corpus.blog
41554 blogs · [ { "id": "01a08732-02cb-72e6-bef9-100dd73fd490", "title": "CUPAC Explained for Low-Traffic SaaS Teams", "url": "https://atticusli.com/blog/posts/cupac-explained-for-low-traffic-saas-teams/", "published_at": "2026-06-19T19:05:23+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100dd7cc33c9", "title": "Switchback Experiments in SaaS With Network Effects", "url": "https://atticusli.com/blog/posts/switchback-experiments-in-saas-with-network-effects/", "published_at": "2026-06-17T19:06:22+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100dd8501fb9", "title": "Cookie Consent Bias in A/B Tests, and How I Correct It", "url": "https://atticusli.com/blog/posts/cookie-consent-bias-in-ab-tests-and-how-i-correct-it/", "published_at": "2026-06-16T19:04:05+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100dd931269c", "title": "Cluster Randomized Tests for B2B SaaS Accounts", "url": "https://atticusli.com/blog/posts/cluster-randomized-tests-for-b2b-saas-accounts/", "published_at": "2026-06-15T19:03:46+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100dd9eac7ed", "title": "How I Handle Revenue Outliers in A/B Tests", "url": "https://atticusli.com/blog/posts/how-i-handle-revenue-outliers-in-ab-tests/", "published_at": "2026-06-14T19:02:48+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100dda49d858", "title": "Experiment Naming Conventions for Search and Reporting", "url": "https://atticusli.com/blog/posts/experiment-naming-conventions-for-search-and-reporting/", "published_at": "2026-06-12T19:03:17+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100ddb137ae3", "title": "SaaS Checkout Optimization: A/B Tests That Cut Friction", "url": "https://atticusli.com/blog/posts/saas-checkout-optimization-ab-tests-that-cut-friction/", "published_at": "2026-06-11T19:06:13+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100ddb2e90fd", "title": "Ratio Metrics in A/B Testing Without Misreading Revenue Lift", "url": "https://atticusli.com/blog/posts/ratio-metrics-in-ab-testing-without-misreading-revenue-lift/", "published_at": "2026-06-09T19:06:37+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100ddb826205", "title": "Triggered Analysis for SaaS A/B Tests With Partial Exposure", "url": "https://atticusli.com/blog/posts/triggered-analysis-for-saas-ab-tests-with-partial-exposure/", "published_at": "2026-06-08T19:07:22+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100ddbb57343", "title": "Exposure Logging Attribution Makes A/B Test Results Trustworthy", "url": "https://atticusli.com/blog/posts/exposure-logging-attribution-makes-ab-test-results-trustworthy/", "published_at": "2026-06-06T19:06:44+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100ddbf54250", "title": "The Decision Latency Metric for Experimentation Teams", "url": "https://atticusli.com/blog/posts/the-decision-latency-metric-for-experimentation-teams/", "published_at": "2026-05-30T19:07:05+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100ddc3f8fc1", "title": "Activation Metrics: How to Pick the One That Predicts Retention", "url": "https://atticusli.com/blog/posts/activation-metrics/", "published_at": "2026-05-29T20:20:38+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100ddd183c57", "title": "How to Write A/B Test Hypotheses That Actually Hold Up", "url": "https://atticusli.com/blog/posts/how-to-write-ab-test-hypotheses/", "published_at": "2026-05-29T20:20:35+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100dddbde6b8", "title": "Regression to the Mean: Why A/B Test Wins Fade After Launch", "url": "https://atticusli.com/blog/posts/regression-to-the-mean-is-why-saas-ab-wins-shrink/", "published_at": "2026-05-29T19:05:17+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100dddf22630", "title": "The Commitment Trap: Why Forcing Users to Opt-In Destroys Conversions (and What Loss Aversion Actually Predicts)", "url": "https://atticusli.com/blog/posts/commitment-trap-forcing-opt-in-destroys-conversions-loss-aversion/", "published_at": "2026-05-29T16:43:35+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100dde09dc80", "title": "The Six-Figure Decision: How Strategic Price De-Emphasis Reveals the True Economics of Attention", "url": "https://atticusli.com/blog/posts/six-figure-decision-price-de-emphasis-attention-economics/", "published_at": "2026-05-29T16:43:33+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100ddedc7572", "title": "Behavioral Economics in Marketing: 10 Tactics Tested", "url": "https://atticusli.com/blog/posts/behavioral-economics-in-marketing/", "published_at": "2026-05-29T12:00:00+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100ddf371502", "title": "7 Real-World Examples of