corpus.blog
41554 blogs · [ { "id": "01a08759-0f38-7398-82a4-29361bf1bf0e", "title": "Healthcare Websites Are Using the Wrong Tools for Tracking", "url": "https://brianclifton.com/blog/2026/07/01/healthcare-websites-are-using-the-wrong-tools-for-tracking/", "published_at": "2026-07-01T18:41:50+00:00" }, { "id": "01a08759-0f38-7398-82a4-29361c756c36", "title": "Consent Compliance in Healthcare: New Research Findings", "url": "https://brianclifton.com/blog/2026/06/15/consent-compliance-in-healthcare-new-research-findings/", "published_at": "2026-06-15T08:58:25+00:00" }, { "id": "01a08759-0f38-7398-82a4-29361ccfc263", "title": "Are Swedish Companies Respecting Your Choice to Reject Tracking?", "url": "https://brianclifton.com/blog/2026/03/14/are-swedish-companies-respecting-your-choice-to-reject-tracking/", "published_at": "2026-03-14T19:57:24+00:00" }, { "id": "01a08759-0f38-7398-82a4-29361d3dc051", "title": "Analytics Predictions 2026", "url": "https://brianclifton.com/blog/2025/12/10/analytics-predictions-2026/", "published_at": "2025-12-10T12:50:31+00:00" }, { "id": "01a08759-0f38-7398-82a4-29361dec238c", "title": "Google Analytics Turns 20 – The End of an Era, or a New Beginning?", "url": "https://brianclifton.com/blog/2025/11/07/google-analytics-turns-20-the-end-of-an-era-or-a-new-beginning/", "published_at": "2025-11-07T11:57:07+00:00" }, { "id": "01a0d769-0e9a-7225-a54b-4e8ca336a0be", "title": "R.I.P Cookie Banners: Your Annoying UX Is Almost Over", "url": "https://brianclifton.com/blog/2025/10/20/eu-omnibus-comment/", "published_at": "2025-10-20T18:26:22+00:00" }, { "id": "01a0d769-0e9a-7225-a54b-4e8ca3d3d784", "title": "Global Privacy Compliance: The Real Battle Is Internal", "url": "https://brianclifton.com/blog/2025/09/20/global-privacy-compliance-the-real-battle-is-internal/", "published_at": "2025-09-20T12:09:05+00:00" }, { "id": "01a0d769-0e9a-7225-a54b-4e8ca446a0e9", "title": "How Many Pages to Audit for Privacy Compliance?", "url": "https://brianclifton.com/blog/2025/08/30/how-many-pages-to-audit-for-privacy-compliance/", "published_at": "2025-08-30T15:08:53+00:00" }, { "id": "01a0d769-0e9a-7225-a54b-4e8ca4bc92d0", "title": "Piwik PRO Ends Freemium: My Take", "url": "https://brianclifton.com/blog/2025/07/03/piwik-pro-ends-freemium-my-take/", "published_at": "2025-07-03T12:05:48+00:00" }, { "id": "01a0d769-0e9a-7225-a54b-4e8ca55890be", "title": "Schrems III – how likely is it and how to be prepared", "url": "https://brianclifton.com/blog/2025/05/19/schrems-iii-how-likely-and-how-to-prepare/", "published_at": "2025-05-19T20:09:40+00:00" }, { "id": "01a0d769-9e9b-73bb-a695-a491af0a9b12", "title": "25 Years of Digital Analytics", "url": "https://brianclifton.com/blog/2025/04/02/25-years-of-digital-analytics/", "published_at": "2025-04-02T12:36:43+00:00" }, { "id": "01a0d769-9e9b-73bb-a695-a491afc15f83", "title": "The myth of Enhanced Conversions and Advanced Matching", "url": "https://brianclifton.com/blog/2024/11/09/the-myth-of-enhanced-conversions-and-advanced-matching/", "published_at": "2024-11-09T16:18:52+00:00" }, { "id": "01a0d769-9e9b-73bb-a695-a491b085d1da", "title": "Is There a Future for Web Analytics?", "url": "https://brianclifton.com/blog/2024/03/08/is-there-a-future-for-web-analytics/", "published_at": "2024-03-08T21:13:15+00:00" }, { "id": "01a0d769-9e9b-73bb-a695-a491b16e96dd", "title": "3P Cookies v Benign Data v Cookies on Steroids", "url": "https://brianclifton.com/blog/2024/02/26/3p-cookies-v-benign-data-v-cookies-on-steroids/", "published_at": "2024-02-26T20:55:37+00:00" }, { "id": "01a0d769-9e9b-73bb-a695-a491b21be37b", "title": "Why I Am Joining the Piwik PRO Advisory Board", "url": "https://brianclifton.com/blog/2023/07/05/joining-the-piwik-pro-advisory-board/", "published_at": "2023-07-05T08:00:20+00:00" }, { "id": "01a0d76a-512c-71be-abfd-f8cd8b478339", "title": "Sayonara Universal Analytics", "url": "https://brianclifton.com/blog/2023/07/02/first-google-analytics-data-point/", "published_at": "2023-07-02T12:30:52+00:00" }, { "id": "01a0d76a-512c-71be-abfd-f8cd8b4a06ec", "title": "11 years ago and a guy called Max