corpus.blog
41554 blogs · [ { "id": "01a0d149-035c-70b8-afef-5f5902a9cebe", "title": null, "url": "https://www.gkogan.co/", "published_at": "2026-09-23T11:16:15+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e018739e8", "title": null, "url": "https://www.gkogan.co/consulting/", "published_at": "2026-09-18T14:20:54+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e01961b4a", "title": "Greg Kogan", "url": "https://www.gkogan.co/author/greg/", "published_at": "2026-09-08T21:09:14+00:00" }, { "id": "01a0877d-54cb-731d-9275-c29723a33687", "title": "Say something people want", "url": "https://www.gkogan.co/say-something-people-want/", "published_at": "2026-08-25T17:05:42+00:00" }, { "id": "01a0877d-54cb-731d-9275-c29723abb792", "title": "Learn, build, judge, ship: What to look for in your first (AI) marketer", "url": "https://www.gkogan.co/ai-marketer/", "published_at": "2025-05-31T20:39:58+00:00" }, { "id": "01a0877d-54cb-731d-9275-c29723b21197", "title": "Do it in jeans first", "url": "https://www.gkogan.co/jeans/", "published_at": "2025-01-04T21:11:55+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e03c81acb", "title": "How to Find Consulting Clients", "url": "https://www.gkogan.co/how-to-find-consulting-clients/", "published_at": "2024-10-11T12:56:03+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e04acecb8", "title": "When AWS, Azure, or GCP Becomes the Competition", "url": "https://www.gkogan.co/big-cloud/", "published_at": "2024-10-02T03:36:51+00:00" }, { "id": "01a0877d-54cb-731d-9275-c29723e45d7d", "title": "After four years at Pinecone, I'm back to consulting", "url": "https://www.gkogan.co/new-mission-consulting/", "published_at": "2024-10-01T19:07:02+00:00" }, { "id": "01a0877d-54cb-731d-9275-c297242c3638", "title": "Removing stuff is never obvious yet often better", "url": "https://www.gkogan.co/removing-stuff/", "published_at": "2024-08-25T15:45:08+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0839b1a8", "title": "Bad Words for Describing Software Products", "url": "https://www.gkogan.co/bad-words/", "published_at": "2024-08-02T14:44:54+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e08ccdae4", "title": "Creating a New Business Model for Cartoonists", "url": "https://www.gkogan.co/creating-new-business-model-cartoonists/", "published_at": "2024-08-01T20:33:02+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e097c522e", "title": "How to Use LinkedIn Sponsored Content to Get Sales Leads", "url": "https://www.gkogan.co/how-to-use-linkedin-sponsored-content-to-get-sales-leads/", "published_at": "2024-08-01T20:29:40+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e09806669", "title": "There's Nothing Clickable About the Color Red", "url": "https://www.gkogan.co/theres-nothing-clickable-color-red/", "published_at": "2024-08-01T20:18:22+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0a51854b", "title": "A Reminder to Talk to Your Audience", "url": "https://www.gkogan.co/a-reminder-to-talk-to-your-audience/", "published_at": "2024-08-01T20:16:53+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0b4f3061", "title": "It Pays to Have a Marketer Who Codes", "url": "https://www.gkogan.co/marketer-who-codes/", "published_at": "2024-08-01T20:15:26+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0b6bb60c", "title": "Should You Hire a Freelancer or a Consultant?", "url": "https://www.gkogan.co/freelancer-or-consultant/", "published_at": "2024-08-01T20:14:04+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0bd90010", "title": "How to Find Quick Wins in A/B Testing", "url": "https://www.gkogan.co/find-quick-wins-ab-testing/", "published_at": "2024-08-01T20:05:47+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0cc0b4a9", "title": "Forget Calls-to-Action, Focus on Obvious Next