41554 blogs · [ { "id": "01a0c55c-fc8e-726c-9efa-e25b90a63856", "title": "Innovative Products Need Specialized Marketing: The Kobalt Double Drive", "url": "https://www.douggarnett.com/advertising/business-as-usual-advertising-wont-drive-product-innovation-success/", "published_at": "2017-07-13T18:45:19+00:00" }, { "id": "01a0c565-72b3-7031-a752-e2e94275a162", "title": "Amazon’s $13.7B Endorsement of Brick and Mortar", "url": "https://www.douggarnett.com/retail/amazons-13-7b-endorsement-of-brick-and-mortar/", "published_at": "2017-06-23T20:50:15+00:00" }, { "id": "01a0c565-72b4-730a-8d1a-9f464a7ee199", "title": "Reading the Fossil Record: Why Data and Machine Learning Tell Us Less Than We Think", "url": "https://www.douggarnett.com/retail/reading-the-fossil-record-why-data-and-machine-learning-tell-us-less-than-we-think/", "published_at": "2017-06-21T15:17:08+00:00" }, { "id": "01a0c565-72b4-730a-8d1a-9f464b614ec5", "title": "Competing with Amazon: Innovative Products are Key to Brick & Mortar Future", "url": "https://www.douggarnett.com/retail/competing-with-amazon-innovative-products-are-key-to-brick-mortar-future/", "published_at": "2017-06-05T23:20:36+00:00" }, { "id": "01a0c565-72b4-730a-8d1a-9f464bf7b12a", "title": "PRODUCTS NEED MORE THAN A BRAND: Why compelling product video matters", "url": "https://www.douggarnett.com/advertising/products-need-more-than-a-brand-why-compelling-product-video-matters/", "published_at": "2017-04-26T16:43:31+00:00" }, { "id": "01a0c565-72b4-730a-8d1a-9f464c9471ba", "title": "The Quandary in TV’s Advertising Evolution", "url": "https://www.douggarnett.com/uncategorized/the-quandary-in-tvs-advertising-evolution/", "published_at": "2017-03-15T22:11:36+00:00" }, { "id": "01a0c565-72b4-730a-8d1a-9f464ce1981e", "title": "2016’s Lessons: TV is as Strong as Ever", "url": "https://www.douggarnett.com/uncategorized/2016s-lessons-tv-is-as-strong-as-ever/", "published_at": "2017-01-27T21:43:00+00:00" }, { "id": "01a0c565-72b4-730a-8d1a-9f464ddf44dd", "title": "“Barnes & Amazon” Coming Soon to a Mall Near You (Thoughts from a Store Visit)", "url": "https://www.douggarnett.com/uncategorized/barnes-amazon-coming-soon-to-a-mall-near-you/", "published_at": "2017-01-03T15:30:19+00:00" }, { "id": "01a0c565-72b4-730a-8d1a-9f464df3ca8e", "title": "Update: Q3 Results Again Indicate Amazon Loses Money on Retail Equivalent Selling", "url": "https://www.douggarnett.com/uncategorized/update-q3-results-again-indicate-amazon-loses-money-on-retail-equivalent-selling/", "published_at": "2016-11-10T22:26:54+00:00" }, { "id": "01a0c565-72b4-730a-8d1a-9f464e53aac5", "title": "6 Reasons Innovative Consumer Products Need Longer Forms of Television", "url": "https://www.douggarnett.com/advertising/direct-response/6-reasons-innovative-consumer-products-need-longer-forms-of-television/", "published_at": "2016-10-17T14:04:24+00:00" }, { "id": "01a0c565-72b4-730a-8d1a-9f464ed89b90", "title": "Lessons from DirecTV’s Success for Consumer IoT (Internet of Things)", "url": "https://www.douggarnett.com/tv-video/lessons-from-directvs-success-for-consumer-iot-internet-of-things/", "published_at": "2016-10-05T13:36:28+00:00" }, { "id": "01a0c56c-8d09-714d-ae7d-f868a5fb53b6", "title": "Walgreens, Campbell’s Law, and Deming: The Dark Side of Customer Surveys", "url": "https://www.douggarnett.com/uncategorized/walgreens-campbells-law-and-deming-the-dark-side-of-customer-surveys/", "published_at": "2016-08-23T23:50:43+00:00" }, { "id": "01a0c56c-8d09-714d-ae7d-f868a6d63e3c", "title": "The