corpus.blog
56,966 blogs · [ { "id": "01a0c550-87cb-73f2-ab17-d1255bfeea19", "title": "Why fragmented buyer signals are holding back B2B marketing", "url": "https://digiday.com/sponsored/why-fragmented-buyer-signals-are-holding-back-b2b-marketing/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-20T16:31:31+00:00" }, { "id": "01a0c550-87cb-73f2-ab17-d1255c07b151", "title": "Creators are moving into brands’ AI search playbooks", "url": "https://digiday.com/marketing/creators-are-moving-into-brands-ai-search-playbooks/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-20T04:01:00+00:00" }, { "id": "01a0c550-87cb-73f2-ab17-d1255c86e283", "title": "Butler/Till extends agentic media buying tests into audio with iHeartMedia", "url": "https://digiday.com/media-buying/butler-till-extends-agentic-media-buying-tests-into-audio-with-iheartmedia/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": 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everything, The Atlantic is building games by hand", "url": "https://digiday.com/media/as-ai-automates-everything-the-atlantic-is-building-games-by-hand/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-19T04:01:00+00:00" }, { "id": "01a0c550-87cb-73f2-ab17-d1256117adf3", "title": "‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents", "url": "https://digiday.com/media-buying/waste-in-the-system-why-georgia-pacific-is-holding-out-on-buying-agents/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-19T04:01:00+00:00" }, { "id": "01a0c550-87cb-73f2-ab17-d125615351e1", "title": "Divine, Vine’s spiritual successor, won’t rule out ads", "url": "https://digiday.com/marketing/vine-inspired-app-divine-is-launching/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-19T04:01:00+00:00" }, { "id": "01a0c550-87cb-73f2-ab17-d12561e23aa1", "title": "OpenAI builds offerings on consent as it expands ChatGPT ads to Europe", "url": "https://digiday.com/marketing/openai-builds-offerings-on-consent-as-it-expands-chatgpt-ads-to-europe/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-18T17:08:00+00:00" }, { "id": "01a0c550-87cb-73f2-ab17-d125626bb611", "title": "How publishers can strengthen connections with advertisers in the AI era", "url": "https://digiday.com/sponsored/publisher-monetization-in-the-ai-era/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-18T14:00:00+00:00" }, { "id": "01a0c550-87cb-73f2-ab17-d125630148c9", "title": "ANA updates efforts to standardize retail media network measurement", "url": "https://digiday.com/marketing/ana-updates-efforts-to-standardize-retail-media-network-measurement/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-18T09:01:00+00:00" }, { "id": "01a0c550-87cb-73f2-ab17-d12563e86328", "title": "Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)", "url": "https://digiday.com/future-of-tv/ad-tech-briefing-tv-measurements-competitive-reset-gathers-pace-with-more-job-cuts/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-18T04:01:00+00:00" }, { "id": "01a0c558-9c35-73c5-bd79-1e0cd19847a5", "title": "How DTC startups are using AI to scale more efficiently", "url": "https://digiday.com/marketing/how-dtc-startups-are-using-ai-to-scale-more-efficiently/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-18T04:01:00+00:00" }, { "id": "01a0c558-9c35-73c5-bd79-1e0cd246f753", "title": "How Unilever detergent brand Persil measures sports sponsorship impact", "url": "https://digiday.com/marketing/how-unilever-detergent-brand-persil-measures-sports-sponsorship-impact/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": 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"https://digiday.com/marketing/brand-marketers-are-adopting-fan-first-social-media-strategies/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-17T04:01:00+00:00" }, { "id": "01a0c558-9c35-73c5-bd79-1e0cd4abbddc", "title": "Creators build GEO strategies to get discovered by brands and agencies in AI search", "url": "https://digiday.com/marketing/creators-build-geo-strategies-to-get-discovered-by-brands-and-agencies-in-ai-search/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-17T04:01:00+00:00" }, { "id": "01a0c558-9c35-73c5-bd79-1e0cd58f9291", "title": "How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies", "url": "https://digiday.com/marketing/how-hm-chobani-urbanstems-and-teleties-are-refining-their-partnership-strategies/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-17T04:01:00+00:00" }, { "id": "01a0c558-9c35-73c5-bd79-1e0cd65f84d7", "title": "USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics", "url": "https://digiday.com/media/usa-fencing-relies-on-creators-to-attract-new-fans-ahead-of-the-2028-olympics/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-17T04:01:00+00:00" }, { "id": "01a0c558-9c35-73c5-bd79-1e0cd74fb56c", "title": "Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused", "url": "https://digiday.com/media-buying/media-buying-briefing-how-outcomes-has-become-the-latest-term-to-be-overused/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-17T04:01:00+00:00" }, { "id": "01a0c558-9c35-73c5-bd79-1e0cd7cc63f5", "title": "New