Steps", "url": "https://www.gkogan.co/ridiculously-obvious-next-step/", "published_at": "2024-08-01T20:03:50+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0ce690b4", "title": "Designers Who Don't Talk Like Designers Get Hired", "url": "https://www.gkogan.co/designers-dont-talk-like-designers-get-hired/", "published_at": "2024-08-01T19:04:56+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0cf68845", "title": "Usability Testing is Easier Than You Think", "url": "https://www.gkogan.co/usability-testing-case-study/", "published_at": "2024-08-01T19:03:31+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0d5ed1e8", "title": "How to Take Customers from Competitors with Alternative SEO Pages", "url": "https://www.gkogan.co/alternative-pages/", "published_at": "2024-08-01T18:33:15+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0def4886", "title": "Should You A/B Test Small Changes or Big Changes?", "url": "https://www.gkogan.co/test-big-changes/", "published_at": "2024-08-01T18:31:24+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0ec77c4d", "title": "The First Question to Ask Trial Users", "url": "https://www.gkogan.co/question-for-saas-trial-users/", "published_at": "2024-08-01T16:47:37+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0f52c19f", "title": "Bad Marketing Advice", "url": "https://www.gkogan.co/bad-marketing-advice/", "published_at": "2024-07-28T01:49:09+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0f8118c9", "title": "Why Ad Campaigns Fail", "url": "https://www.gkogan.co/why-ad-campaigns-fail/", "published_at": "2024-07-28T01:46:38+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e0f93b61e", "title": "Your Software Company's Blog is Not a Journal", "url": "https://www.gkogan.co/software-companys-blog-not-a-journal/", "published_at": "2024-07-27T14:45:10+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e10113c73", "title": "Stop Asking Me to \"Sign Up\"", "url": "https://www.gkogan.co/stop-asking-me-to-sign-up/", "published_at": "2024-07-27T14:43:00+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e10511ef5", "title": "Don't Design Your Emails", "url": "https://www.gkogan.co/dont-design-emails/", "published_at": "2024-07-27T14:40:42+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e113092aa", "title": "To Get More Replies, Say Less", "url": "https://www.gkogan.co/increase-reply-rates/", "published_at": "2024-07-27T14:37:55+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e1131bdcc", "title": "Get URL + UTM Parameters with Javascript", "url": "https://www.gkogan.co/save-url-parameters/", "published_at": "2024-07-27T14:35:18+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e1150db7a", "title": "SEO for B2B in 300 Words", "url": "https://www.gkogan.co/b2b-seo/", "published_at": "2024-07-27T14:32:45+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e122490bc", "title": "Dishonest Customer Logos", "url": "https://www.gkogan.co/dishonest-customer-logos/", "published_at": "2024-07-27T14:30:57+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e129a8d7f", "title": "Reject the First Ideas", "url": "https://www.gkogan.co/reject-first-ideas/", "published_at": "2024-07-27T14:29:52+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e12ab637a", "title": "Clarity is Underrated", "url": "https://www.gkogan.co/clarity/", "published_at": "2024-07-27T14:27:43+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e13040b53", "title": "Selling Software to Snake Charmers, and Other Mistakes", "url": "https://www.gkogan.co/selling-software-snake-charmers/", "published_at": "2024-07-27T14:24:19+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e13730335", "title": "Commit to a System", "url": "https://www.gkogan.co/system/", "published_at": "2024-07-27T14:15:26+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e1419ebb0", "title": "Get Customers from Quora", "url": "https://www.gkogan.co/quora/", "published_at": "2024-07-27T14:13:56+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e14b343c7", "title": "The