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Clean your own house first", "url": "https://www.samueljscott.com/2019/09/30/believe-in-brand-purpose-clean-your-own-house-first/", "published_at": "2019-09-30T12:00:44+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b4114cfa25", "title": "Why CMOs are lasting as long as Spinal Tap drummers", "url": "https://www.samueljscott.com/2019/09/17/why-cmos-are-lasting-as-long-as-spinal-tap-drummers/", "published_at": "2019-09-17T04:25:40+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b4123b470e", "title": "So, you’ve got legal cannabis? Here’s how to market it", "url": "https://www.samueljscott.com/2019/09/03/so-youve-got-legal-cannabis-heres-how-to-market-it/", "published_at": "2019-09-03T12:10:42+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b413178f56", "title": "Is NPS truly ‘the growth marketer’s secret weapon’?", "url": "https://www.samueljscott.com/2019/08/05/is-nps-truly-the-growth-marketers-secret-weapon/", "published_at": "2019-08-05T13:20:03+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b41398182b", "title": "The Biggest Myths in Marketing Today That You Probably Believe", "url": "https://www.samueljscott.com/2019/07/26/marketing-myths/", "published_at": "2019-07-26T13:32:18+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b414481233", "title": "FaceApp, TikTok and the rise of ‘data nationalism’", "url": "https://www.samueljscott.com/2019/07/23/faceapp-tiktok-and-the-rise-of-data-nationalism/", "published_at": "2019-07-23T06:06:25+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b414f943ee", "title": "The ‘end of digital marketing’? Google is self-serving but right", "url": "https://www.samueljscott.com/2019/07/08/the-end-of-digital-marketing-google-is-self-serving-but-right/", "published_at": "2019-07-08T12:10:04+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b41559e99f", "title": "Brand purpose is a lie — Cannes Lions proved it", "url": "https://www.samueljscott.com/2019/06/24/brand-purpose-is-a-lie-cannes-lions-proved-it/", "published_at": "2019-06-24T10:12:28+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b4156e71b7", "title": "Meet the women trying to turn Israel into the ‘Marketing Nation’", "url": "https://www.samueljscott.com/2019/06/10/meet-the-women-trying-to-turn-israel-into-the-marketing-nation/", "published_at": "2019-06-10T15:25:13+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b41664dda7", "title": "B2B Marketing and Branding Speaker Samuel Scott", "url": "https://www.samueljscott.com/2019/05/23/b2b-brand-strategy-management-examples/", "published_at": "2019-05-23T10:52:38+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b416d070f0", "title": "YouTube is spreading a series of unfortunate far-right events", "url": "https://www.samueljscott.com/2019/05/14/youtube-is-spreading-a-series-of-unfortunate-far-right-events/", "published_at": "2019-05-14T06:56:06+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b4171360bb", "title": "Which advertising channels are best when all else is equal?", "url": "https://www.samueljscott.com/2019/04/29/which-advertising-channels-are-best-when-all-else-is-equal/", "published_at": "2019-04-29T11:16:13+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b417f0116f", "title": "The pros, cons and best practices in podcast marketing", "url": "https://www.samueljscott.com/2019/04/15/the-pros-cons-and-best-practices-in-podcast-marketing/", "published_at": "2019-04-15T10:19:34+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b4188f5ad5", "title": "The One Thing in Content Marketing That You Need to Stop Ignoring", "url": "https://www.samueljscott.com/2019/03/22/content-marketing-strategy/", "published_at": "2019-03-22T15:35:32+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b419563680", "title": "How Much of the Internet is Fake?", "url": "https://www.samueljscott.com/2019/03/18/how-much-of-the-internet-is-fake/", "published_at": "2019-03-18T11:19:49+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b41a183d3c", "title": "Marketing’s ‘faux-feminism’ problem on International Women’s Day", "url": "https://www.samueljscott.com/2019/03/04/marketings-faux-feminism-problem-on-international-womens-day/", "published_at": "2019-03-04T16:19:14+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b41a6a2ab9", "title": "DTC brands are shunning digital for TV and real-world events", "url": "https://www.samueljscott.com/2019/02/18/dtc-brands-are-shunning-digital-for-tv-and-real-world-events/", "published_at": "2019-02-18T11:31:59+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b41b2d1cdd", "title": "How do I hate open plan offices? Let me count the 63 ways", "url": "https://www.samueljscott.com/2019/02/04/how-do-i-hate-open-plan-offices-let-me-count-the-63-ways/", "published_at": "2019-02-04T11:38:34+00:00" }, { "id": "01a0be11-0922-70df-9ba7-50b41b4bf593", "title": "How Marketing Departments Can Survive the Coronavirus Recession", "url": "https://www.samueljscott.com/2019/01/21/marketing-in-a-recession/", "published_at": "2019-01-21T13:00:49+00:00" } ] posts Claim your blog