Schrems", "url": "https://brianclifton.com/blog/2023/02/06/11-years-ago-max-schrems/", "published_at": "2023-02-06T20:59:16+00:00" }, { "id": "01a0d76a-512c-71be-abfd-f8cd8bcb160f", "title": "European Google Analytics Alternatives – #2 Jigsaws and Device Fingerprints", "url": "https://brianclifton.com/blog/2022/11/08/eu-google-analytics-alternatives-2/", "published_at": "2022-11-08T14:03:46+00:00" }, { "id": "01a0d76a-512c-71be-abfd-f8cd8c85cd32", "title": "European Google Analytics Alternatives – #1 Private Clouds", "url": "https://brianclifton.com/blog/2022/10/19/eu-google-analytics-alternatives-1/", "published_at": "2022-10-19T13:17:38+00:00" }, { "id": "01a0d76a-512c-71be-abfd-f8cd8d02932f", "title": "What’s Wrong With The NOYB Approach?", "url": "https://brianclifton.com/blog/2022/09/20/why-the-noyb-approach-is-wrong/", "published_at": "2022-09-20T11:18:20+00:00" }, { "id": "01a0d76a-ee49-73c0-8b86-a1f142e3a46f", "title": "Consent Mode – Why you should not use it", "url": "https://brianclifton.com/blog/2022/03/14/google-consent-mode-breaks-privacy-laws/", "published_at": "2022-03-14T08:21:18+00:00" }, { "id": "01a0d76a-ee49-73c0-8b86-a1f143afa160", "title": "Google Analytics & GDPR/Schrems Rulings", "url": "https://brianclifton.com/blog/2022/02/18/google-analytics-gdpr-austria-schrems/", "published_at": "2022-02-18T16:07:34+00:00" }, { "id": "01a0d76a-ee49-73c0-8b86-a1f144ab9a5b", "title": "Data Protection or Data Privacy?", "url": "https://brianclifton.com/blog/2021/10/18/data-protection-versus-data-privacy/", "published_at": "2021-10-18T19:52:39+00:00" }, { "id": "01a0d76a-ee49-73c0-8b86-a1f144ae28bd", "title": "Cookie Consent Banner Requirements – and how to optimise your opt-in rate", "url": "https://brianclifton.com/blog/2021/07/02/how-to-achieve-a-70percent-optin-rate-for-consent/", "published_at": "2021-07-02T09:34:56+00:00" }, { "id": "01a0d76a-ee49-73c0-8b86-a1f145059993", "title": "How to Get Cookie Consent Right (98% don’t!)", "url": "https://brianclifton.com/blog/2021/02/08/how-to-get-cookie-consent-right/", "published_at": "2021-02-08T07:14:53+00:00" }, { "id": "01a0d76b-5dde-725d-96f6-e1382d4d28aa", "title": "How to Verify Your Cross Domain Tracking Setup", "url": "https://brianclifton.com/blog/2020/07/16/check-cross-domain-tracking/", "published_at": "2020-07-16T15:48:35+00:00" }, { "id": "01a0d76b-5dde-725d-96f6-e1382da94c24", "title": "Data-Driven or Data-Informed?", "url": "https://brianclifton.com/blog/2020/05/06/data-driven-versus-data-informed/", "published_at": "2020-05-06T13:54:19+00:00" }, { "id": "01a0d76b-5dde-725d-96f6-e1382e0bcf09", "title": "How do I exclude internal traffic in Google Analytics?", "url": "https://brianclifton.com/blog/2019/11/07/filter-internal-staff-from-google-analytics/", "published_at": "2019-11-07T20:34:37+00:00" }, { "id": "01a0d76b-5dde-725d-96f6-e1382efb745e", "title": "Why you Should Avoid Tracking Scroll Depth", "url": "https://brianclifton.com/blog/2019/08/27/avoid-tracking-scroll-depth-in-google-analytics/", "published_at": "2019-08-27T10:04:17+00:00" }, { "id": "01a0d76b-5dde-725d-96f6-e1382fbd0e4b", "title": "Definitions & Myths on “Good” Cookies", "url": "https://brianclifton.com/blog/2019/08/06/myths-on-good-cookies/", "published_at": "2019-08-06T15:50:54+00:00" }, { "id": "01a0d76b-aed6-73eb-8730-0fb7f79f714e", "title": "The Best Google Analytics Tools & Addons", "url": "https://brianclifton.com/blog/2019/02/08/best-google-analytics-tools/", "published_at": "2019-02-08T09:00:34+00:00" }, { "id": "01a0d76b-aed6-73eb-8730-0fb7f7f5265c", "title": "Analytics Predictions 2019", "url": "https://brianclifton.com/blog/2018/12/14/analytics-predictions-2019/", "published_at": "2018-12-14T13:40:06+00:00" }, { "id": "01a0d76b-aed6-73eb-8730-0fb7f7f8b1b3", "title": "Google Analytics Audit – An Enterprise Research Study", "url": "https://brianclifton.com/blog/2018/08/10/auditing-google-analytics-an-enterprise-study/", "published_at": "2018-08-10T15:25:36+00:00" }, { "id": "01a0d76b-aed6-73eb-8730-0fb7f8549dfe", "title": "Google Analytics Anonymize IP – An Impact