corpus.blog
56,966 blogs · [ { "id": "01a0e6f3-7b9a-7395-b65d-28b04d0cccea", "title": "Alibaba’s Next Chapter: From AI-Native To Agent-Native", "url": "https://www.forrester.com/blogs/alibabas-next-chapter-from-ai-native-to-agent-native/", "published_at": "2026-09-28T04:36:26+00:00" }, { "id": "01a0e6f3-7b9a-7395-b65d-28b04dcf3e6e", "title": "Performance Marketing Is Dead — Here’s Why", "url": "https://www.forrester.com/blogs/performance-marketing-is-dead-heres-why/", "published_at": "2026-09-25T20:00:50+00:00" }, { "id": "01a0e6f3-7b9a-7395-b65d-28b04e26a90a", "title": "ABM Tiers Were Made For Yesterday’s World", "url": "https://www.forrester.com/blogs/abm-tiers-were-made-for-yesterdays-world/", "published_at": "2026-09-25T14:19:56+00:00" }, { "id": "01a0e6f3-7b9a-7395-b65d-28b04e58b59e", "title": "Qualtrics Goes All In On Healthcare Experience Management", "url": "https://www.forrester.com/blogs/qualtrics-goes-all-in-on-healthcare-experience-management/", "published_at": "2026-09-25T12:37:54+00:00" }, { "id": "01a0e6f3-7b9a-7395-b65d-28b04ef262e2", "title": "The Future Of Revenue Orchestration: Three Findings From The Forrester Wave™", "url": "https://www.forrester.com/blogs/the-future-of-revenue-orchestration-three-findings-from-the-forrester-wave/", "published_at": "2026-09-25T09:30:21+00:00" }, { "id": "01a0e6f3-7b9a-7395-b65d-28b04f777545", "title": "Do You Champion The Marketers Who Champion Your Customers?", "url": "https://www.forrester.com/blogs/do-you-champion-the-marketers-who-champion-your-customers/", "published_at": "2026-09-24T17:40:05+00:00" }, { "id": "01a0e6f3-7b9a-7395-b65d-28b04fa8b7b4", "title": "Forrester’s 2026 Technology & AI Award Winner For EMEA", "url": "https://www.forrester.com/blogs/forresters-2026-technology-ai-award-winner-for-emea/", "published_at": "2026-09-24T13:45:41+00:00" }, { "id": "01a0e6f3-7b9a-7395-b65d-28b0501f3ab3", "title": "Context Is King: How Identity Context Will Drive Agentic AI Success", "url": "https://www.forrester.com/blogs/context-is-king-how-identity-context-will-drive-agentic-ai-success/", "published_at": "2026-09-24T13:43:00+00:00" }, { "id": "01a0e6f3-7b9a-7395-b65d-28b050720369", "title": "Why Some B2B Experiences Change Behavior And Others Don’t", "url": "https://www.forrester.com/blogs/why-some-b2b-experiences-change-behavior-and-others-dont/", "published_at": "2026-09-24T12:49:50+00:00" }, { "id": "01a0e6f3-7b9a-7395-b65d-28b0509bb066", "title": "Ant International’s AI Strategy: Fixing Payments Today, Building For Agents Tomorrow", "url": "https://www.forrester.com/blogs/ant-internationals-ai-strategy-fixing-payments-today-building-for-agents-tomorrow/", "published_at": "2026-09-24T02:02:50+00:00" }, { "id": "01a0e6fe-d0e5-702c-a407-d35ee8ed4c4c", "title": "Meta Connect 2026: Does Pleasure Beat Privacy? Meta Bets It Does.", "url": "https://www.forrester.com/blogs/meta-connect-2026-does-pleasure-beat-privacy/", "published_at": "2026-09-24T00:35:44+00:00" }, { "id": "01a0e6fe-d0e5-702c-a407-d35ee9bbf7d9", "title": "Key Takeaways From Xendit’s Analyst Day", "url": "https://www.forrester.com/blogs/key-takeaways-from-xendits-analyst-day/", "published_at": "2026-09-24T00:03:26+00:00" }, { "id": "01a0e6fe-d0e5-702c-a407-d35eea4d1ed7", "title": "Who Will Become The Trusted Assurer Of Your Enterprise AI?", "url": "https://www.forrester.com/blogs/who-will-become-the-trusted-assurer-of-your-enterprise-ai/", "published_at": "2026-09-23T21:13:59+00:00" }, { "id": "01a0e6fe-d0e5-702c-a407-d35eeb40a98e", "title": "Your Digital Workplace Is Only As Modern As Your Worst App", "url": "https://www.forrester.com/blogs/your-digital-workplace-is-only-as-modern-as-your-worst-app/", "published_at": "2026-09-23T14:00:02+00:00" }, { "id": "01a0e6fe-d0e5-702c-a407-d35eebb6f144", "title": "Your Technology & Innovation Forum East Guide To Hudson Yards And Beyond", "url": "https://www.forrester.com/blogs/your-technology-innovation-forum-east-guide-to-hudson-yards-and-beyond/", "published_at": "2026-09-23T12:00:50+00:00" }, { "id": "01a0e6fe-d0e5-702c-a407-d35eec1c9689", "title": "Your Buyers Are Asking AI. Will Your Content Answer Their Questions?", "url": "https://www.forrester.com/blogs/your-buyers-are-asking-ai-will-your-content-answer-their-questions/", "published_at": "2026-09-23T08:00:37+00:00" }, { "id": "01a0e6fe-d0e5-702c-a407-d35eecf2867f", "title": "Your AI Productivity Gains Are Creating More