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41554 blogs · [ { "id": "01a087e3-a66a-729f-94af-83562e8a5eab", "title": "Total Marketing Effectiveness Is Much More Than Advertising Effectiveness", "url": "https://www.sorinp.com/total-marketing-effectiveness-is-much-more-than-advertising-effectiveness/", "published_at": "2026-03-31T07:09:34+00:00" }, { "id": "01a087e3-a66a-729f-94af-83562f38f388", "title": "Social is TV. Are You Measuring It That Way?", "url": "https://www.sorinp.com/social-is-tv-are-you-measuring-it-that-way/", "published_at": "2026-03-31T07:08:42+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-66594f1a9dd3", "title": "Measure What Matters for Marketing", "url": "https://www.sorinp.com/measure-what-matters-for-marketing/", "published_at": "2026-03-31T07:07:33+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-66595015f61d", "title": "AI Is Replacing Writing, and It’s Making Our Thinking Worse", "url": "https://www.sorinp.com/ai-is-replacing-writing-and-its-making-our-thinking-worse/", "published_at": "2026-03-05T16:52:57+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-665950b13006", "title": "Advertising Is Improv On a Bigger Budget", "url": "https://www.sorinp.com/advertising-is-improv-on-a-bigger-budget/", "published_at": "2026-03-02T13:45:48+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-665950efba6c", "title": "The Uncool Audience Problem", "url": "https://www.sorinp.com/the-uncool-audience-problem/", "published_at": "2026-02-23T10:05:15+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-6659511a9e4b", "title": "Your Ads Are Funding AI Garbage. Here's How to Stop", "url": "https://www.sorinp.com/your-ads-are-funding-ai-garbage-heres-how-to-stop/", "published_at": "2026-02-23T10:04:36+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-665951a6fb7c", "title": "Super Bowl 2026 Ads are Memory Engineering Devices", "url": "https://www.sorinp.com/super-bowl-2026-ads-are-memory-engineering-devices/", "published_at": "2026-02-23T10:03:51+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-66595211b2ee", "title": "Advertising Alone Cannot Create Brand Premiumness", "url": "https://www.sorinp.com/advertising-alone-cannot-create-brand-premiumness/", "published_at": "2026-02-02T10:00:23+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-665952bff631", "title": "What Cheetos, Geiko and Lindt Understand That Most Brands Don’t", "url": "https://www.sorinp.com/what-cheetos-geiko-and-lindt-understand-that-most-brands-dont/", "published_at": "2026-01-26T11:15:09+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-665952c68b52", "title": "The ROI of Art", "url": "https://www.sorinp.com/the-roi-of-art/", "published_at": "2026-01-20T09:11:31+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-6659537b75fd", "title": "It Will Always Be About: “The Work. The Work. The Work.”", "url": "https://www.sorinp.com/it-will-always-be-about-the-work-the-work-the-work/", "published_at": "2025-06-21T07:30:48+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-665953dfb9e3", "title": "Slides That Stick: How to Make PowerPoint Your Ally", "url": "https://www.sorinp.com/slides-that-stick-how-to-make-powerpoint-your-ally/", "published_at": "2024-10-07T08:30:05+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-66595482783f", "title": "VTS - The Empathy Building Technique", "url": "https://www.sorinp.com/vts-the-empathy-building-technique/", "published_at": "2024-10-04T08:07:51+00:00" }, { "id": "01a087e3-a66b-73ad-8c7c-6659556383d2", "title": "Price Power - The Hidden Metric Bridging Marketing and Finance", "url": "https://www.sorinp.com/price-power-the-hidden-metric-bridging-marketing-and-finance/", "published_at": "2024-07-24T09:44:45+00:00" } ] posts Claim your blog
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2026

Total Marketing Effectiveness Is Much More Than Advertising Effectivenessoriginal ↗
31 Mar 2026
Social is TV. Are You Measuring It That Way?original ↗
31 Mar 2026
Measure What Matters for Marketingoriginal ↗
31 Mar 2026
AI Is Replacing Writing, and It’s Making Our Thinking Worseoriginal ↗
5 Mar 2026
Advertising Is Improv On a Bigger Budgetoriginal ↗
2 Mar 2026
The Uncool Audience Problemoriginal ↗
23 Feb 2026
Your Ads Are Funding AI Garbage. Here's How to Stoporiginal ↗
23 Feb 2026
Super Bowl 2026 Ads are Memory Engineering Devicesoriginal ↗
23 Feb 2026
Advertising Alone Cannot Create Brand Premiumnessoriginal ↗
2 Feb 2026
What Cheetos, Geiko and Lindt Understand That Most Brands Don’toriginal ↗
26 Jan 2026
The ROI of Artoriginal ↗
20 Jan 2026

2025

It Will Always Be About: “The Work. The Work. The Work.”original ↗
21 Jun 2025

2024

Slides That Stick: How to Make PowerPoint Your Allyoriginal ↗
7 Oct 2024
VTS - The Empathy Building Techniqueoriginal ↗
4 Oct 2024
Price Power - The Hidden Metric Bridging Marketing and Financeoriginal ↗
24 Jul 2024