Study", "url": "https://brianclifton.com/blog/2018/06/19/impact-of-anonymizeip/", "published_at": "2018-06-19T08:04:13+00:00" }, { "id": "01a0d76b-aed6-73eb-8730-0fb7f8ef7389", "title": "What Is PII versus Personal Data?", "url": "https://brianclifton.com/blog/2018/05/21/gdpr-request-consent-before-tracking/", "published_at": "2018-05-21T15:19:05+00:00" }, { "id": "01a0d76b-ebca-701e-b065-06a02425f214", "title": "Google Analytics Data Retention Settings Explained", "url": "https://brianclifton.com/blog/2018/05/14/clarifying-analytics-data-retention/", "published_at": "2018-05-14T14:06:03+00:00" }, { "id": "01a0d76b-ebcb-720e-840c-f5e0b2f0f0bb", "title": "GDPR Consent & Google Analytics Guide", "url": "https://brianclifton.com/blog/2018/04/16/google-analytics-gdpr-and-consent/", "published_at": "2018-04-16T09:00:16+00:00" }, { "id": "01a0d76b-ebcb-720e-840c-f5e0b3213cac", "title": "Data Visualisation: Black+White versus Colour", "url": "https://brianclifton.com/blog/2018/01/22/data-visualisation-next-book/", "published_at": "2018-01-22T11:25:15+00:00" }, { "id": "01a0d76b-ebcb-720e-840c-f5e0b3ce4b0c", "title": "How to Remove PII from Google Analytics – the smart way!", "url": "https://brianclifton.com/blog/2017/09/07/remove-pii-from-google-analytics/", "published_at": "2017-09-07T10:41:41+00:00" }, { "id": "01a0d76b-ebcb-720e-840c-f5e0b46f4567", "title": "Get “Successful Analytics” book at 50% discount! – one time sale…", "url": "https://brianclifton.com/blog/2017/07/13/get-successful-analytics-book-at-50-discount-one-time-sale/", "published_at": "2017-07-13T21:38:40+00:00" }, { "id": "01a0d76c-2aa0-7113-82e2-a70c41d3b044", "title": "Is Google Analytics Removing Personal Data?", "url": "https://brianclifton.com/blog/2016/09/01/new-google-analytics-now-removing-personal-data/", "published_at": "2016-09-01T14:29:03+00:00" }, { "id": "01a0d76c-2aa0-7113-82e2-a70c425dc6cc", "title": "When Visitor Surveys Can Damage Your Brand", "url": "https://brianclifton.com/blog/2016/06/14/when-visitor-surveys-can-damage-your-brand/", "published_at": "2016-06-14T08:43:11+00:00" }, { "id": "01a0d76c-2aa0-7113-82e2-a70c430858a7", "title": "How-to Match Google Analytics Transactions With Reality", "url": "https://brianclifton.com/blog/2016/06/01/how-to-match-transactions-with-reality/", "published_at": "2016-06-01T09:05:39+00:00" }, { "id": "01a0d76c-2aa0-7113-82e2-a70c43dce0de", "title": "What’s The Point Of a KPI…?", "url": "https://brianclifton.com/blog/2016/05/04/whats-the-point-of-a-kpi/", "published_at": "2016-05-04T21:41:36+00:00" }, { "id": "01a0d76c-2aa0-7113-82e2-a70c4441ed7f", "title": "The New Google Analytics 360 Suite – A Game Changer for the Enterprise…?", "url": "https://brianclifton.com/blog/2016/03/15/google-analytics-360-suite/", "published_at": "2016-03-15T21:39:38+00:00" }, { "id": "01a0d76c-5ca3-7224-9cea-55980296db45", "title": "Is having a 3rd-party cookie a problem for you?", "url": "https://brianclifton.com/blog/2016/02/17/3rd-party-cookie/", "published_at": "2016-02-17T10:59:25+00:00" }, { "id": "01a0d76c-5ca3-7224-9cea-559802e6a0dc", "title": "Digital Analytics Predictions for 2016…", "url": "https://brianclifton.com/blog/2015/12/16/digital-analytics-trends-2016/", "published_at": "2015-12-16T09:37:18+00:00" }, { "id": "01a0d76c-5ca3-7224-9cea-55980304100c", "title": "Google Analytics is 10 Years Old", "url": "https://brianclifton.com/blog/2015/11/10/google-analytics-is-10-what-has-changed/", "published_at": "2015-11-10T10:00:37+00:00" }, { "id": "01a0d76c-5ca3-7224-9cea-5598030966a2", "title": "[Survey] Do you TRUST your analytics data?", "url": "https://brianclifton.com/blog/2015/10/29/do-you-trust-your-analytics-data/", "published_at": "2015-10-29T21:51:11+00:00" }, { "id": "01a0d76c-5ca3-7224-9cea-559803aa0991", "title": "Should you pay $150,000 for Google Analytics Premium?", "url": "https://brianclifton.com/blog/2015/10/27/should-you-pay-150000-for-google-analytics-premium/", "published_at": "2015-10-27T10:52:14+00:00" }, { "id": "01a0d76c-9e6b-73bc-b99d-542b1607ea9c", "title": "What’s the benefit of using Google Tag Manager?", "url": "https://brianclifton.com/blog/2015/09/16/benefit-of-using-google-tag-manager/", "published_at": "2015-09-16T13:54:31+00:00" }, { "id": "01a0d76c-9e6b-73bc-b99d-542b17079e4b", "title": "Improving