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tony thorne | language and innovation · published 31 July 2023

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https://theconversation.com/the-end-of-twitter-how-elon-musks-rebrand-to-x-could-foster-the-platforms-dark-side-210397?utm_source=twitter&utm_medium=bylinetwitterbutton

theconversation.com

https://www.theguardian.com/commentisfree/2023/jul/29/will-rebranding-twitter-give-elon-musk-the-x-factor-i-wouldnt-bank-on-it?CMP=share_btn_tw

theguardian.com

https://www.theguardian.com/commentisfree/2023/jul/28/the-guardian-view-on-twitters-rebranding-x-marks-an-everything-or-nothing-gamble?CMP=share_btn_tw

theguardian.com

https://theconversation.com/twitters-rebrand-to-x-shifts-the-focus-to-musks-everything-app-plans-but-heres-why-he-might-have-moved-too-early-210393?utm_source=twitter&utm_medium=bylinetwitterbutton

theconversation.com

https://www.newyorker.com/culture/cultural-comment/elon-musks-x-factor?utm_campaign=falcon_FCzP&utm_brand=tny&mbid=social_twitter&utm_medium=social&utm_source=twitter&utm_social-type=owned

newyorker.com

https://www.bbc.com/culture/article/20230728-twitters-rebrand-why-x-could-be-the-most-powerful-letter-in-english

bbc.com

https://www.theweek.in/news/biz-tech/2023/07/24/a-brief-history-of-twitter-logo-and-xcom-as-musk-gears-up-to-free-the-bird.html

theweek.in

https://apnews.com/article/twitter-tweet-elon-musk-x-c1c3871e9bef60aa0a4c1a40129c155a

apnews.com

https://www.wionews.com/technology/explained-why-is-elon-musk-so-obsessed-with-the-letter-x-619050

wionews.com

https://www.rnz.co.nz/national/programmes/sunday/audio/2018901451/tony-thorne-what-to-make-of-the-letter-x

rnz.co.nz