-testing-no-article-talks-about/", "published_at": "2026-04-11T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e4a01242", "title": "What Breaks First When You Scale Experimentation", "url": "https://atticusli.com/blog/posts/scaling-5-to-20-experiments-what-breaks-first/", "published_at": "2026-04-11T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e562a5f9", "title": "Vanity Metrics vs. Revenue Metrics: What Your A/B Tests Should Actually Measure", "url": "https://atticusli.com/blog/posts/vanity-metrics-vs-revenue-metrics-ab-testing/", "published_at": "2026-04-11T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e58ecf34", "title": "What I Tell New Analysts Who Think 50/50 Splits Need to Be Perfect", "url": "https://atticusli.com/blog/posts/what-i-tell-new-analysts-50-50-splits-perfect/", "published_at": "2026-04-11T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e612cfc1", "title": "Why Every Company Has a Different Data Dictionary (And Why That Matters for Experimentation)", "url": "https://atticusli.com/blog/posts/why-every-company-has-different-data-dictionary/", "published_at": "2026-04-11T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e65b0d15", "title": "10 A/B Testing Best Practices I Learned Running 100+ Experiments a Year", "url": "https://atticusli.com/blog/posts/a-b-testing-best-practices/", "published_at": "2026-04-11T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e6c86134", "title": "The Death Of The Wrapper: Why The Future Of AI Is Vertical, Not Universal", "url": "https://atticusli.com/blog/posts/the-death-of-the-wrapper-why-the-future-of-ai-is-vertical-not-universal/", "published_at": "2026-04-10T16:49:45+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e782666d", "title": "Why Most Automation Systems Fail (And How To Build One That Actually Works)", "url": "https://atticusli.com/blog/posts/why-most-automation-systems-fail-and-how-to-build-one-that-actually-works/", "published_at": "2026-04-10T16:49:43+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e80cd2bb", "title": "Personality Tests Don't Fix Execution: What Actually Improves Behavior For High-Variance Operators", "url": "https://atticusli.com/blog/posts/personality-tests-dont-fix-execution-what-actually-improves-behavior-for-high-variance-operators/", "published_at": "2026-04-10T16:49:41+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e908896c", "title": "Why Early SaaS Founders Build The Wrong Thing (And How To Fix It Before It Kills Your Product)", "url": "https://atticusli.com/blog/posts/why-early-saas-founders-build-the-wrong-thing-and-how-to-fix-it-before-it-kills-your-product/", "published_at": "2026-04-10T16:49:39+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72e9ac5310", "title": "Why Your Search-Enabled AI Lies To You (And How To Force It To Tell The Truth)", "url": "https://atticusli.com/blog/posts/why-your-search-enabled-ai-lies-to-you-and-how-to-force-it-to-tell-the-truth/", "published_at": "2026-04-10T16:48:52+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72eaa6a8a5", "title": "Zero-Trust Marketing: How To Build Credibility When Everything Looks Like AI Slop", "url": "https://atticusli.com/blog/posts/zero-trust-marketing-how-to-build-credibility-when-everything-looks-like-ai-slop/", "published_at": "2026-04-10T16:48:50+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72eaa6ed06", "title": "The Fractional Co-Founder Model: Why Solo Builders Are Replacing Partners With AI Agents", "url": "https://atticusli.com/blog/posts/the-fractional-co-founder-model-why-solo-builders-are-replacing-partners-with-ai-agents/", "published_at": "2026-04-10T16:48:47+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72eb1fcb92", "title": "The Baseline Conversion Trap: Why Your A/B Test Baseline Is Already Wrong", "url": "https://atticusli.com/blog/posts/baseline-conversion-trap-experiment-design-mistake/", "published_at": "2026-04-10T09:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72eb31ce24", "title": "The 200-Line Limit: Why Vibe-Coding Solo Apps Needs A Hard Architecture