Joy of Troubleshooting", "url": "https://www.gkogan.co/joy-of-troubleshooting/", "published_at": "2024-07-27T14:11:06+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e14b8f958", "title": "Think Out Loud", "url": "https://www.gkogan.co/think-out-loud/", "published_at": "2024-07-27T14:09:42+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e157d2528", "title": "Choosing Your First Marketing Hire", "url": "https://www.gkogan.co/first-marketing-hire/", "published_at": "2024-07-27T14:06:21+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e165f434d", "title": "Make Buyers Want to Pay", "url": "https://www.gkogan.co/buyers/", "published_at": "2024-07-27T14:01:16+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e1729696f", "title": "Year in Review: My Fifth Year of Consulting", "url": "https://www.gkogan.co/consulting-2018/", "published_at": "2024-07-27T13:57:16+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e175be955", "title": "AI is All Natural: What to Do About Ambiguous Labels", "url": "https://www.gkogan.co/ai-all-natural/", "published_at": "2024-07-27T13:53:00+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e17c22f27", "title": "Doing Something Stupid", "url": "https://www.gkogan.co/stupid/", "published_at": "2024-07-27T13:50:11+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e1810c7c4", "title": "Simple Systems Have Less Downtime", "url": "https://www.gkogan.co/simple-systems/", "published_at": "2024-07-27T13:48:02+00:00" }, { "id": "01a0d149-035d-7110-8351-b96e18bf516d", "title": "Webinars Should Be Lectures", "url": "https://www.gkogan.co/webinars-lectures/", "published_at": "2024-07-27T12:53:21+00:00" }, { "id": "01a0877d-54cb-731d-9275-c29724b4cca4", "title": "Would Anything (of Value) Be Lost?", "url": "https://www.gkogan.co/would-anything-of-value-be-lost/", "published_at": "2024-07-27T12:12:17+00:00" }, { "id": "01a0877d-54cb-731d-9275-c29725a63857", "title": "Being Swamped is Normal and Not Impressive", "url": "https://www.gkogan.co/swamped/", "published_at": "2022-08-27T00:00:00+00:00" }, { "id": "01a0877d-54cb-731d-9275-c29725d89f6f", "title": "Signups Shmainups", "url": "https://www.gkogan.co/signups-shmainups/", "published_at": "2022-01-29T00:00:00+00:00" }, { "id": "01a0877d-54cb-731d-9275-c29725e0c347", "title": "The First Pancake", "url": "https://www.gkogan.co/first-pancake/", "published_at": "2021-11-21T00:00:00+00:00" }, { "id": "01a0877d-54cb-731d-9275-c297262ed725", "title": "I Changed My Mind About Product-Led Growth", "url": "https://www.gkogan.co/product-led-growth/", "published_at": "2021-02-12T00:00:00+00:00" }, { "id": "01a0877d-54cb-731d-9275-c2972725ac6f", "title": "I am Joining Pinecone", "url": "https://www.gkogan.co/pinecone/", "published_at": "2021-01-18T00:00:00+00:00" }, { "id": "01a0877d-54cb-731d-9275-c29727502e4e", "title": "Looks vs Results", "url": "https://www.gkogan.co/looks-vs-results/", "published_at": "2020-12-30T00:00:00+00:00" }, { "id": "01a0877d-54cb-731d-9275-c29728128fdf", "title": "Overview of Product-Led Growth (PLG)", "url": "https://www.gkogan.co/product-led-growth-overview/", "published_at": "2020-12-23T00:00:00+00:00" }, { "id": "01a0877d-54cb-731d-9275-c297290c230f", "title": "No New Categories", "url": "https://www.gkogan.co/category-creation/", "published_at": "2020-08-07T12:49:00+00:00" }, { "id": "01a0877d-54cb-731d-9275-c297295aa90f", "title": "Bits of Consulting Advice", "url": "https://www.gkogan.co/consulting-advice/", "published_at": "2020-05-06T00:00:00+00:00" }, { "id": "01a0e27c-775c-726f-867d-4223f01372a7", "title": "Simple Systems Have Less Downtime", "url": "https://www.gkogan.co/blog/simple-systems/", "published_at": "2020-03-04T22:53:30+00:00" } ] posts Claim your blog
Back to Greg Kogan — Positioning for Frontier Companies
Blog · corpus.blog/blogs/gkogan.co/posts