Work", "url": "https://www.forrester.com/blogs/your-ai-productivity-gains-are-creating-more-work/", "published_at": "2026-09-22T19:27:40+00:00" }, { "id": "01a0e6fe-d0e5-702c-a407-d35eed345662", "title": "Beyond MDFs: Partner Incentives Enter A New Era Of Strategic Investment", "url": "https://www.forrester.com/blogs/beyond-mdf-partner-incentives-enter-a-new-era-of-strategic-investment/", "published_at": "2026-09-22T16:47:29+00:00" }, { "id": "01a0e6fe-d0e5-702c-a407-d35eed726ab1", "title": "Announcing The Forrester Wave™: External Threat Intelligence Service Providers, Q3 2026", "url": "https://www.forrester.com/blogs/announcing-the-forrester-wave-external-threat-intelligence-service-providers-q3-2026/", "published_at": "2026-09-22T12:30:50+00:00" }, { "id": "01a0e6fe-d0e5-702c-a407-d35eed999b9d", "title": "How Business Applications Become Agentic", "url": "https://www.forrester.com/blogs/how-business-applications-become-agentic/", "published_at": "2026-09-22T12:15:36+00:00" }, { "id": "01a0e70f-03ee-72ef-8033-337d8b095111", "title": "AI Has Changed B2B Buying: Partner Demand Programs Must Follow", "url": "https://www.forrester.com/blogs/ai-has-changed-b2b-buying-partner-demand-programs-must-follow/", "published_at": "2026-09-21T21:51:05+00:00" }, { "id": "01a0e70f-03ee-72ef-8033-337d8b1f15c4", "title": "Elite B2C Marketing Processes Operate Like Spain’s National Soccer (Football) Teams", "url": "https://www.forrester.com/blogs/elite-b2c-marketing-processes-operate-like-spains-national-soccer-football-teams/", "published_at": "2026-09-21T18:57:12+00:00" }, { "id": "01a0e70f-03ee-72ef-8033-337d8b559191", "title": "The Future Of (Enterprise) Software", "url": "https://www.forrester.com/blogs/the-future-of-enterprise-software/", "published_at": "2026-09-21T18:50:48+00:00" }, { "id": "01a0e70f-03ee-72ef-8033-337d8b91485d", "title": "Paramount-WBD Settlement Leaves Consumers Bracing For Higher Prices", "url": "https://www.forrester.com/blogs/paramount-wbd-settlement-leaves-consumers-bracing-for-higher-prices/", "published_at": "2026-09-21T17:15:53+00:00" }, { "id": "01a0e70f-03ee-72ef-8033-337d8c31d614", "title": "Will AI Eliminate Enterprise Architects?", "url": "https://www.forrester.com/blogs/will-ai-eliminate-enterprise-architects/", "published_at": "2026-09-18T15:39:30+00:00" }, { "id": "01a0e70f-03ee-72ef-8033-337d8cf7868e", "title": "Successful State CIOs Fund Change, Not Tech", "url": "https://www.forrester.com/blogs/successful-state-cios-fund-change-not-tech/", "published_at": "2026-09-18T13:55:46+00:00" }, { "id": "01a0e70f-03ee-72ef-8033-337d8d313679", "title": "It’s An Agent’s World: Customer Insights From The Forrester Wave™: Bot And Agent Trust Management Software, Q2 2026", "url": "https://www.forrester.com/blogs/its-an-agents-world-customer-insights-from-the-forrester-wave-bot-and-agent-trust-management-software-q2-2026/", "published_at": "2026-09-18T13:50:58+00:00" }, { "id": "01a0e70f-03ef-71e9-9daa-8a071a762c66", "title": "Modernizing B2B Partner Programs For The Next Era Of Partner Ecosystem Growth", "url": "https://www.forrester.com/blogs/modernizing-b2b-partner-programs-for-the-next-era-of-partner-ecosystem-growth/", "published_at": "2026-09-17T20:55:39+00:00" }, { "id": "01a0e70f-03ef-71e9-9daa-8a071b2580e1", "title": "Cars Have Joined The Android Malware Economy", "url": "https://www.forrester.com/blogs/cars-have-joined-the-android-malware-economy/", "published_at": "2026-09-17T19:58:54+00:00" }, { "id": "01a0e70f-03ef-71e9-9daa-8a071c189a9b", "title": "Predictions 2027: AI Slingshots Environmental Sustainability From Promises To Action", "url": "https://www.forrester.com/blogs/predictions-2027-ai-slingshots-environmental-sustainability-from-promises-to-action/", "published_at": "2026-09-17T14:00:52+00:00" }, { "id": "01a0e716-163e-7010-9134-fc913e2bd7a0", "title": "Predictions 2027: ​​Big Media Growth Engines Hit The Limit And Pivot", "url": "https://www.forrester.com/blogs/predictions-2027-big-media-growth-engines-hit-the-limit-and-pivot/", "published_at": "2026-09-17T14:00:19+00:00" }, { "id": "01a0e716-163e-7010-9134-fc913e65de13", "title": "Frontier AI Labs Are Out Of Pace With The Realities Of Enterprise AI", "url": "https://www.forrester.com/blogs/frontier-ai-labs-are-out-of-pace-with-the-realities-of-enterprise-ai/", "published_at": "2026-09-15T19:51:52+00:00" }, { "id": "01a0e716-163e-7010-9134-fc913f1cc91e", "title": "Your Office Space Is Talking: Are You