corpus.blog
41554 blogs · [ { "id": "01a08730-93f3-7340-a7ba-7b8ba5b5db5d", "title": "How I Pressure-Test a Product Idea Before Building Anything", "url": "https://ashmaurya.com/blog/how-i-pressure-test-a-product-idea-before-building-anything/", "published_at": "2026-07-15T00:00:00+00:00" }, { "id": "01a08730-93f3-7340-a7ba-7b8ba64a1aab", "title": "Welcome to the Founder Economy", "url": "https://ashmaurya.com/blog/welcome-to-the-founder-economy/", "published_at": "2026-03-25T00:00:00+00:00" }, { "id": "01a08730-93f3-7340-a7ba-7b8ba6c0ab0a", "title": "Why I Build for Wants, Not Needs", "url": "https://ashmaurya.com/blog/why-i-build-for-wants-not-needs/", "published_at": "2025-12-19T00:00:00+00:00" }, { "id": "01a08730-93f3-7340-a7ba-7b8ba7441c10", "title": "Why I Stopped Building an AI Coaching Tool", "url": "https://ashmaurya.com/blog/why-i-stopped-building-an-ai-coaching-tool/", "published_at": "2025-12-12T00:00:00+00:00" }, { "id": "01a08730-93f3-7340-a7ba-7b8ba7741877", "title": "How I Signed 209 Customers Before Building the Product", "url": "https://ashmaurya.com/blog/how-i-signed-209-customers-before-building-the-product/", "published_at": "2025-12-05T00:00:00+00:00" }, { "id": "01a08730-93f3-7340-a7ba-7b8ba7b469a7", "title": "Why I Plan in 90-Day Cycles", "url": "https://ashmaurya.com/blog/why-i-plan-in-90-day-cycles/", "published_at": "2025-11-21T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d60f755b7", "title": "Why I Stress Test Business Models Before Talking to Customers", "url": "https://ashmaurya.com/blog/why-i-stress-test-business-models-before-talking-to-customers/", "published_at": "2025-11-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d61e8741a", "title": "Why I Waited Three Years to Build an AI Co-Founder", "url": "https://ashmaurya.com/blog/why-i-waited-three-years-to-build-an-ai-cofounder/", "published_at": "2025-11-07T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6250b478", "title": "What Startup Founders Get Wrong About Competition", "url": "https://ashmaurya.com/blog/what-startup-founders-get-wrong-about-competition/", "published_at": "2024-10-02T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d62c6b04b", "title": "The Myth of the Perfect Plan A", "url": "https://ashmaurya.com/blog/the-myth-of-the-perfect-plan-a/", "published_at": "2024-06-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6368aae6", "title": "When and How to Set Pricing for Your Product", "url": "https://ashmaurya.com/blog/when-and-how-to-set-pricing-for-your-product/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6437f619", "title": "What is the Right Sizing for Early Adopters?", "url": "https://ashmaurya.com/blog/what-is-the-right-sizing-for-early-adopters/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d645a1c20", "title": "Uncovering the Right Minimum Feature Set for Your Minimum Valuable Product (MVP)", "url": "https://ashmaurya.com/blog/uncovering-the-right-minimum-feature-set-for-your-minimum-valuable-product-mvp/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d65186bc9", "title": "Traction is the Goal. Everything Else is Distraction.", "url": "https://ashmaurya.com/blog/traction-is-the-goal-everything-else-is-distraction/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6555c5bf", "title": "The Counterintuitive Science of Closing B2B Sales", "url": "https://ashmaurya.com/blog/the-counterintuitive-science-of-closing-b2b-sales/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d658e0740", "title": "The Art of Experiment Design", "url": "https://ashmaurya.com/blog/the-art-of-experiment-design/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d66182095", "title": "Stop Wasting Time on Unviable Business Ideas", "url": "https://ashmaurya.com/blog/stop-wasting-time-on-unviable-business-ideas/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6625fb84", "title": "Start with Premium Before Freemium", "url": "https://ashmaurya.com/blog/start-with-premium-before-freemium/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6628415c", "title": "Say No to Product Roadmaps", "url": "https://ashmaurya.com/blog/say-no-to-product-roadmaps/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d66f7c0f2", "title": "Raise Your Startup's Odds of Success By Up to 8x", "url": "https://ashmaurya.com/blog/raise-your-startups-odds-of-success-by-up-to-8x/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d67b38e0d", "title": "Prospecting Recipes for Conducting Problem Discovery Interviews", "url": "https://ashmaurya.com/blog/prospecting-recipes-for-conducting-problem-discovery-interviews/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d687d7768", "title": "How to Use Business Model Patterns to Formulate a Starting