the Door-in-the-Face Technique (And When It Backfires)", "url": "https://atticusli.com/blog/posts/example-of-door-in-the-face/", "published_at": "2026-05-29T12:00:00+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100ddfbc2ea0", "title": "Retail A/B Testing Isn't Broken — Your Prioritization Is", "url": "https://atticusli.com/blog/posts/retail-a-b-testing-isn-t-broken-your-prioritization-is/", "published_at": "2026-05-28T20:42:40+00:00" }, { "id": "01a08732-02cb-72e6-bef9-100de0a4957e", "title": "The Retail Experiment That Most Stores Are Running Wrong", "url": "https://atticusli.com/blog/posts/the-retail-experiment-that-most-stores-are-running-wrong/", "published_at": "2026-05-28T10:37:48+00:00" }, { "id": "01a08732-02cc-7229-859b-a18877b5e6e0", "title": "Retail A/B Testing Is Not the Same Game as SaaS Testing — and Most Playbooks Pretend It Is", "url": "https://atticusli.com/blog/posts/retail-a-b-testing-is-not-the-same-game-as-saas-testing-and-most-playbooks-pretend-it-is/", "published_at": "2026-05-27T20:32:50+00:00" }, { "id": "01a08732-02cc-7229-859b-a188780be483", "title": "The URGENT Trap: Why Smart People Spend Their Time on the Wrong Things", "url": "https://atticusli.com/blog/posts/mere-urgency-effect-zhu-yang-hsee-eisenhower-matrix/", "published_at": "2026-05-27T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a188782583e5", "title": "The Endowment Effect Goes Bad: Where Behavioral Economics Crosses Into Manipulation", "url": "https://atticusli.com/blog/posts/endowment-effect-dark-patterns-behavioral-economics-ethics/", "published_at": "2026-05-27T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18879250aae", "title": "The Most Underrated Force in Marketing: What Subliminal Lipton Proved About the Mere Exposure Effect", "url": "https://atticusli.com/blog/posts/mere-exposure-effect-zajonc-subliminal-lipton-distinctive-brand-assets/", "published_at": "2026-05-27T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a188795b6c02", "title": "The Anti-Apple: How Ron Johnson Took the Apple Playbook to JCPenney and Burned $1 Billion in 17 Months", "url": "https://atticusli.com/blog/posts/jcpenney-ron-johnson-failure-context-dependence-strategy/", "published_at": "2026-05-27T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18879b1ce1f", "title": "The Goodbye You Forgot to Design: Why Most Brands Abandon Customers Right After the Sale", "url": "https://atticusli.com/blog/posts/post-purchase-dissonance-festinger-headspace-apple-tesla/", "published_at": "2026-05-27T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887a07deaa", "title": "The 1¢ Problem: How Costco's Free Samples, Hare Krishna Flowers, and a 1924 Baby Ruth Airdrop All Use the Same Behavioral Trick", "url": "https://atticusli.com/blog/posts/reciprocity-principle-cialdini-free-sampling-behavioral-economics/", "published_at": "2026-05-27T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887a8beb9d", "title": "Twenty-Four Miles Up: How Red Bull Bought an Entire Category for $30 Million", "url": "https://atticusli.com/blog/posts/red-bull-stratos-felix-baumgartner-category-creation-mateschitz/", "published_at": "2026-05-27T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887b368f2f", "title": "Winston's Star: The Five-Element Framework MIT's AI Director Used to Make Ideas Memorable", "url": "https://atticusli.com/blog/posts/patrick-winston-star-framework-memorable-communication-mit/", "published_at": "2026-05-27T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887bc2a93d", "title": "The $2 Billion Misread: How Three Compounding Biases Killed Quibi in Seven Months", "url": "https://atticusli.com/blog/posts/quibi-2-billion-failure-three-behavioral-biases-katzenberg/", "published_at": "2026-05-27T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887c162220", "title": "What If We Designed Cities Like Movies? A Skeptical Read on Cinematic Urbanism at SusHi Tech Tokyo 2026", "url": "https://atticusli.com/blog/posts/what-if-we-designed-cities-like-movies-a-skeptical-read-on-cinematic-urbanism-at-sushi-tech-toky/", "published_at": "2026-05-26T14:34:31+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887d0b9637", "title": "The Blemishing Effect: How Mini Cooper Won America by Admitting Its Biggest Flaw", "url": "https://atticusli.com/blog/posts/blemishing-effect-mini-cooper-volkswagen-lemon-ddb/", "published_at": "2026-05-26T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887d75a551", "title": "The Lollapalooza Effect: How Amazon Stacks Twelve Behavioral Biases Into Every Checkout", "url": "https://atticusli.com/blog/posts/amazon-lollapalooza-effect-twelve-behavioral-biases-checkout/", "published_at": "2026-05-26T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887de47590", "title": "The