court filings detail how WPP’s turnaround stalled — from the inside", "url": 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switch", "url": "https://digiday.com/media/brands-cant-just-flip-the-employees-as-creators-switch/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-13T04:01:00+00:00" }, { "id": "01a0c561-426a-739f-b83c-051927d2ebcc", "title": "By the numbers: Wall Street’s tough assessment of ad tech", "url": "https://digiday.com/marketing/by-the-numbers-wall-streets-tough-assessment-of-ad-tech/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-13T04:01:00+00:00" }, { "id": "01a0c561-426a-739f-b83c-051928047ebd", "title": "CMOs are struggling to link AI visibility with sales", "url": "https://digiday.com/marketing/cmos-are-struggling-to-link-ai-visibility-with-sales/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-13T04:01:00+00:00" }, { "id": "01a0c561-426a-739f-b83c-0519280d1ef5", "title": "Media Briefing: Publishers are replacing Google with a little bit of everything", "url": 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"id": "01a0c561-426a-739f-b83c-051929bcd3be", "title": "Lifestyle brand Stanley 1913 adapts its marketing for the AI search era", "url": "https://digiday.com/marketing/lifestyle-brand-stanley-1913-adapts-its-marketing-for-the-ai-search-era/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-12T04:01:00+00:00" }, { "id": "01a0c561-426a-739f-b83c-05192a7352e9", "title": "Walmart finally lets advertisers exclude certain search terms", "url": "https://digiday.com/marketing/walmart-finally-lets-advertisers-exclude-certain-search-terms/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-12T04:01:00+00:00" }, { "id": "01a0c561-426a-739f-b83c-05192b583900", "title": "Build or buy: Inside indie agency Mod Op’s AI infrastructure", "url": "https://digiday.com/marketing/build-or-buy-inside-indie-agency-mod-ops-ai-infrastructure/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": 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"title": "OpenAI is coming for SMB advertisers", "url": "https://digiday.com/marketing/openai-is-coming-for-smb-advertisers/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-10T04:01:00+00:00" }, { "id": "01a0c568-dae0-73a6-9f4a-ff3460801fab", "title": "Zoom relies on creators to boost AI search results", "url": "https://digiday.com/marketing/zoom-relies-on-creators-to-boost-ai-search-results/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-10T04:01:00+00:00" }, { "id": "01a0c568-dae0-73a6-9f4a-ff346151c93d", "title": "Meet the interior design creator who made a reluctant pivot that paid off", "url": "https://digiday.com/media/meet-the-interior-design-creator-who-made-a-reluctant-pivot-that-paid-off/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-10T04:01:00+00:00" }, { "id": "01a0c568-dae0-73a6-9f4a-ff3461c334ca", "title": "Why Georgia-Pacific bet the future of 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"https://digiday.com/media-buying/clients-are-hungry-for-ai-visibility-aids-but-buyers-are-skeptical-of-specialized-markdown-ads/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-07T04:01:00+00:00" }, { "id": "01a0c568-dae0-73a6-9f4a-ff34643862f8", "title": "Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill", "url": "https://digiday.com/marketing/future-of-marketing-briefing-creator-agencies-are-becoming-entertainment-studios-brands-are-footing-the-bill/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-07T04:01:00+00:00" }, { "id": "01a0c568-dae0-73a6-9f4a-ff3464c9e714", "title": "Nielsen to take DoubleVerify private for $2.15 billion as public ad tech stocks stumble on mixed Q2 earnings ", "url": "https://digiday.com/marketing/nielsen-to-take-doubleverify-private-for-2-15-billion-as-public-ad-tech-stocks-stumble-on-mixed-q2-earnings/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-07T04:01:00+00:00" }, { "id": "01a0c568-dae0-73a6-9f4a-ff3464f42e72", "title": "The Trade Desk