56,966 blogs · [ { "id": "01a087c3-f71f-7156-851d-eeba119d15a8", "title": "Maybe the message doesn’t matter", "url": "https://pigsdontfly.com/2026/08/maybe-the-message-doesnt-matter.html", "published_at": "2026-08-19T01:13:38+00:00" }, { "id": "01a087c3-f71f-7156-851d-eeba11e399d5", "title": "The problem with ROI", "url": "https://pigsdontfly.com/2025/12/the-problem-with-roi.html", "published_at": "2025-12-05T06:00:19+00:00" }, { "id": "01a087c3-f71f-7156-851d-eeba122bf281", "title": "The job of advertising is not to sell", "url": "https://pigsdontfly.com/2025/09/the-job-of-advertising-is-not-to-sell.html", "published_at": "2025-09-21T05:40:56+00:00" }, { "id": "01a087c3-f71f-7156-851d-eeba12645bc3", "title": "It’s better to be interesting than right", "url": "https://pigsdontfly.com/2025/03/its-better-to-be-interesting-than-right.html", "published_at": "2025-03-24T09:00:14+00:00" }, { "id": "01a087c3-f71f-7156-851d-eeba135ceeab", "title": "Don’t tell them how good you are. Tell them what you’re good for.", "url": "https://pigsdontfly.com/2024/10/dont-tell-them-how-good-you-are-tell-them-what-youre-good-for.html", "published_at": "2024-10-09T21:56:25+00:00" }, { "id": "01a087c3-f71f-7156-851d-eeba139ed10c", "title": "It’s too hard to be inclusive", "url": "https://pigsdontfly.com/2024/04/its-too-hard-to-be-inclusive.html", "published_at": "2024-04-24T04:26:35+00:00" }, { "id": "01a087c3-f71f-7156-851d-eeba141be3c6", "title": "Pray for Wear Out", "url": "https://pigsdontfly.com/2023/12/pray-for-wear-out.html", "published_at": "2023-12-09T01:54:49+00:00" }, { "id": "01a087c3-f71f-7156-851d-eeba14a0e85f", "title": "State Schools’ Relief", "url": "https://pigsdontfly.com/2023/10/state-schools-relief.html", "published_at": "2023-10-02T00:49:52+00:00" }, { "id": "01a087c3-f71f-7156-851d-eeba14b1a130", "title": "Should ads punch you in the face, or slowly wear you down?", "url": "https://pigsdontfly.com/2023/08/should-ads-punch-you-in-the-face-or-slowly-wear-you-down.html", "published_at": "2023-08-04T03:11:41+00:00" }, { "id": "01a087c3-f71f-7156-851d-eeba15092ea5", "title": "The single most important thing is being noticed", "url": "https://pigsdontfly.com/2022/12/the-single-most-important-thing-is-being-noticed.html", "published_at": "2022-12-13T09:32:13+00:00" }, { "id": "01a0bdce-d89f-7360-8989-e7f06320dede", "title": "Don’t overthink it. Your consumers aren’t.", "url": "https://pigsdontfly.com/2022/05/dont-overthink-it-your-consumers-arent.html", "published_at": "2022-05-24T22:57:57+00:00" }, { "id": "01a0bdce-d89f-7360-8989-e7f0633bb86d", "title": "Turn non-buyers into buyers by finding what makes them different", "url": "https://pigsdontfly.com/2021/07/turn-non-buyers-into-buyers-by-finding-what-makes-them-different.html", "published_at": "2021-06-30T23:08:16+00:00" }, { "id": "01a0bdce-d89f-7360-8989-e7f0641d3788", "title": "You’re doing it wrong. Emotion doesn’t mean emotional.", "url": "https://pigsdontfly.com/2021/03/youre-doing-it-wrong-emotion-doesnt-mean-emotional.html", "published_at": "2021-03-30T20:20:20+00:00" }, { "id": "01a0bdce-d89f-7360-8989-e7f0650b0727", "title": "Advertising is a waste. And that’s kinda the point.", "url": "https://pigsdontfly.com/2020/06/advertising-is-as-much-a-signal-as-a-message.html", "published_at": "2020-06-27T22:37:02+00:00" }, { "id": "01a0bdce-d89f-7360-8989-e7f065931f9b", "title": "Making Brands Matter", "url": "https://pigsdontfly.com/2019/08/making-brands-matter.html", "published_at": "2019-08-15T21:03:06+00:00" }, { "id": "01a0bdce-d89f-7360-8989-e7f066089ce9", "title": "Not