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"title": "Competitor research reimagined", "url": "https://www.jonoalderson.com/conjecture/competitor-research-reimagined/", "published_at": "2024-07-01T19:24:00+00:00" }, { "id": "01a0bb70-14e9-7104-8f37-bd63c3af7912", "title": "Rethinking SEO as a channel", "url": "https://www.jonoalderson.com/conjecture/rethinking-seo-as-a-channel/", "published_at": "2024-06-01T19:22:00+00:00" }, { "id": "01a0bb70-14e9-7104-8f37-bd63c452cf03", "title": "The video games that made us", "url": "https://www.jonoalderson.com/misc/video-games-that-made-us/", "published_at": "2024-05-11T12:08:41+00:00" }, { "id": "01a0bb70-14e9-7104-8f37-bd63c4b11b42", "title": "It’s all just a game, right?", "url": "https://www.jonoalderson.com/conjecture/its-all-just-a-game-right/", "published_at": "2024-05-01T19:10:00+00:00" }, { "id": "01a0bb70-14e9-7104-8f37-bd63c55d108b", "title": "“Good content” isn’t enough", "url": "https://www.jonoalderson.com/conjecture/good-content-isnt-enough/", "published_at": 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"SEO is no longer enough", "url": "https://www.jonoalderson.com/conjecture/seo-is-no-longer-enough/", "published_at": "2023-12-01T18:59:00+00:00" }, { "id": "01a0bb73-92a1-71d6-8dd9-15a9e6e4d23b", "title": "Businesses aren’t designed to be ‘helpful’", "url": "https://www.jonoalderson.com/conjecture/businesses-arent-designed-to-be-helpful/", "published_at": "2023-10-01T17:53:00+00:00" }, { "id": "01a0bb73-92a1-71d6-8dd9-15a9e7ad4317", "title": "WordPress vs WordPress", "url": "https://www.jonoalderson.com/wordpress/wordpress-vs-wordpress/", "published_at": "2023-09-16T10:14:50+00:00" }, { "id": "01a0bb73-92a1-71d6-8dd9-15a9e8a6caa6", "title": "Silence is golden; security vs SEO?", "url": "https://www.jonoalderson.com/wordpress/silence-is-golden-security-vs-seo/", "published_at": "2021-02-27T09:20:35+00:00" }, { "id": "01a0bb73-92a1-71d6-8dd9-15a9e913b56f", "title": "The agency triangle", "url": "https://www.jonoalderson.com/conjecture/the-agency-triangle/", "published_at": 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"published_at": "2018-04-19T09:10:19+00:00" }, { "id": "01a0bb76-cd01-7049-a940-2f2c8a4c30eb", "title": "Digital Marketing is dead: survival tips for what comes next (Part 1)", "url": "https://www.jonoalderson.com/conjecture/digital-marketing-is-dead-survival-tips-for-what-comes-next-part-1/", "published_at": "2018-04-07T15:58:35+00:00" }, { "id": "01a0bb76-cd01-7049-a940-2f2c8a70ed22", "title": "Blurring the Line Between CDN and CMS", "url": "https://www.jonoalderson.com/conjecture/blurring-the-line-between-cdn-and-cms/", "published_at": "2017-10-10T09:00:00+00:00" }, { "id": "01a0bb76-cd01-7049-a940-2f2c8abd6e49", "title": "Why