The Web Using Data – 1. The Accuracy Debate", "url": "https://brianclifton.com/blog/2015/08/20/improving-the-web-with-web-analytics/", "published_at": "2015-08-20T08:00:48+00:00" }, { "id": "01a0d76c-9e6b-73bc-b99d-542b170fbb9d", "title": "On-site Versus Off-site Web Analytics – 2. How They Work", "url": "https://brianclifton.com/blog/2015/08/20/on-site-versus-off-site-web-analytics/", "published_at": "2015-08-20T07:00:49+00:00" }, { "id": "01a0d76c-9e6b-73bc-b99d-542b17cb6b10", "title": "8 Recommendations For Choosing A Tool: on-site versus off-site analytics", "url": "https://brianclifton.com/blog/2015/08/20/on-site-versus-off-site-analytics-which-is-accurate/", "published_at": "2015-08-20T06:00:29+00:00" }, { "id": "01a0d76c-9e6b-73bc-b99d-542b18615503", "title": "Define: Digital Analytics", "url": "https://brianclifton.com/blog/2015/06/16/define-digital-analytics/", "published_at": "2015-06-16T13:03:21+00:00" }, { "id": "01a0d76c-d9e4-7122-b012-6849137b524c", "title": "How to Remove Referrer Spam from Google Analytics", "url": "https://brianclifton.com/blog/2015/05/29/removing-referral-spam/", "published_at": "2015-05-29T19:04:35+00:00" }, { "id": "01a0d76c-d9e4-7122-b012-68491419927d", "title": "New Google Analytics book launched: Successful Analytics", "url": "https://brianclifton.com/blog/2015/02/08/new-book-successful-analytics/", "published_at": "2015-02-08T21:41:34+00:00" }, { "id": "01a0d76c-d9e4-7122-b012-684914494bdb", "title": "Not Provided: Now impacting 80-90% of organic traffic", "url": "https://brianclifton.com/blog/2014/06/25/the-latest-on-not-provided/", "published_at": "2014-06-25T13:58:21+00:00" }, { "id": "01a0d76c-d9e4-7122-b012-6849146bbce9", "title": "10 Micro Goals for Tracking Content Engagement", "url": "https://brianclifton.com/blog/2014/03/20/10-micro-goals-for-tracking-content-engagement/", "published_at": "2014-03-20T00:18:47+00:00" }, { "id": "01a0d76c-d9e4-7122-b012-684914e68295", "title": "Linking GA to Adwords – Avoiding permission issues", "url": "https://brianclifton.com/blog/2014/02/07/permissions-linking-analytics-to-adwords/", "published_at": "2014-02-07T08:51:33+00:00" }, { "id": "01a0d76d-12dc-733c-a82b-88b180370c82", "title": "Google Content Experiments – A good or bad feature?", "url": "https://brianclifton.com/blog/2013/09/24/google-content-experiments/", "published_at": "2013-09-24T16:25:16+00:00" }, { "id": "01a0d76d-12dc-733c-a82b-88b180aadab5", "title": "Calculating your REAL ROI for AdWords", "url": "https://brianclifton.com/blog/2013/08/20/calculating-your-real-roi-adwords/", "published_at": "2013-08-20T10:30:20+00:00" }, { "id": "01a0d76d-12dc-733c-a82b-88b180f1f84c", "title": "Multi-Channel Attribution Modelling – don’t write off the default models", "url": "https://brianclifton.com/blog/2013/08/15/multi-channel-attribution-modelling/", "published_at": "2013-08-15T10:17:08+00:00" }, { "id": "01a0d76d-12dc-733c-a82b-88b181693f1e", "title": "Why the Guardian is barking up the wrong tree with Prism", "url": "https://brianclifton.com/blog/2013/06/28/why-the-guardian-barking-up-the-wrong-tree-with-prism/", "published_at": "2013-06-28T10:32:34+00:00" }, { "id": "01a0d76d-12dc-733c-a82b-88b182214c2a", "title": "Case Study: Monetising a Poor User Experience", "url": "https://brianclifton.com/blog/2013/04/16/the-cost-of-a-poor-website-user-experience/", "published_at": "2013-04-16T20:27:57+00:00" }, { "id": "01a0d76d-4ebe-718d-bb99-f08a2457a259", "title": "Online Privacy – The Good, the Bad, the Ugly", "url": "https://brianclifton.com/blog/2013/03/06/online-privacy-the-good-the-bad-the-ugly/", "published_at": "2013-03-06T10:37:51+00:00" }, { "id": "01a0d76d-4ebe-718d-bb99-f08a24ff2ed6", "title": "A Flawed Feature – The New Multi-Currency Support in Google Analytics", "url": "https://brianclifton.com/blog/2013/02/15/multi-currency-support-in-google-analytics-a-flawed-feature/", "published_at": "2013-02-15T16:42:29+00:00" }, { "id": "01a0d76d-4ebe-718d-bb99-f08a256cf46d", "title": "The rise and rise of “not