is betting part of its recovery on measurement nobody can argue with", "url": "https://digiday.com/media-buying/the-trade-desk-is-betting-part-of-its-recovery-on-measurement-nobody-can-argue-with/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-07T04:01:00+00:00" }, { "id": "01a0c568-dae0-73a6-9f4a-ff3465d4bb1e", "title": "‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away", "url": "https://digiday.com/media-buying/it-will-take-a-few-years-wpp-ceo-cindy-rose-says-outcome-based-pay-is-still-years-away/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-06T13:58:59+00:00" }, { "id": "01a0c568-dae0-73a6-9f4a-ff3466c48ea4", "title": "Kroger’s AI shopping assistant has ads at launch", "url": "https://digiday.com/marketing/krogers-ai-shopping-assistant-has-ads-at-launch/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-06T04:01:00+00:00" }, { "id": "01a0c568-dae0-73a6-9f4a-ff3467a21ad0", "title": "Why brands like Gap Inc. and Staples are inviting their employees to be creators", "url": "https://digiday.com/media/why-brands-like-gap-inc-and-staples-are-inviting-their-employees-to-be-creators/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-06T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12aedfeb6a", "title": "OpenAI brings product carousels to ChatGPT ads", "url": "https://digiday.com/marketing/openai-brings-product-carousels-to-chatgpt-ads/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-06T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12af44051c", "title": "Media Briefing: The case for and against markdown for AI bots", "url": "https://digiday.com/media/media-briefing-the-case-for-and-against-markdown-for-ai-bots/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-06T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12afca862e", "title": "Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual", "url": "https://digiday.com/marketing/digiday-research-the-2026-guide-to-holiday-marketing-strategies-including-a-frame-brands-mastercard-and-ritual/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-05T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12b04d3fb2", "title": "Sony is scaling up its Playstation advertising ambitions", "url": "https://digiday.com/media-buying/sony-is-scaling-up-its-playstation-advertising-ambitions/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-05T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12b11fd6af", "title": "Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows", "url": "https://digiday.com/future-of-tv/future-of-tv-briefing-why-aeropostale-is-investing-in-creator-led-episodic-shows/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-05T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12b162d811", "title": "Inside the indie agencies founded by Omnicom and IPG’s former staffers", "url": "https://digiday.com/marketing/inside-the-indie-agencies-founded-by-omnicom-and-ipgs-former-staffers/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-05T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12b16a4b73", "title": "The Rundown: Google’s legal woes with ad tech rivals", "url": "https://digiday.com/media-buying/the-rundown-googles-legal-woes-with-ad-tech-rivals/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-05T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12b1f8f4e4", "title": "People Inc. CEO: We’re not turning off Google crawlers yet", "url": "https://digiday.com/media/people-inc-ceo-were-not-turning-off-google-crawlers-yet/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-04T18:45:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12b29e0903", "title": "Ad Tech Briefing: Q2’s Big Tech earnings, small-scale concessions, and frustrated dealmakers", "url": "https://digiday.com/media-buying/ad-tech-briefing-q2s-big-tech-earnings-small-scale-concessions-and-frustrated-dealmakers/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-04T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12b2b875ce", "title": "Stagwell’s Curate launch puts agencies’ ad tech ambitions in focus", "url": "https://digiday.com/podcasts/stagwells-curate-launch-puts-agencies-ad-tech-ambitions-in-focus/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-04T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12b355ab76", "title": "WTF is a stealth crawler?", "url": "https://digiday.com/media/wtf-is-a-stealth-crawler/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-04T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12b3d02482", "title": "As Hollywood studios chase