False Consensus Effect: Why Smart People Build Products Nobody Wants", "url": "https://atticusli.com/blog/posts/false-consensus-effect-product-failures-lee-ross-1977/", "published_at": "2026-05-26T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887e42b19f", "title": "The New Coke Lesson: Why What Customers Say in Surveys Has Almost Nothing to Do With What They Buy", "url": "https://atticusli.com/blog/posts/new-coke-stated-vs-revealed-preference-customer-research/", "published_at": "2026-05-26T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887e53ca33", "title": "Cross-Industry Theft: How Apple Built Its Retail Empire by Stealing the Ritz-Carlton's Service Manual", "url": "https://atticusli.com/blog/posts/apple-store-ritz-carlton-combinatorial-creativity-cross-industry/", "published_at": "2026-05-26T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887e60c646", "title": "The Forgetting Curve: Why Coca-Cola Spends $4 Billion a Year to Tell You Something You Already Know", "url": "https://atticusli.com/blog/posts/coca-cola-forgetting-curve-mental-availability-byron-sharp/", "published_at": "2026-05-26T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887f5e4dc4", "title": "Idleness Aversion: The 1940s Elevator-Mirror Story and What It Teaches About Human Happiness", "url": "https://atticusli.com/blog/posts/idleness-aversion-chris-hsee-elevator-mirrors-customer-experience/", "published_at": "2026-05-26T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1887fe0c5fd", "title": "The Pain of Payment: Why Going Cashless Quietly Doubles What You'll Spend", "url": "https://atticusli.com/blog/posts/cashless-effect-pain-of-payment-prelec-simester/", "published_at": "2026-05-26T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18880145328", "title": "1,650 vs 30,000: How Aldi Outsells Walmart by Limiting Choice on Purpose", "url": "https://atticusli.com/blog/posts/aldi-cognitive-load-choice-overload-behavioral-economics/", "published_at": "2026-05-26T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18880895d91", "title": "The $300M Button: When Removing a Single UX Decision Created a Year's Worth of Revenue", "url": "https://atticusli.com/blog/posts/300m-button-friction-jared-spool-checkout-ux/", "published_at": "2026-05-26T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18880cbf4e8", "title": "The Prebunking Vaccine: A Read on Japan's Civic-Tech Bet at SusHi Tech 2026", "url": "https://atticusli.com/blog/posts/the-prebunking-vaccine-a-read-on-japan-s-civic-tech-bet-at-sushi-tech-2026/", "published_at": "2026-05-25T14:42:33+00:00" }, { "id": "01a08732-02cc-7229-859b-a18880ebfd53", "title": "The Unmeasured Cost of Bad UX: What Your Funnel Won't Show You", "url": "https://atticusli.com/blog/posts/usability-the-unmeasured-cost-of-bad-ux/", "published_at": "2026-05-25T14:20:43+00:00" }, { "id": "01a08732-02cc-7229-859b-a18881899eef", "title": "Why Japan Is Worth Showing Up For Right Now: A Read on PM Takaichi's Three Pillars", "url": "https://atticusli.com/blog/posts/why-japan-is-worth-showing-up-for-right-now-a-read-on-pm-takaichi-s-three-pillars/", "published_at": "2026-05-25T14:11:03+00:00" }, { "id": "01a08732-02cc-7229-859b-a188818ef069", "title": "The Denial Vote: What 71% of a Tokyo Tech Audience Missed About AI", "url": "https://atticusli.com/blog/posts/the-denial-vote-what-71-of-a-tokyo-tech-audience-missed-about-ai/", "published_at": "2026-05-25T14:11:01+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888260fd5a", "title": "The Empty Bags: How Jo Malone Built a Luxury Brand on $0 by Exploiting Behavioral Residue", "url": "https://atticusli.com/blog/posts/jo-malone-behavioral-residue-zero-budget-luxury-marketing/", "published_at": "2026-05-25T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18882e20eee", "title": "Four Products, Not Forty: How Steve Jobs Saved Apple by Killing 70% of Its Inventory", "url": "https://atticusli.com/blog/posts/apple-steve-jobs-choice-overload-2x2-product-strategy/", "published_at": "2026-05-25T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18883ca9a73", "title": "The Chivas Regal Effect: How a Dying Scotch Brand Saved Itself by Doubling Its Price", "url": "https://atticusli.com/blog/posts/chivas-regal-effect-doubling-price-stiglitz-signaling-theory/", "published_at": "2026-05-25T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a188848c7c20", "title": "The 1.8-Second Window: How Netflix Built a $270 Billion Business on Your Attention to a Thumbnail", "url": "https://atticusli.com/blog/posts/netflix-1-8-second-thumbnail-hicks-law-behavioral-economics/", "published_at": "2026-05-25T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888520f63f", "title": "The