Listening?", "url": "https://www.forrester.com/blogs/your-office-space-is-talking-are-you-listening/", "published_at": "2026-09-15T16:05:05+00:00" }, { "id": "01a0e716-163e-7010-9134-fc913ffe8bdc", "title": "The Triple AI Outage Is A Wake-Up Call For Enterprises", "url": "https://www.forrester.com/blogs/the-triple-ai-outage-is-a-wake-up-call-for-enterprises/", "published_at": "2026-09-15T16:03:09+00:00" }, { "id": "01a0e716-163e-7010-9134-fc914010a933", "title": "Takeaways From The Forrester Wave™: Customer Feedback Management And Analytics Solutions, Q3 2026", "url": "https://www.forrester.com/blogs/takeaways-from-the-forrester-wave-customer-feedback-management-and-analytics-solutions-q3-2026/", "published_at": "2026-09-15T13:32:30+00:00" }, { "id": "01a0e716-163e-7010-9134-fc9140d6318f", "title": "Make Vulnerability A CX Priority", "url": "https://www.forrester.com/blogs/make-vulnerability-a-customer-experience-priority/", "published_at": "2026-09-15T09:03:15+00:00" }, { "id": "01a0e716-163e-7010-9134-fc91419bf2ec", "title": "Most AI Products Fail Before They’re Built", "url": "https://www.forrester.com/blogs/most-ai-products-fail-before-theyre-built/", "published_at": "2026-09-15T09:02:34+00:00" }, { "id": "01a0e716-163e-7010-9134-fc9141a8d68c", "title": "Seventy-Five Days After Launch, Open USD’s Payment Strategy Takes Shape", "url": "https://www.forrester.com/blogs/seventy-five-days-after-launch-open-usds-payment-strategy-takes-shape/", "published_at": "2026-09-15T07:19:45+00:00" }, { "id": "01a0e716-163e-7010-9134-fc91420a972d", "title": "Back To The (Contextual) Future: It’s Still A Core Component In Consumer Personalization", "url": "https://www.forrester.com/blogs/back-to-the-contextual-future-its-still-a-core-component-in-consumer-personalization/", "published_at": "2026-09-14T19:27:05+00:00" }, { "id": "01a0e716-163e-7010-9134-fc91428c5326", "title": "If Everyone Has AI, Where Will Advantage Come From?", "url": "https://www.forrester.com/blogs/if-everyone-has-ai-where-will-advantage-come-from/", "published_at": "2026-09-14T18:15:50+00:00" }, { "id": "01a0e727-3aa7-7218-9de5-349151ffb3c7", "title": "CISOs: Stop Arguing That AI Doesn’t Work — Start Arguing About What It Costs", "url": "https://www.forrester.com/blogs/cisos-stop-arguing-that-ai-doesnt-work-start-arguing-about-what-it-costs/", "published_at": "2026-09-14T05:54:44+00:00" }, { "id": "01a0e727-3aa7-7218-9de5-3491521c52c7", "title": "Private AI Will Beat Public AI For B2B Marketing Use Cases", "url": "https://www.forrester.com/blogs/private-ai-will-beat-public-ai-for-b2b-marketing-use-cases/", "published_at": "2026-09-11T19:07:55+00:00" }, { "id": "01a0e727-3aa7-7218-9de5-349152a4076b", "title": "The Information Security Leader’s Guide To Security & Risk Forum 2026", "url": "https://www.forrester.com/blogs/the-information-security-leaders-guide-to-security-risk-forum-2026/", "published_at": "2026-09-11T17:03:16+00:00" }, { "id": "01a0e727-3aa7-7218-9de5-34915308ec51", "title": "Qualtrics Bets On The Future Of XM; Most Companies Still Need The Foundation", "url": "https://www.forrester.com/blogs/qualtrics-bets-on-the-future-of-xm-most-companies-still-need-the-foundation/", "published_at": "2026-09-11T16:39:08+00:00" }, { "id": "01a0e727-3aa7-7218-9de5-349153ae7c18", "title": "B2B Growth Is A Team Sport: Winning The Buying Group Era Requires Every Function To Play Together", "url": "https://www.forrester.com/blogs/b2b-growth-is-a-team-sport-winning-the-buying-group-era-requires-every-function-to-play-together/", "published_at": "2026-09-11T15:38:49+00:00" }, { "id": "01a0e727-3aa7-7218-9de5-349154821e95", "title": "AI Is Reshaping How Consumers Seek Financial Guidance", "url": "https://www.forrester.com/blogs/ai-is-reshaping-how-consumers-seek-financial-guidance/", "published_at": "2026-09-11T13:01:53+00:00" }, { "id": "01a0e727-3aa7-7218-9de5-349154afca76", "title": "How Leading Organizations Are Rethinking B2B Event Strategy", "url": "https://www.forrester.com/blogs/how-leading-organizations-are-rethinking-b2b-event-strategy/", "published_at": "2026-09-11T09:59:41+00:00" }, { "id": "01a0e727-3aa7-7218-9de5-3491555c33da", "title": "AGI Has Arrived, But It’s Just Barely Competent", "url": "https://www.forrester.com/blogs/agi-has-arrived-but-its-just-barely-competent/", "published_at": "2026-09-10T21:10:03+00:00" }, { "id": "01a0e727-3aa7-7218-9de5-34915635eda9", "title": "Why B2B Marketers Need To Stop Confusing Engagement With