provided” keywords", "url": "https://brianclifton.com/blog/2013/02/01/the-rise-and-rise-of-not-provided-keywords/", "published_at": "2013-02-01T10:41:06+00:00" }, { "id": "01a0d76d-4ebe-718d-bb99-f08a26505f46", "title": "eMetrics London 2012 – Day 2 Thoughts", "url": "https://brianclifton.com/blog/2012/11/28/emetrics-london-2012-day-2-thoughts/", "published_at": "2012-11-28T14:53:30+00:00" }, { "id": "01a0d76d-4ebe-718d-bb99-f08a265e1450", "title": "eMetrics London 2012 – Day 1 Thoughts", "url": "https://brianclifton.com/blog/2012/11/27/emetrics-london-2012-day-1-summary/", "published_at": "2012-11-27T23:53:28+00:00" }, { "id": "01a0d76d-c2cb-70ba-9f59-471220592318", "title": "Where did you buy the book…? [poll]", "url": "https://brianclifton.com/blog/2012/11/20/where-did-you-buy-the-book-poll/", "published_at": "2012-11-20T14:26:24+00:00" }, { "id": "01a0d76d-c2cb-70ba-9f59-4712212ebc64", "title": "The Future of Google Analytics – GA Summit 2012 [Infographic]", "url": "https://brianclifton.com/blog/2012/11/11/ga-summit-2012-highlights/", "published_at": "2012-11-11T19:18:53+00:00" }, { "id": "01a0d76d-c2cb-70ba-9f59-471221d62249", "title": "Google Analytics Limits – a reference guide", "url": "https://brianclifton.com/blog/2012/10/16/google-analytics-limits-a-reference-guide/", "published_at": "2012-10-16T12:04:14+00:00" }, { "id": "01a0d76d-c2cb-70ba-9f59-471222318c7b", "title": "Privacy, Web Analytics, Google and Ketchup", "url": "https://brianclifton.com/blog/2012/10/04/privacy-web-analytics-google-and-ketchup/", "published_at": "2012-10-04T12:13:09+00:00" }, { "id": "01a0d76d-c2cb-70ba-9f59-471222377353", "title": "What is the future direction of analytics? (2012)", "url": "https://brianclifton.com/blog/2012/09/28/what-is-the-future-direction-of-analytics/", "published_at": "2012-09-28T13:46:58+00:00" }, { "id": "01a0d76d-ecf1-727f-a7c8-63e1f3c145c2", "title": "Google Analytics illegal to use – according to Norwegian Data Inspectorate", "url": "https://brianclifton.com/blog/2012/08/21/google-analytics-illegal-to-use/", "published_at": "2012-08-21T08:59:01+00:00" }, { "id": "01a0d76d-ecf1-727f-a7c8-63e1f4502280", "title": "Why Web Analytics Users Are Falling Behind The Industry", "url": "https://brianclifton.com/blog/2012/07/10/online-measurement-and-strategy-report-2/", "published_at": "2012-07-10T21:18:40+00:00" }, { "id": "01a0d76d-ecf1-727f-a7c8-63e1f49cd7f0", "title": "Online Measurement and Strategy Report", "url": "https://brianclifton.com/blog/2012/07/05/online-measurement-and-strategy-report/", "published_at": "2012-07-05T20:01:26+00:00" }, { "id": "01a0d76d-ecf1-727f-a7c8-63e1f583dafd", "title": "Google Analytics and the EU privacy law #3", "url": "https://brianclifton.com/blog/2012/06/11/google-analytics-and-the-new-eu-privacy-law-3/", "published_at": "2012-06-11T15:55:56+00:00" }, { "id": "01a0d76d-ecf1-727f-a7c8-63e1f5d1dea8", "title": "Jumpstart Regular Expression Tutorial for Google Analytics users", "url": "https://brianclifton.com/blog/2012/05/11/jumpstart-regular-expression-tutorial/", "published_at": "2012-05-11T13:00:11+00:00" }, { "id": "01a0d76e-17fe-73c9-94f4-c76d4d481632", "title": "Book errata – 3rd edition", "url": "https://brianclifton.com/blog/2012/05/10/book-errata-3rd-edition/", "published_at": "2012-05-10T11:00:45+00:00" }, { "id": "01a0d76e-17fe-73c9-94f4-c76d4ddf00ff", "title": "3rd edition of Advanced Web Metrics now shipping – What’s it about?", "url": "https://brianclifton.com/blog/2012/03/26/3rd-edition-of-advanced-web-metrics-now-shipping/", "published_at": "2012-03-26T10:17:47+00:00" }, { "id": "01a0d76e-17fe-73c9-94f4-c76d4e7e1188", "title": "Book Launch – 3rd Edtion of Advanced Web Metrics", "url": "https://brianclifton.com/blog/2012/02/29/book-launch-3rd-edtion-of-advanced-web-metrics/", "published_at": "2012-02-29T21:15:05+00:00" }, { "id": "01a0d76e-17fe-73c9-94f4-c76d4f4011eb", "title": "Google Analytics Market Share", "url": "https://brianclifton.com/blog/2012/02/24/google-analytics-market-share/", "published_at": "2012-02-24T20:45:07+00:00" }, { "id": "01a0d76e-17fe-73c9-94f4-c76d503ad181", "title": "A 10-Point Best Practice Privacy