Labor Illusion: Why Showing Customers Your Work Makes Them Value It More Than the Work Itself", "url": "https://atticusli.com/blog/posts/labor-illusion-operational-transparency-ryan-buell-behavioral-economics/", "published_at": "2026-05-25T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888542ad44", "title": "Authority, Parasocial, Halo: How Nike Stacked Three Behavioral Biases to Build a $165 Billion Brand", "url": "https://atticusli.com/blog/posts/nike-authority-parasocial-halo-effect-behavioral-economics/", "published_at": "2026-05-25T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18885b79fd4", "title": "The Skinner Owl: How Duolingo Industrialized B.F. Skinner's Habit Research at 21 Million Users a Day", "url": "https://atticusli.com/blog/posts/duolingo-skinner-habit-loop-variable-reinforcement-behavioral-economics/", "published_at": "2026-05-25T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888638e2db", "title": "The Overconfidence Trap: How Kmart Lost a War to Walmart Before Walmart Was Big Enough to Win One", "url": "https://atticusli.com/blog/posts/kmart-walmart-overconfidence-bias-innovators-dilemma/", "published_at": "2026-05-25T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18886fb90f0", "title": "Goodhart's Law and the Cobra: Why Every Reward System Eventually Gets Gamed", "url": "https://atticusli.com/blog/posts/goodharts-law-cobra-effect-perverse-incentives/", "published_at": "2026-05-25T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a188871dcd56", "title": "Five Words That Sell: The Behavioral Economics Research That Should Rewrite Your Marketing Copy", "url": "https://atticusli.com/blog/posts/five-research-backed-writing-tips-behavioral-economics-copywriting/", "published_at": "2026-05-25T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888746f161", "title": "The Pratfall Effect: How Domino's Apologized Its Way Out of a $1.6 Billion Brand Crisis", "url": "https://atticusli.com/blog/posts/pratfall-effect-dominos-pizza-turnaround-behavioral-economics/", "published_at": "2026-05-25T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888770f57e", "title": "Why Your Brain Hates Open Loops: The 1927 Berlin Restaurant That Reshaped Modern Product Design", "url": "https://atticusli.com/blog/posts/zeigarnik-effect-open-loops-berlin-restaurant-product-design/", "published_at": "2026-05-22T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18887fbcd04", "title": "Three Things, Not Sixteen: The Stanford Framework That Replaces Every 'Cognitive Biases' List in Marketing", "url": "https://atticusli.com/blog/posts/three-things-not-sixteen-stanford-behavior-framework-bmap/", "published_at": "2026-05-22T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18888e366be", "title": "The Gruen Transfer: How a Socialist Architect Accidentally Built the Original Manipulation Machine", "url": "https://atticusli.com/blog/posts/gruen-transfer-socialist-architect-impulse-buying-machine/", "published_at": "2026-05-22T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18889aa7359", "title": "The Two Selves: Why You Remember Vacations Differently Than You Lived Them", "url": "https://atticusli.com/blog/posts/two-selves-peak-end-rule-experiencing-remembering/", "published_at": "2026-05-22T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18889d5f85a", "title": "The Veblen Vodka: How Sidney Frank Sold $2 Billion of Status by Making Vodka More Expensive", "url": "https://atticusli.com/blog/posts/veblen-vodka-sidney-frank-grey-goose-status-pricing/", "published_at": "2026-05-22T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18889fb6df5", "title": "The Experiment Layer Is Moving Closer to the Money", "url": "https://atticusli.com/blog/posts/the-experiment-layer-is-moving-closer-to-the-money/", "published_at": "2026-05-16T19:39:43+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888a67ebd0", "title": "Statistical Significance Is Not the Finish Line", "url": "https://atticusli.com/blog/posts/statistical-significance-is-not-the-finish-line/", "published_at": "2026-05-15T19:58:54+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888b479883", "title": "How to Write A/B Test Hypotheses That Pass the Falsifiability Test", "url": "https://atticusli.com/blog/posts/falsifiable-ab-test-hypothesis-writing-guide/", "published_at": "2026-05-13T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888c0dc281", "title": "The Test-Everything Trap: Why Running More Experiments Doesn't Mean Learning More", "url": "https://atticusli.com/blog/posts/the-test-everything-trap-why-running-more-experiments-doesn-t-mean-learning-more/", "published_at": "2026-05-11T20:13:21+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888c2b0973", "title": "The 