Constraint", "url": "https://atticusli.com/blog/posts/the-200-line-limit-why-vibe-coding-solo-apps-needs-a-hard-architecture-constraint/", "published_at": "2026-04-09T21:22:27+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72eb837fdb", "title": "Why Smart Operators Fail To Ship: The Hidden Mechanics Of Non-Execution", "url": "https://atticusli.com/blog/posts/why-smart-operators-fail-to-ship-the-hidden-mechanics-of-non-execution/", "published_at": "2026-04-09T21:09:17+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72ec67cca5", "title": "The Hidden Economics Of $300-$500 Expert Calls (And Why Most People Misprice Themselves)", "url": "https://atticusli.com/blog/posts/the-hidden-economics-of-300-500-expert-calls-and-why-most-people-misprice-themselves/", "published_at": "2026-04-09T21:09:15+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72ecca3644", "title": "Why Some Countries Produce Unicorns And Others Don't: The Hidden Constraints Most Founders Miss", "url": "https://atticusli.com/blog/posts/why-some-countries-produce-unicorns-and-others-dont-the-hidden-constraints-most-founders-miss/", "published_at": "2026-04-09T21:09:14+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72ed88b962", "title": "Why Most Recession Forecasts Fail (And The Small Set Of Indicators That Actually Matter)", "url": "https://atticusli.com/blog/posts/why-most-recession-forecasts-fail-and-the-small-set-of-indicators-that-actually-matter/", "published_at": "2026-04-09T20:54:21+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72ee78c338", "title": "Why Your \"Unique Visitors\" Funnel Is Lying To You (And What To Do Instead)", "url": "https://atticusli.com/blog/posts/why-your-unique-visitors-funnel-is-lying-to-you-and-what-to-do-instead/", "published_at": "2026-04-09T20:40:29+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72eecafa2f", "title": "The Productivity System That Makes Smart People Less Productive", "url": "https://atticusli.com/blog/posts/the-productivity-system-that-makes-smart-people-less-productive/", "published_at": "2026-04-09T20:38:24+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72eeccd2ee", "title": "How AI Fit an NRG Workflow That Became Roughly 40% Faster", "url": "https://atticusli.com/blog/posts/ai-tools-experiments-40-percent-faster/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72ef720492", "title": "The Behavioral Economics Playbook for Conversion Optimization", "url": "https://atticusli.com/blog/posts/behavioral-economics-conversion-optimization/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72ef8e43d4", "title": "Behavioral Economics After the Replication Crisis: Trust But Verify", "url": "https://atticusli.com/blog/posts/behavioral-economics-replication-crisis-trust-verify/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f05a733b", "title": "Build What You Use: The Founder's Unfair Advantage in the AI Era", "url": "https://atticusli.com/blog/posts/build-what-you-use-founder-advantage-ai-coding/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f11924ff", "title": "The Data Analyst's Role: From Numbers to Decisions", "url": "https://atticusli.com/blog/posts/data-analysts-role-experimentation-storytelling/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f17fdce9", "title": "Data Storytelling: How to Present Analytics to Executives Who've Never Seen the Data", "url": "https://atticusli.com/blog/posts/data-storytelling-presenting-analytics-executives/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f1dc0217", "title": "Decisions with Incomplete Data: The Real Job of an Experimentation Lead", "url": "https://atticusli.com/blog/posts/decisions-with-incomplete-data-experimentation-reality/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f239327c", "title": "Double Down But Diversify: The Case Against Single-Channel Growth", "url": "https://atticusli.com/blog/posts/double-down-but-diversify-single-channel-risk/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f2805f69", "title": "The EBITDA Impact Model: How I Tied Every Experiment to Business