creator culture, ownership gets complicated", "url": "https://digiday.com/media/as-hollywood-studios-chase-creator-culture-ownership-gets-complicated/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-04T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12b45ee611", "title": "D+ Research: Marketers navigate a changing CTV landscape", "url": "https://digiday.com/future-of-tv/d-research-marketers-navigate-a-changing-ctv-landscape/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-03T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12b4a9d08c", "title": "Who owns the creative brief? Brands and creators are renegotiating the relationship", "url": "https://digiday.com/marketing/who-owns-the-creative-brief-brands-and-creators-are-renegotiating-the-relationship/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-03T04:01:00+00:00" }, { "id": "01a0c570-3972-728b-b09e-3a12b4da473f", "title": "Media Buying Briefing: The latest lures holding companies are using to grow principal media", "url": "https://digiday.com/media-buying/media-buying-briefing-the-latest-lures-holding-companies-are-using-to-grow-principal-media/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-08-03T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-845993dc43f4", "title": "How a fitness creator built her own global wellness platform", "url": "https://digiday.com/media/how-a-fitness-creator-built-her-own-global-wellness-platform/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-31T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-845994d5bc87", "title": "Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater", "url": "https://digiday.com/marketing/future-of-marketing-media-measurement-is-becoming-an-asset-in-boardroom-theater/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-31T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-84599504abbb", "title": "Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’", "url": "https://digiday.com/marketing/nike-lululemon-hit-with-lawsuits-alleging-deceptive-phantom-discounts/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-31T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-845995c1e63f", "title": "The case for and against agencies betting on tokens the way they bet on media", "url": "https://digiday.com/media-buying/the-case-for-and-against-agencies-betting-on-tokens-the-way-they-bet-on-media/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-31T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-845995f98e37", "title": "Time has started serving ads to AI agents", "url": "https://digiday.com/media/time-has-started-serving-ads-to-ai-agents/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-30T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-845996773f28", "title": "Inside Unilever’s 300,000 creator network: the logistics behind the headline number", "url": "https://digiday.com/marketing/inside-unilevers-300000-creator-network-the-logistics-behind-the-headline-number/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-30T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-84599714358c", "title": "OpenAI’s ChatGPT reaches the coupon stage of building an ad business", "url": "https://digiday.com/marketing/openais-chatgpt-reaches-the-coupon-stage-of-building-an-ad-business/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-30T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-84599734f888", "title": "Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope", "url": "https://digiday.com/media/media-briefing-threatening-to-quit-google-crawlers-is-just-publishers-new-hope/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-30T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-845997b8f80c", "title": "Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem", "url": "https://digiday.com/future-of-tv/future-of-tv-briefing-freewheel-adds-show-level-reporting-to-tackle-streamings-transparency-problem/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-29T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-8459985b5bba", "title": "Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’", "url": "https://digiday.com/media-buying/omnicom-ceo-the-marketplace-hasnt-seen-what-the-cost-of-this-ai-is/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-29T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-8459995128e2", "title": "‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency", "url": "https://digiday.com/sponsored/they-havent-been-given-the-receipts-why-one-brand-is-auditing-its-dsps-for-greater-transparency/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-28T18:11:12+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-84599a24506b", "title": "D+ Research: Brands expand creator marketing strategies", "url": "https://digiday.com/marketing/d-research-brands-expand-creator-marketing-strategies/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-28T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-84599a6cdcef", "title": "Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact ", "url": "https://digiday.com/marketing/ad-tech-briefing-google-is-morphing-from-media-to-tech-adland-braces-for-impact/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-28T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-84599b682986", "title": "OpenAI is already building the org chart of a mature ad business", "url": "https://digiday.com/marketing/openai-is-already-building-the-org-chart-of-a-mature-ad-business/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-28T04:01:00+00:00" }, { "id": "01a0c57d-15af-70b6-b32a-84599beff64d", "title": "WTF is the IAB’s Redefining Media Types standard?", "url": "https://digiday.com/podcasts/wtf-is-the-iabs-redefining-media-types-standard/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-28T04:01:00+00:00" }, { "id": "01a0c58b-08e8-7006-957f-aa06350e7949", "title": "Michaels claims Google-powered AI assistant doubles conversion rate of traditional search", "url": "https://digiday.com/marketing/michaels-claims-google-powered-ai-assistant-doubles-conversion-rate-of-traditional-search/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-27T04:01:00+00:00" }, { "id": "01a0c58b-08e8-7006-957f-aa06354b68e2", "title": "Mythbusters: AI visibility’s biggest misconceptions", "url": "https://digiday.com/marketing/mythbusters-ai-visibilitys-biggest-misconceptions/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-27T04:01:00+00:00" }, { "id": "01a0c58b-08e8-7006-957f-aa0635b37917", "title": "Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators", "url": "https://digiday.com/media/kai-cenats-streamer-u-was-a-masterclass-for-brands-looking-to-tap-content-creators/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-27T04:01:00+00:00" }, { "id": "01a0c58b-08e8-7006-957f-aa063684e2c3", "title": "Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science", "url": "https://digiday.com/media-buying/media-buying-briefing-why-omnicom-merged-mediahub-and-hearts-science/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-27T04:01:00+00:00" }, { "id": "01a0c58b-08e8-7006-957f-aa06377b6c5d", "title": "How AI costs are quietly reshaping principal media deals", "url": "https://digiday.com/marketing/how-ai-costs-are-quietly-reshaping-principal-media-deals/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-27T04:01:00+00:00" }, { "id": "01a0c58b-08e8-7006-957f-aa0637b7b676", "title": "Kroger’s new CEO, a Walmart veteran, is focused on speed and execution", "url": "https://digiday.com/media/krogers-new-ceo-a-walmart-veteran-is-focused-on-speed-and-execution/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-24T04:01:00+00:00" }, { "id": "01a0c58b-08e8-7006-957f-aa0638521116", "title": "Google quietly gives ground on PMax controls", "url": "https://digiday.com/media-buying/google-quietly-gives-ground-on-pmax-controls/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-24T04:01:00+00:00" }, { "id": "01a0c58b-08e8-7006-957f-aa06395019f2", "title": "Future of Marketing Briefing: The case for and against the death of the big brand ad", "url": "https://digiday.com/marketing/future-of-marketing-briefing-the-case-for-and-against-the-death-of-the-big-brand-ad/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-24T04:01:00+00:00" }, { "id": "01a0c58b-08e8-7006-957f-aa063988d2a0", "title": "Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative", "url": "https://digiday.com/marketing/lifestyle-brand-stanley-uses-ai-behind-the-scenes-but-execs-claim-it-wont-touch-ad-creative/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-23T04:01:00+00:00" }, { "id": "01a0c58b-08e8-7006-957f-aa0639ee77c4", "title": "TikTok’s Kat Marquez unpacks NBA and WNBA creator deal", "url": "https://digiday.com/marketing/tiktoks-kat-marquez-unpacks-nba-and-wnba-creator-deal/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-23T04:01:00+00:00" }, { "id": "01a0c58b-08e8-7006-957f-aa063a42cc38", "title": "In Graphic Detail: The real impact of creators at the World Cup", "url": "https://digiday.com/media/in-graphic-detail-the-real-impact-of-creators-at-the-world-cup/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published_at": "2026-07-23T04:01:00+00:00" } ] posts Claim your blog