Validation Strategy", "url": "https://ashmaurya.com/blog/how-to-use-business-model-patterns-to-formulate-a-starting-validation-strategy/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d68a1dbad", "title": "How To Turn Your Limiting Constraints Into Seeds For Breakthrough Innovation", "url": "https://ashmaurya.com/blog/how-to-turn-your-limiting-constraints-into-seeds-for-breakthrough-innovation/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d68a2b10a", "title": "How to Systematically Uncover Big Problems Worth Solving", "url": "https://ashmaurya.com/blog/how-to-systematically-uncover-big-problems-worth-solving/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d68a8c114", "title": "How to Systematically Prioritize and Tackle the Riskiest Assumptions in Your Business Model", "url": "https://ashmaurya.com/blog/how-to-systematically-prioritize-and-tackle-the-riskiest-assumptions-in-your-business-model/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d68b3a9bb", "title": "How to Pitch Pricing Without Getting Butterflies in your Stomach", "url": "https://ashmaurya.com/blog/how-to-pitch-pricing-without-getting-butterflies-in-your-stomach/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d697d8bdd", "title": "How to Formulate Your Unfair Advantage Strategy with a Lean Canvas", "url": "https://ashmaurya.com/blog/how-to-formulate-your-unfair-advantage-strategy/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6a1d7d1b", "title": "How to Deliver an Elevator Pitch That Gets Anyone to Ask for More", "url": "https://ashmaurya.com/blog/how-to-deliver-an-elevator-pitch-that-gets-anyone-to-ask-for-more/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6aa5d7ed", "title": "Crafting Attention-Worthy Unique Value Propositions", "url": "https://ashmaurya.com/blog/crafting-attention-worthy-unique-value-propositions/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6abe62ab", "title": "Balancing the Conflicting Pulls on Time in a Startup", "url": "https://ashmaurya.com/blog/balancing-the-conflicting-pulls-on-time-in-a-startup/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6ade2b0d", "title": "A Systematic Roadmap to Product/Market Fit", "url": "https://ashmaurya.com/blog/a-systematic-roadmap-to-product-market-fit/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6af596dd", "title": "A Blueprint for Understanding How People Buy Anything", "url": "https://ashmaurya.com/blog/a-blueprint-for-understanding-how-people-buy-anything/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6b10b6e7", "title": "3 Steps for Running More Successful Pilots", "url": "https://ashmaurya.com/blog/3-steps-for-running-more-successful-pilots/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6b4ddb2c", "title": "3 Common Customer Interviewing Mistakes", "url": "https://ashmaurya.com/blog/3-common-customer-interviewing-mistakes/", "published_at": "2024-04-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6b69a088", "title": "Why Lean Canvas versus Business Model Canvas", "url": "https://ashmaurya.com/blog/why-lean-canvas-versus-business-model-canvas/", "published_at": "2024-02-22T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6b6db94b", "title": "What is a Lean Canvas?", "url": "https://ashmaurya.com/blog/what-is-lean-canvas/", "published_at": "2024-02-22T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6bbf2230", "title": "The Bootstrapping Startup Operating System", "url": "https://ashmaurya.com/blog/the-bootstrapping-startup-operating-system/", "published_at": "2024-02-22T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6c46a8e8", "title": "The Just Start Manifesto: You Don’t Need Permission to Start", "url": "https://ashmaurya.com/blog/just-start/", "published_at": "2024-02-22T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6c6af29c", "title": "What is Continuous Innovation?", "url": "https://ashmaurya.com/blog/2024-02-22-continuous-innovation/", "published_at": "2024-02-22T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6caf4603", "title": "A Tale of Two Entrepreneurs", "url": "https://ashmaurya.com/blog/a-tale-of-two-entrepreneurs/", "published_at": "2024-02-22T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6cc05445", "title": "The Art of the Demo", "url": "https://ashmaurya.com/blog/the-art-of-the-demo/", "published_at": "2023-06-24T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6d9cd80b", "title": "Position Against Your True Competition to Win the Customer", "url": "https://ashmaurya.com/blog/position-against-your-true-competition-to-win-the-customer/", "published_at": "2023-06-10T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6dd38218", "title": "Nailing Release 