corpus.blog
41554 blogs · [ { "id": "01a087a6-886c-7343-9ab9-515a5ce2612f", "title": "Connecting dirty GA4 data to Claude is like playing with matches in a gas station", "url": "https://www.mikkopiippo.com/connecting-dirty-ga4-data-to-ai-is-like-playing-with-matches-in-a-gas-station/", "published_at": "2026-05-19T21:21:30+00:00" }, { "id": "01a087a6-886d-7349-998b-8eacdb1dcc18", "title": "How to feed your content marketing machine with data in 2026", "url": "https://www.mikkopiippo.com/how-to-feed-your-content-marketing-machine-with-google-analytics-data/", "published_at": "2026-05-16T19:59:57+00:00" }, { "id": "01a087a6-886d-7349-998b-8eacdb3509ed", "title": "Matomo Cloud or Matomo On-Premise: Which is best in 2026", "url": "https://www.mikkopiippo.com/matomo-cloud-or-on-premise-which-one-is-right-for-your-organization/", "published_at": "2026-05-13T15:33:31+00:00" }, { "id": "01a087a6-886d-7349-998b-8eacdc0cf5bc", "title": "Web analytics for healthcare, pharmaceutical industry, drugstores and pharmacies requires a different mindset", "url": "https://www.mikkopiippo.com/digital-analytics-for-healthcare-and-pharmacies-requires-a-different-mindset/", "published_at": "2026-05-10T18:39:19+00:00" }, { "id": "01a087a6-886d-7349-998b-8eacdcc765f0", "title": "How to use document language as a custom dimension in GA4", "url": "https://www.mikkopiippo.com/how-to-use-document-language-as-a-content-grouping-in-google-analytics/", "published_at": "2026-04-28T12:12:07+00:00" }, { "id": "01a087a6-886d-7349-998b-8eacdd39b1a2", "title": "Should you use Matomo Tag Manager or Google Tag Manager (GTM) with Matomo Analytics?", "url": "https://www.mikkopiippo.com/should-you-use-matomo-tag-manager-or-google-tag-manager-gtm-with-matomo-analytics/", "published_at": "2026-04-28T08:16:31+00:00" }, { "id": "01a087a6-886d-7349-998b-8eacde1d7f1e", "title": "Server-side tracking and server-side tag management: why they do not automatically improve data or privacy", "url": "https://www.mikkopiippo.com/server-side-tracking-and-server-side-tag-management-why-they-do-not-automatically-improve-data-or-privacy/", "published_at": "2026-04-27T14:08:17+00:00" }, { "id": "01a087a6-886d-7349-998b-8eacde7be901", "title": "350 tags in Google Tag Manager: A symptom of poor tag management design", "url": "https://www.mikkopiippo.com/350-tags-in-google-tag-manager-a-symptom-of-poor-tag-management-design/", "published_at": "2026-04-01T09:35:40+00:00" }, { "id": "01a087a6-886d-7349-998b-8eacdf713c72", "title": "GA4 / Google Analytics 4 certification study guide (2026)", "url": "https://www.mikkopiippo.com/free-study-material-for-new-google-analytics-users/", "published_at": "2026-03-16T14:28:02+00:00" }, { "id": "01a087a6-886d-7349-998b-8eace05f023c", "title": "Matomo’s goals and conversion tracking explained: support better decisions", "url": "https://www.mikkopiippo.com/matomo-goal-tracking-explained-support-better-decisions/", "published_at": "2026-03-11T14:17:33+00:00" }, { "id": "01a0bb95-15de-721b-8880-0a70c053ecf5", "title": "Matomo event tracking explained: how Matomo events work", "url": "https://www.mikkopiippo.com/matomo-event-tracking-explained-how-matomo-events-work/", "published_at": "2026-03-08T09:46:37+00:00" }, { "id": "01a0bb95-15de-721b-8880-0a70c0bc8378", "title": "10 common ways