Outcomes", "url": "https://atticusli.com/blog/posts/ebitda-impact-model-experiments-business-outcomes/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f2c22e40", "title": "Enrollment Flow Optimization: 5 Experiments with $1M+ in Projected Annual Impact", "url": "https://atticusli.com/blog/posts/enrollment-flow-optimization-experiments-1m-revenue/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f33729d6", "title": "Experimentation Teams Should Operate Like Internal Consultants", "url": "https://atticusli.com/blog/posts/experimentation-teams-as-internal-consultants/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f366e613", "title": "From SVB to NRG: What Enterprise Marketing Analytics Actually Looks Like", "url": "https://atticusli.com/blog/posts/from-svb-to-nrg-what-enterprise-marketing-analytics-actually-looks-like/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f41ba8aa", "title": "What an SVB OOH Geo Test Did—and Did Not—Prove", "url": "https://atticusli.com/blog/posts/geo-incrementality-ooh-advertising-svb/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f49cb264", "title": "Jobsolv at 35K Users: What $0 Current Paid Acquisition Means", "url": "https://atticusli.com/blog/posts/jobsolv-30k-users-zero-ad-spend/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f4e2a778", "title": "Managing a 27-Person Roster as a Solo Founder with a Full-Time Role", "url": "https://atticusli.com/blog/posts/managing-27-person-team-solo-founder/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f56a7377", "title": "Multi-Brand Experimentation Governance: Running 100+ Tests Across 5 Energy Brands", "url": "https://atticusli.com/blog/posts/multi-brand-experimentation-governance/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f5ee22a8", "title": "Stop Solutionizing: Why the Best Hypotheses Start with the Problem", "url": "https://atticusli.com/blog/posts/problem-first-hypothesis-stop-solutionizing/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f6b91cd3", "title": "The Product Manager's Guide to Working with Experimentation Teams", "url": "https://atticusli.com/blog/posts/product-managers-guide-working-with-experimentation-teams/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72f71c33d8", "title": "Build the Evidence Before You Scale Experimentation", "url": "https://atticusli.com/blog/posts/prove-value-before-you-scale-experimentation/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a124874a", "title": "From Services to SaaS: How I Validated Jobsolv Before Writing a Line of Code", "url": "https://atticusli.com/blog/posts/services-to-saas-validated-jobsolv/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a1fa6195", "title": "The Solo Founder's Playbook for Growth, Experimentation, and Shipping", "url": "https://atticusli.com/blog/posts/solo-founder-playbook-experimentation-growth/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a2352d41", "title": "Speak the CFO's Language: How to Get Budget for Experimentation", "url": "https://atticusli.com/blog/posts/speak-the-cfos-language-experimentation-buy-in/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a3068d25", "title": "Standards Are How Experimentation Teams Survive Turnover", "url": "https://atticusli.com/blog/posts/standards-experimentation-teams-survive-turnover/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a39247a3", "title": "What UX Researchers Get Right (And What Breaks in Enterprise Reality)", "url": "https://atticusli.com/blog/posts/ux-researchers-guide-pragmatic-rigor/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a48b766c", "title": "Why Most A/B Tests Fail (And How to Fix Your Experimentation Program)", "url": "https://atticusli.com/blog/posts/why-ab-tests-fail-fix-experimentation-program/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a57f47cf", "title": "Why Most CRO Advice Breaks When You Apply It to Real Companies", "url": "https://atticusli.com/blog/posts/why-cro-advice-fails-real-companies/", "published_at": "2026-04-09T00:00:00+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a5f07299", "title": "We Made the UX 'Better' and Conversion Dropped — Here's What