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"2012-11-25T15:30:21+00:00" }, { "id": "01a0bb90-3685-70c4-8641-cf103e8e605c", "title": "Business Reputation Doesn’t Come Cheap", "url": "https://keithpetri.com/2012/11/18/business-reputation-doesnt-come-cheap/", "published_at": "2012-11-18T21:59:23+00:00" }, { "id": "01a0bb90-3685-70c4-8641-cf103efe2d26", "title": "Customer Perceived Value Pricing", "url": "https://keithpetri.com/2012/11/11/customer-perceived-value-pricing/", "published_at": "2012-11-12T01:16:06+00:00" }, { "id": "01a0bb9c-f212-72b1-87e9-ce238033f7ac", "title": "CNSLT.in | Restaurant Online Reputation Management", "url": "https://keithpetri.com/2012/03/05/cnslt-in-restaurant-online-reputation-management/", "published_at": "2012-03-05T21:35:53+00:00" }, { "id": "01a0bb9c-f212-72b1-87e9-ce238038e20b", "title": "Marketing Mix | Facebook is the Salt", "url": "https://keithpetri.com/2011/11/22/marketing-mix-facebook-is-the-salt/", "published_at": "2011-11-22T14:05:08+00:00" }, { "id": "01a0bb9c-f212-72b1-87e9-ce2380fe7fde", "title": "21st Century Restaurant | Online Reputation Management", "url": "https://keithpetri.com/2011/11/11/21st-century-restaurant-online-reputation-management/", "published_at": "2011-11-11T15:05:56+00:00" }, { "id": "01a0bb9c-f212-72b1-87e9-ce2381384369", "title": "Fear of Failure", "url": "https://keithpetri.com/2011/06/06/fear-of-failure/", "published_at": "2011-06-06T13:45:58+00:00" }, { "id": "01a0bb9c-f212-72b1-87e9-ce238185769f", "title": "How to Create a Professional Online Identity | Facebook", "url": "https://keithpetri.com/2011/04/28/how-to-create-a-professional-online-identity-facebook/", "published_at": "2011-04-28T14:30:43+00:00" }, { "id": "01a0bba2-d89f-7287-a38d-ae82fd1d01af", "title": "The Social Media Generation Gap", "url": "https://keithpetri.com/2011/04/07/the-social-media-generation-gap/", "published_at": "2011-04-07T13:35:56+00:00" }, { "id": "01a0bba2-d89f-7287-a38d-ae82fdd6aca4", "title": "The Devils Version of Social Media", "url": "https://keithpetri.com/2011/03/21/the-devils-version-of-social-media/", "published_at": "2011-03-21T14:33:24+00:00" }, { "id": "01a0bba2-d89f-7287-a38d-ae82fe9d0f0d", "title": "Social Media Isn’t Foreplay", "url": "https://keithpetri.com/2011/03/17/social-media-isnt-foreplay/", "published_at": "2011-03-17T13:05:30+00:00" }, { "id": "01a0bba2-d89f-7287-a38d-ae82ff7f85cc", "title": "Facebook Comments | Tag Friends, Pages, Apps, Groups and Events", "url": "https://keithpetri.com/2011/03/16/facebook-comments-tag-friends-pages-apps-groups-and-events/", "published_at": "2011-03-16T13:05:04+00:00" }, { "id": "01a0bba2-d89f-7287-a38d-ae830005a384", "title": "Key Ring Rewards Card", "url": "https://keithpetri.com/2011/03/14/key-ring-rewards-card/", "published_at": "2011-03-14T13:05:46+00:00" }, { "id": "01a0bba8-443b-71fc-8c8f-486e52afb0c3", "title": "Foursquare 3.0 | Check-Ins Become More than an Ego Boost", "url": "https://keithpetri.com/2011/03/10/foursquare-3-0-check-ins-become-more-than-an-ego-boost/", "published_at": "2011-03-10T15:55:04+00:00" }, { "id": "01a0bba8-443b-71fc-8c8f-486e530e6166", "title": "Digital Communication is Flawed", "url": "https://keithpetri.com/2011/02/23/digital-communication-is-flawed/", "published_at": "2011-02-23T14:05:41+00:00" }, { "id": "01a0bba8-443b-71fc-8c8f-486e538a9b71", "title": "Almost Good Enough to Eat: Food Communities and Social Media", "url": "https://keithpetri.com/2011/02/18/almost-good-enough-to-eat/", "published_at": "2011-02-18T15:30:55+00:00" }, { "id": "01a0bba8-443b-71fc-8c8f-486e5466c53e", "title": "Creative Storytelling in the Digital Age: A Roundtable Debate with the Ad