Guide for Working With Google Analytics", "url": "https://brianclifton.com/blog/2012/02/13/a-10-point-best-practice-privacy-guide-for-working-with-google-analytics/", "published_at": "2012-02-13T11:31:02+00:00" }, { "id": "01a0d76e-4dfb-70fc-a117-6b3acd5fb63e", "title": "A 10-Point Check List to Setup Your Google Analytics Properly", "url": "https://brianclifton.com/blog/2012/01/03/google-analytics-implementation-checklist/", "published_at": "2012-01-03T17:32:33+00:00" }, { "id": "01a0d76e-4dfb-70fc-a117-6b3acde1bb0a", "title": "“Not provided” – Organic search terms now blocked by Google", "url": "https://brianclifton.com/blog/2011/10/19/organic-search-terms-blocked-by-google/", "published_at": "2011-10-19T10:38:30+00:00" }, { "id": "01a0d76e-4dfb-70fc-a117-6b3aceb224a4", "title": "Want to work with Brian Clifton? Google Analytics Account Manager, Sweden", "url": "https://brianclifton.com/blog/2011/09/26/want-to-work-with-brian-clifton/", "published_at": "2011-09-26T10:02:33+00:00" }, { "id": "01a0d76e-4dfb-70fc-a117-6b3acf2a17fe", "title": "Win a signed copy of Advanced Web Metrics", "url": "https://brianclifton.com/blog/2011/07/25/win-a-signed-copy-of-my-book/", "published_at": "2011-07-25T11:05:57+00:00" }, { "id": "01a0d76e-4dfb-70fc-a117-6b3acf6ccbf8", "title": "Google Analytics and the new EU privacy law #2", "url": "https://brianclifton.com/blog/2011/06/16/google-analytics-and-the-new-eu-privacy-law-2/", "published_at": "2011-06-16T13:00:42+00:00" }, { "id": "01a0d76e-7aa2-73d4-beda-36c561130ba4", "title": "Google Analytics and the new EU privacy law #1", "url": "https://brianclifton.com/blog/2011/05/20/google-analytics-and-the-new-eu-privacy-law/", "published_at": "2011-05-20T10:26:09+00:00" }, { "id": "01a0d76e-7aa2-73d4-beda-36c56124087e", "title": "Google Analytics – Customisations you cannot live without #2", "url": "https://brianclifton.com/blog/2011/05/10/customisations-you-cannot-live-without-2/", "published_at": "2011-05-10T09:24:56+00:00" }, { "id": "01a0d76e-7aa2-73d4-beda-36c56199eab0", "title": "Google Analytics customisations you cannot live without #1", "url": "https://brianclifton.com/blog/2011/05/10/customisations-you-cannot-live-without-1/", "published_at": "2011-05-10T08:44:40+00:00" }, { "id": "01a0d76e-7aa2-73d4-beda-36c562001d0d", "title": "The FTC Privacy report “Do Not Track” – a missed opportunity", "url": "https://brianclifton.com/blog/2011/02/11/ftc-privacy-report/", "published_at": "2011-02-11T06:42:02+00:00" }, { "id": "01a0d76e-7aa2-73d4-beda-36c5621be7bf", "title": "Improving a website *without* Web Analytics – a case study", "url": "https://brianclifton.com/blog/2011/01/24/improving-a-website-without-web-analytics/", "published_at": "2011-01-24T14:59:01+00:00" }, { "id": "01a0d76e-a8c3-704c-b53a-5e409278dca2", "title": "Conversionistas are from Venus and Metrics people from Mars", "url": "https://brianclifton.com/blog/2011/01/12/conversionistas-are-from-venus-and-metrics-people-from-mars/", "published_at": "2011-01-12T12:01:33+00:00" }, { "id": "01a0d76e-a8c3-704c-b53a-5e409350d4d4", "title": "Advanced Web Metrics at Small Business Trends Book Awards", "url": "https://brianclifton.com/blog/2010/12/08/advanced-web-metrics-at-small-business-trends-book-awards/", "published_at": "2010-12-08T21:25:00+00:00" }, { "id": "01a0d76e-a8c3-704c-b53a-5e40937dbe42", "title": "Real-World Analytics: How much money does EasyJet lose…?", "url": "https://brianclifton.com/blog/2010/11/17/how-much-money-does-easyjet-loose/", "published_at": "2010-11-17T12:56:47+00:00" }, { "id": "01a0d76e-a8c3-704c-b53a-5e409463037a", "title": "Five Predictions For Web Analytics in 2011", "url": "https://brianclifton.com/blog/2010/11/09/five-predictions-for-web-analytics-in-2011/", "published_at": "2010-11-09T17:23:19+00:00" }, { "id": "01a0d76e-a8c3-704c-b53a-5e409496fc20", "title": "Google Analytics Book – is language important to you?", "url": "https://brianclifton.com/blog/2010/10/17/google-analytics-book-in-other-languages/", "published_at": "2010-10-17T06:30:18+00:00" } ] posts Claim your blog
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brianclifton.com

