Record · corpus.blog/posts/01a07d5d-7e4f-720e-b7d7-178fe3006f39

Mission, Vision, poTAYto, poTAHto

Jason Cohen · published 9 November 2025

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seroter.com

Daily Reading List – November 13, 2025 (#665) Read at the source ↗

14 Nov 2025

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https://www.forbes.com/sites/jeroenkraaijenbrink/2021/04/13/why-your-mission-and-vision-statements-dont-work-and-what-to-do-about-it/?sh=302415d934e2&utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

forbes.com

https://www.patagonia.com.hk/pages/our-mission?utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

patagonia.com.hk

https://www.zeta.org/members/tesla?utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

zeta.org

https://www.leadingforlife.org/apps/pages/index.jsp?uREC_ID=215122&type=d&termREC_ID=&pREC_ID=622328&utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

leadingforlife.org

https://www.mcdonalds.com/content/dam/sites/uk/nfl/pdf/corporate-governance-framework-2020.pdf?utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

mcdonalds.com

https://businessmodelanalyst.com/fedex-mission-statement/?utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

businessmodelanalyst.com

https://www.khanacademy.org/about?utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

khanacademy.org

https://www.toms.com/en-us/about-toms?srsltid=AfmBOorbmAZgcpmDNb-CaomWWqBynd1mIXcTrpyzyYJXlq8m-QJ2LecU&utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

toms.com

https://www.toms.com/en-us/supply-chain-transparency?srsltid=AfmBOoq2xrheJn8FqrUd0o6IgsaVRrpxtm-zlucJOal2MET0bVAabi4m&utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

toms.com

https://duckduckgo.com/about?utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

duckduckgo.com

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en&utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

ted.com

Willingness-to-pay: Creating permanent competitive advantage for the right reasons Read at the source ↗

longform.asmartbear.com

Legacy Read at the source ↗

longform.asmartbear.com

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2840005&utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

papers.ssrn.com

https://www.munich-business-school.de/fileadmin/user_upload/forschung/working_papers/MBS-WP-2022-05_Antonio_Schmidkonz_Kraft_Purpose_Washing.pdf?utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

munich-business-school.de

https://www.scirp.org/journal/paperinformation?paperid=101900&utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

scirp.org

https://jamstack.org/?utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

jamstack.org

https://www.tesla.com/secret-master-plan?utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

tesla.com

https://www.patagonia.com/company-history/?utm_source=longform.asmartbear.com&utm_campaign=longform.asmartbear.com&utm_medium=post

patagonia.com

Selling to Carol: Why targeting an ICP brings 10x more customers than you expected Read at the source ↗

longform.asmartbear.com

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Finding Fulfillment Read at the source ↗

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Startup identity & the sadness of a successful exit Read at the source ↗

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Bootstrapped CPC rule of thumb: ARPU/25 Read at the source ↗

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Adjacency Matrix: How to expand after PMF Read at the source ↗

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The unfortunate math behind consulting companies Read at the source ↗

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AI startups require new strategies: This time it's actually different Read at the source ↗

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Selecting the right product metrics (KPIs) Read at the source ↗

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Quarterly strategic planning using the fairytale structure Read at the source ↗

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Rocks, Pebbles, Sand: How to implement in practice Read at the source ↗

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