Happened", "url": "https://atticusli.com/blog/posts/we-made-the-ux-better-and-conversion-dropped/", "published_at": "2026-04-08T00:00:00+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a6ef6e55", "title": "Atticus Li's PRISM Method: How to Run Revenue-Driven Experiments", "url": "https://atticusli.com/blog/posts/atticus-lis-prism-method-how-to-run-revenue-driven-experiments/", "published_at": "2026-04-08T00:00:00+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a76f7381", "title": "The Future of A/B Testing: AI, Automation, and What Comes Next", "url": "https://atticusli.com/blog/posts/future-of-ab-testing-ai-automation/", "published_at": "2026-04-07T20:36:47+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a78ce1d1", "title": "Ethical Considerations in A/B Testing: Where to Draw the Line", "url": "https://atticusli.com/blog/posts/ethical-considerations-ab-testing/", "published_at": "2026-04-07T20:36:45+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a811e8d3", "title": "Machine Learning and A/B Testing: Using ML to Improve Experiment Design", "url": "https://atticusli.com/blog/posts/machine-learning-ab-testing-experiment-design/", "published_at": "2026-04-07T20:36:44+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a8b4c0cf", "title": "CUPED in A/B Testing: Reducing Variance to Detect Smaller Effects", "url": "https://atticusli.com/blog/posts/cuped-ab-testing-variance-reduction/", "published_at": "2026-04-07T20:36:42+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3a98eb668", "title": "How to Run Pricing Experiments Without Losing Customers", "url": "https://atticusli.com/blog/posts/pricing-experiments-without-losing-customers/", "published_at": "2026-04-07T20:36:41+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3aa336a5c", "title": "How to Handle Low-Traffic A/B Tests: Small Sample Strategies", "url": "https://atticusli.com/blog/posts/low-traffic-ab-tests-small-sample-strategies/", "published_at": "2026-04-07T20:36:39+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3aae263fb", "title": "Network Effects and A/B Testing: When Users Influence Each Other", "url": "https://atticusli.com/blog/posts/network-effects-ab-testing-user-interference/", "published_at": "2026-04-07T20:36:38+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3ab3d2237", "title": "Experimentation Career Path: From Analyst to VP of Experimentation", "url": "https://atticusli.com/blog/posts/experimentation-career-path-analyst-to-vp/", "published_at": "2026-04-07T20:36:36+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3ab7f5b9b", "title": "How to Answer 'Design an A/B Test for X' in Interviews", "url": "https://atticusli.com/blog/posts/how-to-answer-design-ab-test-interview-question/", "published_at": "2026-04-07T20:36:34+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3abb46667", "title": "A/B Testing Interview Questions: The Complete Study Guide", "url": "https://atticusli.com/blog/posts/ab-testing-interview-questions-study-guide/", "published_at": "2026-04-07T20:36:33+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3ac6316f1", "title": "Schema Markup Testing: Does Structured Data Actually Impact CTR?", "url": "https://atticusli.com/blog/posts/schema-markup-testing-structured-data-impact-ctr/", "published_at": "2026-04-07T20:36:30+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3ad38439b", "title": "Internal Linking Experiments: How to Test Site Architecture Changes", "url": "https://atticusli.com/blog/posts/internal-linking-experiments-test-site-architecture/", "published_at": "2026-04-07T20:36:29+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3ad4d9b29", "title": "Core Web Vitals and A/B Testing: Running Experiments Without Tanking LCP", "url": "https://atticusli.com/blog/posts/core-web-vitals-ab-testing-experiments-without-tanking-lcp/", "published_at": "2026-04-07T20:36:27+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3ae3cb4fa", "title": "Content Length Testing: Does Longer Content Actually Rank Better?", "url": "https://atticusli.com/blog/posts/content-length-testing-does-longer-content-rank-better/", "published_at": "2026-04-07T20:36:25+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3ae995ea1", "title": "CRO