your digital analytics implementation leaks personal data", "url": "https://www.mikkopiippo.com/10-common-ways-your-digital-analytics-implementation-leaks-personal-data/", "published_at": "2026-02-24T09:32:32+00:00" }, { "id": "01a0bb95-15de-721b-8880-0a70c117628a", "title": "Piwik PRO vs. Matomo – an expert recommendation", "url": "https://www.mikkopiippo.com/piwik-pro-vs-matomo-what-do-i-really-think/", "published_at": "2026-02-06T18:06:32+00:00" }, { "id": "01a0bb95-15de-721b-8880-0a70c1d32ad0", "title": "Matomo Analytics event tracking: how to migrate from GA4", "url": "https://www.mikkopiippo.com/event-tracking-in-matomo-analytics-how-to-migrate-from-ga4/", "published_at": "2026-01-29T14:53:50+00:00" }, { "id": "01a0bb95-15de-721b-8880-0a70c242c0e5", "title": "Migrating from GA4 to Matomo Analytics: what decision-makers should know", "url": "https://www.mikkopiippo.com/migrating-from-ga4-to-matomo-analytics-what-decision-makers-should-know/", "published_at": "2026-01-27T16:05:15+00:00" }, { "id": "01a0bb95-15de-721b-8880-0a70c2b7f759", "title": "Companies have data, but no clarity – why analytics stopped helping decisions", "url": "https://www.mikkopiippo.com/we-have-data-but-no-clarity-why-analytics-stopped-helping-decisions/", "published_at": "2026-01-07T23:49:25+00:00" }, { "id": "01a0bb95-15de-721b-8880-0a70c30366ce", "title": "Seven against chaos: principles for better digital analytics", "url": "https://www.mikkopiippo.com/seven-against-chaos-principles-for-better-digital-analytics/", "published_at": "2025-11-13T12:30:47+00:00" }, { "id": "01a0bb95-15de-721b-8880-0a70c3cbd74e", "title": "Citizens, marketing managers, and analytics professionals", "url": "https://www.mikkopiippo.com/citizens-marketing-managers-and-analytics-professionals/", "published_at": "2025-11-09T18:23:22+00:00" }, { "id": "01a0bb95-15de-721b-8880-0a70c3e37edf", "title": "Your marketing team needs simple, clean, actionable data", "url": "https://www.mikkopiippo.com/your-marketing-team-needs-simple-clean-actionable-data/", "published_at": "2025-10-05T16:32:34+00:00" }, { "id": "01a0bb95-15de-721b-8880-0a70c47620cb", "title": "Risk aversion kills creativity in marketing. Test aversion hides the truth.", "url": "https://www.mikkopiippo.com/risk-aversion-kills-creativity-test-aversion-hides-the-truth/", "published_at": "2025-09-08T19:05:22+00:00" }, { "id": "01a0bb9f-068d-725c-badb-f36d207c7dea", "title": "Raw data fetishism in digital analytics – don’t overcomplicate analytics", "url": "https://www.mikkopiippo.com/raw-data-fetishism-in-digital-analytics/", "published_at": "2025-08-04T13:25:15+00:00" }, { "id": "01a0bb9f-068d-725c-badb-f36d20ebd84f", "title": "Data minimisation in digital analytics: Less data, better results", "url": "https://www.mikkopiippo.com/data-minimisation-in-digital-analytics-less-data-better-results/", "published_at": "2025-06-06T08:15:13+00:00" }, { "id": "01a0bb9f-068d-725c-badb-f36d21617d13", "title": "Documentation is essential for digital analytics success", "url": "https://www.mikkopiippo.com/documentation-is-essential-for-sustainable-digital-analytics-success/", "published_at": "2025-05-29T08:22:29+00:00" }, { "id": "01a0bb9f-068d-725c-badb-f36d2179a402", "title": "AI & marketing: are you training your