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A year of Google Analytics 4 on GOV.UK

insidegovuk.blog.gov.uk · published 10 November 2025

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https://www.gov.uk/government/publications/a-blueprint-for-modern-digital-government

gov.uk

https://gds.blog.gov.uk/2023/03/27/sharing-data-and-lessons-from-our-google-analytics-4-upgrade/

gds.blog.gov.uk

https://cloud.google.com/bigquery/docs/introduction

cloud.google.com

https://cloud.google.com/dataform/docs/overview

cloud.google.com

https://insidegovuk.blog.gov.uk/2024/10/23/a-new-search-engine-for-gov-uk/

insidegovuk.blog.gov.uk

https://insidegovuk.blog.gov.uk/2019/06/05/helping-content-designers-access-gov-uk-data-quickly-and-easily/

insidegovuk.blog.gov.uk

https://www.legislation.gov.uk/ukpga/2025/18

legislation.gov.uk

https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-on-the-use-of-storage-and-access-technologies/what-are-the-exceptions/

ico.org.uk