1.0", "url": "https://ashmaurya.com/blog/nailing-release-1-0/", "published_at": "2023-06-03T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6e338aa7", "title": "Moving beyond MVP", "url": "https://ashmaurya.com/blog/moving-beyond-mvp/", "published_at": "2023-05-26T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6e42c944", "title": "Forget Personas", "url": "https://ashmaurya.com/blog/forget-personas/", "published_at": "2023-05-19T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6eff6a09", "title": "Stop Trying To Validate Problems", "url": "https://ashmaurya.com/blog/stop-trying-to-validate-problems/", "published_at": "2023-05-03T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6f0b5f2a", "title": "3 Hacks to Mastering Any Skill Quickly", "url": "https://ashmaurya.com/blog/3-hacks-to-mastering-any-skill-quickly/", "published_at": "2023-04-19T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d6fc4d1f5", "title": "Slow Down to Go Fast", "url": "https://ashmaurya.com/blog/slow-down-to-go-fast/", "published_at": "2023-04-12T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7071bf61", "title": "Moved to Substack", "url": "https://ashmaurya.com/blog/moved-to-substack/", "published_at": "2022-11-11T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d70bb43dc", "title": "Extending the Job Story to a Customer Forces Story", "url": "https://ashmaurya.com/blog/extending-the-job-story-to-a-customer-forces-story/", "published_at": "2022-11-10T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7168f18e", "title": "The Backstory Behind Customer Forces Stories", "url": "https://ashmaurya.com/blog/the-backstory-behind-customer-forces-stories/", "published_at": "2022-10-29T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d723494ee", "title": "When Do You Kickoff a (Customer) Problem Discovery Study?", "url": "https://ashmaurya.com/blog/when-do-you-kickoff-a-customer-problem-discovery-study/", "published_at": "2022-10-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7247e01e", "title": "The Simple Shapes of Customer Stories", "url": "https://ashmaurya.com/blog/the-simple-shapes-of-customer-stories/", "published_at": "2022-08-17T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d73344066", "title": "Running Lean — 10th Anniversary Edition", "url": "https://ashmaurya.com/blog/running-lean-10th-anniversary-edition/", "published_at": "2022-02-03T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d73c1bc44", "title": "Vitamins Don't Have a Triggering Event", "url": "https://ashmaurya.com/blog/vitamins-dont-have-a-triggering-event/", "published_at": "2021-06-10T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d745538d8", "title": "All Those Who Wander Are Not Lost", "url": "https://ashmaurya.com/blog/all-those-who-wander-are-not-lost/", "published_at": "2021-03-05T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d74c07228", "title": "We teach continuous innovation which has deep roots in agile and iterative experimentation (Lean…", "url": "https://ashmaurya.com/blog/we-teach-continuous-innovation-which-has-deep-roots-in-agile-and-iterative-experimentation-lean/", "published_at": "2021-01-19T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d75611a57", "title": "Hopefully, the takeaway from this piece is getting others to think of goals the way you are…", "url": "https://ashmaurya.com/blog/hopefully-the-takeaway-from-this-piece-is-getting-others-to-think-of-goals-the-way-you-are/", "published_at": "2020-12-08T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d757c66e1", "title": "The Customer Factory Manifesto", "url": "https://ashmaurya.com/blog/the-customer-factory-manifesto/", "published_at": "2020-12-07T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d760a2bf6", "title": "Alex Taylor — There’s a whole course on this (BOOTSTART) at https://leanstack.com/entrepreneur", "url": "https://ashmaurya.com/blog/alex-taylor-there-s-a-whole-course-on-this-bootstart-at-https-leanstack-com-entrepreneur/", "published_at": "2020-10-27T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d76b306ab", "title": "When you charge for a product has little to do with when or where value is realized.", "url": "https://ashmaurya.com/blog/when-you-charge-for-a-product-has-little-to-do-with-when-or-where-value-is-realized/", "published_at": "2020-08-17T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7736c00f", "title": "Simplicity is deliberate here. 55 models, while exhaustive, can lead to analysis paralysis.", "url": "https://ashmaurya.com/blog/simplicity-is-deliberate-here-55-models-while-exhaustive-can-lead-to-analysis-paralysis/", "published_at": "2020-08-17T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7801eaac", "title": "Agreed. The bigger context can be