vs SEO: When Conversion Optimization and Search Optimization Conflict", "url": "https://atticusli.com/blog/posts/cro-vs-seo-when-conversion-optimization-conflicts/", "published_at": "2026-04-07T20:36:24+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3af0a29af", "title": "Before/After Analysis vs True SEO Experiments: Know the Difference", "url": "https://atticusli.com/blog/posts/before-after-analysis-vs-true-seo-experiments/", "published_at": "2026-04-07T20:36:22+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3afb6d6fa", "title": "Does A/B Testing Hurt SEO? Myths vs Reality", "url": "https://atticusli.com/blog/posts/does-ab-testing-hurt-seo/", "published_at": "2026-04-07T20:36:21+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b0133089", "title": "Title Tag A/B Testing: How to Test Meta Titles for SEO", "url": "https://atticusli.com/blog/posts/title-tag-ab-testing-meta-titles-seo/", "published_at": "2026-04-07T20:36:19+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b10e942f", "title": "SEO Split Testing: The Definitive Guide for 2026", "url": "https://atticusli.com/blog/posts/seo-split-testing-guide/", "published_at": "2026-04-07T20:36:17+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b180769d", "title": "How to A/B Test SEO Changes Without Losing Rankings", "url": "https://atticusli.com/blog/posts/ab-test-seo-changes-without-losing-rankings/", "published_at": "2026-04-07T20:36:15+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b24181ed", "title": "Status Quo Bias: Why Users Resist Change (And How to Design Around It)", "url": "https://atticusli.com/blog/posts/status-quo-bias-resist-change/", "published_at": "2026-04-07T20:35:26+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b2c53478", "title": "The Mere Exposure Effect: Why Familiarity Drives Preference in Product Design", "url": "https://atticusli.com/blog/posts/mere-exposure-effect-product-design/", "published_at": "2026-04-07T20:35:24+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b32920a8", "title": "Reciprocity in Digital Products: Give Before You Ask", "url": "https://atticusli.com/blog/posts/reciprocity-digital-products/", "published_at": "2026-04-07T20:35:22+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b3c4185f", "title": "Sunk Cost Fallacy in Product Design: When Users Stay for the Wrong Reasons", "url": "https://atticusli.com/blog/posts/sunk-cost-fallacy-product-design/", "published_at": "2026-04-07T20:35:20+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b3cab5d0", "title": "The Endowment Effect in SaaS: Why Users Overvalue What They Already Have", "url": "https://atticusli.com/blog/posts/endowment-effect-saas/", "published_at": "2026-04-07T20:35:19+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b3fa2e37", "title": "Decision Fatigue in User Interfaces: How Cognitive Load Kills Conversions", "url": "https://atticusli.com/blog/posts/decision-fatigue-user-interfaces/", "published_at": "2026-04-07T20:35:17+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b490a52e", "title": "Default Bias: Why Pre-Selected Options Win Every Time", "url": "https://atticusli.com/blog/posts/default-bias-pre-selected-options/", "published_at": "2026-04-07T20:35:15+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b55ea4a8", "title": "Anchoring Effects in Pricing: How the First Number Changes Everything", "url": "https://atticusli.com/blog/posts/anchoring-effects-pricing/", "published_at": "2026-04-07T20:35:13+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b5d60848", "title": "The Paradox of Choice in Digital Products: Why Fewer Options Convert Better", "url": "https://atticusli.com/blog/posts/paradox-of-choice-digital-products/", "published_at": "2026-04-07T20:35:12+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b68ff50d", "title": "Cognitive Load Theory Applied to Web Design: Why Your Users Can't Think and Click", "url": "https://atticusli.com/blog/posts/cognitive-load-theory-web-design/", "published_at": "2026-04-07T20:35:10+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b6b9dc4e", "title": "Stop