Industries", "url": "https://keithpetri.com/2011/02/17/creative-storytelling-in-the-digital-age-a-roundtable-debate-with-the-ad-industries/", "published_at": "2011-02-17T14:05:46+00:00" }, { "id": "01a0bba8-443b-71fc-8c8f-486e54c0181e", "title": "Rally to Restore Sanity and/or Fear Case Study", "url": "https://keithpetri.com/2011/02/16/rally-to-restore-sanity-andor-fear-case-study/", "published_at": "2011-02-16T14:05:58+00:00" }, { "id": "01a0bbad-4d16-72cd-87ac-27795bd8ce68", "title": "Participation, Aggregation and Criticism in the Digital Age", "url": "https://keithpetri.com/2011/02/15/participation-aggregation-and-criticism-in-the-digital-age/", "published_at": "2011-02-15T14:05:56+00:00" }, { "id": "01a0bbad-4d16-72cd-87ac-27795be82215", "title": "Entrepreneurship | It’s Everywhere! No, Seriously.", "url": "https://keithpetri.com/2011/01/27/entrepreneurship-its-everywhere-no-seriously/", "published_at": "2011-01-27T14:05:24+00:00" }, { "id": "01a0bbad-4d16-72cd-87ac-27795c3d979e", "title": "Lake Placid | A Destination for Skiers", "url": "https://keithpetri.com/2011/01/21/lake-placid-a-destination-for-skiers/", "published_at": "2011-01-21T14:05:55+00:00" }, { "id": "01a0bbad-4d16-72cd-87ac-27795cd9098e", "title": "Build a Following | Give Out Video Cameras", "url": "https://keithpetri.com/2011/01/20/build-a-following-give-out-video-cameras/", "published_at": "2011-01-20T14:05:43+00:00" }, { "id": "01a0bbad-4d16-72cd-87ac-27795d0ae466", "title": "Splash Page | Don’t Waste Your Time, or Mine!", "url": "https://keithpetri.com/2011/01/19/splash-page-don%e2%80%99t-waste-your-time-or-mine/", "published_at": "2011-01-19T14:05:37+00:00" }, { "id": "01a0bbb2-4d25-7262-a556-f3c1f8e111b0", "title": "The 44¢ Investment", "url": "https://keithpetri.com/2011/01/10/the-44-investment/", "published_at": "2011-01-10T14:05:32+00:00" }, { "id": "01a0bbb2-4d25-7262-a556-f3c1f9b3d11c", "title": "Social Media Road Rage | DriveMeCrazy", "url": "https://keithpetri.com/2011/01/06/social-media-road-rage-drivemecrazy/", "published_at": "2011-01-06T14:05:04+00:00" }, { "id": "01a0bbb2-4d25-7262-a556-f3c1fa1ae825", "title": "“Do Not Track” Me | Online Privacy", "url": "https://keithpetri.com/2010/12/16/do-not-track-me-online-privacy/", "published_at": "2010-12-16T14:05:14+00:00" }, { "id": "01a0bbb2-4d25-7262-a556-f3c1fa2d5810", "title": "Generation Y | Lazy and Privileged or Misunderstood?", "url": "https://keithpetri.com/2010/12/14/generation-y-lazy-and-privileged-or-misunderstood/", "published_at": "2010-12-14T14:05:51+00:00" }, { "id": "01a0bbb2-4d26-7213-99b8-62bcd83883ce", "title": "Weekly Wrap Up – 12.10.10", "url": "https://keithpetri.com/2010/12/11/weekly-wrap-up-12-10-10/", "published_at": "2010-12-11T15:30:34+00:00" }, { "id": "01a0bbb7-d58d-734e-af75-d17d9b73845d", "title": "Weekly Wrap Up – 11.5.10", "url": "https://keithpetri.com/2010/11/05/weekly-wrap-up-%e2%80%93-11-5-10/", "published_at": "2010-11-05T13:05:18+00:00" }, { "id": "01a0bbb7-d58d-734e-af75-d17d9ba1b1ea", "title": "Startup Fever | College Student Epidemic", "url": "https://keithpetri.com/2010/11/04/startup-fever-college-student-epidemic/", "published_at": "2010-11-04T13:05:35+00:00" }, { "id": "01a0bbb7-d58d-734e-af75-d17d9c8e29cf", "title": "Foursquare Mayorships: Raising the Stakes", "url": "https://keithpetri.com/2010/11/01/foursquare-mayorships-raising-the-stakes/", "published_at": "2010-11-01T13:05:00+00:00" }, { "id": "01a0bbb7-d58d-734e-af75-d17d9d4075c9", "title": "Weekly Wrap Up – 10.29.10", "url": "https://keithpetri.com/2010/10/29/weekly-wrap-up-10-29-10/", "published_at": "2010-10-29T13:05:55+00:00" }, { "id": "01a0bbb7-d58d-734e-af75-d17d9dcd61be", "title": "eTacts: Build Your Network, We’ll Manage It for You", "url": "https://keithpetri.com/2010/10/27/etacts-build-your-network-we%e2%80%99ll-manage-it-for-you/", "published_at": "2010-10-27T13:05:29+00:00" } ] posts Claim your blog