Every Brief is an Opportunity", "url": "https://pigsdontfly.com/2019/08/not-every-brief-is-an-opportunity.html", "published_at": "2019-08-05T10:29:55+00:00" }, { "id": "01a0bdce-d89f-7360-8989-e7f066e35938", "title": "How To Freelance In Advertising", "url": "https://pigsdontfly.com/2019/02/how-to-freelance-in-advertising.html", "published_at": "2019-02-17T05:50:51+00:00" }, { "id": "01a0bdce-d89f-7360-8989-e7f067b634aa", "title": "Don’t Sweat The Big Idea", "url": "https://pigsdontfly.com/2019/02/dont-sweat-the-big-idea.html", "published_at": 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"Asynchronous Media Consumption", "url": "https://pigsdontfly.com/2013/11/asynchronous-media-consumption.html", "published_at": "2013-11-10T11:03:00+00:00" }, { "id": "01a0bde2-f05e-7014-af44-6ed60c967baf", "title": "Sweat Everything (Especially The Small Stuff)", "url": "https://pigsdontfly.com/2013/08/sweat-everything-not-just-small-stuff.html", "published_at": "2013-08-26T12:24:00+00:00" }, { "id": "01a0bde2-f05e-7014-af44-6ed60d2bb587", "title": "Ideas Are Cheap. And So Is Making Them Happen.", "url": "https://pigsdontfly.com/2013/07/idea-are-cheap-and-so-is-making-them.html", "published_at": "2013-07-01T12:25:00+00:00" }, { "id": "01a0bde2-f05e-7014-af44-6ed60da7d1ca", "title": "Why I Want To Work In The Porn Industry", "url": "https://pigsdontfly.com/2013/06/why-i-want-to-work-in-porn-industry.html", "published_at": "2013-06-01T03:51:00+00:00" }, { "id": "01a0bde2-f05e-7014-af44-6ed60e4def0d", "title": "7 Things I Learned From A (Unsuccessful) Crowd-Funding Campaign", "url": "https://pigsdontfly.com/2013/05/7-things-i-learned-from-unsuccessful.html", "published_at": "2013-05-23T12:48:00+00:00" }, { "id": "01a0bde2-f05e-7014-af44-6ed60ebff154", "title": "Half Court Shots", "url": "https://pigsdontfly.com/2013/04/half-court-shots.html", "published_at": "2013-04-17T11:42:00+00:00" }, { "id": "01a0bde2-f05e-7014-af44-6ed60ef8898a", "title": "Side Projects", "url": "https://pigsdontfly.com/2013/02/side-projects.html", "published_at": "2013-02-02T05:47:00+00:00" }, { "id": "01a0bde2-f05e-7014-af44-6ed60ff5365c", "title": "Thank The Brands You Like", "url": "https://pigsdontfly.com/2013/01/thank-brands-you-like.html", "published_at": "2013-01-27T05:42:00+00:00" }, { "id": "01a0bde2-f05e-7014-af44-6ed610ba09d6", "title": "BitTorrent for Brands", "url": "https://pigsdontfly.com/2012/11/bittorrent-for-brands.html", "published_at": "2012-11-08T11:14:00+00:00" }, { "id": "01a0bde2-f05e-7014-af44-6ed610bd37e5", "title": "Email; The Red Headed Child of Content Distribution", "url": "https://pigsdontfly.com/2012/10/email-red-headed-child-of-content.html", "published_at": "2012-10-07T03:23:00+00:00" }, { "id": "01a0bde5-4fc8-73d9-a5c4-4d5ae55dde13", "title": "Will The Real Digital Strategists Please Stand Up?", "url": "https://pigsdontfly.com/2012/09/will-real-digital-strategists-please.html", "published_at": "2012-09-26T10:53:00+00:00" }, { "id": "01a0bde5-4fc8-73d9-a5c4-4d5ae632eea5", "title": "A New Gig", "url": "https://pigsdontfly.com/2012/08/a-new-gig.html", "published_at": "2012-08-23T06:47:00+00:00" }, { "id": "01a0bde5-4fc8-73d9-a5c4-4d5ae6e098d8", "title": "How I Inadvertently Split Tested My Homebrew", "url": "https://pigsdontfly.com/2012/07/how-i-inadvertently-split-tested-my.html", "published_at": "2012-07-16T11:12:00+00:00" }, { "id": "01a0bde5-4fc8-73d9-a5c4-4d5ae77b3b24", "title": "Build It And They Will