Testing Button Colors: A Manifesto for Meaningful Experimentation", "url": "https://atticusli.com/blog/posts/stop-testing-button-colors-manifesto-meaningful-experimentation/", "published_at": "2026-04-07T20:34:31+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b78e45b2", "title": "Statistical Significance vs Business Impact: The CFO Doesn't Care About Your P-Value", "url": "https://atticusli.com/blog/posts/statistical-significance-vs-business-impact-cfo-p-value/", "published_at": "2026-04-07T20:34:29+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b7cb0e39", "title": "Why Most A/B Tests Are Statistically Invalid (And Nobody Talks About It)", "url": "https://atticusli.com/blog/posts/most-ab-tests-statistically-invalid/", "published_at": "2026-04-07T20:34:27+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b813fec2", "title": "10 A/B Tests That Broke Our Assumptions (And What We Learned)", "url": "https://atticusli.com/blog/posts/10-ab-tests-that-broke-assumptions/", "published_at": "2026-04-07T20:34:26+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b8364ec1", "title": "Why Shorter Forms Don't Always Convert Better", "url": "https://atticusli.com/blog/posts/why-shorter-forms-dont-always-convert-better/", "published_at": "2026-04-07T20:34:24+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b8391b45", "title": "Why Adding Steps to Your Funnel Can Increase Completion Rates", "url": "https://atticusli.com/blog/posts/adding-steps-to-funnel-increases-completion-rates/", "published_at": "2026-04-07T20:34:23+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b851fbce", "title": "The Redesign That Killed Conversion: Why Familiarity Beats Aesthetics", "url": "https://atticusli.com/blog/posts/redesign-killed-conversion-familiarity-beats-aesthetics/", "published_at": "2026-04-07T20:34:21+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b9170367", "title": "Why More Social Proof Sometimes Backfires in A/B Tests", "url": "https://atticusli.com/blog/posts/why-social-proof-backfires-ab-tests/", "published_at": "2026-04-07T20:34:20+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b926c0fc", "title": "Why Removing Features Increased Conversion: The Less-Is-More Effect", "url": "https://atticusli.com/blog/posts/why-removing-features-increased-conversion-less-is-more/", "published_at": "2026-04-07T20:34:18+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b937068e", "title": "The Psychology of Pricing Displays: How Presentation Changes Perceived Value", "url": "https://atticusli.com/blog/posts/psychology-of-pricing-displays/", "published_at": "2026-04-07T20:34:18+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3b93733ea", "title": "Funnel Analysis for A/B Testing: Where to Focus Your Experiments", "url": "https://atticusli.com/blog/posts/funnel-analysis-for-ab-testing/", "published_at": "2026-04-07T20:34:16+00:00" }, { "id": "01a08732-02ce-72a7-92ef-08d3ba203d48", "title": "Why the Ugly Version Won: Counterintuitive A/B Test Results Explained", "url": "https://atticusli.com/blog/posts/why-the-ugly-version-won-counterintuitive-ab-test-results/", "published_at": "2026-04-07T20:34:16+00:00" } ] posts Claim your blog
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2026

Experimentation Governance: Managing SRM, False Positives, and Biasoriginal ↗
19 Apr 2026
Pre-Test and Post-Test Calculators: Statistical Guardrails and the Cost of Statistical Debtoriginal ↗
19 Apr 2026
Designing a Scalable Experiment Tracking System: The Learning Compound Rateoriginal ↗
19 Apr 2026
When to Upgrade From Spreadsheets to an Experimentation Platform: The Economics of Migrationoriginal ↗
19 Apr 2026
A/B Testing: The Complete Guide for Practitionersoriginal ↗
19 Apr 2026
Experimentation ROI vs. Brand Marketing ROI: Compare the Evidenceoriginal ↗
11 Apr 2026
The Experimentation Win Rate Myth: Why Context Beats a Benchmarkoriginal ↗
11 Apr 2026
The Politics of A/B Testing: How Results Get Spun and How to Stop Itoriginal ↗
11 Apr 2026
Post-Hoc Metric Shopping Is Killing Your Experimentation Programoriginal ↗
11 Apr 2026