SEO agencies need to focus on expertise, not execution", "url": "https://www.jonoalderson.com/conjecture/seo-agencies-need-focus-expertise-not-execution/", "published_at": "2017-04-07T09:47:06+00:00" }, { "id": "01a0bb76-cd01-7049-a940-2f2c8b48de85", "title": "There’s no such thing as a Site Migration", "url": "https://www.jonoalderson.com/conjecture/theres-no-such-thing-as-a-site-migration/", "published_at": "2017-04-01T15:12:10+00:00" }, { "id": "01a0bb7a-0fc4-7137-b060-41e2b9dee294", "title": "What the Walking Dead taught me about the future of consumer loyalty", "url": "https://www.jonoalderson.com/conjecture/walking-dead-taught-future-consumer-loyalty/", "published_at": "2017-03-26T17:07:36+00:00" }, { "id": "01a0bb7a-0fc4-7137-b060-41e2b9dfecf7", "title": "The analytics challenges of tomorrow…", "url": "https://www.jonoalderson.com/conjecture/analytics-challenges-tomorrow/", "published_at": "2017-03-03T19:01:13+00:00" }, { "id": "01a0bb7a-0fc4-7137-b060-41e2bad78a7c", "title": "My WordPress ‘cleanup’ script", "url": "https://www.jonoalderson.com/wordpress/my-wordpress-cleanup-script/", "published_at": "2015-05-13T09:48:08+00:00" }, { "id": "01a0bb7a-0fc4-7137-b060-41e2bb47c769", "title": "Think you survived Mobilegeddon? Think again.", "url": "https://www.jonoalderson.com/conjecture/mobilegeddon/", "published_at": "2015-04-26T18:25:39+00:00" }, { "id": "01a0bb7a-0fc4-7137-b060-41e2bb8b20d2", "title": "Help! My developer won’t implement / wants to remove / objects to my redirects.", "url": "https://www.jonoalderson.com/conjecture/help-my-developer-wont-implement-wants-to-remove-objects-to-my-redirects/", "published_at": "2014-12-11T22:41:50+00:00" }, { "id": "01a0bb7a-0fc4-7137-b060-41e2bc383be9", "title": "The golden age of SEO?", "url": "https://www.jonoalderson.com/conjecture/the-golden-age-of-seo/", "published_at": "2014-04-27T13:40:25+00:00" }, { "id": "01a0bb7a-0fc4-7137-b060-41e2bc721bb9", "title": "Letting go of yesterday", "url": "https://www.jonoalderson.com/conjecture/letting-go-of-yesterday/", "published_at": "2013-09-18T19:54:03+00:00" }, { "id": "01a0bb7a-0fc4-7137-b060-41e2bd2b0000", "title": "See, Think, Don’t: A response to Avinash’s marketing framework", "url": "https://www.jonoalderson.com/conjecture/see-think-dont-a-response-to-avinashs-marketing-framework/", "published_at": "2013-07-22T18:56:23+00:00" }, { "id": "01a0bb7e-368f-7029-a759-3114acc43f2c", "title": "Advanced PDF tracking", "url": "https://www.jonoalderson.com/conjecture/advanced-pdf-tracking/", "published_at": "2013-02-17T20:07:00+00:00" } ] posts Claim your blog