Year Some Digital Emperors Lost Their Clothes", "url": "https://www.douggarnett.com/uncategorized/the-year-some-digital-emperors-lost-their-clothes/", "published_at": "2016-08-04T22:31:03+00:00" }, { "id": "01a0c56c-8d09-714d-ae7d-f868a78896b6", "title": "AMAZON – Retail’s 800-Pound Gorilla…or Crafty Coyote?", "url": "https://www.douggarnett.com/uncategorized/amazon-retails-800-pound-gorillaor-crafty-coyote/", "published_at": "2016-07-12T23:54:39+00:00" }, { "id": "01a0c56c-8d09-714d-ae7d-f868a8424aa8", "title": "New Language: Attribution or Contribution for Advertising Impact?", "url": "https://www.douggarnett.com/uncategorized/new-language-attribution-or-contribution-for-advertising-impact/", "published_at": "2016-06-16T20:08:44+00:00" }, { "id": "01a0c56c-8d09-714d-ae7d-f868a8e023e3", "title": "Is Jane Right…That It’s Time to Rethink DRTV?", "url": "https://www.douggarnett.com/advertising/dr-television/is-jane-right-that-its-time-to-rethink-drtv/", "published_at": "2016-05-27T22:40:18+00:00" }, { "id": "01a0c56c-8d09-714d-ae7d-f868a90cb7a2", "title": "The National Hardware Show’s Innovation Vitality", "url": "https://www.douggarnett.com/uncategorized/the-national-hardware-shows-innovation-vitality/", "published_at": "2016-05-20T23:11:54+00:00" }, { "id": "01a0c56c-8d09-714d-ae7d-f868a9af900b", "title": "Do Ad Agencies Serve Clients or Their Own Bottom Line? It’s Tricky.", "url": "https://www.douggarnett.com/communication/do-ad-agencies-serve-clients-or-their-own-bottom-line-its-tricky/", "published_at": "2016-04-11T10:28:10+00:00" }, { "id": "01a0c56c-8d09-714d-ae7d-f868a9f6e8c0", "title": "Longer Spots, Better Results: Keys for a Killer 2-minute Spot", "url": "https://www.douggarnett.com/advertising/direct-response/longer-spots-better-results-keys-for-a-killer-2-minute-spot/", "published_at": "2016-03-24T14:52:29+00:00" }, { "id": "01a0c56c-8d09-714d-ae7d-f868aacc6a89", "title": "Housewares 2016: Where Did the Innovation Go?", "url": "https://www.douggarnett.com/retail/housewares-2016-where-did-the-innovation-go/", "published_at": "2016-03-18T13:17:23+00:00" }, { "id": "01a0c56c-8d09-714d-ae7d-f868ab3d8599", "title": "Why was Azek at New York Fashion Week?", "url": "https://www.douggarnett.com/advertising/why-was-azek-at-new-york-fashion-week/", "published_at": "2016-03-11T11:38:53+00:00" }, { "id": "01a0c577-0a2c-711b-adaf-0c67e48440ed", "title": "Driving Success for Innovative Products in the Hostile World of Retail", "url": "https://www.douggarnett.com/retail/driving-success-for-innovative-products-in-the-hostile-world-of-retail/", "published_at": "2016-03-04T16:05:03+00:00" }, { "id": "01a0c577-0a2c-711b-adaf-0c67e4f44565", "title": "Consumer IoT Needs TV – But Not “Business as Usual” TV", "url": "https://www.douggarnett.com/communication/consumer-iot-needs-tv-but-not-business-as-usual-tv/", "published_at": "2016-02-11T15:40:29+00:00" }, { "id": "01a0c577-0a2c-711b-adaf-0c67e59abaa1", "title": "Kickstarter’s COOLEST COOLER Can Teach Us a Digital Lesson", "url": "https://www.douggarnett.com/communication/kickstarters-coolest-cooler-can-teach-us-a-digital-lesson/", "published_at": "2016-02-03T14:14:19+00:00" }, { "id": "01a0c577-0a2c-711b-adaf-0c67e5a338bb", "title": "Plant, Water, and Harvest: 7 Rules for Media Attribution", "url": "https://www.douggarnett.com/communication/plant-water-and-harvest-7-rules-for-media-attribution/", "published_at": "2016-01-27T16:24:13+00:00" }, { "id": "01a0c577-0a2c-711b-adaf-0c67e648499f", "title": "“Business