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2025

Barb will use human panels to measure YouTube. Now, what about the rest of the web?original ↗

11 Aug 2025

Is Google’s MMM platform Meridian a gift to marketers or another dead end?original ↗

20 Feb 2025

In 2024, marketers made many bold AI predictions. Which ones came true?original ↗

13 Jan 2025

2024

My Oasis ticket journey proves marketers are half the world away on attribution original ↗

6 Sept 2024

Announcing My New Highlight Reel and Speaking Topics original ↗

22 Jul 2024

Apple’s Vision Pro $600m failure shows the importance of market orientation original ↗

15 Jul 2024

Good vs. Bad Marketing Objectives original ↗

28 Jun 2024

How to Cross the Chasm in Marketing original ↗

28 Jun 2024

Market Segment vs Marketing Persona vs Ideal Customer Profile (ICP)original ↗

28 Jun 2024

2023

Announcing My Keynotes for 2024 original ↗

16 Nov 2023

I’m starting a Britpop band to teach B2B marketers about the importance of segmentation original ↗

2 Nov 2023

AI or BS? How to tell if a marketing tool really uses artificial intelligence original ↗

30 Mar 2023

Digital attribution is dead! Why marketers need econometrics in 2023 original ↗

23 Feb 2023

It’s time to fact check the big pandemic trends predictions original ↗

4 Jan 2023

2022

20 years after the birth of sports streaming, here’s what marketers need to know today original ↗

12 Dec 2022

My New Account on Mastodon original ↗

20 Nov 2022

How digital marketing is directly contributing to climate change original ↗

21 Sept 2022

This is what happens when marketing theory meets the real world in a tech startup original ↗

27 Jul 2022

“Crypto influencers” getting paid in dollars reveals the industry’s sleaziness original ↗

4 May 2022

Marketers rarely get what they pay for, the Gannett ad debacle was just the latest original ↗

28 Mar 2022

The truth behind NFTs + Russia’s media strategy original ↗

24 Feb 2022

In 2022, should B2B content marketers focus more on advertising?original ↗

14 Jan 2022

2021

Who got 2021’s marketing predictions right – and absolutely wrong?original ↗

17 Dec 2021

New Keynote Video: Brand Purpose in a Schizophrenic Consumer World original ↗

18 Nov 2021

Supply chain crisis a reminder of marketing’s forgotten priority – place original ↗

4 Nov 2021

The Taliban’s new three-pronged PR strategy is a temporary ruse original ↗

30 Aug 2021

Euro 2020’s two biggest lessons for marketers and media planners original ↗

12 Jul 2021

As m-commerce takes the world contactless, should agencies follow suit?original ↗

24 Jun 2021

Why Snap should abandon Spectacles but keep augmented reality original ↗

25 May 2021

A look at Burger King’s sales during Fernando Machado’s CMO reign original ↗

14 Apr 2021

How a new vegan cheese OOH ad shows the importance of brand equity original ↗

11 Mar 2021

The right and wrong ways that marketers can use Clubhouse original ↗

17 Feb 2021

A New, 60-Second Introduction original ↗

15 Feb 2021

How Israel launched a world-leading Covid-19 vaccination campaign original ↗

12 Jan 2021

I Had the Coronavirus Vaccine and Can Now Travel and Speak original ↗

4 Jan 2021

2020

2020’s surprising top three marketing trends original ↗

15 Dec 2020

How President Biden might change social media regulation original ↗

11 Nov 2020

Event Marketing: How to Create a Media Plan for Promotion original ↗

8 Nov 2020

Only existing market leaders are benefiting from coronavirus lockdowns original ↗