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2026

Nobody Actually Cares original ↗

10 Aug 2026

The Answers We Inherited original ↗

2 Aug 2026

Undeployed Agents original ↗

12 Jul 2026

The Path Was Never the Point original ↗

19 Jun 2026

Who Owns the Pipes Matters original ↗

21 May 2026

The Bid Stream Doesn’t Need Better Curation original ↗

26 Apr 2026

Every Attention Metric Is a Proxy. Until Now.original ↗

20 Apr 2026

The Segment Is Not the Signal original ↗

7 Apr 2026

If Adtech Priced Google’s Fate in a Prediction Market original ↗

29 Mar 2026

The Gap Between the Promise and Reality of CTV original ↗

17 Mar 2026

Identity Has a Language Problem original ↗

6 Mar 2026

Identity Is Not the Enemy of Modern Marketing original ↗

5 Feb 2026

Trust is the New Differentiator in Identity original ↗

23 Jan 2026

Automation Without the Black Box original ↗

6 Jan 2026

2025

Sushi, Sashimi and the State of Supply Quality original ↗

12 Dec 2025

The Two Attention Challenges Marketers Face: CTV and the Open Internet original ↗

27 Nov 2025

Rethinking Identity, Rebuilding Infrastructure, and Regaining Control original ↗

1 Jul 2025

AdMonsters | Cookies Are Back (Sort Of): Now Get Back To Work original ↗

6 May 2025

2022

Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter original ↗

1 Jun 2022

Why Machine-Generated Emails Are Ad Tech’s Next Nightmare original ↗

21 May 2022

ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better original ↗

6 May 2022

2021

#2 on Product Hunt!original ↗

2 Jun 2021

All Systems Go | Launch Day original ↗

25 May 2021

lockrMail | email on your terms original ↗

17 Feb 2021

2020

Why lockr?original ↗

26 May 2020

2018

Connected Cars: The Opportunity Is Closer Than Marketers Think original ↗

14 May 2018

OTT Audience Measurement: It’s Going to Be Hard, but Worth It original ↗

8 May 2018

Addressability in OTT Is More Than Just Checking The Box original ↗

26 Apr 2018

The Future of Cross-Device original ↗

23 Apr 2018

“Real-Time” Doesn’t Mean What You Think It Means – But It Should original ↗

5 Apr 2018

The Ever-Moving Target of Cross-Device Tracking original ↗

2 Apr 2018

Data Freshness is at the Core of Cross-Device Accuracy original ↗

29 Mar 2018

Innovation Will Always Find a Home original ↗

26 Mar 2018

The Match Game, Cookie Syncing Is So 1995 original ↗

22 Mar 2018

To Extend Or Amplify, That Is The Question original ↗

19 Mar 2018

Schenectady 12345 original ↗

15 Mar 2018

Is a Consortium the Universal ID Solution?original ↗

12 Mar 2018

Cross-Device Verification Explained original ↗

8 Mar 2018

Innovative Cross-Device Starts with Fresh Eyes original ↗

5 Mar 2018

GDPR is Fast Approaching: Are You Ready?original ↗

22 Feb 2018

Why Probabilistic Is the Key That Unlocks New Markets original ↗

20 Feb 2018

With Cross-Device Tracking It’s About Where You End, Not Where You Start original ↗

13 Feb 2018

It’s Not Just How Much, But Where and When We’re Connected That Matters original ↗