The Real-World Constraints of A/B Testing That No Article Talks Aboutoriginal ↗
11 Apr 2026
What Breaks First When You Scale Experimentationoriginal ↗
11 Apr 2026
Vanity Metrics vs. Revenue Metrics: What Your A/B Tests Should Actually Measureoriginal ↗
11 Apr 2026
What I Tell New Analysts Who Think 50/50 Splits Need to Be Perfectoriginal ↗
11 Apr 2026
Why Every Company Has a Different Data Dictionary (And Why That Matters for Experimentation)original ↗
11 Apr 2026
10 A/B Testing Best Practices I Learned Running 100+ Experiments a Yearoriginal ↗
11 Apr 2026
The Death Of The Wrapper: Why The Future Of AI Is Vertical, Not Universaloriginal ↗
10 Apr 2026
Why Most Automation Systems Fail (And How To Build One That Actually Works)original ↗
10 Apr 2026
Personality Tests Don't Fix Execution: What Actually Improves Behavior For High-Variance Operatorsoriginal ↗
10 Apr 2026
Why Early SaaS Founders Build The Wrong Thing (And How To Fix It Before It Kills Your Product)original ↗
10 Apr 2026
Why Your Search-Enabled AI Lies To You (And How To Force It To Tell The Truth)original ↗
10 Apr 2026
Zero-Trust Marketing: How To Build Credibility When Everything Looks Like AI Sloporiginal ↗
10 Apr 2026
The Fractional Co-Founder Model: Why Solo Builders Are Replacing Partners With AI Agentsoriginal ↗
10 Apr 2026
The Baseline Conversion Trap: Why Your A/B Test Baseline Is Already Wrongoriginal ↗
10 Apr 2026
The 200-Line Limit: Why Vibe-Coding Solo Apps Needs A Hard Architecture Constraintoriginal ↗
9 Apr 2026
Why Smart Operators Fail To Ship: The Hidden Mechanics Of Non-Executionoriginal ↗
9 Apr 2026
The Hidden Economics Of $300-$500 Expert Calls (And Why Most People Misprice Themselves)original ↗
9 Apr 2026
Why Some Countries Produce Unicorns And Others Don't: The Hidden Constraints Most Founders Missoriginal ↗
9 Apr 2026
Why Most Recession Forecasts Fail (And The Small Set Of Indicators That Actually Matter)original ↗
9 Apr 2026
Why Your "Unique Visitors" Funnel Is Lying To You (And What To Do Instead)original ↗
9 Apr 2026
The Productivity System That Makes Smart People Less Productiveoriginal ↗
9 Apr 2026
How AI Fit an NRG Workflow That Became Roughly 40% Fasteroriginal ↗
9 Apr 2026
The Behavioral Economics Playbook for Conversion Optimizationoriginal ↗
9 Apr 2026
Behavioral Economics After the Replication Crisis: Trust But Verifyoriginal ↗
9 Apr 2026
Build What You Use: The Founder's Unfair Advantage in the AI Eraoriginal ↗
9 Apr 2026
The Data Analyst's Role: From Numbers to Decisionsoriginal ↗
9 Apr 2026
Data Storytelling: How to Present Analytics to Executives Who've Never Seen the Dataoriginal ↗
9 Apr 2026
Decisions with Incomplete Data: The Real Job of an Experimentation Leadoriginal ↗
9 Apr 2026
Double Down But Diversify: The Case Against Single-Channel Growthoriginal ↗
9 Apr 2026
The EBITDA Impact Model: How I Tied Every Experiment to Business Outcomesoriginal ↗
9 Apr 2026
Enrollment Flow Optimization: 5 Experiments with $1M+ in Projected Annual Impactoriginal ↗
9 Apr 2026
Experimentation Teams Should Operate Like Internal Consultantsoriginal ↗
9 Apr 2026
From SVB to NRG: What Enterprise Marketing Analytics Actually Looks Likeoriginal ↗
9 Apr 2026
What an SVB OOH Geo Test Did—and Did Not—Proveoriginal ↗
9 Apr 2026
Jobsolv at 35K Users: What $0 Current Paid Acquisition Meansoriginal ↗
9 Apr 2026
Managing a 27-Person Roster as a Solo Founder with a Full-Time Roleoriginal ↗
9 Apr 2026
Multi-Brand Experimentation Governance: Running 100+ Tests Across 5 Energy Brandsoriginal ↗
9 Apr 2026
Stop Solutionizing: Why the Best Hypotheses Start with the Problemoriginal ↗
9 Apr 2026
The Product Manager's Guide to Working with Experimentation Teamsoriginal ↗
9 Apr 2026
Build the Evidence Before You Scale Experimentationoriginal ↗
9 Apr 2026
From Services to SaaS: How I Validated Jobsolv Before Writing a Line of Codeoriginal ↗
9 Apr 2026
The Solo Founder's Playbook for Growth, Experimentation, and Shippingoriginal ↗
9 Apr 2026
Speak the CFO's Language: How to Get Budget for Experimentationoriginal ↗
9 Apr 2026
Standards Are How Experimentation Teams Survive Turnoveroriginal ↗
9 Apr 2026