replacement?", "url": "https://www.mikkopiippo.com/are-you-training-your-replacement/", "published_at": "2025-05-21T09:48:30+00:00" }, { "id": "01a0bb9f-068d-725c-badb-f36d22302a48", "title": "5 signs your company needs a digital analytics consultant", "url": "https://www.mikkopiippo.com/5-signs-your-company-needs-a-digital-analytics-consultant/", "published_at": "2025-05-17T17:19:54+00:00" }, { "id": "01a0bb9f-068d-725c-badb-f36d22ed64c3", "title": "Bulletproof numbers, compliance, and user-based tracking – an impossible trinity in digital analytics", "url": "https://www.mikkopiippo.com/bulletproof-numbers-compliance-and-user-based-tracking-an-impossible-trinity-in-digital-analytics/", "published_at": "2025-05-09T09:54:57+00:00" }, { "id": "01a0bb9f-068d-725c-badb-f36d2339ae23", "title": "Optimal team structure in digital analytics – one person can’t do it all", "url": "https://www.mikkopiippo.com/one-person-cant-do-it-all-in-digital-analytics-but-sometimes-they-have-to/", "published_at": "2025-05-05T17:22:19+00:00" }, { "id": "01a0bb9f-068d-725c-badb-f36d23eeee27", "title": "When the company and website structure change, analytics must change too", "url": "https://www.mikkopiippo.com/when-the-company-and-website-structure-change-analytics-must-change-too/", "published_at": "2025-04-22T10:07:49+00:00" }, { "id": "01a0bb9f-068d-725c-badb-f36d241efb84", "title": "Why no one is happy with digital marketing analytics — and how we got here", "url": "https://www.mikkopiippo.com/why-no-one-is-happy-with-digital-marketing-analytics-and-how-we-got-here/", "published_at": "2025-04-08T11:54:15+00:00" }, { "id": "01a0bb9f-068d-725c-badb-f36d2463793d", "title": "Stop tagging and focus on value – use “no tagging” months", "url": "https://www.mikkopiippo.com/stop-tagging-to-focus-on-value-use-no-tagging-months/", "published_at": "2025-02-23T09:45:50+00:00" }, { "id": "01a0bba4-f27f-72c5-813d-5aaffbfe34de", "title": "Dream vs. reality in corporate digital analytics: Who’s actually analyzing the data?", "url": "https://www.mikkopiippo.com/dream-vs-reality-in-corporate-digital-analytics-whos-actually-analyzing-the-data/", "published_at": "2025-02-16T16:07:00+00:00" }, { "id": "01a0bba4-f27f-72c5-813d-5aaffc7b95fb", "title": "Focus on Why in Digital Analytics", "url": "https://www.mikkopiippo.com/focus-on-why-in-digital-analytics/", "published_at": "2025-02-11T06:40:11+00:00" }, { "id": "01a0bba4-f27f-72c5-813d-5aaffcb801d9", "title": "The hardest part of digital analytics isn’t the data—it’s selling the ideas", "url": "https://www.mikkopiippo.com/the-hardest-part-of-digital-analytics-isnt-the-data-its-selling-the-ideas/", "published_at": "2025-01-29T19:57:34+00:00" }, { "id": "01a0bba4-f27f-72c5-813d-5aaffd230ee4", "title": "Your ideas are more interesting than chatGPT’s", "url": "https://www.mikkopiippo.com/your-ideas-are-more-interesting-than-chatgpts/", "published_at": "2024-11-26T19:21:45+00:00" }, { "id": "01a0bba4-f27f-72c5-813d-5aaffd28c088", "title": "Your skills are more important than your tools", "url": "https://www.mikkopiippo.com/your-skills-are-more-important-than-your-tools/", "published_at": "2024-10-06T17:05:26+00:00" }, { "id": "01a0bba4-f27f-72c5-813d-5aaffd9df927", "title": "Ethical advertisers do not circumvent ad blockers with serverside