9 Feb 2018

It’s Not Solved, and It’s Not Easy original ↗

6 Feb 2018

2017

When it Comes to Reach – Accuracy Counts original ↗

25 Sept 2017

2016

Cross-Device is a Focus for Marketers in 2017 original ↗

19 Dec 2016

Don’t Be Fooled, You Can Do Cross-Device Too…original ↗

28 Sept 2016

2014

Behind the Scenes of SELECT with Carlo Cisco original ↗

9 Oct 2014

Mobile Web vs. Native Apps original ↗

3 Aug 2014

Investing in Mobile original ↗

27 Jul 2014

Human Demand On The Power Of Data original ↗

11 Jun 2014

How to Make the Most from your Mobile App original ↗

19 May 2014

The Future of Mobile is Engagement original ↗

5 May 2014

2014 Overview of Mobile Opportunities for Data Management Platforms (DMPs)original ↗

4 Mar 2014

Paving New Roads at Human Demand original ↗

3 Mar 2014

Breaking Down Mobile Ad Targeting original ↗

27 Jan 2014

Data & Context in 2014 original ↗

13 Jan 2014

2013

Calculate and Monitor Customer Acquisition Cost original ↗

6 Mar 2013

Creating Inbound Sales Leads original ↗

27 Feb 2013

Managing Clients to Control Churn Rate, Cash Flow, and Sales original ↗

10 Jan 2013

Generating Repeat Customers original ↗

6 Jan 2013

2012

Business Planning for CAC & LTV original ↗

31 Dec 2012

The Accuracy of Teamwork in the Workplace original ↗

22 Dec 2012

How Properly Projecting Sales Cycles Ensures Growth original ↗

9 Dec 2012

Formalizing the Sales Process original ↗

5 Dec 2012

Binders Full of Procedures original ↗

2 Dec 2012

Why iGottaGuide Failed | A Startup Story original ↗

28 Nov 2012

Sustainable Corporate Reputation original ↗

25 Nov 2012

Business Reputation Doesn’t Come Cheap original ↗

18 Nov 2012

Customer Perceived Value Pricing original ↗

12 Nov 2012

CNSLT.in | Restaurant Online Reputation Management original ↗

5 Mar 2012

2011

Marketing Mix | Facebook is the Salt original ↗

22 Nov 2011

21st Century Restaurant | Online Reputation Management original ↗

11 Nov 2011

Fear of Failure original ↗

6 Jun 2011

How to Create a Professional Online Identity | Facebook original ↗

28 Apr 2011

The Social Media Generation Gap original ↗

7 Apr 2011

The Devils Version of Social Media original ↗

21 Mar 2011

Social Media Isn’t Foreplay original ↗

17 Mar 2011

Facebook Comments | Tag Friends, Pages, Apps, Groups and Events original ↗

16 Mar 2011

Key Ring Rewards Card original ↗

14 Mar 2011

Foursquare 3.0 | Check-Ins Become More than an Ego Boost original ↗

10 Mar 2011

Digital Communication is Flawed original ↗

23 Feb 2011

Almost Good Enough to Eat: Food Communities and Social Media original ↗

18 Feb 2011

Creative Storytelling in the Digital Age: A Roundtable Debate with the Ad Industries original ↗

17 Feb 2011

Rally to Restore Sanity and/or Fear Case Study original ↗

16 Feb 2011

Participation, Aggregation and Criticism in the Digital Age original ↗

15 Feb 2011

Entrepreneurship | It’s Everywhere! No, Seriously.original ↗

27 Jan 2011

Lake Placid | A Destination for Skiers original ↗

21 Jan 2011

Build a Following | Give Out Video Cameras original ↗

20 Jan 2011

Splash Page | Don’t Waste Your Time, or Mine!original ↗

19 Jan 2011

The 44¢ Investment original ↗

10 Jan 2011

Social Media Road Rage | DriveMeCrazy original ↗

6 Jan 2011

2010

“Do Not Track” Me | Online Privacy original ↗

16 Dec 2010

Generation Y | Lazy and Privileged or Misunderstood?original ↗

14 Dec 2010

Weekly Wrap Up – 12.10.10 original ↗

11 Dec 2010

Weekly Wrap Up – 11.5.10 original ↗

5 Nov 2010

Startup Fever | College Student Epidemic original ↗

4 Nov 2010

Foursquare Mayorships: Raising the Stakes original ↗

1 Nov 2010

Weekly Wrap Up – 10.29.10 original ↗

29 Oct 2010

eTacts: Build Your Network, We’ll Manage It for You original ↗

27 Oct 2010