progressively scoped up *and should* to be solution agnostic.", "url": "https://ashmaurya.com/blog/agreed-the-bigger-context-can-be-progressively-scoped-up-and-should-to-be-solution-agnostic/", "published_at": "2020-06-03T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7872beba", "title": "A thorough problem discovery phase can take anywhere from 2–6 weeks which is why I don’t opt for it…", "url": "https://ashmaurya.com/blog/a-thorough-problem-discovery-phase-can-take-anywhere-from-2-6-weeks-which-is-why-i-don-t-opt-for-it/", "published_at": "2020-03-29T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d79293ac7", "title": "The True Value of Your Time", "url": "https://ashmaurya.com/blog/the-true-value-of-your-time/", "published_at": "2020-02-11T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7935bb99", "title": "Thanks for sharing… Free days are key and yes, there’s, unfortunately, a lot of stigma around them.", "url": "https://ashmaurya.com/blog/thanks-for-sharing-free-days-are-key-and-yes-there-s-unfortunately-a-lot-of-stigma-around-them/", "published_at": "2020-02-11T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d79b8e916", "title": "Hi Kyle —", "url": "https://ashmaurya.com/blog/hi-kyle/", "published_at": "2020-02-11T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7a5cf75a", "title": "In Search of Unicorns", "url": "https://ashmaurya.com/blog/in-search-of-unicorns/", "published_at": "2020-01-10T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7ab7d30d", "title": "Start With Mindset", "url": "https://ashmaurya.com/blog/start-with-mindset/", "published_at": "2019-09-12T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7ae5d5f1", "title": "Link fixed.", "url": "https://ashmaurya.com/blog/link-fixed/", "published_at": "2019-09-12T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7b8bd8c1", "title": "Level up your entrepreneurial game with our battle-tested playbooks", "url": "https://ashmaurya.com/blog/level-up-your-entrepreneurial-game-with-our-battle-tested-playbooks/", "published_at": "2019-06-06T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7c42e5b0", "title": "Customer segmentation is always challenging… With larger orgs that have existing customers, I…", "url": "https://ashmaurya.com/blog/customer-segmentation-is-always-challenging-with-larger-orgs-that-have-existing-customers-i/", "published_at": "2019-05-31T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7cd4c4e6", "title": "I don’t think I understand your question.", "url": "https://ashmaurya.com/blog/i-don-t-think-i-understand-your-question/", "published_at": "2019-05-29T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7d2fdc91", "title": "You got it — a jtbd is an instance of a class that’s an existing pattern that continually plays out…", "url": "https://ashmaurya.com/blog/you-got-it-a-jtbd-is-an-instance-of-a-class-that-s-an-existing-pattern-that-continually-plays-out/", "published_at": "2019-04-21T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7d6983be", "title": "Hi Andrea —", "url": "https://ashmaurya.com/blog/hi-andrea/", "published_at": "2019-04-10T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7de0f151", "title": "You’re preaching to the choir…", "url": "https://ashmaurya.com/blog/you-re-preaching-to-the-choir/", "published_at": "2019-04-09T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7e0c6250", "title": "Atif Raza Ryan Gamble — I’m interviewing Bob in a few weeks and we’ll be covering a lot of this.", "url": "https://ashmaurya.com/blog/atif-raza-ryan-gamble-i-m-interviewing-bob-in-a-few-weeks-and-we-ll-be-covering-a-lot-of-this/", "published_at": "2019-04-09T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7e885a6d", "title": "The theory of evolution was built on research and there are methods for studying evolution.", "url": "https://ashmaurya.com/blog/the-theory-of-evolution-was-built-on-research-and-there-are-methods-for-studying-evolution/", "published_at": "2019-04-05T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7f150196", "title": "So if I follow your reasoning above, one couldn’t have created an Uber or an iPod with JTBD…", "url": "https://ashmaurya.com/blog/so-if-i-follow-your-reasoning-above-one-couldn-t-have-created-an-uber-or-an-ipod-with-jtbd/", "published_at": "2019-04-05T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d7fef2fdb", "title": "Hey Alan Klement —", "url": "https://ashmaurya.com/blog/hey-alan-klement/", "published_at": "2019-04-05T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d80a2f649", "title": "This post was all about definitions.", "url": "https://ashmaurya.com/blog/this-post-was-all-about-definitions/", "published_at": "2019-04-04T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d81898a6e", "title": "Now