Come", "url": "https://pigsdontfly.com/2012/04/build-it-and-they-will-come.html", "published_at": "2012-04-17T02:11:00+00:00" }, { "id": "01a0bde5-4fc8-73d9-a5c4-4d5ae7c01ddc", "title": "Reaching Critical Mass Through Social Media", "url": "https://pigsdontfly.com/2012/01/reaching-critical-mass-through-social.html", "published_at": "2012-01-17T10:58:00+00:00" }, { "id": "01a0bde5-4fc8-73d9-a5c4-4d5ae88c44cd", "title": "5 Tips for Handling a Media ‘Scandal’", "url": "https://pigsdontfly.com/2011/11/5-tips-for-handling-media-scandal.html", "published_at": "2011-11-27T05:00:00+00:00" }, { "id": "01a0bde5-4fc8-73d9-a5c4-4d5ae93e4b5e", "title": "I’d Happily Pay for “Free” Content", "url": "https://pigsdontfly.com/2011/10/id-happily-pay-for-free-content.html", "published_at": "2011-10-19T00:49:00+00:00" }, { "id": "01a0bde5-4fc8-73d9-a5c4-4d5ae9c12ad9", "title": "The Next Generation of Start Ups", "url": "https://pigsdontfly.com/2011/09/next-generation-of-start-ups.html", "published_at": "2011-09-13T06:18:00+00:00" }, { "id": "01a0bde5-4fc8-73d9-a5c4-4d5ae9c4c83b", "title": "Always Be Building", "url": "https://pigsdontfly.com/2011/08/always-be-building.html", "published_at": "2011-08-15T03:06:00+00:00" }, { "id": "01a0bde5-4fc8-73d9-a5c4-4d5aea065ec7", "title": "How to Combine or Merge Facebook Pages", "url": "https://pigsdontfly.com/2011/08/how-to-combine-or-merge-facebook-pages.html", "published_at": "2011-08-03T02:48:00+00:00" }, { "id": "01a0bde7-d78a-7331-b1f0-3088d747fb57", "title": "Move Fast and Break Things", "url": "https://pigsdontfly.com/2011/07/move-fast-and-break-things.html", "published_at": "2011-07-26T05:30:00+00:00" }, { "id": "01a0bde7-d78a-7331-b1f0-3088d77f8905", "title": "How Much Is An Invite Worth?", "url": "https://pigsdontfly.com/2011/06/how-much-is-an-invite-worth.html", "published_at": "2011-06-14T08:58:00+00:00" }, { "id": "01a0bde7-d78a-7331-b1f0-3088d873856d", "title": "Commenting Anonymously", "url": "https://pigsdontfly.com/2011/06/commenting-anonymously.html", "published_at": "2011-06-05T09:25:00+00:00" }, { "id": "01a0bde7-d78a-7331-b1f0-3088d8c2203f", "title": "Being iPhoneless For 31 Days", "url": "https://pigsdontfly.com/2011/05/being-iphoneless-for-31-days.html", "published_at": "2011-05-31T10:11:00+00:00" }, { "id": "01a0bde7-d78a-7331-b1f0-3088d94a6d6a", "title": "Water Wonderwall", "url": "https://pigsdontfly.com/2011/05/water-wonderwall.html", "published_at": "2011-05-18T11:57:00+00:00" }, { "id": "01a0bde7-d78a-7331-b1f0-3088da1e5ba9", "title": "Why I’m Ditching My iPhone", "url": "https://pigsdontfly.com/2011/04/why-im-ditching-my-iphone.html", "published_at": "2011-04-28T05:47:00+00:00" }, { "id": "01a0bde7-d78a-7331-b1f0-3088da29796c", "title": "Every Time Someone Likes This Post Another Shit Status Update Has Been Written", "url": "https://pigsdontfly.com/2011/03/every-time-someone-likes-this-post.html", "published_at": "2011-03-23T00:48:00+00:00" }, { "id": "01a0bde7-d78a-7331-b1f0-3088da8b8fd8", "title": "We’re All Wannabe Copywriters", "url": "https://pigsdontfly.com/2011/02/wannabe-copywriters.html", "published_at": "2011-02-05T06:06:00+00:00" }, { "id": "01a0bde7-d78a-7331-b1f0-3088db81eba6", "title": "The Most Ridiculous Ad Complaint Ever", "url": "https://pigsdontfly.com/2011/02/most-ridiculous-ad-complaint-ever.html", "published_at": "2011-02-02T07:50:00+00:00" }, { "id": "01a0bde7-d78a-7331-b1f0-3088dc730392", "title": "It Begins", "url": "https://pigsdontfly.com/2011/02/it-begins.html", "published_at": "2011-02-01T06:19:00+00:00" } ] posts Claim your blog