5 Oct 2020

Study: “LinkedIn is Basically a Money Pit” Because of Ad Fraud original ↗

8 Sept 2020

How to give memorable presentations at virtual business events original ↗

1 Sept 2020

How marketers can ‘speak CFO’ to survive the recession original ↗

4 Aug 2020

What the UK’s Russian Interference Report Means for Social Media original ↗

21 Jul 2020

Why this Facebook advertising boycott is different original ↗

8 Jul 2020

The Day After Coronavirus:What Will and Will Not Change in Business original ↗

2 Jun 2020

Debuting My New 2020 Keynote Speech Virtually original ↗

6 Apr 2020

The Coronavirus Business Hall of Shame original ↗

6 Apr 2020

Marketing Strategy vs. What Marketers Discuss original ↗

30 Mar 2020

Marketing events in the time of coronavirus original ↗

17 Mar 2020

Brand Purpose and Cause Marketing Speaker Samuel Scott original ↗

6 Mar 2020

Digital accessibility might be 2020’s most important marketing trend original ↗

3 Mar 2020

Brandless was actually a brand – just a bad one original ↗

18 Feb 2020

The blurring boundaries between native ads and editorial original ↗

4 Feb 2020

Your company is ‘harder to get into than Harvard’? So is Walmart original ↗

21 Jan 2020

Personalisation will be 2020’s most overhyped marketing practice original ↗

7 Jan 2020

2019

My Top 5 Columns of 2019 in The Drum original ↗

23 Dec 2019

Advertising Speaker on Media Planning Samuel Scott original ↗

17 Dec 2019

Who got 2019’s marketing predictions right – and absolutely wrong?original ↗

10 Dec 2019

WeWork shows that real profit still matters more than ‘growth’original ↗

26 Nov 2019

How journalism can survive and thrive original ↗

12 Nov 2019

“Advertising has lost its humanity and its ability to entertain”original ↗

15 Oct 2019

Believe in brand purpose? Clean your own house first original ↗

30 Sept 2019

Why CMOs are lasting as long as Spinal Tap drummers original ↗

17 Sept 2019

So, you’ve got legal cannabis? Here’s how to market it original ↗

3 Sept 2019

Is NPS truly ‘the growth marketer’s secret weapon’?original ↗

5 Aug 2019

The Biggest Myths in Marketing Today That You Probably Believe original ↗

26 Jul 2019

FaceApp, TikTok and the rise of ‘data nationalism’original ↗

23 Jul 2019

The ‘end of digital marketing’? Google is self-serving but right original ↗

8 Jul 2019

Brand purpose is a lie — Cannes Lions proved it original ↗

24 Jun 2019

Meet the women trying to turn Israel into the ‘Marketing Nation’original ↗

10 Jun 2019

B2B Marketing and Branding Speaker Samuel Scott original ↗

23 May 2019

YouTube is spreading a series of unfortunate far-right events original ↗

14 May 2019

Which advertising channels are best when all else is equal?original ↗

29 Apr 2019

The pros, cons and best practices in podcast marketing original ↗

15 Apr 2019

The One Thing in Content Marketing That You Need to Stop Ignoring original ↗

22 Mar 2019

How Much of the Internet is Fake?original ↗

18 Mar 2019

Marketing’s ‘faux-feminism’ problem on International Women’s Day original ↗

4 Mar 2019

DTC brands are shunning digital for TV and real-world events original ↗

18 Feb 2019

How do I hate open plan offices? Let me count the 63 ways original ↗

4 Feb 2019

How Marketing Departments Can Survive the Coronavirus Recession original ↗

21 Jan 2019