you’re getting into the unpacking of the job story…which I was saving for the next post :)", "url": "https://ashmaurya.com/blog/now-you-re-getting-into-the-unpacking-of-the-job-story-which-i-was-saving-for-the-next-post/", "published_at": "2019-04-04T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d82793065", "title": "John Morris Ah… that’s because we already have a system view of the customer journey — the customer…", "url": "https://ashmaurya.com/blog/john-morris-ah-that-s-because-we-already-have-a-system-view-of-the-customer-journey-the-customer/", "published_at": "2019-04-04T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d82d268b4", "title": "jeffstoltman Yes — I agree with a lot of that…", "url": "https://ashmaurya.com/blog/jeffstoltman-yes-i-agree-with-a-lot-of-that/", "published_at": "2019-04-04T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d8368769e", "title": "I don’t know that a write up will justify the implications.", "url": "https://ashmaurya.com/blog/i-don-t-know-that-a-write-up-will-justify-the-implications/", "published_at": "2019-04-04T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d83a017bf", "title": "I am a tech geek and how I think.", "url": "https://ashmaurya.com/blog/i-am-a-tech-geek-and-how-i-think/", "published_at": "2019-04-04T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d83e8e101", "title": "Hi Chris Cochella —", "url": "https://ashmaurya.com/blog/hi-chris-cochella/", "published_at": "2019-04-04T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d84367d4d", "title": "Ashley Aitken", "url": "https://ashmaurya.com/blog/ashley-aitken/", "published_at": "2019-04-04T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d84502388", "title": "What is a Job-To-Be-Done (JTBD)", "url": "https://ashmaurya.com/blog/what-is-a-job-to-be-done-jtbd/", "published_at": "2019-04-03T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d84dc3896", "title": "Koel This is still evolving… updated links and you can find latest version here:", "url": "https://ashmaurya.com/blog/koel-this-is-still-evolving-updated-links-and-you-can-find-latest-version-here/", "published_at": "2019-04-01T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d858695a8", "title": "The Root Cause for Innovation Theater and How to Avoid It", "url": "https://ashmaurya.com/blog/the-root-cause-for-innovation-theater-and-how-to-avoid-it/", "published_at": "2019-03-19T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d859837d8", "title": "Tristan Kromer — I almost called our conversation out in this other post:", "url": "https://ashmaurya.com/blog/tristan-kromer-i-almost-called-our-conversation-out-in-this-other-post/", "published_at": "2019-03-18T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d85e1a6d9", "title": "Yes, makes sense.", "url": "https://ashmaurya.com/blog/yes-makes-sense/", "published_at": "2019-03-17T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d86d9d697", "title": "Could you elaborate on why you think so?", "url": "https://ashmaurya.com/blog/could-you-elaborate-on-why-you-think-so/", "published_at": "2019-03-17T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d87529b4d", "title": "“Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Question", "url": "https://ashmaurya.com/blog/lean-startup-or-business-model-design-or-design-thinking-is-the-wrong-question/", "published_at": "2019-03-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d8762ebad", "title": "Yes, customers drive and shape the problem.", "url": "https://ashmaurya.com/blog/yes-customers-drive-and-shape-the-problem/", "published_at": "2019-02-19T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d87f4edb2", "title": "Be careful though, that simply listing a job-to-be-done is subject to the same bias as listing…", "url": "https://ashmaurya.com/blog/be-careful-though-that-simply-listing-a-job-to-be-done-is-subject-to-the-same-bias-as-listing/", "published_at": "2019-02-19T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d87fb9d84", "title": "Sudhir Nain Have you checked out the Customer Forces Canvas?", "url": "https://ashmaurya.com/blog/sudhir-nain-have-you-checked-out-the-customer-forces-canvas/", "published_at": "2019-02-14T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d883b18b2", "title": "Hi Dan —", "url": "https://ashmaurya.com/blog/hi-dan/", "published_at": "2019-02-11T00:00:00+00:00" }, { "id": "01a08730-93f4-7023-8283-770d8870a4d7", "title": "Hi Christoffer Bouwer —", "url": "https://ashmaurya.com/blog/hi-christoffer-bouwer/", "published_at": "2019-02-11T00:00:00+00:00" } ] posts Claim your blog
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ashmaurya.com