as Usual” Marketing Fails Another Innovative Product: Titanium Coated Sewing Needles", "url": "https://www.douggarnett.com/business-and-strategy/consumer-marketing/business-as-usual-marketing-fails-another-innovative-product-titanium-coated-sewing-needles/", "published_at": "2016-01-18T17:08:28+00:00" }, { "id": "01a0c577-0a2c-711b-adaf-0c67e6891b7d", "title": "Top 5 Posts of 2015", "url": "https://www.douggarnett.com/communication/top-5-posts-of-2015/", "published_at": "2016-01-05T16:52:45+00:00" }, { "id": "01a0c577-0a2c-711b-adaf-0c67e692a689", "title": "Target “Misses” It’s Online Projections. And We Care…why?", "url": "https://www.douggarnett.com/vertical-markets/consumer-electronics/target-misses-its-online-projections-and-we-carewhy/", "published_at": "2015-11-19T18:10:41+00:00" }, { "id": "01a0c577-0a2c-711b-adaf-0c67e6d9521d", "title": "I Want My TiVO! Cutting the Cable on Cable Cutting", "url": "https://www.douggarnett.com/communication/i-want-my-tivo-cutting-the-cable-on-cable-cutting/", "published_at": "2015-10-07T15:59:00+00:00" }, { "id": "01a0c577-0a2c-711b-adaf-0c67e761919e", "title": "Steve Jobs & Keeping Silos from Abusing Their Power", "url": "https://www.douggarnett.com/communication/steve-jobs-keeping-silos-from-abusing-their-power/", "published_at": "2015-10-06T18:13:00+00:00" }, { "id": "01a0c577-0a2c-711b-adaf-0c67e7b87af9", "title": "Kickstarter Mythology Needs Some Retail Reality", "url": "https://www.douggarnett.com/communication/kickstarter-mythology-needs-some-retail-reality/", "published_at": "2015-07-10T17:22:06+00:00" }, { "id": "01a0c584-dbd7-739b-8a31-c32a45c97bc9", "title": "Big Data Caution…from GK Chesterton", "url": "https://www.douggarnett.com/advertising/big-data-cautionfrom-gk-chesterton/", "published_at": "2015-06-30T16:52:14+00:00" }, { "id": "01a0c584-dbd7-739b-8a31-c32a46304188", "title": "Bureaucracy tends to protect itself even if that causes its own failure", "url": "https://www.douggarnett.com/communication/bureaucracy-tends-to-protect-itself-even-if-that-causes-its-own-failure/", "published_at": "2015-04-08T15:35:35+00:00" }, { "id": "01a0c584-dbd7-739b-8a31-c32a467398c7", "title": "The 24 Hour Fitness Personal Greeting Is Creepy", "url": "https://www.douggarnett.com/communication/the-24-hour-fitness-personal-greeting-is-creepy/", "published_at": "2015-03-30T13:25:04+00:00" }, { "id": "01a0c584-dbd7-739b-8a31-c32a46c5d791", "title": "Where there’s new media smoke, there’s usually a smoke machine", "url": "https://www.douggarnett.com/communication/where-theres-new-media-smoke-theres-usually-a-smoke-machine/", "published_at": "2015-03-12T16:38:16+00:00" }, { "id": "01a0c584-dbd7-739b-8a31-c32a46eb4ef6", "title": "The Search for Meaning in Big Data", "url": "https://www.douggarnett.com/advertising/the-search-for-meaning-in-big-data/", "published_at": "2015-03-06T22:59:36+00:00" }, { "id": "01a0c584-dbd7-739b-8a31-c32a47e137fa", "title": "Cursed by Checkbox Video", "url": "https://www.douggarnett.com/advertising/brand-advertising/cursed-by-checkbox-video/", "published_at": "2015-03-04T14:23:27+00:00" }, { "id": "01a0c584-dbd7-739b-8a31-c32a4809089d", "title": "The Absurdity of Brand Disconnected from Product", "url": "https://www.douggarnett.com/advertising/brand-advertising/the-absurdity-of-brand-disconnected-from-product/", "published_at": "2014-10-07T10:03:45+00:00" }, { "id": "01a0c584-dbd7-739b-8a31-c32a48e966e0", "title": "A