Record · iain.so

SEO is dead. It has ceased to be. It’s kicked the bucket, shuffled off its mortal coil.

iain.so · 3 September 2026 · 18 min read

A post on iain.so, published 3 September 2026, has not been cited by any blog yet (corpus.blog, measured 11 October 2026).

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Period	Blogs	Links
All time	0	0
Last 90 days	0	0
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Figures for this page
Words blogs link it with	0
External links	21
Length	4,026

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https://www.youtube.com/watch?v=ZmInkxbvlCs Who cites this page

youtube.com

https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/ Who cites this page

pewresearch.org

In 2026, Less than One Third of Google Searches Still Send a Click Read at sparktoro.com

sparktoro.com

https://www.bain.com/about/media-center/press-releases/20252/consumer-reliance-on-ai-search-results-signals-new-era-of-marketing--bain--company-about-80-of-search-users-rely-on-ai-summaries-at-least-40-of-the-time-on-traditional-search-engines-about-60-of-searches-now-end-without-the-user-progressing-to-a/ Who cites this page

bain.com

https://www.axios.com/2026/07/31/google-search-publishers-seo-geo-llms-ai Who cites this page

axios.com

https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t Who cites this page

developers.google.com

https://seranking.com/blog/ai-traffic-research-study/ Who cites this page

seranking.com

https://searchengineland.com/ai-1-traffic-mostly-chatgpt-464653 Who cites this page

searchengineland.com

NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility Read at sparktoro.com

sparktoro.com

https://ppc.land/ai-search-visitors-worth-4-4x-more-than-traditional-organic-traffic/ Who cites this page

ppc.land

https://growtika.com/blog/tech-media-collapse Who cites this page

growtika.com

Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt Read at ahrefs.com

ahrefs.com

https://surferseo.com/blog/query-fan-out-impact/ Who cites this page

surferseo.com

Update: 38% of AI Overview Citations Pull From The Top 10 Read at ahrefs.com

ahrefs.com

https://www.brightedge.com/resources/weekly-ai-search-insights/ai-overviews-one-year-presence-size-citing Who cites this page

brightedge.com

https://www.growth-memo.com/p/the-consensus-gap Who cites this page

growth-memo.com

https://arxiv.org/abs/2607.13304 Who cites this page

arxiv.org

https://www.kaushik.net/avinash/answer-engine-analytics-best-reports-kpis-metrics/ Read at kaushik.net

kaushik.net

https://betterthangood.xyz/blog/weighing-smoke/ Who cites this page

betterthangood.xyz

https://www.bain.com/insights/losing-control-how-zero-click-search-affects-b2b-marketers-snap-chart/ Who cites this page

bain.com

https://6sense.com/science-of-b2b/buyer-experience-report-2025/ Who cites this page

6sense.com

Elsewhere on iain.so (1)

Google AI Overviews - fuck you, pay me Read at iain.so

iain.so

SEO is dead. It has ceased to be. It’s kicked the bucket, shuffled off its mortal coil.

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