ashmaurya.com

2026

How I Pressure-Test a Product Idea Before Building Anythingoriginal ↗
15 Jul 2026
Welcome to the Founder Economyoriginal ↗
25 Mar 2026

2025

Why I Build for Wants, Not Needsoriginal ↗
19 Dec 2025
Why I Stopped Building an AI Coaching Tooloriginal ↗
12 Dec 2025
How I Signed 209 Customers Before Building the Productoriginal ↗
5 Dec 2025
Why I Plan in 90-Day Cyclesoriginal ↗
21 Nov 2025
Why I Stress Test Business Models Before Talking to Customersoriginal ↗
14 Nov 2025
Why I Waited Three Years to Build an AI Co-Founderoriginal ↗
7 Nov 2025

2024

What Startup Founders Get Wrong About Competitionoriginal ↗
2 Oct 2024
The Myth of the Perfect Plan Aoriginal ↗
14 Jun 2024
When and How to Set Pricing for Your Productoriginal ↗
14 Apr 2024
What is the Right Sizing for Early Adopters?original ↗
14 Apr 2024
Uncovering the Right Minimum Feature Set for Your Minimum Valuable Product (MVP)original ↗
14 Apr 2024
Traction is the Goal. Everything Else is Distraction.original ↗
14 Apr 2024
The Counterintuitive Science of Closing B2B Salesoriginal ↗
14 Apr 2024
The Art of Experiment Designoriginal ↗
14 Apr 2024
Stop Wasting Time on Unviable Business Ideasoriginal ↗
14 Apr 2024
Start with Premium Before Freemiumoriginal ↗
14 Apr 2024
Say No to Product Roadmapsoriginal ↗
14 Apr 2024
Raise Your Startup's Odds of Success By Up to 8xoriginal ↗
14 Apr 2024
Prospecting Recipes for Conducting Problem Discovery Interviewsoriginal ↗
14 Apr 2024
How to Use Business Model Patterns to Formulate a Starting Validation Strategyoriginal ↗
14 Apr 2024
How To Turn Your Limiting Constraints Into Seeds For Breakthrough Innovationoriginal ↗
14 Apr 2024
How to Systematically Uncover Big Problems Worth Solvingoriginal ↗
14 Apr 2024
How to Systematically Prioritize and Tackle the Riskiest Assumptions in Your Business Modeloriginal ↗
14 Apr 2024
How to Pitch Pricing Without Getting Butterflies in your Stomachoriginal ↗
14 Apr 2024
How to Formulate Your Unfair Advantage Strategy with a Lean Canvasoriginal ↗
14 Apr 2024
How to Deliver an Elevator Pitch That Gets Anyone to Ask for Moreoriginal ↗
14 Apr 2024
Crafting Attention-Worthy Unique Value Propositionsoriginal ↗
14 Apr 2024
Balancing the Conflicting Pulls on Time in a Startuporiginal ↗
14 Apr 2024
A Systematic Roadmap to Product/Market Fitoriginal ↗
14 Apr 2024
A Blueprint for Understanding How People Buy Anythingoriginal ↗
14 Apr 2024
3 Steps for Running More Successful Pilotsoriginal ↗
14 Apr 2024
3 Common Customer Interviewing Mistakesoriginal ↗
14 Apr 2024
Why Lean Canvas versus Business Model Canvasoriginal ↗
22 Feb 2024
What is a Lean Canvas?original ↗
22 Feb 2024
The Bootstrapping Startup Operating Systemoriginal ↗
22 Feb 2024
The Just Start Manifesto: You Don’t Need Permission to Startoriginal ↗
22 Feb 2024
What is Continuous Innovation?original ↗
22 Feb 2024
A Tale of Two Entrepreneursoriginal ↗
22 Feb 2024

2023

The Art of the Demooriginal ↗
24 Jun 2023
Position Against Your True Competition to Win the Customeroriginal ↗
10 Jun 2023
Nailing Release 1.0original ↗
3 Jun 2023
Moving beyond MVPoriginal ↗
26 May 2023
Forget Personasoriginal ↗
19 May 2023
Stop Trying To Validate Problemsoriginal ↗
3 May 2023
3 Hacks to Mastering Any Skill Quicklyoriginal ↗
19 Apr 2023
Slow Down to Go Fastoriginal ↗
12 Apr 2023