Accountability", "url": "https://www.forrester.com/blogs/why-b2b-marketers-need-to-stop-confusing-engagement-with-accountability/", "published_at": "2026-09-10T19:38:54+00:00" }, { "id": "01a0e73d-6d92-7359-ae21-4e6c23cf9330", "title": "The World That Spawned RevOps Is Unrecognizable", "url": "https://www.forrester.com/blogs/the-world-that-spawned-revops-is-unrecognizable/", "published_at": "2026-09-10T18:30:31+00:00" }, { "id": "01a0e73d-6d92-7359-ae21-4e6c24800062", "title": "Companies Get The Marketing They Expect", "url": "https://www.forrester.com/blogs/companies-get-the-marketing-they-expect/", "published_at": "2026-09-10T17:39:54+00:00" }, { "id": "01a0e73d-6d92-7359-ae21-4e6c256f4ed5", "title": "E-Commerce: How Five CPG Brands Are Winning", "url": "https://www.forrester.com/blogs/e-commerce-how-five-cpg-brands-are-winning/", "published_at": "2026-09-10T15:25:20+00:00" }, { "id": "01a0e73d-6d92-7359-ae21-4e6c265c25a6", "title": "OT Security’s Next Chapter Starts When Asset Discovery Stops Being The Goal", "url": "https://www.forrester.com/blogs/ot-securitys-next-chapter-starts-when-asset-discovery-stops-being-the-goal/", "published_at": "2026-09-10T15:20:28+00:00" }, { "id": "01a0e73d-6d92-7359-ae21-4e6c26d2c5cf", "title": "Social Media: How Five CPG Brands Are Winning", "url": "https://www.forrester.com/blogs/social-media-how-five-cpg-brands-are-winning/", "published_at": "2026-09-09T18:14:30+00:00" }, { "id": "01a0e73d-6d92-7359-ae21-4e6c2736714c", "title": "Trustworthy AI Won’t Scale Without A New Quality Playbook: Forrester Offers One", "url": "https://www.forrester.com/blogs/trustworthy-ai-wont-scale-without-a-new-quality-playbook-forrester-offers-one/", "published_at": "2026-09-09T14:46:22+00:00" }, { "id": "01a0e73d-6d92-7359-ae21-4e6c280c7590", "title": "Banks Are Building Private Models, But The Model Is Not The Moat", "url": "https://www.forrester.com/blogs/banks-are-building-private-foundation-models-but-the-model-is-not-the-moat/", "published_at": "2026-09-09T10:06:30+00:00" }, { "id": "01a0e73d-6d92-7359-ae21-4e6c28a392b3", "title": "The Market Is Finally Making Fine-Tuned Models Happen", "url": "https://www.forrester.com/blogs/the-market-is-finally-making-fine-tuned-models-happen/", "published_at": "2026-09-09T01:17:26+00:00" }, { "id": "01a0e73d-6d92-7359-ae21-4e6c29934d3b", "title": "AI Agents For Marketing Are Here: Are You Ready?", "url": 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Compelling CX Business Case, Stop Refining The Model And Start Framing The Decision", "url": "https://www.forrester.com/blogs/for-a-compelling-cx-business-case-stop-refining-the-model-and-start-framing-the-decision/", "published_at": "2026-09-08T11:11:03+00:00" }, { "id": "01a0e74c-9a8b-7019-b40d-ab4f9d8eff79", "title": "Why Total Experience Is The New Battleground For Indian Banks", "url": "https://www.forrester.com/blogs/why-total-experience-is-the-new-battleground-for-indian-banks/", "published_at": "2026-09-08T11:09:30+00:00" }, { "id": "01a0e74c-9a8b-7019-b40d-ab4f9e2dfc47", "title": "Manufacturing’s AI Future Will Be Decided At The Gemba", "url": "https://www.forrester.com/blogs/manufacturings-ai-future-will-be-decided-at-the-gemba/", "published_at": "2026-09-07T14:19:59+00:00" }, { "id": "01a0e74c-9a8b-7019-b40d-ab4f9e6d9b0a", "title": "People Make The AI Reinvention Engine Work", "url": "https://www.forrester.com/blogs/people-make-the-ai-reinvention-engine-work/", "published_at": "2026-09-07T07:20:13+00:00" }, { "id": "01a0e74c-9a8b-7019-b40d-ab4f9f0a2d51", "title": "The Boring Truth About AI", "url": "https://www.forrester.com/blogs/the-boring-truth-about-ai/", "published_at": "2026-09-04T17:55:44+00:00" }, { "id": "01a0e74c-9a8b-7019-b40d-ab4f9fff5d49", "title": "Welcome Back, Peter Kim: Forrester’s VP, Principal Analyst Covering The AI-Enabled B2C Marketing Org", "url": "https://www.forrester.com/blogs/welcome-back-peter-kim-forresters-vp-principal-analyst-covering-the-ai-enabled-b2c-marketing-org/", "published_at": "2026-09-03T15:38:11+00:00" }, { "id": "01a0e74c-9a8b-7019-b40d-ab4fa04c820f", "title": "Microdramas: Three Surprisingly Wrong Stereotypes", "url": "https://www.forrester.com/blogs/microdramas-three-surprisingly-wrong-stereotypes/", "published_at": "2026-09-03T13:28:34+00:00" }, { "id": "01a0e74c-9a8b-7019-b40d-ab4fa08b87b0", "title": "Why Smart Workday Buyers Negotiate Beyond The Subscription", "url": "https://www.forrester.com/blogs/why-smart-workday-buyers-negotiate-beyond-the-subscription/", "published_at": "2026-09-02T19:39:25+00:00" }, { "id": "01a0e760-a065-720c-962f-c50c4c446860", "title": "AEO