Peek Inside Retail at JoAnn’s", "url": "https://www.douggarnett.com/communication/a-peek-inside-retail-at-joanns/", "published_at": "2014-09-29T08:15:03+00:00" }, { "id": "01a0c584-dbd7-739b-8a31-c32a4991d5f9", "title": "Consumers Buy Products, Not Brands: How This Should Change Your Advertising", "url": "https://www.douggarnett.com/advertising/consumers-buy-products-not-brands-how-this-should-change-your-advertising/", "published_at": "2014-08-06T07:30:43+00:00" }, { "id": "01a0c584-dbd7-739b-8a31-c32a4a159770", "title": "Is Disruption the Most Important Model for Innovation?", "url": "https://www.douggarnett.com/vertical-markets/consumer-electronics/is-disruption-the-best-way-to-search-for-innovation-2/", "published_at": "2014-06-26T17:53:26+00:00" }, { "id": "01a0c593-0bd5-7317-839c-64e5e8adb9c5", "title": "The Brick & Mortar Advantage", "url": "https://www.douggarnett.com/communication/the-brick-mortar-advantage-2/", "published_at": "2014-05-21T09:39:03+00:00" }, { "id": "01a0c593-0bd5-7317-839c-64e5e989172c", "title": "Is “Evil Empire” in the Whole Foods Brand Brief?", "url": "https://www.douggarnett.com/advertising/is-evil-empire-in-the-whole-foods-brand-brief-2/", "published_at": "2014-04-29T00:34:48+00:00" }, { "id": "01a0c593-0bd5-7317-839c-64e5e9e8c4a4", "title": "Big Data. Big Promise. Big Caution.", "url": "https://www.douggarnett.com/communication/big-data-big-promise-big-caution/", "published_at": "2014-04-17T16:58:16+00:00" }, { "id": "01a0c593-0bd5-7317-839c-64e5ea180e7c", "title": "Advertising Awards: Protecting the Creative Status Quo", "url": "https://www.douggarnett.com/advertising/advertising-awards-protecting-the-creative-status-quo/", "published_at": "2014-04-11T23:03:07+00:00" }, { "id": "01a0c593-0bd5-7317-839c-64e5ea876f7e", "title": "“The Best Ideas Come as Jokes”… But the Best Quotes are Sourced", "url": "https://www.douggarnett.com/advertising/the-best-ideas-come-as-jokes-but-the-best-quotes-are-sourced-2/", "published_at": "2014-04-07T17:12:36+00:00" }, { "id": "01a0c593-0bd5-7317-839c-64e5eb38ab16", "title": "Using Response Measured Advertising in an OmniChannel World", "url": "https://www.douggarnett.com/advertising/using-response-measured-advertising-in-an-omnichannel-world-2/", "published_at": "2014-01-16T04:17:31+00:00" }, { "id": "01a0c593-0bd5-7317-839c-64e5ec32c9bc", "title": "Lego Takes the Life Out of Its Own Party", "url": "https://www.douggarnett.com/communication/lego-takes-the-life-out-of-its-own-party/", "published_at": "2013-10-22T15:00:12+00:00" }, { "id": "01a0c593-0bd5-7317-839c-64e5ec77c9d8", "title": "“Practicing on the Bandstand”. Some Thoughts about Miles Davis, Improvisation & Business.", "url": "https://www.douggarnett.com/communication/practicing-on-the-bandstand-some-thoughts-about-miles-davis-improvisation-business-2/", "published_at": "2013-10-18T17:30:19+00:00" }, { "id": "01a0c593-0bd5-7317-839c-64e5ed04fa0e", "title": "Succeeding Despite Bad Choices. Thoughts on “The Myth of the Media Shootout”", "url": "https://www.douggarnett.com/communication/succeeding-despite-bad-choices-thoughts-on-the-myth-of-the-media-shootout/", "published_at": "2013-10-07T14:07:43+00:00" }, { "id": "01a0c593-0bd5-7317-839c-64e5ed968ffc", "title": "Seven Dysfunctional Ways Ad Agencies Learn the Wrong Lessons", "url": "https://www.douggarnett.com/advertising/seven-dysfunctional-ways-ad-agencies-learn-the-wrong-lessons/", "published_at": "2013-09-11T15:05:11+00:00" } ] posts Claim your blog