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2026

What stopped you from building it before?original ↗

10 Sept 2026

Fragmentation is not reach original ↗

27 Aug 2026

SEO is the cleanup crew for organisational dysfunction original ↗

24 Aug 2026

SEO vs GEO is the wrong question original ↗

28 Jul 2026

Zombie companies original ↗

14 Jul 2026

When scrutiny becomes cheap original ↗

25 Jun 2026

Marketing after the fog clears original ↗

23 Jun 2026

Technical debt is becoming an AI problem original ↗

22 Jun 2026

The future of the web is weirdly human original ↗

6 Jun 2026

One website, one CMS original ↗

25 May 2026

The inversion of purpose original ↗

22 May 2026

Speculation rules for evil original ↗

14 Apr 2026

Headless websites and the cost of engineering vanity original ↗

11 Apr 2026

There are only four sensible ways to build a website original ↗

9 Apr 2026

Clicks don’t count (and they never did)original ↗

12 Mar 2026

Speed is the first competency test original ↗

6 Mar 2026

Raise the floor original ↗

2 Mar 2026

Stop trying to rank for keywords original ↗

21 Feb 2026

A page is more than just a container for words original ↗

3 Feb 2026

The middle is a graveyard original ↗

10 Jan 2026

2025

Optimising for the surfaceless web original ↗

30 Oct 2025

The Hotmail effect original ↗

25 Oct 2025

The death of a website original ↗

8 Oct 2025

Marketing against the machine immune system original ↗

24 Sept 2025

If you want your blog to sell, stop selling original ↗

3 Sept 2025

A complete guide to HTTP caching original ↗

29 Aug 2025

You’re loading fonts wrong (and it’s crippling your performance)original ↗

21 Aug 2025

On propaganda, perception, and reputation hacking original ↗

14 Aug 2025

There’s no such thing as a backlink original ↗

12 Aug 2025

Standing still is falling behind original ↗

11 Aug 2025

Shaping visibility in a multilingual internet original ↗

8 Aug 2025

The web isn’t URL-shaped anymore original ↗

30 Jul 2025

What the world’s first factory can teach us about AI original ↗

25 Jul 2025

It’s time for modern CSS to kill the SPA original ↗

24 Jul 2025

Why semantic HTML still matters original ↗

21 Jul 2025

The hollow universe original ↗

19 Jul 2025

Adrift in a sea of sameness original ↗

9 Jul 2025

“Performance Marketing” is just advertising (with a dashboard)original ↗

3 Jul 2025

Stop testing. Start shipping.original ↗

30 Jun 2025

Everything is now opaque original ↗

25 Jun 2025

The long-term cost of short-term platforms original ↗

21 Jun 2025

JavaScript broke the web (and called it progress)original ↗

19 Jun 2025

The rise of synthetic authority original ↗

17 Jun 2025

What happens when your buyer is a bot?original ↗

3 Jun 2025

SEOs want the brand budget. But should they get it?original ↗

16 May 2025

LLMs aren’t playing by Google’s rules original ↗

7 May 2025

Contentless marketing original ↗

6 May 2025

The future of AI is HR, not IT original ↗

29 Apr 2025

From Meta Tags to Meta Discipline original ↗

4 Apr 2025

Differentiate or disappear original ↗

7 Mar 2025

The recommendation mindset original ↗

8 Feb 2025

The myth of the fresh start original ↗

5 Jan 2025

2024

On the importance of continual evolution original ↗

6 Dec 2024

Fulfilling vs. creating demand original ↗

11 Nov 2024

What if Schema.org is just… Labels?original ↗

3 Nov 2024

The death of the category page?original ↗

1 Oct 2024

When empires fall original ↗

1 Sept 2024

Less is more original ↗

1 Aug 2024

Competitor research reimagined original ↗

1 Jul 2024

Rethinking SEO as a channel original ↗

1 Jun 2024

The video games that made us original ↗

11 May 2024

It’s all just a game, right?original ↗

1 May 2024

“Good content” isn’t enough original ↗

1 Apr 2024

What is a search engine, anyway?original ↗

1 Mar 2024

Everything, and nothing, is a ranking factor original ↗

1 Feb 2024

Do your Core Web Vitals scores really matter?original ↗

1 Jan 2024

2023

Airport resilience original ↗

1 Dec 2023

SEO is no longer enough original ↗

1 Dec 2023

Businesses aren’t designed to be ‘helpful’original ↗

1 Oct 2023

WordPress vs WordPress original ↗

16 Sept 2023

2021

Silence is golden; security vs SEO?original ↗

27 Feb 2021

2020

The agency triangle original ↗

29 Feb 2020

2019

Google have to improve their structured data reporting original ↗

30 Dec 2019

Tackling toxic profile spam on WordPress.org original ↗

3 Oct 2019

2018

Website Security: Sensitive docs, robot blocks, and file-system locks original ↗

19 Oct 2018

How to do SEO in the year 20xx original ↗

19 Apr 2018

Digital Marketing is dead: survival tips for what comes next (Part 1)original ↗

7 Apr 2018

2017

Blurring the Line Between CDN and CMS original ↗

10 Oct 2017

Why SEO agencies need to focus on expertise, not execution original ↗

7 Apr 2017

There’s no such thing as a Site Migration original ↗

1 Apr 2017

What the Walking Dead taught me about the future of consumer loyalty original ↗

26 Mar 2017

The analytics challenges of tomorrow…original ↗

3 Mar 2017

2015

My WordPress ‘cleanup’ script original ↗

13 May 2015

Think you survived Mobilegeddon? Think again.original ↗

26 Apr 2015

2014

Help! My developer won’t implement / wants to remove / objects to my redirects.original ↗

11 Dec 2014

The golden age of SEO?original ↗

27 Apr 2014

2013

Letting go of yesterday original ↗

18 Sept 2013

See, Think, Don’t: A response to Avinash’s marketing framework original ↗

22 Jul 2013

Advanced PDF tracking original ↗

17 Feb 2013