5-Element Diagnostic Checklist Every New Testing Team Should Standardize", "url": "https://atticusli.com/blog/posts/diagnostic-checklist-ab-testing/", "published_at": "2026-05-11T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888c650709", "title": "5 A/B Testing Mistakes That Derail New CRO Teams (And How to Avoid Each One)", "url": "https://atticusli.com/blog/posts/dtc-ab-testing-statistical-questions/", "published_at": "2026-05-11T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888cbfd808", "title": "How to Read CRO Case Studies as a New Analyst (A Practical Reading Guide)", "url": "https://atticusli.com/blog/posts/dtc-case-study-survivorship-bias/", "published_at": "2026-05-11T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888d647b36", "title": "Regression to the Mean in A/B Tests: A Practical Guide", "url": "https://atticusli.com/blog/posts/regression-to-mean-ab-testing/", "published_at": "2026-05-11T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888e5d4086", "title": "Early Stopping in A/B Tests: A Complete Guide for New CRO Analysts", "url": "https://atticusli.com/blog/posts/stopping-at-peak-ab-testing-dtc/", "published_at": "2026-05-11T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888ee9c7e0", "title": "Pricing Page Anatomy: Why Your Decoy Probably Doesn't Work", "url": "https://atticusli.com/blog/posts/cro-pricing-page-anatomy/", "published_at": "2026-05-09T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a1888fd46d10", "title": "Bright Patterns: The Ethical Alternative to the Dark Pattern Catalog", "url": "https://atticusli.com/blog/posts/dark-patterns-bright-patterns/", "published_at": "2026-05-09T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18890540874", "title": "Dark Patterns: The 12-Pattern Taxonomy and What They Cost Your Brand", "url": "https://atticusli.com/blog/posts/dark-patterns-taxonomy/", "published_at": "2026-05-09T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18890f2a9af", "title": "The Modern Don't Make Me Think Stack: Usability for 2026", "url": "https://atticusli.com/blog/posts/landing-page-optimization/", "published_at": "2026-05-09T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18891b94f7d", "title": "Above-the-Fold CTA Hierarchy: How Many CTAs Is Too Many?", "url": "https://atticusli.com/blog/posts/above-the-fold-cta-hierarchy/", "published_at": "2026-05-01T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a188920b859e", "title": "Click-to-Conversion Ratio: The CTA Diagnostic Most Teams Ignore", "url": "https://atticusli.com/blog/posts/click-to-conversion-ratio-cta-diagnostic/", "published_at": "2026-05-01T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a188926a0cc9", "title": "CTA Cannibalization: When a Small Lift Hides a Net Loss", "url": "https://atticusli.com/blog/posts/cta-cannibalization-detecting-false-lift/", "published_at": "2026-05-01T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18892a95964", "title": "Copy Intent vs Visual Prominence: Why \"Sign Up\" Doesn't Mean \"Shop\"", "url": "https://atticusli.com/blog/posts/cta-copy-intent-vs-prominence/", "published_at": "2026-05-01T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18893236a3b", "title": "Inside a Large A/B Test Ledger: What CRO at Scale Looks Like", "url": "https://atticusli.com/blog/posts/inside-200-ab-tests-cro-at-scale/", "published_at": "2026-05-01T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18893bb67dc", "title": "Mobile vs Desktop CTA Asymmetry: When the Same Test Tells Two Stories", "url": "https://atticusli.com/blog/posts/mobile-desktop-cta-asymmetry/", "published_at": "2026-05-01T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18893e502b6", "title": "Time-on-Page as a Friction Signal: When Faster Is Actually Better", "url": "https://atticusli.com/blog/posts/time-on-page-friction-signal/", "published_at": "2026-05-01T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18894491653", "title": "Trust Badges: Why Ambiguity Can Be Worse Than Absence", "url": "https://atticusli.com/blog/posts/trust-badge-ambiguity-vs-absence/", "published_at": "2026-05-01T00:00:00+00:00" }, { "id": "01a08732-02cc-7229-859b-a18894dc1781", "title": "The A/B Testing Mistake That Feels Like Progress", "url": "https://atticusli.com/blog/posts/the-a-b-testing-mistake-that-feels-like-progress/", "published_at": "2026-04-30T08:39:13+00:00" }, { "id": "01a08732-02cc-7229-859b-a188958a0b00", "title": "'Not Significant' Doesn't Mean Your A/B Test Failed — It Means You're Uncertain", "url": "https://atticusli.com/blog/posts/fail-to-reject-is-not-no-difference/", "published_at": "2026-04-22T19:11:49+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72d52adbb1", "title": "The