Will Be Won With Solutions That Provide Intelligence, Orchestration, And Outcomes", "url": "https://www.forrester.com/blogs/aeo-will-be-won-with-solutions-that-provide-intelligence-orchestration-and-outcomes/", "published_at": "2026-09-02T16:37:15+00:00" }, { "id": "01a0e760-a065-720c-962f-c50c4ce8976e", "title": "Meet The Winners Of The 2026 B2B Awards And Hear Their Stories Live At B2B Forum EMEA", "url": "https://www.forrester.com/blogs/meet-the-winners-of-the-2026-b2b-awards-and-hear-their-stories-live-at-b2b-forum-emea/", "published_at": "2026-09-02T15:00:29+00:00" }, { "id": "01a0e760-a065-720c-962f-c50c4dc76c6f", "title": "AI Can Rewrite Code, But It Cannot Recover Intent", "url": "https://www.forrester.com/blogs/ai-can-rewrite-code-but-it-cannot-recover-intent/", "published_at": "2026-09-02T14:42:14+00:00" }, { "id": "01a0e760-a065-720c-962f-c50c4e74923d", "title": "B2C CDPs Enter Their Utility Era: Data Is The Foundation, But Outcomes Drive Investment", "url": "https://www.forrester.com/blogs/b2c-cdps-enter-their-utility-era-data-is-the-foundation-but-outcomes-drive-investment/", "published_at": "2026-09-01T16:33:43+00:00" }, { "id": "01a0e760-a065-720c-962f-c50c4efe52d3", "title": "Announcing The Inaugural Risk Consulting Services Landscape, Q3 2026", "url": "https://www.forrester.com/blogs/announcing-the-inaugural-risk-consulting-services-landscape-q3-2026/", "published_at": "2026-09-01T08:21:59+00:00" }, { "id": "01a0e760-a065-720c-962f-c50c4ff10676", "title": "Intent Is The New Epicenter Of Agentic Security", "url": "https://www.forrester.com/blogs/intent-is-the-new-epicenter-of-agentic-security/", "published_at": "2026-08-31T14:31:01+00:00" }, { "id": "01a0e760-a065-720c-962f-c50c5013550c", "title": "AI Reinvention Is A Race Enterprises Are Still Learning To Run", "url": "https://www.forrester.com/blogs/ai-reinvention-is-a-race-enterprises-are-still-learning-to-run/", "published_at": "2026-08-31T08:39:03+00:00" }, { "id": "01a0e760-a065-720c-962f-c50c504364c0", "title": "B2B Will Be The Proving Ground For Agentic Payments", "url": "https://www.forrester.com/blogs/b2b-will-be-the-proving-ground-for-agentic-payments/", "published_at": "2026-08-31T08:31:49+00:00" }, { "id": "01a0e760-a065-720c-962f-c50c50f0777d", "title": "Amid Geopolitical Tensions, How Can Enterprises Drive Innovation Through Globalized Networks While Protecting IP? The Answer Is Innovation Sovereignty!", "url": "https://www.forrester.com/blogs/amid-geopolitical-tensions-how-can-enterprises-drive-innovation-through-globalized-networks-while-protecting-ip-the-answer-is-innovation-sovereignty/", "published_at": "2026-08-31T07:53:07+00:00" }, { "id": "01a0e760-a065-720c-962f-c50c517f1583", "title": "Stripe Is Acquiring OpenRouter To Control The AI Consumption Layer", "url": "https://www.forrester.com/blogs/stripe-is-acquiring-openrouter-to-control-the-ai-consumption-layer/", "published_at": "2026-08-31T02:32:52+00:00" }, { "id": "01a0e77b-77b4-7139-954f-0ebefb994a7f", "title": "Enterprise Architects Must Choose: Agentic Runtime Architecture Or Agent Sprawl", "url": "https://www.forrester.com/blogs/enterprise-architects-must-choose-agentic-runtime-architecture-or-agent-sprawl/", "published_at": "2026-08-31T01:21:11+00:00" }, { "id": "01a0e77b-77b4-7139-954f-0ebefbadc898", "title": "Claudeforce: The AI Interface Salesforce Never Built", "url": "https://www.forrester.com/blogs/claudeforce-the-ai-interface-salesforce-never-built/", "published_at": "2026-08-28T17:15:44+00:00" }, { "id": "01a0e77b-77b4-7139-954f-0ebefcab2a61", "title": "2026 H1 Enterprise Software Earnings Reveal A New Vendor Power Play", "url": "https://www.forrester.com/blogs/2026-h1-enterprise-software-earnings-reveal-a-new-vendor-power-play/", "published_at": "2026-08-28T15:25:44+00:00" }, { "id": "01a0e77b-77b4-7139-954f-0ebefd0f3e12", "title": "Before You Build An AI-Powered Enterprise, Build Its Human Foundation", "url": "https://www.forrester.com/blogs/before-you-build-an-ai-powered-enterprise-build-its-human-foundation/", "published_at": "2026-08-28T12:35:07+00:00" }, { "id": "01a0e77b-77b4-7139-954f-0ebefd0fc51e", "title": "Before You Build An AI-Powered Enterprise, Build A Human Foundation", "url": "https://www.forrester.com/blogs/before-you-build-an-ai-powered-enterprise-build-a-human-foundation/", "published_at": "2026-08-28T12:27:39+00:00" }, { "id": "01a0e77b-77b4-7139-954f-0ebefd7462db", "title": "Service Providers Are Acquiring Their Way To Relevance