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2026

Maybe the message doesn’t matter original ↗

19 Aug 2026

2025

The problem with ROI original ↗

5 Dec 2025

The job of advertising is not to sell original ↗

21 Sept 2025

It’s better to be interesting than right original ↗

24 Mar 2025

2024

Don’t tell them how good you are. Tell them what you’re good for.original ↗

9 Oct 2024

It’s too hard to be inclusive original ↗

24 Apr 2024

2023

Pray for Wear Out original ↗

9 Dec 2023

State Schools’ Relief original ↗

2 Oct 2023

Should ads punch you in the face, or slowly wear you down?original ↗

4 Aug 2023

2022

The single most important thing is being noticed original ↗

13 Dec 2022

Don’t overthink it. Your consumers aren’t.original ↗

24 May 2022

2021

Turn non-buyers into buyers by finding what makes them different original ↗

30 Jun 2021

You’re doing it wrong. Emotion doesn’t mean emotional.original ↗

30 Mar 2021

2020

Advertising is a waste. And that’s kinda the point.original ↗

27 Jun 2020

2019

Making Brands Matter original ↗

15 Aug 2019

Not Every Brief is an Opportunity original ↗

5 Aug 2019

How To Freelance In Advertising original ↗

17 Feb 2019

Don’t Sweat The Big Idea original ↗

3 Feb 2019

Is our fetishisation of insights misled?original ↗

13 Jan 2019

2018

Purpose is the Symptom of an Embarrassed Industry original ↗

16 Sept 2018

Focus On Shit That Matters original ↗

16 Aug 2018

Seven Things I Learned from 12 Months of Freelancing original ↗

17 Jul 2018

Brands Should Stop Asking for Feedback and Start Listening To It original ↗

30 Jun 2018

Five Reasons I Ditched The Word “Digital” From My Title original ↗

30 Apr 2018

Planners Should Write More original ↗

15 Feb 2018

2017

The Return of Good Old Fashioned Advertising (On Modern Channels)original ↗

8 Dec 2017

3 Ways to Guarantee Short Term Success on Social (and Why That’s a Bad Thing)original ↗

25 Oct 2017

10 Years Later original ↗

16 Oct 2017

Death to the Product Shot original ↗

5 Sept 2017

The Facebook Monopoly original ↗

22 Aug 2017

Taking A Leap original ↗

28 Jul 2017

Please Don’t ‘Hijack the Conversation’original ↗

16 Jul 2017

More Behavioural Change in the War on Waste original ↗

29 Jun 2017

Economic Thinking in the War on Waste original ↗

18 Jun 2017

Content Marketing is Boring original ↗

5 Apr 2017

Experience Trumps Perception original ↗

11 Mar 2017

I Couldn’t Edit A Single Word on Wikipedia original ↗

2 Mar 2017

Junk Mail Please original ↗

4 Feb 2017

Brands, Please Stop Hijacking Memes original ↗

15 Jan 2017

Shipping Faster original ↗

9 Jan 2017

2016

The (Very Short) Life & Death of Facebook Live Video Reaction Polls original ↗

26 Dec 2016

Building A Content Marketing Program original ↗

21 Oct 2016

Content Hubs Are Broken original ↗

16 Oct 2016

Why Quentin Tarantino Would Hate Facebook Video original ↗

30 Sept 2016

‘Affiliate Marketing’ Isn’t A Dirty Word original ↗

31 Jul 2016

Don’t Be Selfish With Your Ideas original ↗

26 Jun 2016

Innovation By First original ↗

24 May 2016

You Don’t Need a Hashtag original ↗

25 Apr 2016

Has Uniqueness Become Redundant?original ↗