Automation Trap: Why AI Won't Fix Your A/B Testing Culture", "url": "https://atticusli.com/blog/posts/automation-trap-ai-ab-testing-culture/", "published_at": "2026-04-22T08:15:22+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72d5e667c2", "title": "The AI A/B Testing Promise Has a Behavioral Science Problem", "url": "https://atticusli.com/blog/posts/the-ai-a-b-testing-promise-has-a-behavioral-science-problem/", "published_at": "2026-04-22T08:14:25+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72d63261f7", "title": "Adaptive Algorithms vs. Fixed-Sample A/B Tests: Why I Changed How I Run Experiments", "url": "https://atticusli.com/blog/posts/adaptive-algorithms-vs-fixed-sample-ab-tests/", "published_at": "2026-04-21T13:53:22+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72d6755415", "title": "A/B Test Repository Architecture", "url": "https://atticusli.com/blog/posts/ab-test-repository-architecture-retrieval-time/", "published_at": "2026-04-20T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72d76dd4b8", "title": "A/B Testing Documentation Framework", "url": "https://atticusli.com/blog/posts/ab-testing-documentation-framework/", "published_at": "2026-04-20T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72d81c37f2", "title": "How to Avoid Repeating Failed Experiments: The Failure Recurrence Rate", "url": "https://atticusli.com/blog/posts/avoiding-repeat-failed-experiments/", "published_at": "2026-04-20T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72d91b2d75", "title": "Best A/B Test Library Software: The Tool Fit Matrix for Evaluation", "url": "https://atticusli.com/blog/posts/best-ab-test-library-software-tool-fit-matrix/", "published_at": "2026-04-20T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72d932e134", "title": "Centralized A/B Testing Database Design: The Trace Ratio That Predicts Program Health", "url": "https://atticusli.com/blog/posts/centralized-ab-testing-database-design/", "published_at": "2026-04-20T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72da1f7d2a", "title": "Building an Experimentation Knowledge Base for High-Velocity Growth Teams: The Knowledge Compounding Rate", "url": "https://atticusli.com/blog/posts/experimentation-knowledge-base-growth-teams/", "published_at": "2026-04-20T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72da5d76e5", "title": "Experimentation Management Systems: The Process Maturity Index for Mature Teams", "url": "https://atticusli.com/blog/posts/experimentation-management-systems-process-maturity/", "published_at": "2026-04-20T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72db1733e6", "title": "How to Run Meta-Analysis Across Historical A/B Test Data: The Aggregation Validity Threshold", "url": "https://atticusli.com/blog/posts/meta-analysis-historical-ab-test-data/", "published_at": "2026-04-20T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72dc0b7ae1", "title": "Turning 100 Experiments Into Strategic Insight: The Insight Density Curve", "url": "https://atticusli.com/blog/posts/pattern-analysis-100-experiments-insight-density/", "published_at": "2026-04-20T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72dceb41ce", "title": "How to Prevent Institutional Knowledge Loss in Your A/B Testing Program: The Tribal Dependency Index", "url": "https://atticusli.com/blog/posts/preventing-institutional-knowledge-loss/", "published_at": "2026-04-20T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72dd02bf48", "title": "Resurfacing Old A/B Tests: A System for Faster Iteration Cycles and the Revival Value Formula", "url": "https://atticusli.com/blog/posts/resurfacing-old-ab-tests-revival-value/", "published_at": "2026-04-20T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72de01ab5e", "title": "CRO Knowledge Management: Building Institutional Memory Against the Knowledge Half-Life", "url": "https://atticusli.com/blog/posts/cro-knowledge-management-institutional-memory/", "published_at": "2026-04-19T12:00:00+00:00" }, { "id": "01a08732-02cd-70d3-af28-7d72decbca6f", "title": "Organizing Experiments Across Product", "url": "https://atticusli.com/blog/posts/cross-team-experimentation-coordination-tax/", "published_at": "2026-04-19T12:00:00+00:00" } ] posts Claim your blog
Back to atticusli.com
Blog · corpus.blog/blogs/atticusli.com/posts

atticusli.com

atticusli.com

2026

CUPAC Explained for Low-Traffic SaaS Teamsoriginal ↗
19 Jun 2026
Switchback Experiments in SaaS With Network Effectsoriginal ↗
17 Jun 2026
Cookie Consent Bias in A/B Tests, and How I Correct Itoriginal ↗
16 Jun 2026
Cluster Randomized Tests for B2B SaaS Accountsoriginal ↗
15 Jun 2026
