Google users are less likely to click on links when an ai summary appears in the results

linked as “pewresearch.org”

linked as “about one in five Google searches now returns an AI summary”

linked as “something that was already happening last year”

linked as “Pew reports”

linked as “Pew Research”

linked as “no longer”

linked as “As they type a search query, do they really click, or are they satisfied with the comprehensive and…”

linked as “Pew Research Center’s analysis of 68,879 Google searches”

linked as “Google users are less likely to click on links when an AI summary appears in the results”

linked as “Pew Research found”

linked as “it”

linked as “Pew Research Center”

linked as “compared the behaviour of 900 web searches”

linked as “Google users are less likely to click on links when an AI summary appears in the results”

linked as “Google users are less likely to click on links when an AI summary appears in the results”

linked as “Pew’s browser based study”

linked as “articles”

linked as “40%”

linked as “Pew Research”

linked as “discourage readers from clicking to read the original”

linked as “PewResearch”

linked as “PewResearch”

linked as “released a study”

linked as “A recent quantitative study by Pew Research”