Greg Kogan — Positioning for Frontier Companies

gkogan.co

2026

https://www.gkogan.co/original ↗
23 Sept 2026
https://www.gkogan.co/consulting/original ↗
18 Sept 2026
Greg Koganoriginal ↗
8 Sept 2026
Say something people wantoriginal ↗
25 Aug 2026

2025

Learn, build, judge, ship: What to look for in your first (AI) marketeroriginal ↗
31 May 2025
Do it in jeans firstoriginal ↗
4 Jan 2025

2024

How to Find Consulting Clientsoriginal ↗
11 Oct 2024
When AWS, Azure, or GCP Becomes the Competitionoriginal ↗
2 Oct 2024
After four years at Pinecone, I'm back to consultingoriginal ↗
1 Oct 2024
Removing stuff is never obvious yet often betteroriginal ↗
25 Aug 2024
Bad Words for Describing Software Productsoriginal ↗
2 Aug 2024
Creating a New Business Model for Cartoonistsoriginal ↗
1 Aug 2024
How to Use LinkedIn Sponsored Content to Get Sales Leadsoriginal ↗
1 Aug 2024
There's Nothing Clickable About the Color Redoriginal ↗
1 Aug 2024
A Reminder to Talk to Your Audienceoriginal ↗
1 Aug 2024
It Pays to Have a Marketer Who Codesoriginal ↗
1 Aug 2024
Should You Hire a Freelancer or a Consultant?original ↗
1 Aug 2024
How to Find Quick Wins in A/B Testingoriginal ↗
1 Aug 2024
Forget Calls-to-Action, Focus on Obvious Next Stepsoriginal ↗
1 Aug 2024
Designers Who Don't Talk Like Designers Get Hiredoriginal ↗
1 Aug 2024
Usability Testing is Easier Than You Thinkoriginal ↗
1 Aug 2024
How to Take Customers from Competitors with Alternative SEO Pagesoriginal ↗
1 Aug 2024
Should You A/B Test Small Changes or Big Changes?original ↗
1 Aug 2024
The First Question to Ask Trial Usersoriginal ↗
1 Aug 2024
Bad Marketing Adviceoriginal ↗
28 Jul 2024
Why Ad Campaigns Failoriginal ↗
28 Jul 2024
Your Software Company's Blog is Not a Journaloriginal ↗
27 Jul 2024
Stop Asking Me to "Sign Up"original ↗
27 Jul 2024
Don't Design Your Emailsoriginal ↗
27 Jul 2024
To Get More Replies, Say Lessoriginal ↗
27 Jul 2024
Get URL + UTM Parameters with Javascriptoriginal ↗
27 Jul 2024
SEO for B2B in 300 Wordsoriginal ↗
27 Jul 2024
Dishonest Customer Logosoriginal ↗
27 Jul 2024
Reject the First Ideasoriginal ↗
27 Jul 2024
Clarity is Underratedoriginal ↗
27 Jul 2024
Selling Software to Snake Charmers, and Other Mistakesoriginal ↗
27 Jul 2024
Commit to a Systemoriginal ↗
27 Jul 2024
Get Customers from Quoraoriginal ↗
27 Jul 2024
The Joy of Troubleshootingoriginal ↗
27 Jul 2024
Think Out Loudoriginal ↗
27 Jul 2024
Choosing Your First Marketing Hireoriginal ↗
27 Jul 2024
Make Buyers Want to Payoriginal ↗
27 Jul 2024
Year in Review: My Fifth Year of Consultingoriginal ↗
27 Jul 2024
AI is All Natural: What to Do About Ambiguous Labelsoriginal ↗
27 Jul 2024
Doing Something Stupidoriginal ↗
27 Jul 2024
Simple Systems Have Less Downtimeoriginal ↗
27 Jul 2024
Webinars Should Be Lecturesoriginal ↗
27 Jul 2024
Would Anything (of Value) Be Lost?original ↗
27 Jul 2024

2022

Being Swamped is Normal and Not Impressiveoriginal ↗
27 Aug 2022
Signups Shmainupsoriginal ↗
29 Jan 2022

2021

The First Pancakeoriginal ↗
21 Nov 2021
I Changed My Mind About Product-Led Growthoriginal ↗
12 Feb 2021
I am Joining Pineconeoriginal ↗
18 Jan 2021

2020

Looks vs Resultsoriginal ↗
30 Dec 2020
Overview of Product-Led Growth (PLG)original ↗
23 Dec 2020
No New Categoriesoriginal ↗
7 Aug 2020
Bits of Consulting Adviceoriginal ↗
6 May 2020
Simple Systems Have Less Downtimeoriginal ↗
4 Mar 2020