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How we refreshed the Government Digital Service brand, and what we’re doing differently

GOV.UK Design Notes · published 4 April 2025

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https://www.gov.uk/government/publications/a-blueprint-for-modern-digital-government/a-blueprint-for-modern-digital-government-html

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https://gds.blog.gov.uk/2025/01/27/same-name-new-ambitions/

gds.blog.gov.uk

https://gcs.civilservice.gov.uk/guidance/marketing/branding-guidelines/

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https://insidegovuk.blog.gov.uk/2024/02/19/updating-gov-uks-crown/

insidegovuk.blog.gov.uk

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https://en.wikipedia.org/wiki/Gov.uk

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https://www.gov.uk/government/organisations/government-digital-service

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https://www.linkedin.com/company/government-digital-service/?originalSubdomain=uk

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https://github.com/alphagov/govdesign/blob/main/GDS-product-posters.pdf

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https://www.linkedin.com/company/government-digital-service/posts/?feedView=all

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https://assets.publishing.service.gov.uk/media/678f6665f4ff8740d978864c/a-blueprint-for-modern-digital-government-web-optimised.pdf

assets.publishing.service.gov.uk