And Survival In An AI-Powered World", "url": "https://www.forrester.com/blogs/service-providers-are-acquiring-their-way-to-relevance-and-survival-in-an-ai-powered-world/", "published_at": "2026-08-27T14:14:23+00:00" }, { "id": "01a0e77b-77b4-7139-954f-0ebefe4830d1", "title": "Does Your “Agent Governance” End Up Governing Everything But The Agent Itself?", "url": "https://www.forrester.com/blogs/does-your-agent-governance-end-up-governing-everything-but-the-agent-itself/", "published_at": "2026-08-27T06:24:22+00:00" }, { "id": "01a0e77b-77b4-7139-954f-0ebefe599673", "title": "Meta Settles For $17 Billion In Landmark Social Media Addiction Trial", "url": "https://www.forrester.com/blogs/meta-settles-for-17-billion-in-landmark-social-media-addiction-trial/", "published_at": "2026-08-26T15:38:58+00:00" }, { "id": "01a0e77b-77b4-7139-954f-0ebefe62077e", "title": "It’s Time To Dive Deep Into US Health Insurers’ Brand, CX, And Trust Data", "url": "https://www.forrester.com/blogs/its-time-to-dive-deep-into-us-health-insurers-brand-cx-and-trust-data/", "published_at": "2026-08-26T13:04:27+00:00" }, { "id": "01a0e77b-77b4-7139-954f-0ebefea987a7", "title": "Basware’s Trustpair Acquisition Extends B2B Fraud Management Coverage", "url": "https://www.forrester.com/blogs/baswares-trustpair-acquisition-extends-b2b-fraud-management-coverage/", "published_at": "2026-08-26T08:07:57+00:00" }, { "id": "01a0e793-7aa3-70ca-aed6-3a1810ba38c6", "title": "Security & Risk Leaders: Build Trust, Resilience, And Control In The AI Era At Security & Risk Forum", "url": "https://www.forrester.com/blogs/security-risk-leaders-build-trust-resilience-and-control-in-the-ai-era-at-security-risk-forum/", "published_at": "2026-08-25T12:50:24+00:00" }, { "id": "01a0e793-7aa3-70ca-aed6-3a18115cf916", "title": "Too Many AI Use Cases, Too Little Impact", "url": "https://www.forrester.com/blogs/too-many-ai-use-cases-too-little-impact/", "published_at": "2026-08-24T09:19:24+00:00" }, { "id": "01a0e793-7aa3-70ca-aed6-3a18121d2189", "title": "Turn AEGIS Controls Into An Agentic AI Security Stack", "url": "https://www.forrester.com/blogs/turn-aegis-controls-into-an-agentic-ai-security-stack/", "published_at": "2026-08-21T17:22:56+00:00" }, { "id": "01a0e793-7aa3-70ca-aed6-3a1812a5a201", "title": "What Would You Ask If You Had 20 Minutes With A Technology Analyst?", "url": "https://www.forrester.com/blogs/what-would-you-ask-if-you-had-20-minutes-with-a-technology-analyst/", "published_at": "2026-08-21T14:48:24+00:00" }, { "id": "01a0e793-7aa3-70ca-aed6-3a1813278a4e", "title": "The Next Evolution Of AI Will Rely On Context Layers", "url": "https://www.forrester.com/blogs/the-next-evolution-of-ai-will-rely-on-context-layers/", "published_at": "2026-08-20T21:04:17+00:00" }, { "id": "01a0e793-7aa3-70ca-aed6-3a1813799d30", "title": "Announcing The Forrester Wave™ For Microsegmentation Solutions, Q3 2026: Not Your Parents’ Access Control Solution", "url": "https://www.forrester.com/blogs/announcing-the-forrester-wave-for-microsegmentation-solutions-q3-2026-not-your-parents-access-control-solution/", "published_at": "2026-08-20T17:18:20+00:00" }, { "id": "01a0e793-7aa3-70ca-aed6-3a1813decde9", "title": "Chasing AI Won’t Save You From Ignoring Endpoint Security", "url": "https://www.forrester.com/blogs/chasing-ai-wont-save-you-from-ignoring-endpoint-security/", "published_at": "2026-08-20T14:00:42+00:00" }, { "id": "01a0e793-7aa3-70ca-aed6-3a1813f79a06", "title": "The Capital Connection: Exploring Washington, DC During Security & Risk Forum 2026", "url": "https://www.forrester.com/blogs/the-capital-connection-exploring-washington-dc-during-security-risk-forum-2026/", "published_at": "2026-08-20T13:46:02+00:00" }, { "id": "01a0e793-7aa3-70ca-aed6-3a1814851709", "title": "The Real Promise Of Synthetic Personas Is Better Activation", "url": "https://www.forrester.com/blogs/the-real-promise-of-synthetic-personas-is-better-activation/", "published_at": "2026-08-19T19:51:01+00:00" }, { "id": "01a0e793-7aa3-70ca-aed6-3a1814aee42c", "title": "Accelerate Leadership, AI, And IT Excellence Through Forum Special Programs", "url": "https://www.forrester.com/blogs/accelerate-leadership-ai-and-it-excellence-through-forum-special-programs/", "published_at": "2026-08-19T12:00:50+00:00" }, { "id": "01a0e7b4-dede-7357-b02b-f232f163603b", "title": "Beyond The “SaaSpocalypse”: Introducing The Forrester AI Disruption Model", "url": "https://www.forrester.com/blogs/beyond-the-saaspocalypse-introducing-the-forrester-ai-disruption-model/", "published_at": "2026-08-19T08:15:37+00:00" } ] posts Claim your blog