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2026

Why fragmented buyer signals are holding back B2B marketingoriginal ↗
20 Aug 2026
Creators are moving into brands’ AI search playbooksoriginal ↗
20 Aug 2026
Butler/Till extends agentic media buying tests into audio with iHeartMediaoriginal ↗
20 Aug 2026
Target plans to lower prices after receiving almost $1 billion in tariff refundsoriginal ↗
20 Aug 2026
Media Briefing: Ads for AI agents have a measurement problemoriginal ↗
20 Aug 2026
The winners and losers of YouTube’s view count and monetization overhauloriginal ↗
20 Aug 2026
OpenAI’s ads business hits Europe at the six month markoriginal ↗
19 Aug 2026
Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgetsoriginal ↗
19 Aug 2026
As AI automates everything, The Atlantic is building games by handoriginal ↗
19 Aug 2026
‘Waste in the system’: Why Georgia-Pacific is holding out on buying agentsoriginal ↗
19 Aug 2026
Divine, Vine’s spiritual successor, won’t rule out adsoriginal ↗
19 Aug 2026
OpenAI builds offerings on consent as it expands ChatGPT ads to Europeoriginal ↗
18 Aug 2026
How publishers can strengthen connections with advertisers in the AI eraoriginal ↗
18 Aug 2026
ANA updates efforts to standardize retail media network measurementoriginal ↗
18 Aug 2026
Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)original ↗
18 Aug 2026
How DTC startups are using AI to scale more efficientlyoriginal ↗
18 Aug 2026
How Unilever detergent brand Persil measures sports sponsorship impactoriginal ↗
18 Aug 2026
Marketers embrace AI across workflows, but questions over guardrails and job impacts remainoriginal ↗
18 Aug 2026
Sport is marketing’s greatest opportunity — and its greatest activation challengeoriginal ↗
17 Aug 2026
Brand marketers are adopting fan-first social media strategiesoriginal ↗
17 Aug 2026
Creators build GEO strategies to get discovered by brands and agencies in AI searchoriginal ↗
17 Aug 2026
How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategiesoriginal ↗
17 Aug 2026
USA Fencing relies on creators to attract new fans ahead of the 2028 Olympicsoriginal ↗
17 Aug 2026
Media Buying Briefing: How ‘outcomes’ has become the latest term to be overusedoriginal ↗
17 Aug 2026
New court filings detail how WPP’s turnaround stalled — from the insideoriginal ↗
17 Aug 2026
An anatomy of the creator brand trip’s midlife crisisoriginal ↗
14 Aug 2026
Future of Marketing Briefing: The public ad tech era is overoriginal ↗
14 Aug 2026
European publishers are getting hit harder by AI bot scraping, report findsoriginal ↗
14 Aug 2026
The consumer journey is CPG marketing’s ‘North Star’ — and why brands can’t discount promotion strategiesoriginal ↗
13 Aug 2026
Walmart-backed gaming publication lays off editorial teamoriginal ↗
13 Aug 2026
Brands can’t just flip the ’employees as creators’ switchoriginal ↗
13 Aug 2026
By the numbers: Wall Street’s tough assessment of ad techoriginal ↗
13 Aug 2026
CMOs are struggling to link AI visibility with salesoriginal ↗
13 Aug 2026
Media Briefing: Publishers are replacing Google with a little bit of everythingoriginal ↗
13 Aug 2026
Moloco launches an agency partner program, in part to expand beyond mobile programmaticoriginal ↗
13 Aug 2026
Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demandoriginal ↗
12 Aug 2026
Lifestyle brand Stanley 1913 adapts its marketing for the AI search eraoriginal ↗
12 Aug 2026
Walmart finally lets advertisers exclude certain search termsoriginal ↗
12 Aug 2026
Build or buy: Inside indie agency Mod Op’s AI infrastructureoriginal ↗
12 Aug 2026
Ad Tech Briefing: More take-private deals are on the horizon, here’s what to look out fororiginal ↗
11 Aug 2026
Experian retires the Audigent brand, folding it into Experian Marketing Servicesoriginal ↗
11 Aug 2026
S4 and Monks are trying to get ahead of rising AI token costsoriginal ↗
11 Aug 2026
Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’original ↗
11 Aug 2026
Why agentic media buying is becoming a client-by-client configuration joboriginal ↗
11 Aug 2026
OpenAI is coming for SMB advertisersoriginal ↗
10 Aug 2026
Zoom relies on creators to boost AI search resultsoriginal ↗
10 Aug 2026
Meet the interior design creator who made a reluctant pivot that paid offoriginal ↗
10 Aug 2026
Why Georgia-Pacific bet the future of programmatic on supply, not demandoriginal ↗
10 Aug 2026