tagging", "url": "https://www.mikkopiippo.com/ethical-advertisers-do-not-circumvent-ad-blockers-with-serverside-tagging/", "published_at": "2024-09-25T12:15:27+00:00" }, { "id": "01a0bba4-f27f-72c5-813d-5aaffe4c0964", "title": "Matomo Analytics – introduction for decision-makers", "url": "https://www.mikkopiippo.com/introduction-to-matomo-analytics/", "published_at": "2024-08-14T11:30:28+00:00" }, { "id": "01a0bba4-f27f-72c5-813d-5aaffee16ae3", "title": "After MVA: Is it time to build something more advanced?", "url": "https://www.mikkopiippo.com/after-mva-is-it-time-to-build-something-more-advanced/", "published_at": "2024-08-12T12:40:46+00:00" }, { "id": "01a0bba4-f27f-72c5-813d-5aafff712b88", "title": "Minimum Viable Analytics (MVA) provides value almost immediately", "url": "https://www.mikkopiippo.com/minimum-viable-analytics-mva-provides-value-almost-immediately/", "published_at": "2024-07-03T07:09:51+00:00" }, { "id": "01a0bba4-f27f-72c5-813d-5aafff9bd552", "title": "Analytics of Anti-Conversions: Enhance the UX and Conversion Rate", "url": "https://www.mikkopiippo.com/analytics-anti-conversions/", "published_at": "2024-06-24T08:13:19+00:00" }, { "id": "01a0bbaa-0f52-7005-9895-1bb2ab62a589", "title": "From CRAP to CARE – Level up your digital analytics game", "url": "https://www.mikkopiippo.com/from-crap-to-care-level-up-your-digital-analytics-game/", "published_at": "2024-05-24T13:52:02+00:00" }, { "id": "01a0bbaa-0f52-7005-9895-1bb2ac0ee3a5", "title": "Piwik PRO tag manager or GTM?", "url": "https://www.mikkopiippo.com/piwik-pro-tag-manager-or-gtm/", "published_at": "2023-01-22T22:52:52+00:00" }, { "id": "01a0bbaa-0f52-7005-9895-1bb2ac6800fe", "title": "Seven reasons to migrate from Google Analytics to Matomo Analytics", "url": "https://www.mikkopiippo.com/seven-reasons-to-migrate-from-google-analytics-to-matomo-analytics/", "published_at": "2022-10-09T20:33:57+00:00" }, { "id": "01a0bbaa-0f52-7005-9895-1bb2acbf8fa8", "title": "Matomo event tracking using data attributes & Matomo Tag Manager", "url": "https://www.mikkopiippo.com/matomo-analytics-event-tracking-using-data-attributes/", "published_at": "2021-02-05T21:39:12+00:00" }, { "id": "01a0bbaa-0f52-7005-9895-1bb2ad2b2f51", "title": "How to use Google Analytics & Google Tag Manager as SEO crawler", "url": "https://www.mikkopiippo.com/gtm-seo-crawler/", "published_at": "2020-09-11T09:58:22+00:00" }, { "id": "01a0bbaa-0f52-7005-9895-1bb2ae2677a9", "title": "Send event nonInteraction field as custom dimension to Universal Analytics", "url": "https://www.mikkopiippo.com/send-event-noninteraction-field-as-custom-dimension-to-analytics/", "published_at": "2018-10-17T21:31:42+00:00" }, { "id": "01a0bbaa-0f52-7005-9895-1bb2aec990d6", "title": "How to document Silktide Cookie Consent clicks with Universal Analytics events", "url": "https://www.mikkopiippo.com/how-to-document-silktide-cookie-consent-clicks-with-google-analytics-events/", "published_at": "2018-05-20T11:09:52+00:00" }, { "id": "01a0bbaa-0f52-7005-9895-1bb2af423996", "title": "How to use office hours as a custom dimension in Universal Analytics", "url": "https://www.mikkopiippo.com/how-to-use-office-hours-as-custom-dimension-in-google-analytics/", "published_at": "2017-06-23T15:18:25+00:00" } ] posts Claim your blog
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mikkopiippo.com