How I Handle Revenue Outliers in A/B Testsoriginal ↗
14 Jun 2026
Experiment Naming Conventions for Search and Reportingoriginal ↗
12 Jun 2026
SaaS Checkout Optimization: A/B Tests That Cut Frictionoriginal ↗
11 Jun 2026
Ratio Metrics in A/B Testing Without Misreading Revenue Liftoriginal ↗
9 Jun 2026
Triggered Analysis for SaaS A/B Tests With Partial Exposureoriginal ↗
8 Jun 2026
Exposure Logging Attribution Makes A/B Test Results Trustworthyoriginal ↗
6 Jun 2026
The Decision Latency Metric for Experimentation Teamsoriginal ↗
30 May 2026
Activation Metrics: How to Pick the One That Predicts Retentionoriginal ↗
29 May 2026
How to Write A/B Test Hypotheses That Actually Hold Uporiginal ↗
29 May 2026
Regression to the Mean: Why A/B Test Wins Fade After Launchoriginal ↗
29 May 2026
The Commitment Trap: Why Forcing Users to Opt-In Destroys Conversions (and What Loss Aversion Actually Predicts)original ↗
29 May 2026
The Six-Figure Decision: How Strategic Price De-Emphasis Reveals the True Economics of Attentionoriginal ↗
29 May 2026
Behavioral Economics in Marketing: 10 Tactics Testedoriginal ↗
29 May 2026
7 Real-World Examples of the Door-in-the-Face Technique (And When It Backfires)original ↗
29 May 2026
Retail A/B Testing Isn't Broken — Your Prioritization Isoriginal ↗
28 May 2026
The Retail Experiment That Most Stores Are Running Wrongoriginal ↗
28 May 2026
Retail A/B Testing Is Not the Same Game as SaaS Testing — and Most Playbooks Pretend It Isoriginal ↗
27 May 2026
The URGENT Trap: Why Smart People Spend Their Time on the Wrong Thingsoriginal ↗
27 May 2026
The Endowment Effect Goes Bad: Where Behavioral Economics Crosses Into Manipulationoriginal ↗
27 May 2026
The Most Underrated Force in Marketing: What Subliminal Lipton Proved About the Mere Exposure Effectoriginal ↗
27 May 2026
The Anti-Apple: How Ron Johnson Took the Apple Playbook to JCPenney and Burned $1 Billion in 17 Monthsoriginal ↗
27 May 2026
The Goodbye You Forgot to Design: Why Most Brands Abandon Customers Right After the Saleoriginal ↗
27 May 2026
The 1¢ Problem: How Costco's Free Samples, Hare Krishna Flowers, and a 1924 Baby Ruth Airdrop All Use the Same Behavioral Trickoriginal ↗
27 May 2026
Twenty-Four Miles Up: How Red Bull Bought an Entire Category for $30 Millionoriginal ↗
27 May 2026
Winston's Star: The Five-Element Framework MIT's AI Director Used to Make Ideas Memorableoriginal ↗
27 May 2026
The $2 Billion Misread: How Three Compounding Biases Killed Quibi in Seven Monthsoriginal ↗
27 May 2026
What If We Designed Cities Like Movies? A Skeptical Read on Cinematic Urbanism at SusHi Tech Tokyo 2026original ↗
26 May 2026
The Blemishing Effect: How Mini Cooper Won America by Admitting Its Biggest Flaworiginal ↗
26 May 2026
The Lollapalooza Effect: How Amazon Stacks Twelve Behavioral Biases Into Every Checkoutoriginal ↗
26 May 2026
The False Consensus Effect: Why Smart People Build Products Nobody Wantsoriginal ↗
26 May 2026
The New Coke Lesson: Why What Customers Say in Surveys Has Almost Nothing to Do With What They Buyoriginal ↗
26 May 2026
Cross-Industry Theft: How Apple Built Its Retail Empire by Stealing the Ritz-Carlton's Service Manualoriginal ↗
26 May 2026
The Forgetting Curve: Why Coca-Cola Spends $4 Billion a Year to Tell You Something You Already Knoworiginal ↗
26 May 2026
Idleness Aversion: The 1940s Elevator-Mirror Story and What It Teaches About Human Happinessoriginal ↗
26 May 2026
The Pain of Payment: Why Going Cashless Quietly Doubles What You'll Spendoriginal ↗
26 May 2026
1,650 vs 30,000: How Aldi Outsells Walmart by Limiting Choice on Purposeoriginal ↗
26 May 2026
The $300M Button: When Removing a Single UX Decision Created a Year's Worth of Revenueoriginal ↗
26 May 2026
The Prebunking Vaccine: A Read on Japan's Civic-Tech Bet at SusHi Tech 2026original ↗
25 May 2026
The Unmeasured Cost of Bad UX: What Your Funnel Won't Show Youoriginal ↗
25 May 2026
Why Japan Is Worth Showing Up For Right Now: A Read on PM Takaichi's Three Pillarsoriginal ↗
25 May 2026
The Denial Vote: What 71% of a Tokyo Tech Audience Missed About AIoriginal ↗
25 May 2026
The Empty Bags: How Jo Malone Built a Luxury Brand on $0 by Exploiting Behavioral Residueoriginal ↗
25 May 2026
Four Products, Not Forty: How Steve Jobs Saved Apple by Killing 70% of Its Inventoryoriginal ↗
25 May 2026
The Chivas Regal Effect: How a Dying Scotch Brand Saved Itself by Doubling Its Priceoriginal ↗
25 May 2026
The 1.8-Second Window: How Netflix Built a $270 Billion Business on Your Attention to a Thumbnailoriginal ↗
25 May 2026
The Labor Illusion: Why Showing Customers Your Work Makes Them Value It More Than the Work Itselforiginal ↗
25 May 2026
Authority, Parasocial, Halo: How Nike Stacked Three Behavioral Biases to Build a $165 Billion Brandoriginal ↗