Media Buying Briefing: How Instrument won Croc’s business in a dayoriginal ↗
10 Aug 2026
Your favorite beauty brands are now also entertainment brandsoriginal ↗
7 Aug 2026
Data specialist Ideally wants research to be used at the start of the creative processoriginal ↗
7 Aug 2026
By the numbers: How marketers are building the infrastructure for AI searchoriginal ↗
7 Aug 2026
Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown adsoriginal ↗
7 Aug 2026
Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the billoriginal ↗
7 Aug 2026
Nielsen to take DoubleVerify private for $2.15 billion as public ad tech stocks stumble on mixed Q2 earnings original ↗
7 Aug 2026
The Trade Desk is betting part of its recovery on measurement nobody can argue withoriginal ↗
7 Aug 2026
‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years awayoriginal ↗
6 Aug 2026
Kroger’s AI shopping assistant has ads at launchoriginal ↗
6 Aug 2026
Why brands like Gap Inc. and Staples are inviting their employees to be creatorsoriginal ↗
6 Aug 2026
OpenAI brings product carousels to ChatGPT adsoriginal ↗
6 Aug 2026
Media Briefing: The case for and against markdown for AI botsoriginal ↗
6 Aug 2026
Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritualoriginal ↗
5 Aug 2026
Sony is scaling up its Playstation advertising ambitionsoriginal ↗
5 Aug 2026
Future of TV Briefing: Why Aéropostale is investing in creator-led episodic showsoriginal ↗
5 Aug 2026
Inside the indie agencies founded by Omnicom and IPG’s former staffersoriginal ↗
5 Aug 2026
The Rundown: Google’s legal woes with ad tech rivalsoriginal ↗
5 Aug 2026
People Inc. CEO: We’re not turning off Google crawlers yetoriginal ↗
4 Aug 2026
Ad Tech Briefing: Q2’s Big Tech earnings, small-scale concessions, and frustrated dealmakersoriginal ↗
4 Aug 2026
Stagwell’s Curate launch puts agencies’ ad tech ambitions in focusoriginal ↗
4 Aug 2026
WTF is a stealth crawler?original ↗
4 Aug 2026
As Hollywood studios chase creator culture, ownership gets complicatedoriginal ↗
4 Aug 2026
D+ Research: Marketers navigate a changing CTV landscapeoriginal ↗
3 Aug 2026
Who owns the creative brief? Brands and creators are renegotiating the relationshiporiginal ↗
3 Aug 2026
Media Buying Briefing: The latest lures holding companies are using to grow principal mediaoriginal ↗
3 Aug 2026
How a fitness creator built her own global wellness platformoriginal ↗
31 Jul 2026
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theateroriginal ↗
31 Jul 2026
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’original ↗
31 Jul 2026
The case for and against agencies betting on tokens the way they bet on mediaoriginal ↗
31 Jul 2026
Time has started serving ads to AI agentsoriginal ↗
30 Jul 2026
Inside Unilever’s 300,000 creator network: the logistics behind the headline numberoriginal ↗
30 Jul 2026
OpenAI’s ChatGPT reaches the coupon stage of building an ad businessoriginal ↗
30 Jul 2026
Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hopeoriginal ↗
30 Jul 2026
Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problemoriginal ↗
29 Jul 2026
Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’original ↗
29 Jul 2026
‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparencyoriginal ↗
28 Jul 2026
D+ Research: Brands expand creator marketing strategiesoriginal ↗
28 Jul 2026
Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact original ↗
28 Jul 2026
OpenAI is already building the org chart of a mature ad businessoriginal ↗
28 Jul 2026
WTF is the IAB’s Redefining Media Types standard?original ↗
28 Jul 2026
Michaels claims Google-powered AI assistant doubles conversion rate of traditional searchoriginal ↗
27 Jul 2026
Mythbusters: AI visibility’s biggest misconceptionsoriginal ↗
27 Jul 2026
Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creatorsoriginal ↗
27 Jul 2026
Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Scienceoriginal ↗
27 Jul 2026
How AI costs are quietly reshaping principal media dealsoriginal ↗
27 Jul 2026
Kroger’s new CEO, a Walmart veteran, is focused on speed and executionoriginal ↗
24 Jul 2026
Google quietly gives ground on PMax controlsoriginal ↗
24 Jul 2026
Future of Marketing Briefing: The case for and against the death of the big brand adoriginal ↗
24 Jul 2026
Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creativeoriginal ↗
23 Jul 2026
TikTok’s Kat Marquez unpacks NBA and WNBA creator dealoriginal ↗
23 Jul 2026
In Graphic Detail: The real impact of creators at the World Cuporiginal ↗
23 Jul 2026
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