2026

Connecting dirty GA4 data to Claude is like playing with matches in a gas stationoriginal ↗
19 May 2026
How to feed your content marketing machine with data in 2026original ↗
16 May 2026
Matomo Cloud or Matomo On-Premise: Which is best in 2026original ↗
13 May 2026
Web analytics for healthcare, pharmaceutical industry, drugstores and pharmacies requires a different mindsetoriginal ↗
10 May 2026
How to use document language as a custom dimension in GA4original ↗
28 Apr 2026
Should you use Matomo Tag Manager or Google Tag Manager (GTM) with Matomo Analytics?original ↗
28 Apr 2026
Server-side tracking and server-side tag management: why they do not automatically improve data or privacyoriginal ↗
27 Apr 2026
350 tags in Google Tag Manager: A symptom of poor tag management designoriginal ↗
1 Apr 2026
GA4 / Google Analytics 4 certification study guide (2026)original ↗
16 Mar 2026
Matomo’s goals and conversion tracking explained: support better decisionsoriginal ↗
11 Mar 2026
Matomo event tracking explained: how Matomo events workoriginal ↗
8 Mar 2026
10 common ways your digital analytics implementation leaks personal dataoriginal ↗
24 Feb 2026
Piwik PRO vs. Matomo – an expert recommendationoriginal ↗
6 Feb 2026
Matomo Analytics event tracking: how to migrate from GA4original ↗
29 Jan 2026
Migrating from GA4 to Matomo Analytics: what decision-makers should knoworiginal ↗
27 Jan 2026
Companies have data, but no clarity – why analytics stopped helping decisionsoriginal ↗
7 Jan 2026

2025

Seven against chaos: principles for better digital analyticsoriginal ↗
13 Nov 2025
Citizens, marketing managers, and analytics professionalsoriginal ↗
9 Nov 2025
Your marketing team needs simple, clean, actionable dataoriginal ↗
5 Oct 2025
Risk aversion kills creativity in marketing. Test aversion hides the truth.original ↗
8 Sept 2025
Raw data fetishism in digital analytics – don’t overcomplicate analyticsoriginal ↗
4 Aug 2025
Data minimisation in digital analytics: Less data, better resultsoriginal ↗
6 Jun 2025
Documentation is essential for digital analytics successoriginal ↗
29 May 2025
AI & marketing: are you training your replacement?original ↗
21 May 2025
5 signs your company needs a digital analytics consultantoriginal ↗
17 May 2025
Bulletproof numbers, compliance, and user-based tracking – an impossible trinity in digital analyticsoriginal ↗
9 May 2025
Optimal team structure in digital analytics – one person can’t do it alloriginal ↗
5 May 2025
When the company and website structure change, analytics must change toooriginal ↗
22 Apr 2025
Why no one is happy with digital marketing analytics — and how we got hereoriginal ↗
8 Apr 2025
Stop tagging and focus on value – use “no tagging” monthsoriginal ↗
23 Feb 2025
Dream vs. reality in corporate digital analytics: Who’s actually analyzing the data?original ↗
16 Feb 2025
Focus on Why in Digital Analyticsoriginal ↗
11 Feb 2025
The hardest part of digital analytics isn’t the data—it’s selling the ideasoriginal ↗
29 Jan 2025

2024

Your ideas are more interesting than chatGPT’soriginal ↗
26 Nov 2024
Your skills are more important than your toolsoriginal ↗
6 Oct 2024
Ethical advertisers do not circumvent ad blockers with serverside taggingoriginal ↗
25 Sept 2024
Matomo Analytics – introduction for decision-makersoriginal ↗
14 Aug 2024
After MVA: Is it time to build something more advanced?original ↗
12 Aug 2024
Minimum Viable Analytics (MVA) provides value almost immediatelyoriginal ↗
3 Jul 2024
Analytics of Anti-Conversions: Enhance the UX and Conversion Rateoriginal ↗
24 Jun 2024
From CRAP to CARE – Level up your digital analytics gameoriginal ↗
24 May 2024

2023

Piwik PRO tag manager or GTM?original ↗
22 Jan 2023

2022

Seven reasons to migrate from Google Analytics to Matomo Analyticsoriginal ↗
9 Oct 2022

2021

Matomo event tracking using data attributes & Matomo Tag Manageroriginal ↗
5 Feb 2021

2020

How to use Google Analytics & Google Tag Manager as SEO crawleroriginal ↗
11 Sept 2020

2018

Send event nonInteraction field as custom dimension to Universal Analyticsoriginal ↗
17 Oct 2018
How to document Silktide Cookie Consent clicks with Universal Analytics eventsoriginal ↗
20 May 2018

2017

How to use office hours as a custom dimension in Universal Analyticsoriginal ↗
23 Jun 2017