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OpenAI Apps: MCP's Re-Re-Brand

mbsamuel.substack.com · published 12 October 2025

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https://www.mcpincontext.com/p/will-people-actually-pay-for-mcp?r=n8gvc&utm_campaign=post&utm_medium=web
mcpincontext.com
https://www.madrona.com/what-mcps-rise-really-shows-a-tale-of-two-ecosystems/
madrona.com
https://openai.com/devday/
openai.com
https://substackcdn.com/image/fetch/$s_!HDvZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55ef3d58-741b-4165-81a3-3c84b88c8de3_1168x552.png
substackcdn.com
https://www.apple.com/newsroom/2025/05/app-store-in-the-us-facilitated-406-billion-usd-in-developer-billings-and-sales-in-2024/
apple.com
https://developers.openai.com/apps-sdk
developers.openai.com
https://substackcdn.com/image/fetch/$s_!wGBx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e4d16d4-fe71-4ac1-b23a-0c3dedd6486d_1800x580.png
substackcdn.com
https://developers.openai.com/apps-sdk/app-developer-guidelines
developers.openai.com
https://developers.openai.com/apps-sdk/concepts/design-guidelines
developers.openai.com
https://developers.openai.com/apps-sdk/guides/optimize-metadata
developers.openai.com
https://www.mcpincontext.com/i/173899735/chatgpt-adds-shopping
mcpincontext.com
https://substackcdn.com/image/fetch/$s_!8Rq6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac0e3ae1-3e53-458b-9f03-c662aec5370b_1260x812.png
substackcdn.com
https://substackcdn.com/image/fetch/$s_!25EW!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F093c97e2-4f6d-4a24-be8e-b33b009b4152_1628x1290.png
substackcdn.com