2022

Moved to Substackoriginal ↗
11 Nov 2022
Extending the Job Story to a Customer Forces Storyoriginal ↗
10 Nov 2022
The Backstory Behind Customer Forces Storiesoriginal ↗
29 Oct 2022
When Do You Kickoff a (Customer) Problem Discovery Study?original ↗
14 Oct 2022
The Simple Shapes of Customer Storiesoriginal ↗
17 Aug 2022
Running Lean — 10th Anniversary Editionoriginal ↗
3 Feb 2022

2021

Vitamins Don't Have a Triggering Eventoriginal ↗
10 Jun 2021
All Those Who Wander Are Not Lostoriginal ↗
5 Mar 2021
We teach continuous innovation which has deep roots in agile and iterative experimentation (Lean…original ↗
19 Jan 2021

2020

Hopefully, the takeaway from this piece is getting others to think of goals the way you are…original ↗
8 Dec 2020
The Customer Factory Manifestooriginal ↗
7 Dec 2020
Alex Taylor — There’s a whole course on this (BOOTSTART) at https://leanstack.com/entrepreneuroriginal ↗
27 Oct 2020
When you charge for a product has little to do with when or where value is realized.original ↗
17 Aug 2020
Simplicity is deliberate here. 55 models, while exhaustive, can lead to analysis paralysis.original ↗
17 Aug 2020
Agreed. The bigger context can be progressively scoped up *and should* to be solution agnostic.original ↗
3 Jun 2020
A thorough problem discovery phase can take anywhere from 2–6 weeks which is why I don’t opt for it…original ↗
29 Mar 2020
The True Value of Your Timeoriginal ↗
11 Feb 2020
Thanks for sharing… Free days are key and yes, there’s, unfortunately, a lot of stigma around them.original ↗
11 Feb 2020
Hi Kyle —original ↗
11 Feb 2020
In Search of Unicornsoriginal ↗
10 Jan 2020

2019

Start With Mindsetoriginal ↗
12 Sept 2019
Link fixed.original ↗
12 Sept 2019
Level up your entrepreneurial game with our battle-tested playbooksoriginal ↗
6 Jun 2019
Customer segmentation is always challenging… With larger orgs that have existing customers, I…original ↗
31 May 2019
I don’t think I understand your question.original ↗
29 May 2019
You got it — a jtbd is an instance of a class that’s an existing pattern that continually plays out…original ↗
21 Apr 2019
Hi Andrea —original ↗
10 Apr 2019
You’re preaching to the choir…original ↗
9 Apr 2019
Atif Raza Ryan Gamble — I’m interviewing Bob in a few weeks and we’ll be covering a lot of this.original ↗
9 Apr 2019
The theory of evolution was built on research and there are methods for studying evolution.original ↗
5 Apr 2019
So if I follow your reasoning above, one couldn’t have created an Uber or an iPod with JTBD…original ↗
5 Apr 2019
Hey Alan Klement —original ↗
5 Apr 2019
This post was all about definitions.original ↗
4 Apr 2019
Now you’re getting into the unpacking of the job story…which I was saving for the next post :)original ↗
4 Apr 2019
John Morris Ah… that’s because we already have a system view of the customer journey — the customer…original ↗
4 Apr 2019
jeffstoltman Yes — I agree with a lot of that…original ↗
4 Apr 2019
I don’t know that a write up will justify the implications.original ↗
4 Apr 2019
I am a tech geek and how I think.original ↗
4 Apr 2019
Hi Chris Cochella —original ↗
4 Apr 2019
Ashley Aitkenoriginal ↗
4 Apr 2019
What is a Job-To-Be-Done (JTBD)original ↗
3 Apr 2019
Koel This is still evolving… updated links and you can find latest version here:original ↗
1 Apr 2019
The Root Cause for Innovation Theater and How to Avoid Itoriginal ↗
19 Mar 2019
Tristan Kromer — I almost called our conversation out in this other post:original ↗
18 Mar 2019
Yes, makes sense.original ↗
17 Mar 2019
Could you elaborate on why you think so?original ↗
17 Mar 2019
“Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Questionoriginal ↗
14 Mar 2019
Yes, customers drive and shape the problem.original ↗
19 Feb 2019
Be careful though, that simply listing a job-to-be-done is subject to the same bias as listing…original ↗
19 Feb 2019
Sudhir Nain Have you checked out the Customer Forces Canvas?original ↗
14 Feb 2019
Hi Dan —original ↗
11 Feb 2019
Hi Christoffer Bouwer —original ↗
11 Feb 2019
Next