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2017

Innovative Products Need Specialized Marketing: The Kobalt Double Drive original ↗

13 Jul 2017

Amazon’s $13.7B Endorsement of Brick and Mortar original ↗

23 Jun 2017

Reading the Fossil Record: Why Data and Machine Learning Tell Us Less Than We Think original ↗

21 Jun 2017

Competing with Amazon: Innovative Products are Key to Brick & Mortar Future original ↗

5 Jun 2017

PRODUCTS NEED MORE THAN A BRAND: Why compelling product video matters original ↗

26 Apr 2017

The Quandary in TV’s Advertising Evolution original ↗

15 Mar 2017

2016’s Lessons: TV is as Strong as Ever original ↗

27 Jan 2017

“Barnes & Amazon” Coming Soon to a Mall Near You (Thoughts from a Store Visit)original ↗

3 Jan 2017

2016

Update: Q3 Results Again Indicate Amazon Loses Money on Retail Equivalent Selling original ↗

10 Nov 2016

6 Reasons Innovative Consumer Products Need Longer Forms of Television original ↗

17 Oct 2016

Lessons from DirecTV’s Success for Consumer IoT (Internet of Things)original ↗

5 Oct 2016

Walgreens, Campbell’s Law, and Deming: The Dark Side of Customer Surveys original ↗

23 Aug 2016

The Year Some Digital Emperors Lost Their Clothes original ↗

4 Aug 2016

AMAZON – Retail’s 800-Pound Gorilla…or Crafty Coyote?original ↗

12 Jul 2016

New Language: Attribution or Contribution for Advertising Impact?original ↗

16 Jun 2016

Is Jane Right…That It’s Time to Rethink DRTV?original ↗

27 May 2016

The National Hardware Show’s Innovation Vitality original ↗

20 May 2016

Do Ad Agencies Serve Clients or Their Own Bottom Line? It’s Tricky.original ↗

11 Apr 2016

Longer Spots, Better Results: Keys for a Killer 2-minute Spot original ↗

24 Mar 2016

Housewares 2016: Where Did the Innovation Go?original ↗

18 Mar 2016

Why was Azek at New York Fashion Week?original ↗

11 Mar 2016

Driving Success for Innovative Products in the Hostile World of Retail original ↗

4 Mar 2016

Consumer IoT Needs TV – But Not “Business as Usual” TV original ↗

11 Feb 2016

Kickstarter’s COOLEST COOLER Can Teach Us a Digital Lesson original ↗

3 Feb 2016

Plant, Water, and Harvest: 7 Rules for Media Attribution original ↗

27 Jan 2016

“Business as Usual” Marketing Fails Another Innovative Product: Titanium Coated Sewing Needles original ↗

18 Jan 2016

Top 5 Posts of 2015 original ↗

5 Jan 2016

2015

Target “Misses” It’s Online Projections. And We Care…why?original ↗

19 Nov 2015

I Want My TiVO! Cutting the Cable on Cable Cutting original ↗

7 Oct 2015

Steve Jobs & Keeping Silos from Abusing Their Power original ↗

6 Oct 2015

Kickstarter Mythology Needs Some Retail Reality original ↗

10 Jul 2015

Big Data Caution…from GK Chesterton original ↗

30 Jun 2015

Bureaucracy tends to protect itself even if that causes its own failure original ↗

8 Apr 2015

The 24 Hour Fitness Personal Greeting Is Creepy original ↗

30 Mar 2015

Where there’s new media smoke, there’s usually a smoke machine original ↗

12 Mar 2015

The Search for Meaning in Big Data original ↗

6 Mar 2015

Cursed by Checkbox Video original ↗

4 Mar 2015

2014

The Absurdity of Brand Disconnected from Product original ↗

7 Oct 2014

A Peek Inside Retail at JoAnn’s original ↗

29 Sept 2014

Consumers Buy Products, Not Brands: How This Should Change Your Advertising original ↗

6 Aug 2014

Is Disruption the Most Important Model for Innovation?original ↗

26 Jun 2014

The Brick & Mortar Advantage original ↗

21 May 2014

Is “Evil Empire” in the Whole Foods Brand Brief?original ↗

29 Apr 2014

Big Data. Big Promise. Big Caution.original ↗

17 Apr 2014

Advertising Awards: Protecting the Creative Status Quo original ↗

11 Apr 2014

“The Best Ideas Come as Jokes”… But the Best Quotes are Sourced original ↗

7 Apr 2014

Using Response Measured Advertising in an OmniChannel World original ↗

16 Jan 2014

2013

Lego Takes the Life Out of Its Own Party original ↗

22 Oct 2013

“Practicing on the Bandstand”. Some Thoughts about Miles Davis, Improvisation & Business.original ↗

18 Oct 2013

Succeeding Despite Bad Choices. Thoughts on “The Myth of the Media Shootout”original ↗

7 Oct 2013

Seven Dysfunctional Ways Ad Agencies Learn the Wrong Lessons original ↗

11 Sept 2013