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Mobile gaming's missing brain

Dhanish Semar · published 20 May 2026

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https://gamedevreports.substack.com/p/gameanalytics-benchmarks-in-mobile
gamedevreports.substack.com
https://en.wikipedia.org/wiki/Goodhart%27s_law
en.wikipedia.org
https://www.pocketgamer.biz/less-than-2-of-mobile-gamers-make-an-in-app-purchase/
pocketgamer.biz
https://www.gamedeveloper.com/business/report-29-of-mobile-game-revenue-generated-by-top-1-of-spenders
gamedeveloper.com
https://www.exchangewire.com/blog/2024/10/16/adinmo-survey-reveals-72-of-mobile-games-makers-adopting-hybrid-monetisation-model/
exchangewire.com
https://www.macrumors.com/2021/05/07/most-iphone-users-app-tracking-opt-out/
macrumors.com
https://www.businessofapps.com/marketplace/mobile-game-marketing/research/mobile-game-marketing-costs/
businessofapps.com
https://help.adjust.com/en/article/how-skadnetwork-4-works
help.adjust.com
https://www.sec.gov/Archives/edgar/data/1828016/000119312520321440/d55817ds1.htm
sec.gov
https://www.scopely.com/en/about
scopely.com
https://www.sec.gov/Archives/edgar/data/0001751008/000119312521065782/d73804ds1.htm
sec.gov
Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild Read at the source ↗
adexchanger.com
https://finance.yahoo.com/news/unity-software-q4-earnings-call-044245939.html
finance.yahoo.com
https://www.pecan.ai/blog/mobile-game-analytics-predictive/
pecan.ai
https://www.pecan.ai/customer/playsimple-boost-campaign-success-with-accurate-predictive-ltv/
pecan.ai
https://www.immutable.com/audienceiq
immutable.com