2026

Healthcare Websites Are Using the Wrong Tools for Trackingoriginal ↗
1 Jul 2026
Consent Compliance in Healthcare: New Research Findingsoriginal ↗
15 Jun 2026
Are Swedish Companies Respecting Your Choice to Reject Tracking?original ↗
14 Mar 2026

2025

Analytics Predictions 2026original ↗
10 Dec 2025
Google Analytics Turns 20 – The End of an Era, or a New Beginning?original ↗
7 Nov 2025
R.I.P Cookie Banners: Your Annoying UX Is Almost Overoriginal ↗
20 Oct 2025
Global Privacy Compliance: The Real Battle Is Internaloriginal ↗
20 Sept 2025
How Many Pages to Audit for Privacy Compliance?original ↗
30 Aug 2025
Piwik PRO Ends Freemium: My Takeoriginal ↗
3 Jul 2025
Schrems III – how likely is it and how to be preparedoriginal ↗
19 May 2025
25 Years of Digital Analyticsoriginal ↗
2 Apr 2025

2024

The myth of Enhanced Conversions and Advanced Matchingoriginal ↗
9 Nov 2024
Is There a Future for Web Analytics?original ↗
8 Mar 2024
3P Cookies v Benign Data v Cookies on Steroidsoriginal ↗
26 Feb 2024

2023

Why I Am Joining the Piwik PRO Advisory Boardoriginal ↗
5 Jul 2023
Sayonara Universal Analyticsoriginal ↗
2 Jul 2023
11 years ago and a guy called Max Schremsoriginal ↗
6 Feb 2023

2022

European Google Analytics Alternatives – #2 Jigsaws and Device Fingerprintsoriginal ↗
8 Nov 2022
European Google Analytics Alternatives – #1 Private Cloudsoriginal ↗
19 Oct 2022
What’s Wrong With The NOYB Approach?original ↗
20 Sept 2022
Consent Mode – Why you should not use itoriginal ↗
14 Mar 2022
Google Analytics & GDPR/Schrems Rulingsoriginal ↗
18 Feb 2022

2021

Data Protection or Data Privacy?original ↗
18 Oct 2021
Cookie Consent Banner Requirements – and how to optimise your opt-in rateoriginal ↗
2 Jul 2021
How to Get Cookie Consent Right (98% don’t!)original ↗
8 Feb 2021

2020

How to Verify Your Cross Domain Tracking Setuporiginal ↗
16 Jul 2020
Data-Driven or Data-Informed?original ↗
6 May 2020

2019

How do I exclude internal traffic in Google Analytics?original ↗
7 Nov 2019
Why you Should Avoid Tracking Scroll Depthoriginal ↗
27 Aug 2019
Definitions & Myths on “Good” Cookiesoriginal ↗
6 Aug 2019
The Best Google Analytics Tools & Addonsoriginal ↗
8 Feb 2019

2018

Analytics Predictions 2019original ↗
14 Dec 2018
Google Analytics Audit – An Enterprise Research Studyoriginal ↗
10 Aug 2018
Google Analytics Anonymize IP – An Impact Studyoriginal ↗
19 Jun 2018
What Is PII versus Personal Data?original ↗
21 May 2018
Google Analytics Data Retention Settings Explainedoriginal ↗
14 May 2018
GDPR Consent & Google Analytics Guideoriginal ↗
16 Apr 2018
Data Visualisation: Black+White versus Colouroriginal ↗
22 Jan 2018

2017

How to Remove PII from Google Analytics – the smart way!original ↗
7 Sept 2017
Get “Successful Analytics” book at 50% discount! – one time sale…original ↗
13 Jul 2017

2016

Is Google Analytics Removing Personal Data?original ↗
1 Sept 2016
When Visitor Surveys Can Damage Your Brandoriginal ↗
14 Jun 2016
How-to Match Google Analytics Transactions With Realityoriginal ↗
1 Jun 2016
What’s The Point Of a KPI…?original ↗
4 May 2016
The New Google Analytics 360 Suite – A Game Changer for the Enterprise…?original ↗
15 Mar 2016
Is having a 3rd-party cookie a problem for you?original ↗
17 Feb 2016