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2026

Alibaba’s Next Chapter: From AI-Native To Agent-Nativeoriginal ↗
28 Sept 2026
Performance Marketing Is Dead — Here’s Whyoriginal ↗
25 Sept 2026
ABM Tiers Were Made For Yesterday’s Worldoriginal ↗
25 Sept 2026
Qualtrics Goes All In On Healthcare Experience Managementoriginal ↗
25 Sept 2026
The Future Of Revenue Orchestration: Three Findings From The Forrester Wave™original ↗
25 Sept 2026
Do You Champion The Marketers Who Champion Your Customers?original ↗
24 Sept 2026
Forrester’s 2026 Technology & AI Award Winner For EMEAoriginal ↗
24 Sept 2026
Context Is King: How Identity Context Will Drive Agentic AI Successoriginal ↗
24 Sept 2026
Why Some B2B Experiences Change Behavior And Others Don’toriginal ↗
24 Sept 2026
Ant International’s AI Strategy: Fixing Payments Today, Building For Agents Tomorroworiginal ↗
24 Sept 2026
Meta Connect 2026: Does Pleasure Beat Privacy? Meta Bets It Does.original ↗
24 Sept 2026
Key Takeaways From Xendit’s Analyst Dayoriginal ↗
24 Sept 2026
Who Will Become The Trusted Assurer Of Your Enterprise AI?original ↗
23 Sept 2026
Your Digital Workplace Is Only As Modern As Your Worst Apporiginal ↗
23 Sept 2026
Your Technology & Innovation Forum East Guide To Hudson Yards And Beyondoriginal ↗
23 Sept 2026
Your Buyers Are Asking AI. Will Your Content Answer Their Questions?original ↗
23 Sept 2026
Your AI Productivity Gains Are Creating More Workoriginal ↗
22 Sept 2026
Beyond MDFs: Partner Incentives Enter A New Era Of Strategic Investmentoriginal ↗
22 Sept 2026
Announcing The Forrester Wave™: External Threat Intelligence Service Providers, Q3 2026original ↗
22 Sept 2026
How Business Applications Become Agenticoriginal ↗
22 Sept 2026
AI Has Changed B2B Buying: Partner Demand Programs Must Followoriginal ↗
21 Sept 2026
Elite B2C Marketing Processes Operate Like Spain’s National Soccer (Football) Teamsoriginal ↗
21 Sept 2026
The Future Of (Enterprise) Softwareoriginal ↗
21 Sept 2026
Paramount-WBD Settlement Leaves Consumers Bracing For Higher Pricesoriginal ↗
21 Sept 2026
Will AI Eliminate Enterprise Architects?original ↗
18 Sept 2026
Successful State CIOs Fund Change, Not Techoriginal ↗
18 Sept 2026
It’s An Agent’s World: Customer Insights From The Forrester Wave™: Bot And Agent Trust Management Software, Q2 2026original ↗
18 Sept 2026
Modernizing B2B Partner Programs For The Next Era Of Partner Ecosystem Growthoriginal ↗
17 Sept 2026
Cars Have Joined The Android Malware Economyoriginal ↗
17 Sept 2026
Predictions 2027: AI Slingshots Environmental Sustainability From Promises To Actionoriginal ↗
17 Sept 2026
Predictions 2027: ​​Big Media Growth Engines Hit The Limit And Pivotoriginal ↗
17 Sept 2026
Frontier AI Labs Are Out Of Pace With The Realities Of Enterprise AIoriginal ↗
15 Sept 2026
Your Office Space Is Talking: Are You Listening?original ↗
15 Sept 2026
The Triple AI Outage Is A Wake-Up Call For Enterprisesoriginal ↗
15 Sept 2026
Takeaways From The Forrester Wave™: Customer Feedback Management And Analytics Solutions, Q3 2026original ↗
15 Sept 2026
Make Vulnerability A CX Priorityoriginal ↗
15 Sept 2026
Most AI Products Fail Before They’re Builtoriginal ↗
15 Sept 2026
Seventy-Five Days After Launch, Open USD’s Payment Strategy Takes Shapeoriginal ↗
15 Sept 2026
Back To The (Contextual) Future: It’s Still A Core Component In Consumer Personalizationoriginal ↗
14 Sept 2026
If Everyone Has AI, Where Will Advantage Come From?original ↗
14 Sept 2026
CISOs: Stop Arguing That AI Doesn’t Work — Start Arguing About What It Costsoriginal ↗
14 Sept 2026
Private AI Will Beat Public AI For B2B Marketing Use Casesoriginal ↗
11 Sept 2026
The Information Security Leader’s Guide To Security & Risk Forum 2026original ↗
11 Sept 2026
Qualtrics Bets On The Future Of XM; Most Companies Still Need The Foundationoriginal ↗
11 Sept 2026
B2B Growth Is A Team Sport: Winning The Buying Group Era Requires Every Function To Play Togetheroriginal ↗
11 Sept 2026
AI Is Reshaping How Consumers Seek Financial Guidanceoriginal ↗
11 Sept 2026
How Leading Organizations Are Rethinking B2B Event Strategyoriginal ↗
11 Sept 2026
AGI Has Arrived, But It’s Just Barely Competentoriginal ↗
10 Sept 2026
Why B2B Marketers Need To Stop Confusing Engagement With Accountabilityoriginal ↗
10 Sept 2026
The World That Spawned RevOps Is Unrecognizableoriginal ↗
10 Sept 2026