What UX Researchers Get Right (And What Breaks in Enterprise Reality)original ↗
9 Apr 2026
Why Most A/B Tests Fail (And How to Fix Your Experimentation Program)original ↗
9 Apr 2026
Why Most CRO Advice Breaks When You Apply It to Real Companiesoriginal ↗
9 Apr 2026
We Made the UX 'Better' and Conversion Dropped — Here's What Happenedoriginal ↗
8 Apr 2026
Atticus Li's PRISM Method: How to Run Revenue-Driven Experimentsoriginal ↗
8 Apr 2026
The Future of A/B Testing: AI, Automation, and What Comes Nextoriginal ↗
7 Apr 2026
Ethical Considerations in A/B Testing: Where to Draw the Lineoriginal ↗
7 Apr 2026
Machine Learning and A/B Testing: Using ML to Improve Experiment Designoriginal ↗
7 Apr 2026
CUPED in A/B Testing: Reducing Variance to Detect Smaller Effectsoriginal ↗
7 Apr 2026
How to Run Pricing Experiments Without Losing Customersoriginal ↗
7 Apr 2026
How to Handle Low-Traffic A/B Tests: Small Sample Strategiesoriginal ↗
7 Apr 2026
Network Effects and A/B Testing: When Users Influence Each Otheroriginal ↗
7 Apr 2026
Experimentation Career Path: From Analyst to VP of Experimentationoriginal ↗
7 Apr 2026
How to Answer 'Design an A/B Test for X' in Interviewsoriginal ↗
7 Apr 2026
A/B Testing Interview Questions: The Complete Study Guideoriginal ↗
7 Apr 2026
Schema Markup Testing: Does Structured Data Actually Impact CTR?original ↗
7 Apr 2026
Internal Linking Experiments: How to Test Site Architecture Changesoriginal ↗
7 Apr 2026
Core Web Vitals and A/B Testing: Running Experiments Without Tanking LCPoriginal ↗
7 Apr 2026
Content Length Testing: Does Longer Content Actually Rank Better?original ↗
7 Apr 2026
CRO vs SEO: When Conversion Optimization and Search Optimization Conflictoriginal ↗
7 Apr 2026
Before/After Analysis vs True SEO Experiments: Know the Differenceoriginal ↗
7 Apr 2026
Does A/B Testing Hurt SEO? Myths vs Realityoriginal ↗
7 Apr 2026
Title Tag A/B Testing: How to Test Meta Titles for SEOoriginal ↗
7 Apr 2026
SEO Split Testing: The Definitive Guide for 2026original ↗
7 Apr 2026
How to A/B Test SEO Changes Without Losing Rankingsoriginal ↗
7 Apr 2026
Status Quo Bias: Why Users Resist Change (And How to Design Around It)original ↗
7 Apr 2026
The Mere Exposure Effect: Why Familiarity Drives Preference in Product Designoriginal ↗
7 Apr 2026
Reciprocity in Digital Products: Give Before You Askoriginal ↗
7 Apr 2026
Sunk Cost Fallacy in Product Design: When Users Stay for the Wrong Reasonsoriginal ↗
7 Apr 2026
The Endowment Effect in SaaS: Why Users Overvalue What They Already Haveoriginal ↗
7 Apr 2026
Decision Fatigue in User Interfaces: How Cognitive Load Kills Conversionsoriginal ↗
7 Apr 2026
Default Bias: Why Pre-Selected Options Win Every Timeoriginal ↗
7 Apr 2026
Anchoring Effects in Pricing: How the First Number Changes Everythingoriginal ↗
7 Apr 2026
The Paradox of Choice in Digital Products: Why Fewer Options Convert Betteroriginal ↗
7 Apr 2026
Cognitive Load Theory Applied to Web Design: Why Your Users Can't Think and Clickoriginal ↗
7 Apr 2026
Stop Testing Button Colors: A Manifesto for Meaningful Experimentationoriginal ↗
7 Apr 2026
Statistical Significance vs Business Impact: The CFO Doesn't Care About Your P-Valueoriginal ↗
7 Apr 2026
Why Most A/B Tests Are Statistically Invalid (And Nobody Talks About It)original ↗
7 Apr 2026
10 A/B Tests That Broke Our Assumptions (And What We Learned)original ↗
7 Apr 2026
Why Shorter Forms Don't Always Convert Betteroriginal ↗
7 Apr 2026
Why Adding Steps to Your Funnel Can Increase Completion Ratesoriginal ↗
7 Apr 2026
The Redesign That Killed Conversion: Why Familiarity Beats Aestheticsoriginal ↗
7 Apr 2026
Why More Social Proof Sometimes Backfires in A/B Testsoriginal ↗
7 Apr 2026
Why Removing Features Increased Conversion: The Less-Is-More Effectoriginal ↗
7 Apr 2026
The Psychology of Pricing Displays: How Presentation Changes Perceived Valueoriginal ↗
7 Apr 2026
Funnel Analysis for A/B Testing: Where to Focus Your Experimentsoriginal ↗
7 Apr 2026
Why the Ugly Version Won: Counterintuitive A/B Test Results Explainedoriginal ↗
7 Apr 2026
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