2015

Digital Analytics Predictions for 2016…original ↗
16 Dec 2015
Google Analytics is 10 Years Oldoriginal ↗
10 Nov 2015
[Survey] Do you TRUST your analytics data?original ↗
29 Oct 2015
Should you pay $150,000 for Google Analytics Premium?original ↗
27 Oct 2015
What’s the benefit of using Google Tag Manager?original ↗
16 Sept 2015
Improving The Web Using Data – 1. The Accuracy Debateoriginal ↗
20 Aug 2015
On-site Versus Off-site Web Analytics – 2. How They Workoriginal ↗
20 Aug 2015
8 Recommendations For Choosing A Tool: on-site versus off-site analyticsoriginal ↗
20 Aug 2015
Define: Digital Analyticsoriginal ↗
16 Jun 2015
How to Remove Referrer Spam from Google Analyticsoriginal ↗
29 May 2015
New Google Analytics book launched: Successful Analyticsoriginal ↗
8 Feb 2015

2014

Not Provided: Now impacting 80-90% of organic trafficoriginal ↗
25 Jun 2014
10 Micro Goals for Tracking Content Engagementoriginal ↗
20 Mar 2014
Linking GA to Adwords – Avoiding permission issuesoriginal ↗
7 Feb 2014

2013

Google Content Experiments – A good or bad feature?original ↗
24 Sept 2013
Calculating your REAL ROI for AdWordsoriginal ↗
20 Aug 2013
Multi-Channel Attribution Modelling – don’t write off the default modelsoriginal ↗
15 Aug 2013
Why the Guardian is barking up the wrong tree with Prismoriginal ↗
28 Jun 2013
Case Study: Monetising a Poor User Experienceoriginal ↗
16 Apr 2013
Online Privacy – The Good, the Bad, the Uglyoriginal ↗
6 Mar 2013
A Flawed Feature – The New Multi-Currency Support in Google Analyticsoriginal ↗
15 Feb 2013
The rise and rise of “not provided” keywordsoriginal ↗
1 Feb 2013

2012

eMetrics London 2012 – Day 2 Thoughtsoriginal ↗
28 Nov 2012
eMetrics London 2012 – Day 1 Thoughtsoriginal ↗
27 Nov 2012
Where did you buy the book…? [poll]original ↗
20 Nov 2012
The Future of Google Analytics – GA Summit 2012 [Infographic]original ↗
11 Nov 2012
Google Analytics Limits – a reference guideoriginal ↗
16 Oct 2012
Privacy, Web Analytics, Google and Ketchuporiginal ↗
4 Oct 2012
What is the future direction of analytics? (2012)original ↗
28 Sept 2012
Google Analytics illegal to use – according to Norwegian Data Inspectorateoriginal ↗
21 Aug 2012
Why Web Analytics Users Are Falling Behind The Industryoriginal ↗
10 Jul 2012
Online Measurement and Strategy Reportoriginal ↗
5 Jul 2012
Google Analytics and the EU privacy law #3original ↗
11 Jun 2012
Jumpstart Regular Expression Tutorial for Google Analytics usersoriginal ↗
11 May 2012
Book errata – 3rd editionoriginal ↗
10 May 2012
3rd edition of Advanced Web Metrics now shipping – What’s it about?original ↗
26 Mar 2012
Book Launch – 3rd Edtion of Advanced Web Metricsoriginal ↗
29 Feb 2012
Google Analytics Market Shareoriginal ↗
24 Feb 2012
A 10-Point Best Practice Privacy Guide for Working With Google Analyticsoriginal ↗
13 Feb 2012
A 10-Point Check List to Setup Your Google Analytics Properlyoriginal ↗
3 Jan 2012

2011

“Not provided” – Organic search terms now blocked by Googleoriginal ↗
19 Oct 2011
Want to work with Brian Clifton? Google Analytics Account Manager, Swedenoriginal ↗
26 Sept 2011
Win a signed copy of Advanced Web Metricsoriginal ↗
25 Jul 2011
Google Analytics and the new EU privacy law #2original ↗
16 Jun 2011
Google Analytics and the new EU privacy law #1original ↗
20 May 2011
Google Analytics – Customisations you cannot live without #2original ↗
10 May 2011
Google Analytics customisations you cannot live without #1original ↗
10 May 2011
The FTC Privacy report “Do Not Track” – a missed opportunityoriginal ↗
11 Feb 2011
Improving a website *without* Web Analytics – a case studyoriginal ↗
24 Jan 2011
Conversionistas are from Venus and Metrics people from Marsoriginal ↗
12 Jan 2011

2010

Advanced Web Metrics at Small Business Trends Book Awardsoriginal ↗
8 Dec 2010
Real-World Analytics: How much money does EasyJet lose…?original ↗
17 Nov 2010
Five Predictions For Web Analytics in 2011original ↗
9 Nov 2010
Google Analytics Book – is language important to you?original ↗
17 Oct 2010
Next