Companies Get The Marketing They Expectoriginal ↗
10 Sept 2026
E-Commerce: How Five CPG Brands Are Winningoriginal ↗
10 Sept 2026
OT Security’s Next Chapter Starts When Asset Discovery Stops Being The Goaloriginal ↗
10 Sept 2026
Social Media: How Five CPG Brands Are Winningoriginal ↗
9 Sept 2026
Trustworthy AI Won’t Scale Without A New Quality Playbook: Forrester Offers Oneoriginal ↗
9 Sept 2026
Banks Are Building Private Models, But The Model Is Not The Moatoriginal ↗
9 Sept 2026
The Market Is Finally Making Fine-Tuned Models Happenoriginal ↗
9 Sept 2026
AI Agents For Marketing Are Here: Are You Ready?original ↗
8 Sept 2026
Answer Engines: How Five CPG Brands Are Winningoriginal ↗
8 Sept 2026
CIOs: XaaS Doesn’t Mean You Need Bigger Budgetsoriginal ↗
8 Sept 2026
Move From Strategy To Execution With Hands-On Workshops At Security & Risk Forumoriginal ↗
8 Sept 2026
For A Compelling CX Business Case, Stop Refining The Model And Start Framing The Decisionoriginal ↗
8 Sept 2026
Why Total Experience Is The New Battleground For Indian Banksoriginal ↗
8 Sept 2026
Manufacturing’s AI Future Will Be Decided At The Gembaoriginal ↗
7 Sept 2026
People Make The AI Reinvention Engine Workoriginal ↗
7 Sept 2026
The Boring Truth About AIoriginal ↗
4 Sept 2026
Welcome Back, Peter Kim: Forrester’s VP, Principal Analyst Covering The AI-Enabled B2C Marketing Orgoriginal ↗
3 Sept 2026
Microdramas: Three Surprisingly Wrong Stereotypesoriginal ↗
3 Sept 2026
Why Smart Workday Buyers Negotiate Beyond The Subscriptionoriginal ↗
2 Sept 2026
AEO Will Be Won With Solutions That Provide Intelligence, Orchestration, And Outcomesoriginal ↗
2 Sept 2026
Meet The Winners Of The 2026 B2B Awards And Hear Their Stories Live At B2B Forum EMEAoriginal ↗
2 Sept 2026
AI Can Rewrite Code, But It Cannot Recover Intentoriginal ↗
2 Sept 2026
B2C CDPs Enter Their Utility Era: Data Is The Foundation, But Outcomes Drive Investmentoriginal ↗
1 Sept 2026
Announcing The Inaugural Risk Consulting Services Landscape, Q3 2026original ↗
1 Sept 2026
Intent Is The New Epicenter Of Agentic Securityoriginal ↗
31 Aug 2026
AI Reinvention Is A Race Enterprises Are Still Learning To Runoriginal ↗
31 Aug 2026
B2B Will Be The Proving Ground For Agentic Paymentsoriginal ↗
31 Aug 2026
Amid Geopolitical Tensions, How Can Enterprises Drive Innovation Through Globalized Networks While Protecting IP? The Answer Is Innovation Sovereignty!original ↗
31 Aug 2026
Stripe Is Acquiring OpenRouter To Control The AI Consumption Layeroriginal ↗
31 Aug 2026
Enterprise Architects Must Choose: Agentic Runtime Architecture Or Agent Sprawloriginal ↗
31 Aug 2026
Claudeforce: The AI Interface Salesforce Never Builtoriginal ↗
28 Aug 2026
2026 H1 Enterprise Software Earnings Reveal A New Vendor Power Playoriginal ↗
28 Aug 2026
Before You Build An AI-Powered Enterprise, Build Its Human Foundationoriginal ↗
28 Aug 2026
Before You Build An AI-Powered Enterprise, Build A Human Foundationoriginal ↗
28 Aug 2026
Service Providers Are Acquiring Their Way To Relevance And Survival In An AI-Powered Worldoriginal ↗
27 Aug 2026
Does Your “Agent Governance” End Up Governing Everything But The Agent Itself?original ↗
27 Aug 2026
Meta Settles For $17 Billion In Landmark Social Media Addiction Trialoriginal ↗
26 Aug 2026
It’s Time To Dive Deep Into US Health Insurers’ Brand, CX, And Trust Dataoriginal ↗
26 Aug 2026
Basware’s Trustpair Acquisition Extends B2B Fraud Management Coverageoriginal ↗
26 Aug 2026
Security & Risk Leaders: Build Trust, Resilience, And Control In The AI Era At Security & Risk Forumoriginal ↗
25 Aug 2026
Too Many AI Use Cases, Too Little Impactoriginal ↗
24 Aug 2026
Turn AEGIS Controls Into An Agentic AI Security Stackoriginal ↗
21 Aug 2026
What Would You Ask If You Had 20 Minutes With A Technology Analyst?original ↗
21 Aug 2026
The Next Evolution Of AI Will Rely On Context Layersoriginal ↗
20 Aug 2026
Announcing The Forrester Wave™ For Microsegmentation Solutions, Q3 2026: Not Your Parents’ Access Control Solutionoriginal ↗
20 Aug 2026
Chasing AI Won’t Save You From Ignoring Endpoint Securityoriginal ↗
20 Aug 2026
The Capital Connection: Exploring Washington, DC During Security & Risk Forum 2026original ↗
20 Aug 2026
The Real Promise Of Synthetic Personas Is Better Activationoriginal ↗
19 Aug 2026
Accelerate Leadership, AI, And IT Excellence Through Forum Special Programsoriginal ↗
19 Aug 2026
Beyond The “SaaSpocalypse”: Introducing The Forrester AI Disruption Modeloriginal ↗
19 Aug 2026
Next