29 Mar 2016

Virtual Reality is a Fad original ↗

26 Mar 2016

The Dead Rat of Brighton – Why Comments Have Always Sucked original ↗

31 Jan 2016

2015

Brand Piracy on Facebook original ↗

27 Sept 2015

22% Of Banner Clicks Do Not Reach Their Destination original ↗

27 Jun 2015

The Time I Accidentally Sent Porn To Clients original ↗

13 Jun 2015

19 Things I Fucking Hate About Banner Advertising original ↗

2 May 2015

The Kindness of Strangers Online original ↗

22 Apr 2015

2014

The Digital Tactician On A Digital Strategist’s Shoulders original ↗

7 Dec 2014

What Does A Digital Strategist Do?original ↗

24 Nov 2014

Ideas From 2014 That Didn’t Happen original ↗

6 Nov 2014

Content Marketing Cheat Sheet original ↗

21 Oct 2014

3 Tips For Writing Better Blog Posts original ↗

7 Oct 2014

The Best Blog Posts I’ve Ever Written original ↗

1 Sept 2014

Why Is Facebook Lying To Page Owners?original ↗

14 Aug 2014

Why Jesse Eisenberg Will Make A Great Lex Luthor original ↗

4 Aug 2014

The Great Facebook Bait & Switch original ↗

1 Jul 2014

Borrowing the Audiences of Third Parties original ↗

4 Jun 2014

Networking Is Giving Away More Than Your Business Card original ↗

21 Apr 2014

So It’s Called ‘Content Marketing’original ↗

31 Mar 2014

Better Late Than Never original ↗

23 Feb 2014

2013

Ideas From 2013 That Didn’t Happen original ↗

12 Nov 2013

Asynchronous Media Consumption original ↗

10 Nov 2013

Sweat Everything (Especially The Small Stuff)original ↗

26 Aug 2013

Ideas Are Cheap. And So Is Making Them Happen.original ↗

1 Jul 2013

Why I Want To Work In The Porn Industry original ↗

1 Jun 2013

7 Things I Learned From A (Unsuccessful) Crowd-Funding Campaign original ↗

23 May 2013

Half Court Shots original ↗

17 Apr 2013

Side Projects original ↗

2 Feb 2013

Thank The Brands You Like original ↗

27 Jan 2013

2012

BitTorrent for Brands original ↗

8 Nov 2012

Email; The Red Headed Child of Content Distribution original ↗

7 Oct 2012

Will The Real Digital Strategists Please Stand Up?original ↗

26 Sept 2012

A New Gig original ↗

23 Aug 2012

How I Inadvertently Split Tested My Homebrew original ↗

16 Jul 2012

Build It And They Will Come original ↗

17 Apr 2012

Reaching Critical Mass Through Social Media original ↗

17 Jan 2012

2011

5 Tips for Handling a Media ‘Scandal’original ↗

27 Nov 2011

I’d Happily Pay for “Free” Content original ↗

19 Oct 2011

The Next Generation of Start Ups original ↗

13 Sept 2011

Always Be Building original ↗

15 Aug 2011

How to Combine or Merge Facebook Pages original ↗

3 Aug 2011

Move Fast and Break Things original ↗

26 Jul 2011

How Much Is An Invite Worth?original ↗

14 Jun 2011

Commenting Anonymously original ↗

5 Jun 2011

Being iPhoneless For 31 Days original ↗

31 May 2011

Water Wonderwall original ↗

18 May 2011

Why I’m Ditching My iPhone original ↗

28 Apr 2011

Every Time Someone Likes This Post Another Shit Status Update Has Been Written original ↗

23 Mar 2011

We’re All Wannabe Copywriters original ↗

5 Feb 2011

The Most Ridiculous Ad Complaint Ever original ↗

2 Feb 2011

It Begins original ↗

1 Feb 2011