25 May 2026
The Skinner Owl: How Duolingo Industrialized B.F. Skinner's Habit Research at 21 Million Users a Dayoriginal ↗
25 May 2026
The Overconfidence Trap: How Kmart Lost a War to Walmart Before Walmart Was Big Enough to Win Oneoriginal ↗
25 May 2026
Goodhart's Law and the Cobra: Why Every Reward System Eventually Gets Gamedoriginal ↗
25 May 2026
Five Words That Sell: The Behavioral Economics Research That Should Rewrite Your Marketing Copyoriginal ↗
25 May 2026
The Pratfall Effect: How Domino's Apologized Its Way Out of a $1.6 Billion Brand Crisisoriginal ↗
25 May 2026
Why Your Brain Hates Open Loops: The 1927 Berlin Restaurant That Reshaped Modern Product Designoriginal ↗
22 May 2026
Three Things, Not Sixteen: The Stanford Framework That Replaces Every 'Cognitive Biases' List in Marketingoriginal ↗
22 May 2026
The Gruen Transfer: How a Socialist Architect Accidentally Built the Original Manipulation Machineoriginal ↗
22 May 2026
The Two Selves: Why You Remember Vacations Differently Than You Lived Themoriginal ↗
22 May 2026
The Veblen Vodka: How Sidney Frank Sold $2 Billion of Status by Making Vodka More Expensiveoriginal ↗
22 May 2026
The Experiment Layer Is Moving Closer to the Moneyoriginal ↗
16 May 2026
Statistical Significance Is Not the Finish Lineoriginal ↗
15 May 2026
How to Write A/B Test Hypotheses That Pass the Falsifiability Testoriginal ↗
13 May 2026
The Test-Everything Trap: Why Running More Experiments Doesn't Mean Learning Moreoriginal ↗
11 May 2026
The 5-Element Diagnostic Checklist Every New Testing Team Should Standardizeoriginal ↗
11 May 2026
5 A/B Testing Mistakes That Derail New CRO Teams (And How to Avoid Each One)original ↗
11 May 2026
How to Read CRO Case Studies as a New Analyst (A Practical Reading Guide)original ↗
11 May 2026
Regression to the Mean in A/B Tests: A Practical Guideoriginal ↗
11 May 2026
Early Stopping in A/B Tests: A Complete Guide for New CRO Analystsoriginal ↗
11 May 2026
Pricing Page Anatomy: Why Your Decoy Probably Doesn't Workoriginal ↗
9 May 2026
Bright Patterns: The Ethical Alternative to the Dark Pattern Catalogoriginal ↗
9 May 2026
Dark Patterns: The 12-Pattern Taxonomy and What They Cost Your Brandoriginal ↗
9 May 2026
The Modern Don't Make Me Think Stack: Usability for 2026original ↗
9 May 2026
Above-the-Fold CTA Hierarchy: How Many CTAs Is Too Many?original ↗
1 May 2026
Click-to-Conversion Ratio: The CTA Diagnostic Most Teams Ignoreoriginal ↗
1 May 2026
CTA Cannibalization: When a Small Lift Hides a Net Lossoriginal ↗
1 May 2026
Copy Intent vs Visual Prominence: Why "Sign Up" Doesn't Mean "Shop"original ↗
1 May 2026
Inside a Large A/B Test Ledger: What CRO at Scale Looks Likeoriginal ↗
1 May 2026
Mobile vs Desktop CTA Asymmetry: When the Same Test Tells Two Storiesoriginal ↗
1 May 2026
Time-on-Page as a Friction Signal: When Faster Is Actually Betteroriginal ↗
1 May 2026
Trust Badges: Why Ambiguity Can Be Worse Than Absenceoriginal ↗
1 May 2026
The A/B Testing Mistake That Feels Like Progressoriginal ↗
30 Apr 2026
'Not Significant' Doesn't Mean Your A/B Test Failed — It Means You're Uncertainoriginal ↗
22 Apr 2026
The Automation Trap: Why AI Won't Fix Your A/B Testing Cultureoriginal ↗
22 Apr 2026
The AI A/B Testing Promise Has a Behavioral Science Problemoriginal ↗
22 Apr 2026
Adaptive Algorithms vs. Fixed-Sample A/B Tests: Why I Changed How I Run Experimentsoriginal ↗
21 Apr 2026
A/B Test Repository Architectureoriginal ↗
20 Apr 2026
A/B Testing Documentation Frameworkoriginal ↗
20 Apr 2026
How to Avoid Repeating Failed Experiments: The Failure Recurrence Rateoriginal ↗
20 Apr 2026
Best A/B Test Library Software: The Tool Fit Matrix for Evaluationoriginal ↗
20 Apr 2026
Centralized A/B Testing Database Design: The Trace Ratio That Predicts Program Healthoriginal ↗
20 Apr 2026
Building an Experimentation Knowledge Base for High-Velocity Growth Teams: The Knowledge Compounding Rateoriginal ↗
20 Apr 2026
Experimentation Management Systems: The Process Maturity Index for Mature Teamsoriginal ↗
20 Apr 2026
How to Run Meta-Analysis Across Historical A/B Test Data: The Aggregation Validity Thresholdoriginal ↗
20 Apr 2026
Turning 100 Experiments Into Strategic Insight: The Insight Density Curveoriginal ↗
20 Apr 2026
How to Prevent Institutional Knowledge Loss in Your A/B Testing Program: The Tribal Dependency Indexoriginal ↗
20 Apr 2026
Resurfacing Old A/B Tests: A System for Faster Iteration Cycles and the Revival Value Formulaoriginal ↗
20 Apr 2026
CRO Knowledge Management: Building Institutional Memory Against the Knowledge Half-Lifeoriginal ↗
19 Apr 2026
Organizing Experiments Across Productoriginal ↗
19 Apr 2026
Previous Next